Generalmills.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
81% 
Page structure
29% 
Link structure
61% 
Server
95% 
External factors
100% 
SEO Score
Response time
1.77 s
File size
117.20 kB
Words
751
Media files
20
Number of links
67 internal / 48 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
General Mills: A U.S. based food company. - General Mills
There are word repetitions in the page title.
The length of the page title is perfect. (518 pixels out of 580 max pixel length)
Meta description
(Critically important)
For more than 150 years, we’ve made food with passion — having fun and staying true to our values along the way.
The length of the meta description is perfect. (708 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.generalmills.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
theme-color#ffffff
msapplication-TileColor#00aba9
msapplication-config/-/media/project/gmi/corporate/corporate-master/icons/browserconfig.xml?rev=e704be56470e43b3b3f3b211fc50c34a
descriptionFor more than 150 years, we’ve made food with passion — having fun and staying true to our values along the way.
viewportwidth=device-width, initial-scale=1
langen
twitter:cardsummary_large_image
twitter:titleGeneral Mills: A U.S. based food company. - General Mills
twitter:descriptionFor more than 150 years, we’ve made food with passion — having fun and staying true to our values along the way.
og:titleGeneral Mills: A U.S. based food company. - General Mills
og:urlhttps://www.generalmills.com/
og:descriptionFor more than 150 years, we’ve made food with passion — having fun and staying true to our values along the way.
og:localeen_US

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
The average number of words per sentence of 27.57 words is high.
This page contains 751 words. That's ok.
24.9% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ev=d2599ad7ef0944bb99c4a5d7e5914d39 170wGeneral Mills logo
...ev=a1fcb3ecc42140679c59584e275b151f 500wMom feeding son Cheerios
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...v=1654f1de94444a09abd6535a0d399392 1700wBowl of Cheerios with strawberries
data:[...] Base64A hand holding a single Cheerio with a heart center in focus
data:[...] Base64Cheerios logo
data:[...] Base64Blue the dog who inspired Blue Buffalo
data:[...] Base64Blue Buffalo logo
data:[...] Base64Three strawberry cupcakes with white rainbow chip frosting
data:[...] Base64Betty Crocker logo
data:[...] Base64Pillsbury chocolate chip cookies on cooling rack
data:[...] Base64Pillsbury logo
data:[...] Base64Three soft shell shrimp tacos on a white plate with surrounded by small bowls of taco toppings
data:[...] Base64Old El Paso logo with yellow background and red lettering
data:[...] Base64Five stacked granola bars
data:[...] Base64Nature Valley logo
data:[...] Base64General Mills logo
data:[...] Base64Your Privacy Choice

Page structure

H1 heading
(Critically important)
We make food the world loves.
Too many H1 headings
Headings
(Important)
There are 49 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 We make food the world loves.
H1 Select your Location
H2 The brands you know and love.
H2 See what we're cooking up
H2 Ask General Mills
H2 Questions?
H2 Select your location
H2 Asia, Middle East & Africa
H2 America
H2 Europe & Australia
H2 Consumers
H2 Media
H2 G STANDS FOR GOOD
H2 Partnerships & Investors
H2 Career Seekers
H2 Stay connected
H2 Sign up for our newsletter
H3 Mainland China
H3 Hong Kong, China
H3 India
H3 Japan
H3 Malaysia
H3 Philippines
H3 Saudi Arabia
H3 Singapore
H3 South Africa
H3 South Korea
H3 Taiwan
H3 Thailand
H3 Turkey
H3 Argentina
H3 Brazil
H3 Canada
H3 Mexico
H3 Puerto Rico
H3 United States
H3 Australia
H3 Belgium
H3 Denmark
H3 Finland
H3 France
H3 Germany
H3 Greece
H3 Iceland
H3 Norway
H3 Portugal
H3 Spain
H3 Sweden
H3 United Kingdom
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are too many external links (48) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.generalmills.com/Anchor Skip to main content
/gstandsforgoodStands for Good
A-TITLE Stands for Good
/about-usLearn more
/about-us/leadershipLeadership
/about-us/our-historyHistory
/about-us/our-impactOur impact
/about-us/work-with-usWork with us
/about-us/work-with-us/suppliersSuppliers
/about-us/work-with-us/trading...Trading partners
/food-we-makeText duplicate Learn more
/food-we-make/brandsOur brands
/food-we-make/nutrition-and-in...Nutrition and ingredients
/food-we-make/nutrition-and-in...Certified colors
/food-we-make/where-to-buyWhere to buy
/how-we-make-itText duplicate Learn more
A-TITLE How we make it
/how-we-make-it/putting-people...Putting people first
/how-we-make-it/putting-people...Championing belonging
/how-we-make-it/putting-people...Employee safety
/how-we-make-it/putting-people...Human rights
/how-we-make-it/building-stron...Building strong communities
/how-we-make-it/building-stron...Civic involvement
/how-we-make-it/building-stron...Food security
/how-we-make-it/building-stron...Helping our hometowns
/how-we-make-it/ethics-and-int...Ethics & integrity
/how-we-make-it/food-safetyFood safety
/how-we-make-it/healthier-planetHealthier planet
/how-we-make-it/healthier-plan...Environmental impact
/how-we-make-it/healthier-plan...Supply chain and responsible sourcing
/how-we-make-it/partnerships-a...Partnerships & collaborations
/how-we-make-it/responsible-ma...Responsible marketing & advertising
https://www.generalmills.com/newsNews & Stories
/careersCareers
/investorsInvestors
/about-usGet to know us
/news/press-releases/monsters-...Monsters Cereal Characters Brought to Life as Hilarious Puppets as General Mills Partners with the Legendary Jim Henson Company
/news/press-releases/general-m...General Mills Brings the Magic of Universal Pictures’ “Wicked: For Good” to Kitchens with Glinda and Elphaba-Inspired Cookies, Cereal, Cupcakes and Cake Pops
/news/press-releases/totinos-u...Totino’s™ Unveils Next-Level Indulgence with New Totino’s Ultimate Pizza
/food-we-make/brandsExplore all brands
/food-we-make/brands/cheeriosCheerios
/food-we-make/brands/blue-buffaloBlue Buffalo
/food-we-make/brands/betty-cro...Betty Crocker
/food-we-make/brands/pillsburyPillsbury
/food-we-make/brands/old-el-pasoOld El Paso
/food-we-make/brands/nature-va...Nature Valley
https://www.generalmills.com/newsExplore all news
https://ask.generalmills.com/s...New window External Subdomain What is General Mills allergen labeling policy?
https://ask.generalmills.com/s...New window External Subdomain Do you use GMO ingredients in your products?
https://www.generalmills.com/IMG-ALT General Mills logo
A-TITLE Footer Logo
https://ask.generalmills.com/s/External Subdomain Contact us
https://generalmills.cn/External Simplified Chinese
A-TITLE Select for Simpified Chinese
https://generalmills.hk/External English
A-TITLE Select for English
https://generalmills.co.in/External Text duplicate English
A-TITLE Select for English
https://generalmills.jp/External Text duplicate English
A-TITLE Select for English
https://generalmills.com.my/External Subdomain Text duplicate English
A-TITLE Select for English
https://generalmills.com.ph/External Subdomain Text duplicate English
A-TITLE Select for English
https://www.generalmills.sa/External Subdomain Text duplicate English
A-TITLE Select for English
https://generalmills.com.sg/External Subdomain Text duplicate English
A-TITLE Select for English
https://generalmills.co.za/External Text duplicate English
A-TITLE Select for English
https://generalmillskorea.com/External Text duplicate English
A-TITLE Select for English
https://generalmills.com.tw/External Subdomain Traditional Chinese
A-TITLE Select for Traditional Chinese
https://generalmillsthailand.com/External Text duplicate English
A-TITLE Select for English
https://generalmills.com.tr/External Text duplicate English
A-TITLE Select for English
https://generalmillsargentina....External Text duplicate English
A-TITLE Select for English
https://www.generalmillsargent...External Subdomain Spanish
A-TITLE Select for Spanish
https://generalmills.com.br/External Portuguese
A-TITLE Select for Portuguese
https://generalmills.ca/External Text duplicate English
A-TITLE Select for English
https://generalmills.com.mx/External Subdomain Text duplicate English
A-TITLE Select for English
https://generalmills.com.pr/External Subdomain Text duplicate English
A-TITLE Select for English
https://www.generalmills.com/Subdomain Text duplicate English
A-TITLE Select for English
https://generalmills.com.au/External Text duplicate English
A-TITLE Select for English
https://generalmills.be/External Text duplicate English
A-TITLE Select for English
https://www.generalmills.dk/External Subdomain Text duplicate English
A-TITLE Select for English
https://www.generalmills.fi/External Subdomain Text duplicate English
A-TITLE Select for English
https://generalmills.fr/External French
A-TITLE Select for French
https://generalmills.de/External German
A-TITLE Select for German
https://generalmills.com.gr/External Subdomain Text duplicate English
A-TITLE Select for English
https://www.generalmills.is/External Subdomain Text duplicate English
A-TITLE Select for English
https://www.generalmills.no/External Subdomain Text duplicate English
A-TITLE Select for English
https://generalmills.co.pt/External Subdomain Text duplicate English
A-TITLE Select for English
https://generalmills.es/External Text duplicate Spanish
A-TITLE Select for Spanish
https://generalmills.se/External Text duplicate English
A-TITLE Select for English
https://generalmills.co.uk/External Text duplicate English
A-TITLE Select for English
/food-we-make/brandsOur Brands
A-TITLE Our Brands
/food-we-make/where-to-buyProduct Locator
A-TITLE Product Locator
/how-we-make-it/healthier-plan...Our Impact
A-TITLE Our Impact
/how-we-make-it/healthier-plan...Sustainable Sourcing
A-TITLE Sustainable Sourcing
/news/news-mediaContact Media Team
/news/news-mediaImages
/news/press-releasesNews
A-TITLE News
/about-us/our-impactText duplicate Our Impact
A-TITLE Our Commitments
/gstandsforgoodGiving Back
A-TITLE Giving Back
https://investors.generalmills...External Subdomain Shareholder Information
https://investors.generalmills...External Subdomain Events & Presentations
/about-us/work-with-usWorking with us
A-TITLE Working with us
/how-we-make-it/building-stron...Civic Involvement
A-TITLE Civic Involvement
https://www.generalmillsfoodse...New window External Subdomain Foodservice
https://careers.generalmills.c...External Subdomain Search Jobs
https://careers.generalmills.c...External Subdomain Career Areas
https://facebook.com/generalmillsNew window External A-TITLE Facebook
http://instagram.com/generalmillsNew window External A-TITLE Instagram
https://www.linkedin.com/compa...New window External Subdomain A-TITLE linkedin
https://twitter.com/generalmillsNew window External A-TITLE Twitter
https://www.youtube.com/user/g...New window External Subdomain A-TITLE YouTube
https://gmcorpcomms.newsweaver...New window External Subdomain Subscribe
/-/media/project/gmi/corporate...An Equal Opportunity Employer
https://www.generalmills.com/Subdomain Home
/community-rulesNew window Community Rules
A-TITLE Community Rules
https://contactus.generalmills...New window External Subdomain Contact Us
A-TITLE Contact Us
/privacy-security/us-english-p...New window Subdomain Anchor Cookie Notice
https://privacy.generalmills.com/New window External Subdomain Your Privacy Choices
IMG-ALT Your Privacy Choice
/privacy-security/legal-terms/...New window Legal Terms
A-TITLE Legal Terms
/privacy-security/us-english-p...New window Privacy Policy
A-TITLE Privacy Policy
/sitemapSite Map
A-TITLE Site Map
/slavery-and-human-trafficking...New window Slavery and Human Trafficking Statement
A-TITLE Slavery and Human Trafficking Statement
/-/media/project/gmi/corporate...New window EEO Feb 23

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.generalmills.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.77 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (117 kB).

HTTP Response Header

NameValue
dateThu, 31 Jul 2025 17:10:31 GMT
content-typetext/html; charset=utf-8
content-length30157
access-control-expose-headersRequest-Context
cache-controlno-cache, no-store
content-encodinggzip
expires-1
pragmano-cache
set-cookie50 Characters
varyAccept-Encoding
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-frame-optionsSAMEORIGIN
request-contextappId=cid-v1:7cb0f355-7315-4fed-8329-880e3b7148fa
x-azure-ref20250731T171029Z-15b44575f4f4qm44hC1FRAk14400000003q000000000p19a
x-cacheCONFIG_NOCACHE
accept-rangesbytes
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,765 referring domains.
This page has 212,864 backlinks.
This page has backlinks from 1,313 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /
Disallow: /privacy-security/

Sitemap: https://www.generalmills.com/sitemap.xml

Similar sites

Search preview

www.generalmills.com
General Mills: A U.S. based food company. - General Mills
For more than 150 years, we’ve made food with passion — having fun and staying true to our values along the way.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
food75%Check
General65%Check
Mills65%Check
General Mills65%Check
make food62%Check
made food60%Check
Food Safety55%Check
Best Food55%Check
make50%Check
world50%Check
Show more keywords and terms

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