Generalmillsfoodservice.com - SEO Checker

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Overview of the SEO Check
Meta information
82% 
Page quality
68% 
Page structure
74% 
Link structure
76% 
Server
46% 
External factors
100% 
SEO Score
Response time
1.32 s
File size
277.80 kB
Words
689
Media files
77
Number of links
120 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
General Mills Foodservice | General Mills North America Foodservice
The page title should be shorter than 580 pixels. It is 615 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Serving K-12, hospitals, pizzerias, restaurants, bakeries, & college campuses across the US. Bulk cereal, bulk flour & beloved brands for consistent results.
The length of the meta description is perfect. (955 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.generalmillsfoodservice.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Language defined in HTTP-Equiv meta tag: en-us
Server location: United States of America
There are different language information within the page markup.
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
Google has deprecated AJAX crawling. It is recommended to avoid "_escaped_fragment_" URLs.
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
keywordsGeneral Mills North America Foodservice, general mills, general mills foodservice, pillsbury, betty crocker, foodservice, food service, bakeries, bakery, recipes, foodservice recipes, k-12 foodservice, college university foodservice, c&u foodservice, healthcare foodservice, lodging foodservice
descriptionServing K-12, hospitals, pizzerias, restaurants, bakeries, & college campuses across the US. Bulk cereal, bulk flour & beloved brands for consistent results.
apple-mobile-web-app-capableyes
mobile-web-app-capableyes
apple-mobile-web-app-titleGeneral Mills Convenience & Foodservice
format-detectiontelephone=no
viewportwidth=device-width, initial-scale=1.0, user-scalable=no
fragment!
onespot:page-typeOther
gmi:topicsYoplait
langen
og:site_namedev.generalmillsfoodservice.com
og:urlhttps://www.generalmillsfoodservice.com/
og:titleHome
og:typearticle
content-languageen-us
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 3 text duplicates on this page:
  • Duplicate: You can update your privacy settings to enable this content. Please en...
This page contains 689 words. That's ok.
28.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 11.93 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 30 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/~/media/Images/Logos/GMFS_Sitelogo.jpgGeneral Mills Foodservice
/GMFS/Assets/Images/naf_logo.svgGeneral Mills North America Foodservice
/GMFS/Assets/Images/Back_Arrow.pngBackImage
/GMFS/Assets/Images/Back_Arrow.pngBackImage
...-icons/icon-new-products.ashx?sc_lang=enicon-new-products
...n-icons/icon-gluten-free.ashx?sc_lang=enicon-gluten-free
...n-icons/icon-baked-goods.ashx?sc_lang=enicon-baked-goods
...icons/icon-icon-biscuits.ashx?sc_lang=enicon-icon-biscuits
...gation-icons/icon-cereal.ashx?sc_lang=enicon-cereal
...igation-icons/icon-flour.ashx?sc_lang=enicon-flour
...igation-icons/icon-meals.ashx?sc_lang=enicon-meals
...igation-icons/icon-mixes.ashx?sc_lang=enicon-mixes
...igation-icons/icon-pizza.ashx?sc_lang=enicon-pizza
...gation-icons/icon-snacks.ashx?sc_lang=enicon-snacks
...on-icons/icon-vegetables.ashx?sc_lang=enicon-vegetables
...gation-icons/icon-yogurt.ashx?sc_lang=enicon-yogurt
/GMFS/Assets/Images/Back_Arrow.pngBackImage
...gation-icons/icon-bakery.ashx?sc_lang=enicon-bakery
...college-university-shape.ashx?sc_lang=enicon-college-university-Shape
...s/icon-convenience-shape.ashx?sc_lang=enicon-convenience-Shape
...icon-distributor-shape-3.ashx?sc_lang=enicon-distributor-Shape-3
...ns/icon-healthcare-shape.ashx?sc_lang=enicon-healthcare-Shape
...-icons/icon-k12-group-60.ashx?sc_lang=enicon-k12-Group-60
...ns/icon-lodging-group-59.ashx?sc_lang=enicon-lodging-Group-59
...ns/icon-pizzeria-shape-2.ashx?sc_lang=enicon-pizzeria-Shape-2
...ns/icon-restaurant-shape.ashx?sc_lang=enicon-restaurant-Shape
...nding-micromart-group-58.ashx?sc_lang=enicon-vending-micromart-Group-58
...dcontent/blondie_230x150.ashx?sc_lang=enBlondie_230x150
...redcontent/nav-rebates-3.ashx?sc_lang=ennav-rebates-3
/GMFS/Assets/Images/Back_Arrow.pngBackImage
...gation-icons/icon-bakery.ashx?sc_lang=enicon-bakery
...college-university-shape.ashx?sc_lang=enicon-college-university-Shape
...s/icon-convenience-shape.ashx?sc_lang=enicon-convenience-Shape
...-icons/icon-custom-shape.ashx?sc_lang=enicon-custom-Shape
...icon-distributor-shape-3.ashx?sc_lang=enicon-distributor-Shape-3
...ns/icon-healthcare-shape.ashx?sc_lang=enicon-healthcare-Shape
...-icons/icon-k12-group-60.ashx?sc_lang=enicon-k12-Group-60
...ns/icon-lodging-group-59.ashx?sc_lang=enicon-lodging-Group-59
...ns/icon-pizzeria-shape-2.ashx?sc_lang=enicon-pizzeria-Shape-2
...ns/icon-restaurant-shape.ashx?sc_lang=enicon-restaurant-Shape
...nding-micromart-group-58.ashx?sc_lang=enicon-vending-micromart-Group-58
...-bid-support/k12-news-01.ashx?sc_lang=enK12-News-01
/GMFS/Assets/Images/Back_Arrow.pngBackImage
...es/navigation/community1.ashx?sc_lang=enCommunity1
.../culinarytrends375x300px.ashx?sc_lang=enculinarytrends375x300px
...st-trends-2025-thumbnail.ashx?sc_lang=enTwo croissants and small bowl of chili sauce on a plate with napkin and coffee cup beside.
/GMFS/Assets/Images/Back_Arrow.pngBackImage
/GMFS/Assets/Images/Back_Arrow.pngBackImage
/GMFS/Assets/Images/Back_Arrow.pngBackImage
/GMFS/Assets/Images/Back_Arrow.pngBackImage
/GMFS/Assets/Images/Back_Arrow.pngBackImage
/GMFS/Assets/Images/Back_Arrow.pngBackImage
...ontent/pizza_308x190-(1).ashx?sc_lang=enPizza_308x190-(1)
/GMFS/Assets/Images/Back_Arrow.pngBackImage
...a/images/navigation/news.ashx?sc_lang=enNews
...s/navigation/help-center.ashx?sc_lang=enHelp-Center
...-good/about-us-thumbnail.ashx?sc_lang=enG Stands for Good, Designed to be sustainable - Yoplait ParfaitPro film packaging being placed into recycling bin, yogurt being poured into plastic cup with strawberries
/GMFS/Assets/Images/search_desktop.pngSearch
...en&hash=9A52E4A3F9B68951F80862EA0A00C160Packages of yogurt and cereal
/GMFS/Assets/Images/img-homepage-wave.svgimg-homepage-wave
...en&hash=7ACEEB4EA91456DCDB58B70B0F39DBBCCinnamon roll topped with whipped cream and berries.
...en&hash=08370F16231624F5BED65561DD62DFC5Chef kneading pizza dough over wooden cutting board with the Chefs of the Mills logo on the top right corner.
...en&hash=9B5AFD0F1249B376810E59F02104B7CCGeneral Mills Foodservice Winter Trends Dish 2022 Individual Cinnamon Roll Bread Pudding
/~/media/images/homepage/logo-cheerios.ashxCheerios
...dia/images/homepage/logo-gold-medal.ashxGoldMedal
.../images/homepage/logo-nature-valley.ashxNatureValley
...edia/images/homepage/logo-pillsbury.ashxPillsbury
/~/media/images/homepage/logo-yoplait.ashxYoplait
.../Footer/Arrow-up-Right-From-Square-SolidNo alt attribute provided
.../Footer/Arrow-up-Right-From-Square-SolidNo alt attribute provided
.../Images/Footer/CCPA-Privacy-Options-iconCalifornia Consumer Privacy Act Opt-Out
.../Footer/Arrow-up-Right-From-Square-SolidNo alt attribute provided
.../Footer/Arrow-up-Right-From-Square-SolidNo alt attribute provided
.../Footer/Arrow-up-Right-From-Square-SolidNo alt attribute provided
.../Images/Footer/CCPA-Privacy-Options-iconCalifornia Consumer Privacy Act Opt-Out
.../Footer/Arrow-up-Right-From-Square-SolidNo alt attribute provided
.../Footer/Arrow-up-Right-From-Square-SolidNo alt attribute provided

Page structure

H1 heading
(Critically important)
We’re Here to Help
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 We’re Here to Help
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Spotlight
H2 Spotlight Duplicate text
H2 Spotlight Duplicate text
H2 Spotlight Duplicate text
H2 Featured Brands
H3 Recipes for Every Occasion
H3 Empty heading
H3 The Chefs Who Have Your Back
H3 The Latest Menu & Food Trends
H3 Empty heading
H3 Empty heading
H3 TOP CATEGORIES
H3 MORE OPTIONS
H3 Follow Us
H3 This feature is not available with your current cookie settings.
H3 This feature is not available with your current cookie settings. Duplicate text
H3 This feature is not available with your current cookie settings. Duplicate text
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to content
/IMG-ALT General Mills North America Foodservice
/products/categoryProducts
/products/categoryProducts by Category
/products/category/new-productsNew Products
IMG-ALT icon-new-products
/products/category/gluten-freeGluten-Free
IMG-ALT icon-gluten-free
/products/category/baked-goodsBaked Goods
IMG-ALT icon-baked-goods
/products/category/biscuitsBiscuits
IMG-ALT icon-icon-biscuits
/products/category/cerealCereal
IMG-ALT icon-cereal
/products/category/flourFlour
IMG-ALT icon-flour
/products/category/mealsMeals
IMG-ALT icon-meals
/products/category/mixesMixes
IMG-ALT icon-mixes
/products/category/pizzaPizza
IMG-ALT icon-pizza
/products/category/snacksSnacks
IMG-ALT icon-snacks
/products/category/vegetablesVegetables
IMG-ALT icon-vegetables
/products/category/yogurtYogurt
IMG-ALT icon-yogurt
/products/businessProducts by Business
/products/business/BakeryBakery
IMG-ALT icon-bakery
/products/business/college-uni...College & University
IMG-ALT icon-college-university-Shape
/products/business/convenienceConvenience
IMG-ALT icon-convenience-Shape
/products/business/distributorDistributor
IMG-ALT icon-distributor-Shape-3
/products/business/healthcareHealthcare
IMG-ALT icon-healthcare-Shape
/products/business/k-12K-12
IMG-ALT icon-k12-Group-60
/products/business/lodgingLodging
IMG-ALT icon-lodging-Group-59
/products/business/pizzeriaPizzeria
IMG-ALT icon-pizzeria-Shape-2
/products/business/restaurantRestaurant
IMG-ALT icon-restaurant-Shape
/products/business/vending-mic...Vending & Micromart
IMG-ALT icon-vending-micromart-Group-58
https://cd2.generalmillsfoodse...External Subdomain NEW Pillsbury™ Chocolate Chip Blondie
IMG-ALT Blondie_230x150
https://cd2.generalmillsfoodse...External Subdomain Money-Saving Rebates
IMG-ALT nav-rebates-3
/industriesBusiness Solutions
/industries/bakeryText duplicate Bakery
IMG-ALT icon-bakery
/industries/college-and-univer...Text duplicate College & University
IMG-ALT icon-college-university-Shape
/industries/convenienceText duplicate Convenience
IMG-ALT icon-convenience-Shape
/industries/customCustom
IMG-ALT icon-custom-Shape
/industries/distributorDistributor Sales
IMG-ALT icon-distributor-Shape-3
/industries/healthcareText duplicate Healthcare
IMG-ALT icon-healthcare-Shape
/industries/k12Text duplicate K-12
IMG-ALT icon-k12-Group-60
/industries/lodgingText duplicate Lodging
IMG-ALT icon-lodging-Group-59
/industries/pizzeriaText duplicate Pizzeria
IMG-ALT icon-pizzeria-Shape-2
/industries/restaurantText duplicate Restaurant
IMG-ALT icon-restaurant-Shape
/industries/vending-and-micromartText duplicate Vending & Micromart
IMG-ALT icon-vending-micromart-Group-58
https://cd2.generalmillsfoodse...External Subdomain Nourish Kids for What's Next: Get Regulation-Ready
IMG-ALT K12-News-01
/culinaryCulinary Resources
/culinary/meet-our-chefsMeet Our Chefs The Chefs of the Mills can help you discover recipes and solutions that bolster your bottom line.
IMG-ALT Community1
/culinary/culinary-insightsCulinary Insights Keep your menu fresh and your guests delighted with trendsetting recipes.
IMG-ALT culinarytrends375x300px
/culinary/product-trainingProduct Training Make the most of our wide variety of beloved brands.
/culinary/nutrition-resourcesNutrition Resources Find nutritional information for our products plus nourishing recipe ideas.
/culinary/foodservice-operationsFoodservice Operations Stay staffed and do more with less. Find everything you need to help make your operation run smoothly.
https://cd2.generalmillsfoodse...External Subdomain August menu trends: Brunch heat
IMG-ALT Two croissants and small bowl of chili sauce on a plate with napkin and coffee cup beside.
/recipesRecipes
/recipes/productRecipes By Product
/recipes/product/biscuitsText duplicate Biscuits
/recipes/product/cerealsCereals
/recipes/product/cinnamon-roll...Cinnamon Rolls & Twirls
/recipes/product/cookiesCookies
/recipes/product/croissantsCroissants
/recipes/product/flourText duplicate Flour
/recipes/product/frozen-batterFrozen Batter
/recipes/product/mixMix
/recipes/product/muffinsMuffins
/recipes/product/pizza-dough-a...Pizza Dough & Crusts
/recipes/product/puff-pastry-a...Puff Pastry & Pie Dough
/recipes/product/sconesScones
/recipes/product/snacksText duplicate Snacks
/recipes/product/yogurtText duplicate Yogurt
/recipes/mealsRecipes By Meal
/recipes/meals/appetizersAppetizers
/recipes/meals/beverageBeverage
/recipes/meals/breakfastBreakfast
/recipes/meals/dessertsDesserts
/recipes/meals/dips-dressings-...Dips/Dressings/Sauce
/recipes/meals/entreesEntrees
/recipes/meals/side-dishSide Dish
/recipes/chefs-of-the-mills-co...Chefs of the Mills Collections
/recipes/chefs-of-the-mills-co...Brunch
/recipes/chefs-of-the-mills-co...Text duplicate Desserts
/recipes/chefs-of-the-mills-co...Flatbread
/recipes/chefs-of-the-mills-co...Global Street Food
/recipes/chefs-of-the-mills-co...Handhelds
/recipes/chefs-of-the-mills-co...Holiday
/recipes/chefs-of-the-mills-co...Text duplicate K-12
/recipes/chefs-of-the-mills-co...Text duplicate Pizza
/recipes/seasonSeasonal Recipes
/recipes/season/fallFall
/recipes/season/springSpring
/recipes/season/summerSummer
/recipes/season/winterWinter
/recipes/special-collectionSpecial Recipe Collections
/recipes/special-collection/dy...Dysphagia
/recipes/special-collection/me...K-12 Meal Makers
/recipes/special-collection/no...Nourishing Inspirations
/recipes/special-collection/da...Dairy Free
/recipes/special-collection/gl...Gluten Free
https://cd2.generalmillsfoodse...External Subdomain Bulgogi Pork and Kimchi Pizza
IMG-ALT Pizza_308x190-(1)
/about-usAbout Us
/latest-newsNews Get the latest news about innovative solutions helping customers succeed.
IMG-ALT News
/helpcenterHelp Center Get product support, help with rebates, and customer support.
IMG-ALT Help-Center
/about-us/g-stands-for-goodG Stands for Good See how to Properly Dispose of ParfaitPro® Film Packaging
IMG-ALT G Stands for Good, Designed to be sustainable - Yoplait ParfaitPro film packaging being placed into recycling bin, yogurt being poured into plastic cup with ...
/rebatesSee Rebates
/products/find-a-distributorFind a Distributor
/helpcenterHelp Center
/industries/k12Subdomain Explore K-12 solutions
/recipes/chefs-of-the-mills-co...Subdomain Browse the recipes >>
/culinary/meet-our-chefsSubdomain Meet your culinary experts >>
/culinary/culinary-insightsSubdomain Stay informed & inspired >>
/products/category/pizzaText duplicate Pizza
/products/category/baked-goodsFrozen Baked Goods
/products/category/biscuitsText duplicate Biscuits
/products/category/cerealText duplicate Cereal
/products/category/snacksText duplicate Snacks
/products/category/gluten-freeText duplicate Gluten-Free
/products/category/flourText duplicate Flour
/products/category/mixesText duplicate Mixes
/products/category/yogurtText duplicate Yogurt
/helpcenterText duplicate Help Center
/about-usText duplicate About Us
/press-releasesPress
/products/find-a-distributorLocate A Distributor
https://www.generalmills.com/h...External Subdomain Responsibility opens in a new tab
/sitemapSite Map
/termsofuseTerms of Use
https://www.generalmills.com/p...External Subdomain Privacy Policy opens in a new tab
https://privacy.generalmills.com/External Subdomain Your Privacy Choices opens in a new tab
IMG-ALT California Consumer Privacy Act Opt-Out
/Anchor Customize Cookie Settings
https://www.generalmills.com/p...External Subdomain Anchor Cookie Policy opens in a new tab
https://www.generalmills.com/p...New window External Subdomain Text duplicate Privacy Policy opens in a new tab
/termsofuseNew window Text duplicate Terms of Use
/about-usNew window Text duplicate About Us
/New window Anchor Text duplicate Customize Cookie Settings
https://privacy.generalmills.com/New window External Subdomain Text duplicate Your Privacy Choices opens in a new tab
IMG-ALT California Consumer Privacy Act Opt-Out
https://www.generalmills.com/p...New window External Subdomain Anchor Text duplicate Cookie Policy opens in a new tab
https://www.linkedin.com/compa...New window External Subdomain A-TITLE LinkedIn Opens in a new window
https://www.youtube.com/channe...New window External Subdomain A-TITLE YouTube Opens in a new window
https://www.facebook.com/Gener...New window External Subdomain A-TITLE Facebook Opens in a new window
https://www.instagram.com/gene...New window External Subdomain A-TITLE Instagram Opens in a new window
/?_escaped_fragment_Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.generalmillsfoodservice.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.32 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 30 JavaScript files. This may affect the load time negatively.
This page only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (278 kB).

HTTP Response Header

NameValue
dateFri, 01 Aug 2025 03:17:15 GMT
content-typetext/html; charset=utf-8
content-length65433
connectionkeep-alive
serverMicrosoft-IIS/10.0
access-control-expose-headersRequest-Context
cache-controlno-cache, no-store
content-encodinggzip
expires-1
pragmano-cache
set-cookie404 Characters
varyAccept-Encoding
x-content-id110d559f-dea5-42ea-9c1c-8a5df7e70ef9
x-content-relatedcontentsearchphrasehome
request-contextappId=cid-v1:82f3a44b-f13c-4699-a920-07aa28f46e78
x-frame-optionsSAMEORIGIN
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 410 referring domains.
This page has 81,269 backlinks.
This page has backlinks from 239 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /Archives/
Disallow: /Development/
Disallow: /register
Disallow: /register/
Disallow: /home/
Disallow: /Home/
Disallow: /sitecore/
Disallow: /Sitecore/
Disallow: /gatekeeper/
Sitemap: https://www.generalmillsfoodservice.com/sitemap.xml

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Search preview

www.generalmillsfoodservice.com
General Mills Foodservice | General Mills North America Foodservice
Serving K-12, hospitals, pizzerias, restaurants, bakeries, & college campuses across the US. Bulk cereal, bulk flour & beloved brands for consistent results.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Food65%Check
Mills61%Check
Foodservice61%Check
General61%Check
General Mills61%Check
General Mills Foodservice61%Check
help54%Check
brands50%Check
Cereal50%Check
Flour50%Check
Show more keywords and terms

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Cookie Policy

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