Gloucester-ma.gov - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
50% 
Page structure
47% 
Link structure
25% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.20 s
File size
129.20 kB
Words
445
Media files
8
Number of links
61 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Gloucester, MA - Official Website | Official Website
There are word repetitions in the page title.
The length of the page title is perfect. (450 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
google-site-verificationvIpoYjJBu_xvBnPVbePAy1XtNRXUwr7EeLlUq31FbYg
category0Home
theme-color#3a445d
descriptionEmpty
keywordsHome
langen
Content-typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 445 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 29.25 words is high.
21.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...mon/Images/AlertCenter/alertBarBlink.svgEmergency Alert
/ImageRepository/Document?documentID=7470CoGBannerIcon
/ImageRepository/Document?documentID=6364SearchSearch
/ImageRepository/Document?documentID=6362Search
/ImageRepository/Document?documentID=6393Welcome to GloucesterWelcome to Gloucester
/ImageRepository/Document?documentID=6362Search
/ImageRepository/Document?documentID=6400boats
/ImageRepository/Document?documentId=7657City of Gloucester Incorporated 1873City of Gloucester Incorporated 1873

Page structure

H1 heading
(Critically important)
_
The H1 heading is too short (1 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 _
H3 Community
H3 Gloucester
H3 Event
H3 August 2025
H3 Contact Us
H3 Popular Links
H3 Site Links
H4 Trash & Recycling Collection Update – August 8th
H4 IMPORTANT NOTICE: Dog license fees to increase in 2026
H4 Stay Connected
H4 Tue, Aug 12
H4 Tue, Aug 12 Duplicate text
H4 Tue, Aug 12 Duplicate text
H4 Tue, Aug 12 Duplicate text
H4 Tue, Aug 12 Duplicate text
H4 Tue, Aug 12 Duplicate text
H4 Wed, Aug 13
H4 Thu, Aug 14
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.gloucester-ma.gov/Anchor Skip to Main Content
/AlertCenter.aspxEMERGENCY ALERT
IMG-ALT Emergency Alert
/AlertCenter.aspx?AID=Trash-an...Trash and Recycling Collection Update - Republic Services Read On...
/MyAccount/ProfileCreateCreate a Website Account
/MyAccountWebsite Sign In
http://gloucester-ma.gov/IMG-ALT CoGBannerIcon
/27/GovernmentGovernment
/8/DepartmentsDepartments
/31/ResidentsResidents
/35/BusinessesBusinesses
/9/VisitorsVisitors
/373/How-Do-IHow Do I
/Search/ResultsIMG-ALT Search
/Search/ResultsText duplicate IMG-ALT Search
https://www.gloucester-ma.gov/459Online Services
/1025Payments & Bills
https://www.gloucester-ma.gov/835Report a Concern
https://gloucesterma.mapgeo.io/New window External Subdomain Area Maps
/299/Beach-InformationBeachES
/1021/Public-Meeting-Noticespublic notices
/archiveAgendas & Minutes
https://www.gloucester-ma.gov/384Sign up for Alerts
/CivicAlerts.aspx?AID=1991Trash & Recycling Collection Update – August 8th
/CivicAlerts.aspx?AID=1991Read on...
/CivicAlerts.aspx?AID=1994New window IMPORTANT NOTICE: Dog license fees to increase in 2026
/CivicAlerts.aspx?AID=1994New window 2026 Fee Increases
/CivicAlerts.aspx?CID=1View All News
/CivicAlerts.aspx?AID=1457IMG-ALT boats
/CivicAlerts.aspx?AID=1457Stay Connected
/CivicAlerts.aspx?AID=1457Text duplicate Read on...
/calendar.aspx?view=list&year=...12
/calendar.aspx?view=list&year=...13
/calendar.aspx?view=list&year=...14
/calendar.aspx?view=list&year=...18
/calendar.aspx?view=list&year=...20
/calendar.aspx?view=list&year=...21
/calendar.aspx?view=list&year=...26
/calendar.aspx?view=list&year=...3
/calendar.aspx?view=list&year=...4
/Calendar.aspx?EID=12180Licensing Commission Remote Meeting
/Calendar.aspx?EID=12182Sawyer Free Library Corporate Communications Committee
/Calendar.aspx?EID=12176EDIC Board Meeting
/Calendar.aspx?EID=12181Gloucester Cemeteries Advisory Committee
/Calendar.aspx?EID=11655City Council Meeting
/Calendar.aspx?EID=12114Licensing Board Meeting
/Calendar.aspx?EID=12183Gloucester Housing Authority
/Calendar.aspx?EID=12154Zoning Board of Appeals Meeting
/calendar.aspx?CID=23,79,76,14...View All Events
/1019/Social-MediaSocial Media Sign up & stay connected with the community by following us on our social media platforms. Read More
/450/Parks-and-Recreational-Fa...Recreation View our listing of local parks, playgrounds, and other recreational facilities. Read More
/civicalerts.aspxNews Flash Stay informed on local news and events that affect you and your family. Read More
https://www.gloucester-ma.gov/979Visit Gloucester Gloucester offers unique experiences at America's oldest seaport. Read More
/directory.aspxStaff Directory
/QuickLinks.aspx?CID=16,15,18,...Popular Links
http://www.sailflow.com/mapNew window External Subdomain Anchor Current Wind and Temperatures
http://www.boatma.com/tides/No...New window External Subdomain Gloucester Tides
/835/Citizen-RequestNew window Text duplicate Report a Concern
https://gloucesterma.portal.op...New window External Subdomain Online Permitting Portal
https://gloucester.nextrequest...New window External Subdomain Public Record Request
/QuickLinks.aspx?CID=33Site Links
https://www.gloucester-ma.gov/Home
/DocumentCenter/View/10239/Fin...New window Nondiscrimination Policy
/sitemapSite Map
/directory.aspxContact Us
/accessibilityAccessibility
/copyrightCopyright Notices
https://connect.civicplus.com/...External Subdomain CivicPlus®

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.gloucester-ma.gov/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.20 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (129 kB).

HTTP Response Header

NameValue
cache-controlprivate, s-maxage=600,no-transform
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
serverMicrosoft-IIS/10.0
p3pCP="IDC DSP COR ADM DEVi TAIi PSA PSD IVAi IVDi CONi HIS OUR IND CNT"
set-cookie25 Characters
x-content-type-optionsnosniff
content-security-policyframe-ancestors 'self' https://*.granicus.com https://platform.civicplus.com https://account.civicplus.com https://analytics.civicplus.com; img-src * data: blob:; worker-src * data: blob: 'unsafe-eval' 'unsafe-inline'; script-src * about: 'unsafe-inline' 'unsafe-eval'; style-src * 'unsafe-inline'; media-src * blob:; font-src * data:; default-src *
dateSun, 10 Aug 2025 20:39:47 GMT
content-length36291
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 71 referring domains.
This page has 92 backlinks.
This page has backlinks from 68 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

user-agent: Baiduspider
Disallow: /
User-agent: Yandex
Disallow: /
User-agent: *
Disallow: /activedit
Disallow: /admin
Disallow: /common/admin/
Disallow: /OJA
Disallow: /support
Disallow: /currenteventsview.asp
Disallow: /search.asp
Disallow: /currenteventsview.aspx
Disallow: /search.aspx
Disallow: /currentevents.aspx
Disallow: /Support
Disallow: /CurrentEventsView.asp
Disallow: /Search.asp
Disallow: /CurrentEventsView.aspx
Disallow: /Search.aspx
Disallow: /Search
Disallow: /CurrentEvents.aspx
Disallow: /Currentevents.aspx
Disallow: /map.aspx
Disallow: /map.asp
Disallow: /Map.aspx
Disallow: /Map.asp
Sitemap: /sitemap.xml
Disallow: /RSS.aspx
User-agent: Siteimprove
Crawl-delay: 20
User-agent: Siteimprovebot
Crawl-delay: 20
User-agent: Siteimprovebot-crawler
Crawl-delay: 20

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Gloucester70%Check
Gloucester City56%Check
site50%Check
Website44%Check
August43%Check
City43%Check
Links43%Check
Corporate43%Check
2025 12 PM40%Check
Meeting39%Check
Show more keywords and terms

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