Grayling.com - SEO Checker

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Overview of the SEO Check
Meta information
84% 
Page quality
68% 
Page structure
79% 
Link structure
81% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.19 s
File size
116.80 kB
Words
473
Media files
33
Number of links
35 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Grayling
The page title is too short. (144 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Grayling is a PR and public affairs agency in 30 countries. We're big, we're small and we're known for Creating Advantage for our clients. See how we do it.
The length of the meta description is perfect. (953 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://grayling.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#eeeeee
theme-color#0e294b
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionGrayling is a PR and public affairs agency in 30 countries. We're big, we're small and we're known for Creating Advantage for our clients. See how we do it.
generatorWPML ver:4.6.4 stt:1,3,40,2;
cdp-version1.4.3
article:modified_time2024-01-18T10:03:20+00:00
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHome | Grayling
og:descriptionGrayling is a PR and public affairs agency in 30 countries. We're big, we're small and we're known for Creating Advantage for our clients. See how we do it.
og:urlhttps://grayling.com/
og:site_nameGrayling
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 473 words on this page. Good pages should have about 800 words of useful content.
39.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.44 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
28 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../GraylingCreatingAdvantage_Logo_Blue.pngGrayling
...t/themes/grayling/theme/img/Group 29.svglinkedin
...t/themes/grayling/theme/img/Group 12.svginstagram
...t/themes/grayling/theme/img/Group 31.svgtwitter
/wp-content/uploads/2022/03/edn.jpgNo alt attribute provided
...s/2022/03/lumo_final_logo-02-730x262.pngNo alt attribute provided
.../09/opening-primark-warsaw_1600x1067.jpgNo alt attribute provided
...021/09/primark_logo_1400x730-575x300.pngNo alt attribute provided
...loads/2023/08/MicrosoftTeams-image-4.pngNo alt attribute provided
...oads/2023/08/9613.T-dd7e06a3-730x260.pngNo alt attribute provided
...uploads/2023/08/Goethe-Institut_9449.jpgNo alt attribute provided
...ethe_Institut_-_negativo.svg-642x300.pngNo alt attribute provided
...oads/2023/08/MicrosoftTeams-image-34.jpgNo alt attribute provided
.../08/vollpension-desktop-blau-300x300.pngNo alt attribute provided
/wp-content/uploads/2023/08/pico-min.pngNo alt attribute provided
...ds/2023/08/gamescom-logo-transparent.pngNo alt attribute provided
/wp-content/uploads/2023/08/dieago.pngNo alt attribute provided
...nt/uploads/2023/08/COOP-logo-330x300.pngNo alt attribute provided
...ntent/uploads/2023/08/Google-730x228.pngNo alt attribute provided
...content/uploads/2023/08/Lumo-730x268.pngNo alt attribute provided
...nt/uploads/2023/08/PICO-Logo-730x267.pngNo alt attribute provided
...t/uploads/2023/08/PokerStars-730x228.pngNo alt attribute provided
...23/08/Primark-e1695803161929-730x258.pngNo alt attribute provided
...ent/uploads/2023/08/RBM-logo-730x268.pngNo alt attribute provided
.../08/Tetra-Pak-e1695803200684-730x249.pngNo alt attribute provided
...nt/uploads/2023/08/VISA-logo-705x300.pngNo alt attribute provided
/wp-content/uploads/2023/08/ebay.pngNo alt attribute provided
/wp-content/uploads/2023/08/ngrid.pngNo alt attribute provided
/wp-content/uploads/2023/08/amazon.pngNo alt attribute provided
...t/themes/grayling/theme/img/Group 29.svgNo alt attribute provided
...t/themes/grayling/theme/img/Group 35.svgNo alt attribute provided
...t/themes/grayling/theme/img/Group 29.svgNo alt attribute provided
Video URLWidthHeight
...ef330c2a-4032-4d1b-bebf-0b5ca55e0a6e.mp4

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 INTRODUCTION TO GRAYLING
H2 Our work
H2 Our work Our work Our work Our work Our work Our work Our work Our work Our work Our work Our work Our work Our work Our work Our work Our work Our work Our work Our work
H2 Our clients Our clients Our clients Our clients Our clients Our clients Our clients Our clients Our clients Our clients Our clients Our clients Our clients Our clients Our clients Our clients Our c...
H2 Our clients
H2 Our network
H2 Get in touch
Some anchor texts are used more than once.
6 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://grayling.com/Grayling
IMG-ALT Grayling
https://grayling.com/who-we-are/Who we are
https://grayling.com/what-we-do/What we do
https://grayling.com/our-work/Our work
https://grayling.com/join-us/Join us
https://grayling.com/our-offices/Our offices
/news-and-views/News & views
https://grayling.com/uk/home/Grayling UK
/elections-hub/Elections Hub
https://grayling.com/de/Deutsch
https://grayling.com/pl/Polski
https://grayling.com/es/Español
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT linkedin
https://www.instagram.com/gray...New window External Subdomain IMG-ALT instagram
https://www.twitter.com/grayli...New window External Subdomain IMG-ALT twitter
https://grayling.com/what-we-do/SEE WHAT WE DO
https://grayling.com/our-work/VIEW ALL
https://grayling.com/our-work/Text duplicate VIEW ALL
/de/unsere-arbeit/ALLE ANSEHEN
/pl/nasze-projekty/POKAŻ WSZYSTKIE
/es/nuestro-trabajo/VER TODO
/our-work/launching-lumo-a-low...No Text
/our-work/launching-primark-in...No Text
/our-work/attracting-talent-fo...No Text
/our-work/promoting-the-german...No Text
/our-work/raise-global-awarene...No Text
/our-work/launching-the-pico-3...No Text
https://grayling.com/our-offices/Text duplicate VIEW ALL
https://grayling.com/de/bueros/Text duplicate ALLE ANSEHEN
/pl/nasze-biura/Text duplicate POKAŻ WSZYSTKIE
/es/nuestras-oficinas/Text duplicate VER TODO
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.instagram.com/gray...New window External Subdomain No Text
https://twitter.com/GraylingPRNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://grayling.com/Text duplicate Grayling
/terms-and-conditions/Terms & Conditions
https://accordience.com/privacy/External Privacy Policy
/modern-slavery-act/Modern Slavery Act
/data-privacy-framework-policy/Data Privacy Framework Policy
https://grayling.com/ethics/Ethics
/elections-hub/Text duplicate Elections Hub
https://grayling.com/site-map/Site Map

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://grayling.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.19 seconds.
The file size of the HTML document is fine (117 kB).

HTTP Response Header

NameValue
dateWed, 28 May 2025 09:05:11 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://grayling.com/wp-json/>; rel="https://api.w.org/"
x-powered-byWP Engine
x-cacheableSHORT
cache-controlmax-age=600, must-revalidate
x-cacheHIT: 1
x-cache-groupnormal
last-modifiedWed, 28 May 2025 09:04:58 GMT
cf-cache-statusHIT
set-cookie278 Characters
servercloudflare
cf-ray946c96bf18783cb9-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 368 referring domains.
This page has 7,515 backlinks.
This page has backlinks from 184 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-content/uploads/

Similar sites

Search preview

grayling.com
Home | Grayling
Grayling is a PR and public affairs agency in 30 countries. We're big, we're small and we're known for Creating Advantage for our clients. See how we do it.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Grayling77%Check
clients54%Check
advantage48%Check
creating48%Check
creating advantage48%Check
30 countries47%Check
affairs46%Check
public46%Check
agency46%Check
Public Affairs46%Check
Show more keywords and terms

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