Gosh.nhs.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
81% 
Page structure
43% 
Link structure
28% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.32 s
File size
93.20 kB
Words
833
Media files
20
Number of links
121 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Great Ormond Street Hospital | Great Ormond Street Hospital Website Homepage
The page title should be shorter than 580 pixels. It is 733 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
This is the homepage for Great Ormond Street Hospital Trust website.
The length of the meta description is perfect. (429 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.gosh.nhs.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThis is the homepage for Great Ormond Street Hospital Trust website.
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#4c3c90
theme-color#4c3c90
format-detectiontelephone=no
langen-gb
twitter:cardsummary
twitter:site@GreatOrmondSt
twitter:titleHome
twitter:descriptionHomepage for Great Ormond Street Hospital Trust website.
twitter:imagehttps://media.gosh.nhs.uk/images/logo_1.width-1000.jpg
fb:app_id3590970350959512
og:typewebsite
og:urlhttps://www.gosh.nhs.uk/
og:titleHome
og:imagehttps://media.gosh.nhs.uk/images/logo_1.width-1000.jpg
og:descriptionHomepage for Great Ormond Street Hospital Trust website.
og:site_nameGOSH Hospital site
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
These Typos were found:
  • accessable => accessible
The average number of words per sentence of 28.22 words is high.
This page contains 833 words. That's ok.
28.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/static/images/logo.e57c277b2a23.svgLogo for GOSH Hospital site
...epage-banner_.af7f8d04.fill-1200x540.pngA baby with dark hair is laying down and smiling
...ily-Wall_6000_.2e16d0ba.fill-570x385.jpgSami's family wall in front of their family wall in the hospital corridor.
...tion-july-2922.2e16d0ba.fill-570x385.jpgA construction site from above with machinery. There is a gap in the buildings where a GOSH building has been deconstructed.
...ed062f-cfca3aa.2e16d0ba.fill-400x400.pngFor patients and their parents
...s.uk/images/st.2e16d0ba.fill-400x400.pngBlue illustration of a stethoscope on a white background
...oscope_G6RPMCQ.2e16d0ba.fill-400x400.pngmicroscope
...s/Notebook_pad.2e16d0ba.fill-400x400.pngnote book pad
...n_entrance_CGI.2e16d0ba.fill-570x385.jpgA computer generated image of the new main entrance for GOSH
...e_5483_x_4000_.28a2a4ce.fill-570x385.jpgTwo students work with a training dummy in a simulation designed to train them in nursing skills.
...ance-Morgan-St.80593bc8.fill-815x400.jpgThe new Great Ormond Street Hospital Entrance on Guilford Street. A large glass covered building now decorated with floral artwork.
...n_childrens_ma.2e16d0ba.fill-815x400.jpgChild colouring a traffic marshal outfit in a magazine for children. The table has a blue tablecloth with a green pot on it containing colour pencils. The child's face is not visible, but she has blond hair and a light-coloured top.
...ildrens-Chorus.1003901b.fill-815x400.jpgA group of young boys in black t-shirts singing. To their left is a man in a red jumper who is gesturing towards the choir. Their is an audience watching them, and you can see the back of the heads of people sat on the front row.
...llivan_cropped.2e16d0ba.fill-815x400.jpgAurelia
...lower_hairband.22a76f81.fill-815x400.jpgGunreet sitting in chair
...is_brother_zPS.d6b95056.fill-815x400.jpgJoe Wicks kneeling down next to two children on a blue race track. Joe is wearing a green top and shorts and has curly brown hair. The two children are both wearing yellow t-shirts and have blonde hair.
...2025_Logo_hor_Pediatrics_1.width-350.pngText that reads World's Best Specialised Hospitals Pediatrics 2025, Newsweek. The text is written in red, white and black.
...6cdd48-0a88e5d5-460da58c-2.width-350.pngAccessAble purple logo
...es/Care_Quality_Commission.width-350.pngCare Quality Commission Logo
/static/images/submarine.425328ed3da9.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Home
H2 Gene therapy offers potential to extend lives of children with rare immune disorder
H2 What's going on around GOSH
H2 Celebrating the many teams behind a patients' care
H2 Building works: updates and what to expect
H2 Helpful information
H2 Featured
H2 A new Children's Cancer Centre
H2 Great Ormond Street Hospital Learning Academy
H2 GOSH news
H2 Update for patients and families on industrial action
H2 The summer edition of ‘The Look Inside’ is out!
H2 LA Children’s Chorus give special visit to sing at Great Ormond Street Hospital
H2 Young people donate tissue samples to unlock mysteries of arthritis
H2 Toddler doing well after receiving newest gene therapy available on NHS
H2 Joe Wicks encourages hundreds of children and teenage cancer patients to get active
H2 Useful links
H2 Policies and legal statements
H2 Social media links
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 6 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.gosh.nhs.uk/Anchor Skip to main content
https://www.gosh.nhs.uk/IMG-ALT Logo for GOSH Hospital site
https://www.gosh.nhs.uk/about-us/About us
https://www.gosh.nhs.uk/news/News
/working-here/Careers
/about-us/contact-us/Contact us
https://www.gosh.nhs.uk/Hospital
https://www.gosh.com.kw/External Subdomain Private Care
https://www.gosh.org/External Subdomain Charity
https://www.gosh.nhs.uk/A-TITLE Home
/patients-and-families/Patients and families
/patients-and-families/your-ho...Your hospital visit
/patients-and-families/patient...Patient app - MyGOSH
/patients-and-families/your-care/Your care
/patients-and-families/support...Support services
/patients-and-families/get-inv...Get involved
/patients-and-families/feedbac...Feedback, concerns and complaints
/wards-and-departments/Wards and departments
/wards-and-departments/wards/Wards
/wards-and-departments/departm...Laboratory medicine
/wards-and-departments/departm...Clinical specialties
/wards-and-departments/departm...Clinical support services
/about-us/redevelopment/childr...Children's Cancer Centre
/conditions-and-treatments/Conditions and treatments
/conditions-and-treatments/Overview
/conditions-and-treatments/con...Conditions we treat
/conditions-and-treatments/pro...Procedures and treatments
/conditions-and-treatments/hav...Having a procedure or treatment at GOSH
/conditions-and-treatments/med...Medicines information
/conditions-and-treatments/gen...General health advice
https://www.gosh.nhs.uk/learning/Learning
/learning/gosh-learning-academy/Great Ormond Street Hospital Learning Academy
/learning/gosh-learning-academ...International Opportunities
/learning/gosh-learning-academ...Education and Training
/learning/gosh-learning-academ...GLA Courses and Events
/learning/gosh-learning-academ...Our mission
/learning/gosh-learning-academ...Outreach and Work Experience
/our-research/Our research
/our-research/research-and-inn...About research and innovation at GOSH
/our-research/taking-part-rese...Research and innovation for patients and families
/our-research/our-research-inf...Research and Innovation for professionals
/our-research/nihr-gosh-clinic...NIHR GOSH Clinical Research Facility
/our-research/our-research-inf...NIHR GOSH Biomedical Research Centre
/our-research/collaborate-us/For commercial and academic partners
/our-people/Our people
/patients-and-families/your-ho...Staff A-Z
https://www.gosh.com.kw/External Subdomain Text duplicate Private Care
https://www.gosh.org/External Subdomain Text duplicate Charity
https://www.gosh.nhs.uk/about-us/Text duplicate About us
https://www.gosh.nhs.uk/news/Text duplicate News
/working-here/Text duplicate Careers
/about-us/contact-us/Text duplicate Contact us
https://www.gosh.nhs.uk/Text duplicate A-TITLE Home
/patients-and-families/Text duplicate Patients and families
/patients-and-families/your-ho...Text duplicate Your hospital visit
/patients-and-families/patient...Text duplicate Patient app - MyGOSH
/patients-and-families/your-care/Text duplicate Your care
/patients-and-families/support...Text duplicate Support services
/patients-and-families/get-inv...Text duplicate Get involved
/patients-and-families/feedbac...Text duplicate Feedback, concerns and complaints
/wards-and-departments/Text duplicate Wards and departments
/wards-and-departments/wards/Text duplicate Wards
/wards-and-departments/departm...Text duplicate Laboratory medicine
/wards-and-departments/departm...Text duplicate Clinical specialties
/wards-and-departments/departm...Text duplicate Clinical support services
/about-us/redevelopment/childr...Text duplicate Children's Cancer Centre
/conditions-and-treatments/Text duplicate Conditions and treatments
/conditions-and-treatments/Text duplicate Overview
/conditions-and-treatments/con...Text duplicate Conditions we treat
/conditions-and-treatments/pro...Text duplicate Procedures and treatments
/conditions-and-treatments/hav...Text duplicate Having a procedure or treatment at GOSH
/conditions-and-treatments/med...Text duplicate Medicines information
/conditions-and-treatments/gen...Text duplicate General health advice
https://www.gosh.nhs.uk/learning/Text duplicate Learning
/learning/gosh-learning-academy/Text duplicate Great Ormond Street Hospital Learning Academy
/learning/gosh-learning-academ...Text duplicate International Opportunities
/learning/gosh-learning-academ...Text duplicate Education and Training
/learning/gosh-learning-academ...Text duplicate GLA Courses and Events
/learning/gosh-learning-academ...Text duplicate Our mission
/learning/gosh-learning-academ...Text duplicate Outreach and Work Experience
/our-research/Text duplicate Our research
/our-research/research-and-inn...Text duplicate About research and innovation at GOSH
/our-research/taking-part-rese...Text duplicate Research and innovation for patients and families
/our-research/our-research-inf...Text duplicate Research and Innovation for professionals
/our-research/nihr-gosh-clinic...Text duplicate NIHR GOSH Clinical Research Facility
/our-research/our-research-inf...Text duplicate NIHR GOSH Biomedical Research Centre
/our-research/collaborate-us/Text duplicate For commercial and academic partners
/our-people/Text duplicate Our people
/patients-and-families/your-ho...Text duplicate Staff A-Z
/news/gene-therapy-offers-pote...IMG-ALT A baby with dark hair is laying down and smiling
/news/gene-therapy-offers-pote...Find out about the treatment Eisa received
/news/the-family-wall-project-...Watch patients see their GOSH Family Wall for the first time
/about-us/redevelopment/childr...Find out about what to expect and the latest progress updates
/information-patients-and-thei...Resources for patients and their parents or carers
IMG-ALT For patients and their parents
/careers-at-gosh/Careers at GOSH
IMG-ALT Blue illustration of a stethoscope on a white background
/information-researchers-partn...Information for researchers, partners and funders
IMG-ALT microscope
/information-health-profession...Content for health professionals
IMG-ALT note book pad
/about-us/redevelopment/childr...Read more about the new Children's Cancer Centre
/learning/gosh-learning-academy/Discover more about the GOSH Learning Academy
/news/update-for-patients-and-...Trivial anchor text
Read more
/search/?news_category=general...General news
/news/summer-edition-of-the-lo...Text duplicate Trivial anchor text
Read more
/search/?news_category=general...Text duplicate General news
/news/la-childrens-chorus-give...Text duplicate Trivial anchor text
Read more
/search/?news_category=general...Text duplicate General news
/news/young-people-donate-tiss...Text duplicate Trivial anchor text
Read more
/search/?news_category=general...Text duplicate General news
/news/toddler-doing-well-after...Text duplicate Trivial anchor text
Read more
/search/?news_category=researc...Research and Innovation
/news/joe-wicks-encourages-hun...Text duplicate Trivial anchor text
Read more
/search/?news_category=general...Text duplicate General news
/about-us/contact-us/Text duplicate Contact us
/press-office/Press office
/careers-at-gosh/Text duplicate Careers
/learning/gosh-learning-academy/GOSH Learning Academy
https://www.gosh.com.kw/External Subdomain International and Private Care
https://www.goshdrive.com/External Subdomain Data Research, Innovation and Virtual Environments
/wards-and-departments/departm...Laboratory services
https://www.newsweek.com/ranki...External Subdomain IMG-ALT Text that reads World's Best Specialised Hospitals Pediatrics 2025, Newsweek. The text is written in red, white and black.
https://www.accessable.co.uk/o...External Subdomain IMG-ALT AccessAble purple logo
/about-us/social-media-moderat...Social media moderation guidelines
/website-accessibility-statement/Website accessibility statement
/about-us/diversity-and-inclus...Diversity and inclusion
/terms-and-conditions/Terms and conditions
/privacy-policy/Privacy policy
/great-ormond-street-hospital-...Cookie policy
/data-partnerships-faqs/Data partnerships
/modern-slavery-statement/Modern slavery statement
https://www.cqc.org.uk/?refere...External Subdomain IMG-ALT Care Quality Commission Logo
https://www.cqc.org.uk/locatio...External Subdomain See the report
https://www.facebook.com/Great...External Subdomain A-TITLE Follow us on Facebook
https://twitter.com/GreatOrmondStExternal A-TITLE Follow us on Twitter
https://www.instagram.com/Grea...External Subdomain A-TITLE Follow us on Instagram
https://www.youtube.com/user/G...External Subdomain A-TITLE Follow us on Youtube
https://www.linkedin.com/compa...External Subdomain A-TITLE Follow us on Linkedin
https://www.gosh.nhs.uk/adminLog in

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.gosh.nhs.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.32 seconds.
The file size of the HTML document is fine (93 kB).

HTTP Response Header

NameValue
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via1.1 vegur, 1.1 50d1552804e5c5074606d2b5a0eb8ef8.cloudfront.net (CloudFront)
servergunicorn
dateWed, 23 Jul 2025 10:24:34 GMT
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