Genpt.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
76% 
Page structure
47% 
Link structure
91% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.32 s
File size
95.90 kB
Words
652
Media files
16
Number of links
35 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Genuine Parts Company - Genuine Parts Company
There are word repetitions in the page title.
The length of the page title is perfect. (459 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.genpt.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
keywordsEmpty
descriptionEmpty
viewportwidth=device-width, initial-scale=1, maximum-scale=1, user-scalable=no
robotsmax-image-preview:large
msvalidate.01EA5B546457F15BC0584D1A0BB9BCD09A
google-site-verificationggRmVQcCSG4u265yvxVgqMWMKoD2YbIlcB1PswdhjcY
langen-us
twitter:cardsummary
og:site_nameGenuine Parts Company
og:urlhttps://www.genpt.com/home
content-typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 652 words. That's ok.
27.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.54 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
https://www.genpt.com/images/GPC_LOGO.svgGPC Careers
/image/Mask%2BGroup%2B1.pngHome Hero Image
/image/NAPA-Truck-500x.pngNo alt attribute provided
/image/Motion-Lobby-500x.pngNo alt attribute provided
...2675287/Laurie_Schupmann.jpg?p=thumbnailNo alt attribute provided
...tainability+Report_FINAL-1_thumbnail.pngNo alt attribute provided
...tainability+Report_FINAL-1_thumbnail.pngNo alt attribute provided
/image/2022_Sustainability_Cover.jpgNo alt attribute provided
/image/sustainability%2B2021%2Bnew.jpgNo alt attribute provided
/image/branded%2Bt%2Bshirt.jpgNo alt attribute provided
https://www.genpt.com/images/GPC_LOGO.svgGPC Careers Home
/images/Instagram-Icon-black.pngInstagram
/images/Facebook-Icon-black.pngFacebook
/images/LinkedIn-Icon-black.pngLinkedin
/images/Youtube-Icon-black.pngYoutube
Video URLWidthHeight
...Investors_Meeting_Kickoff_Approved_2.mp4

Page structure

H1 heading
(Critically important)
Company Profile
Too many H1 headings
The H1 heading is too short (15 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Company Profile
H1 Genuine Parts Company
H3 Corporate
H3 Investors
H3 Group Health Plans
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.genpt.com/Subdomain IMG-ALT GPC Careers
https://www.genpt.com/homeSubdomain Home
/our-companiesSubdomain Our Companies
https://www.genpt.com/overviewInvestors
/press-releasesNews
https://jobs.genpt.com/New window External Subdomain Careers
/sustainabilitySustainability
/corporate-contactSubdomain Contact
https://jobs.genpt.com/External Subdomain Text duplicate Home
A-TITLE Permanent Link: Home
/image/2024_Fact_Sheet.pdfDownload fact sheet
https://www.napaonline.com/New window External Subdomain Visit NAPA
https://www.uapinc.com/index.htmlNew window External Subdomain Visit UAP
https://allianceautomotivegrou...New window External Visit Alliance Automotive Group
https://gpcasiapac.com/New window External Visit GPC Asia Pacific
https://www.motion.com/New window External Subdomain Visit Motion
https://www.motionasiapac.com/New window External Subdomain Visit Motion Asia Pacific
/email-alertsSubdomain No Text
/email-alertsSubdomain Email Alerts
/2025-07-22-Genuine-Parts-Comp...Subdomain Genuine Parts Company Reports Second Quarter 2025 Results and Revises Full-Year Outlook
/2025-07-01-Genuine-Parts-Comp...Subdomain Genuine Parts Company to Report Second Quarter 2025 Results on July 22, 2025
/2025-06-09-Genuine-Parts-Comp...Subdomain Genuine Parts Company Announces Executive Officer Changes
/2025-04-29-Genuine-Parts-Comp...Subdomain No Text
/2025-04-29-Genuine-Parts-Comp...New window Subdomain Anchor No Text
/2025-04-29-Genuine-Parts-Comp...Subdomain Genuine Parts Company Announces Changes to the Board and Declares Regular Quarterly Dividend
/press-releasesSubdomain All Press Releases
/sustainabilityView more
/image/GPC_2024_Sustainability...New window 2024 Sustainability Update
/image/2023+GPC+Sustainability...New window Subdomain 2023 Sustainability Update
/image/GPC+Sustainability+2022...New window Subdomain 2022 Sustainability Update
https://filecache.investorroom...New window External Subdomain 2021 Sustainability Update
https://jobs.genpt.com/New window External Subdomain Explore Jobs
https://www.genpt.com/Nofollow Anchor Click here to print the current Genuine Parts content
A-TITLE Click here to print the current Genuine Parts content
https://www.genpt.com/Anchor Click here to go to email Genuine Parts
A-TITLE Click here to go to email Genuine Parts
https://www.genpt.com/Subdomain IMG-ALT GPC Careers Home
https://www.genpt.com/homeText duplicate Home
/our-companiesText duplicate Our Companies
https://jobs.genpt.com/New window External Subdomain Text duplicate Careers
/corporate-contactText duplicate Contact
/pdfs/Customer-Privacy-Notice_...Privacy Notice
https://www.genpt.com/overviewOverview
/press-releasesText duplicate News
/quarterly-earningsFinancials
https://www.genpt.com/quoteStock
/governance-docsGovernance
/sustainabilityText duplicate Sustainability
https://health1.aetna.com/app/...New window External Subdomain Anchor Aetna
https://transparency-in-covera...New window External Subdomain UHC
https://www.bcbsal.org/web/tcrNew window External Subdomain BCBSAL
http://www.hmsa.com/transparen...New window External Subdomain HMSA
https://healthy.kaiserpermanen...New window External Subdomain Kaiser
https://www.instagram.com/genu...New window External Subdomain IMG-ALT Instagram
https://www.facebook.com/genui...New window External Subdomain IMG-ALT Facebook
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT Linkedin
https://www.youtube.com/channe...New window External Subdomain IMG-ALT Youtube
https://www.genpt.com/Anchor Scroll to top
A-TITLE Scroll to top

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.genpt.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.32 seconds.
The file size of the HTML document is fine (96 kB).

HTTP Response Header

NameValue
dateFri, 01 Aug 2025 05:17:20 GMT
content-typetext/html; charset=UTF-8
strict-transport-securitymax-age=31536000; includeSubDomains
cache-controlpublic, no-cache
varyAccept-Encoding
cf-cache-statusDYNAMIC
age3094
last-modifiedFri, 01 Aug 2025 04:25:46 GMT
set-cookie279 Characters
content-security-policy-report-onlydefault-src 'self'; report-uri https://csp-reporting.cloudflare.com/cdn-cgi/script_monitor/report?m=UkurUNx7eohGaMOIXjV8XlRBB.IdGBLBfRMWa9giHUs-1754025440-1.0.1.1-9na7osqloTOKsrhJ4WAiE3NqbHoRnYCsWBRy0XRY93f3kAAOnfy73SYoDxa0qI2v3SqGI0dvG3ThMQmEELlWAXSGjsf_bzRRuf0xO_PpgRWAlu2OgMBwaxLYgdTWzAhKGY4lDv6mWLxfdfmTxPUDn4.kVKflaPG20TrvYhchKJJVXAitjzXFIFndN4.2v95nzOpOR3Lm9wozfQQgDYK_Ig; report-to cf-wcpleuhfudyuezfi
report-to{"endpoints":[{"url":"https:\/\/csp-reporting.cloudflare.com\/cdn-cgi\/script_monitor\/report?m=UkurUNx7eohGaMOIXjV8XlRBB.IdGBLBfRMWa9giHUs-1754025440-1.0.1.1-9na7osqloTOKsrhJ4WAiE3NqbHoRnYCsWBRy0XRY93f3kAAOnfy73SYoDxa0qI2v3SqGI0dvG3ThMQmEELlWAXSGjsf_bzRRuf0xO_PpgRWAlu2OgMBwaxLYgdTWzAhKGY4lDv6mWLxfdfmTxPUDn4.kVKflaPG20TrvYhchKJJVXAitjzXFIFndN4.2v95nzOpOR3Lm9wozfQQgDYK_Ig"}],"group":"cf-wcpleuhfudyuezfi","max_age":86400}
servercloudflare
cf-ray9682de57ec98d512-CDG
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 532 referring domains.
This page has 351,776 backlinks.
This page has backlinks from 423 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Company66%Check
Parts Company60%Check
Genuine Parts Company57%Check
Genuine Parts Company Announces52%Check
Parts50%Check
Genuine50%Check
Genuine Parts50%Check
Profile50%Check
Parts Group45%Check
Replacement Parts42%Check
Show more keywords and terms

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