Gel.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
84% 
Page quality
53% 
Page structure
91% 
Link structure
96% 
Server
95% 
External factors
79% 
SEO Score
Response time
2.07 s
File size
38.60 kB
Words
390
Media files
15
Number of links
24 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to The GEL Group | The GEL Group
The title contains the word Welcome to! More content should be covered in the title.
There are word repetitions in the page title.
Meta description
(Critically important)
The GEL Group companies GEL Engineering, GEL Laboratories, GEL Solutions, Cape Fear Analytical offer environmental services, engineering, surveying, analytical
The meta description is too long: 1016 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.gel.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
keywordsEmpty
descriptionThe GEL Group companies GEL Engineering, GEL Laboratories, GEL Solutions, Cape Fear Analytical offer environmental services, engineering, surveying, analytical
apple-mobile-web-app-titleGEL Group
langen
twitter:cardsummary_large_image
twitter:titleWelcome to The GEL Group
twitter:descriptionThe GEL Group is an industry leader in environmental consulting, civil and structural engineering, industrial and coastal zone permitting, stack testing, industrial hygiene, and surveying.
twitter:imagehttps://www.gel.com/assets/gel-assets/GEL-front-of-Lobby-07282023-02.png
og:titleWelcome to The GEL Group
og:descriptionThe GEL Group is an industry leader in environmental consulting, civil and structural engineering, industrial and coastal zone permitting, stack testing, industrial hygiene, and surveying.
og:typewebsite
og:urlhttps://www.gel.com
og:imagehttps://www.gel.com/assets/gel-assets/GEL-front-of-Lobby-07282023-02.png
og:site_nameThe GEL Group
charsetutf-8

Automatically check gel.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 390 words on this page. Good pages should have about 800 words of useful content.
25.1% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.78 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/site-assets/images/svg/gel-group-logo.svgThe GEL Group
...4f1247905c0557a613177bce9aaf9dafddb2.pngImage for GEL Celebrates 45 Years of Service, Growth, and Purpose article
...4f1247905c0557a613177bce9aaf9dafddb2.pngImage for GEL Names New Human Resources Director article
...t-of-Lobby-07282023-02-13-1715089287.jpgNo alt attribute provided
...ate-Home_GEL-Group-02-115-1722022374.jpgNo alt attribute provided
/site-assets/images/svg/gel-labs.svgNo alt attribute provided
...eering_-_Hero_Image_02-75-1750193154.jpgNo alt attribute provided
/site-assets/images/svg/gel-engineering.svgNo alt attribute provided
...EL-Corporate-Home-Page-18-1719769920.jpgNo alt attribute provided
/site-assets/images/svg/gel-geophysics.svgNo alt attribute provided
...rporate-Home_GEL-Group-17-1715190305.jpgNo alt attribute provided
...sets/images/svg/cape-fear-analytical.svgNo alt attribute provided
...AI-edit)-06302024-A-06-98-1720636434.jpgNo alt attribute provided
/site-assets/images/svg/gel-group-logo.svgGEL Group Logo
/site-assets/images/icon_hop_footer.pngHop Studios logo

Page structure

H1 heading
(Critically important)
Quality Service. Technical Expertise.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Quality Service. Technical Expertise.
H2 Blog
H2 Search
H2 A passion for a job well done.
H2 Get In Touch
H3 GEL Celebrates 45 Years of Service, Growth, and Purpose
H3 Diverse Services
H3 Technical Expertise
H3 Customer Satisfaction
H3 Empty heading
H3 GEL Laboratories LLC
H3 GEL Engineering LLC
H3 GEL Solutions LLC
H3 Cape Fear Analytical LLC
H4 Empty heading
H5 GEL Celebrates 45 Years of Service, Growth, and Purpose Duplicate text
H5 GEL Names New Human Resources Director
H5 GEL Org
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.gel.com/IMG-ALT The GEL Group
https://www.gel.com/aboutAbout
/our-people-the-gel-groupOur People
/culture-valuesCulture & Values
/sustainability-the-gel-groupSustainability
https://www.gel.com/companiesCompanies
https://www.gel.com/careersCareers
https://www.gel.com/blogBlog
/blog/gel-celebrates-45-years-...IMG-ALT Image for GEL Celebrates 45 Years of Service, Growth, and Purpose article
/blog/gel-celebrates-45-years-...GEL Celebrates 45 Years of Service, Growth, and Purpose
/blog/category/news-and-announ...News and announcements
/blog/gel-names-new-human-reso...IMG-ALT Image for GEL Names New Human Resources Director article
/blog/gel-names-new-human-reso...GEL Names New Human Resources Director
/blog/category/news-and-announ...Text duplicate News and announcements
https://www.gel.com/contact-usContact Us
/blog/gel-celebrates-45-years-...Read Our 45-Year Story
https://www.gel.com/laboratoriesLearn more
https://www.gel.com/engineeringText duplicate Learn more
https://www.gel.com/solutionsText duplicate Learn more
/cape-fear-analyticalText duplicate Learn more
https://www.gel.com/IMG-ALT GEL Group Logo
https://www.gel-mobile.com/External Subdomain Client Login
https://outlook.com/owa/gel.comExternal Webmail
/privacy-policyPrivacy Policy
https://www.gel.com/terms-of-useTerms of Use
/assets/images/uploads/main/Ta...New window Important Health Coverage Tax Documents
https://www.hopstudios.com/External Subdomain Site design and development by Hop Studios
IMG-ALT Hop Studios logo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.gel.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.07 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (39 kB).

HTTP Response Header

NameValue
dateMon, 16 Mar 2026 08:15:35 GMT
content-typetext/html; charset=UTF-8
servercloudflare
x-frame-optionsSAMEORIGIN
expiresMon, 26 Jul 1997 05:00:00 GMT
pragmano-cache
permissions-policyinterest-cohort=()
varyAccept-Encoding,User-Agent
set-cookie190 Characters
last-modifiedMon, 16 Mar 2026 08:15:34 GMT
report-to{"group":"cf-nel","max_age":604800,"endpoints":[{"url":"https://a.nel.cloudflare.com/report/v4?s=NcmzPmyg0wfwg%2BmwF1DRo%2BKZX%2BNwu%2FzqVsD%2BP1E7HsVVOgSwu3DnxGH%2FYIKVR2io51E0itGby6y5688j6aHpJYWaLpRy1b7ns1%2F3"}]}
nel{"report_to":"cf-nel","success_fraction":0.0,"max_age":604800}
cf-cache-statusDYNAMIC
content-encodingzstd
cf-ray9dd24f8f2c21dbe6-FRA
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 23 referring domains.
This page only has 35 backlinks.
This page only has few backlinks from 22 different ip addresses.
This page is referenced by wikipedia.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /

Similar sites

Search preview

www.gel.com
Welcome to The GEL Group | The GEL Group
The GEL Group companies GEL Engineering, GEL Laboratories, GEL Solutions, Cape Fear Analytical offer environmental services, engineering, surveying, analytical

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
GEL82%Check
GEL Group72%Check
Service72%Check
GEL Engineering67%Check
GEL Solutions67%Check
Group66%Check
GEL Laboratories66%Check
Technical59%Check
Expertise59%Check
engineering56%Check
Show more keywords and terms

Automatically check gel.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions