Gds.blog.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
92% 
Page structure
100% 
Link structure
92% 
Server
78% 
External factors
100% 
SEO Score
Response time
0.88 s
File size
60.50 kB
Words
784
Media files
12
Number of links
63 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Government Digital Service – We are the digital centre of government. We serve the public, central government departments and the wider public sector.
The page title should be shorter than 580 pixels. It is 1365 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
We are the digital centre of government. We serve the public, central government departments and the wider public sector.
The length of the meta description is perfect. (752 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, viewport-fit=cover
theme-color#0b0c0c
robotsmax-image-preview:large
descriptionWe are the digital centre of government. We serve the public, central government departments and the wider public sector.
langen
twitter:cardsummary_large_image
twitter:creator@GDSTeam
twitter:site@GDSTeam
twitter:titleGovernment Digital Service
twitter:descriptionWelcome to Government Digital Service - see blog posts
twitter:imagehttps://gds.blog.gov.uk/wp-content/uploads/sites/60/2016/08/govuk152x152.png
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 784 words. That's ok.
27.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.56 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: read more
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...Blog-Featured-Image-template-620x324.pngillustration of laptop and multiple boxes on screen ticked
...ement-Event-Card-6-in-x-4-in-620x413.pngGOV.UK Wallet Building momentum, working in partnership
...es/60/2025/04/choose-options-620x349.pngTwo pages from the GOV.UK One Login prototype. The left page explains the prototype’s purpose and key features, with a button labelled 'Start an end-to-end journey.' The right page shows a list of user journey options, including creating an account, proving identity, and accessing services.
.../60/2025/03/Visualising-blog-620x465.jpgA collection of hand-drawn diagrams and sketches on paper laid out on a table, exploring concepts related to digital infrastructure, public services, and data exchange. The papers include flowcharts, visual metaphors, and labeled diagrams with annotations on topics such as plugins, service components, and future service landscapes.
.../2025/02/idris_cropped_image-620x413.jpgHeadshot of Idris Abdirizak, software developer
...02/IMG_20241228_161810-1-2-1-620x422.jpgheadshot of Radha Kotyanka, Site Reliability Engineer
...s/60/2025/02/GDS-ai-playbook-620x413.pngGraphic image stating Introducing the AI Playbook
.../02/54281048756_ca969e76b5_k-620x414.jpgSecretary of State Peter Kyle hosts a launch event for the new Digital Centre of Government
...s/60/2025/01/Blog-images-2-1-620x413.jpgNo alt attribute provided
...n-sustainability-graphic-1-1-620x349.pngGOV.UK One Login with a globe on a hand palm icon.
...ploads/sites/60/2018/05/team-310x205.jpgThe unit of delivery is the team
...ng_Sticker-Layered-Leading-620x403-1.pngLeading Government Digital & Data

Page structure

H1 heading
(Critically important)
Blog Government Digital Service
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Blog Government Digital Service
H2 Making services work together — starting with health, disability and work
H2 GOV.UK Wallet: Building momentum, working in partnership
H2 Creating interactive design documentation for GOV.UK One Login
H2 Visualising modern digital government
H2 How to become a software developer apprentice: Idris's story
H2 Joining GDS as a Junior Site Reliability Engineer: Radha's story
H2 Launching the Artificial Intelligence Playbook for the UK Government
H2 Shaping the new digital centre of government for success
H2 Same name, new ambitions
H2 GOV.UK One Login: Advancing digital sustainability in government
H2 Related content and links
H2 Useful links
H3 Government Digital Service
H3 Sign up and manage updates
H3 Be part of the transformation
H3 Follow us
H3 Leading Government Digital and Data
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 19 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://gds.blog.gov.uk/Anchor Skip to main content
https://www.gov.uk/External A-TITLE Go to the GOV.UK homepage
https://www.blog.gov.uk/External Subdomain Blog
https://gds.blog.gov.uk/Subdomain Government Digital Service
https://www.gov.uk/government/...External Text duplicate Government Digital Service
https://www.gov.uk/government/...External Department for Science, Innovation and Technology
/2025/06/04/making-services-wo...Subdomain Making services work together — starting with health, disability and work
/author/eleanor-stephens-servi...Subdomain Eleanor Stephens, Service Owner, Government Digital Service
A-TITLE Posts by Eleanor Stephens, Service Owner, Government Digital Service
/category/digital-centre/Subdomain Digital Centre
/category/digital-engagement/Subdomain Digital engagement
/category/digital-strategy/Subdomain Digital strategy
/category/gds-team/Subdomain GDS team
/category/service-design/Subdomain Service design
/2025/06/04/making-services-wo...Subdomain Read more of Making services work together — starting with health, disability and work
/2025/06/04/making-services-wo...Subdomain Anchor 4 comments
/2025/05/14/gov-uk-wallet-buil...Subdomain GOV.UK Wallet: Building momentum, working in partnership
/author/natalie-jones-director...Subdomain Natalie Jones OBE - Director of Digital Identity, Government Digital Service
A-TITLE Posts by Natalie Jones OBE - Director of Digital Identity, Government Digital Service
/category/gov-uk-wallet/Subdomain GOV.UK Wallet
/2025/05/14/gov-uk-wallet-buil...Subdomain Read more of GOV.UK Wallet: Building momentum, working in partnership
/2025/05/14/gov-uk-wallet-buil...Subdomain Anchor 5 comments
/2025/04/01/creating-interacti...Subdomain Creating interactive design documentation for GOV.UK One Login
/author/arindra-das-lead-desig...Subdomain Arindra Das, Lead Designer (GDS)
A-TITLE Posts by Arindra Das, Lead Designer (GDS)
/author/matthew-ashton-senior-...Subdomain Matthew Ashton, Senior Interaction Designer (GDS)
A-TITLE Posts by Matthew Ashton, Senior Interaction Designer (GDS)
/category/govuk-onelogin/Subdomain GOV.UK One Login
/2025/04/01/creating-interacti...Subdomain Read more of Creating interactive design documentation for GOV.UK One Login
/2025/04/01/creating-interacti...Subdomain Anchor 9 comments
/2025/03/07/visualising-modern...Subdomain Visualising modern digital government
/author/helena-trippe-head-of-...Subdomain Helena Trippe, Head of UCD GOV.UK One Login
A-TITLE Posts by Helena Trippe, Head of UCD GOV.UK One Login
/author/tim-paul/Subdomain Tim Paul - Head of Interaction Design, Government Digital Service
A-TITLE Posts by Tim Paul - Head of Interaction Design, Government Digital Service
/category/digital-centre/Subdomain Text duplicate Digital Centre
/category/digital-strategy/Subdomain Text duplicate Digital strategy
/2025/03/07/visualising-modern...Subdomain Read more of Visualising modern digital government
/2025/03/07/visualising-modern...Subdomain Anchor 1 comment
/2025/02/14/how-to-become-a-so...Subdomain How to become a software developer apprentice: Idris's story
/author/idris-abdirizak-junior...Subdomain Idris Abdirizak - Junior Software Developer, Government Digital Service
A-TITLE Posts by Idris Abdirizak - Junior Software Developer, Government Digital Service
/category/people-and-skills/Subdomain People and skills
/2025/02/14/how-to-become-a-so...Subdomain Read more of How to become a software developer apprentice: Idris's story
/2025/02/14/joining-gds-as-a-j...Subdomain Joining GDS as a Junior Site Reliability Engineer: Radha's story
/author/radha-kotyankar-site-r...Subdomain Radha Kotyankar - Site Reliability Engineer, Government Digital Service
A-TITLE Posts by Radha Kotyankar - Site Reliability Engineer, Government Digital Service
/category/people-and-skills/Subdomain Text duplicate People and skills
/2025/02/14/joining-gds-as-a-j...Subdomain Read more of Joining GDS as a Junior Site Reliability Engineer: Radha's story
/2025/02/10/launching-the-arti...Subdomain Launching the Artificial Intelligence Playbook for the UK Government
/author/tommaso-spinelli-senio...Subdomain Tommaso Spinelli, Senior Artificial Intelligence Change Manager, GDS
A-TITLE Posts by Tommaso Spinelli, Senior Artificial Intelligence Change Manager, GDS
/category/ai/Subdomain AI
/category/digital-centre/Subdomain Text duplicate Digital Centre
/2025/02/10/launching-the-arti...Subdomain Read more of Launching the Artificial Intelligence Playbook for the UK Government
/2025/02/10/launching-the-arti...Subdomain Anchor Text duplicate 5 comments
/2025/02/07/shaping-the-new-di...Subdomain Shaping the new digital centre of government for success
/author/paul-willmott-co-chair...Subdomain Paul Willmott, Co-Chair of the advisory board for the digital centre of government design, Non-Executive Director at the Department of Science, Innovation an...
A-TITLE Posts by Paul Willmott, Co-Chair of the advisory board for the digital centre of government design, Non-Executive Director at the Department of Science, Inno...
/category/digital-centre/Subdomain Text duplicate Digital Centre
/2025/02/07/shaping-the-new-di...Subdomain Read more of Shaping the new digital centre of government for success
/2025/01/27/same-name-new-ambi...Subdomain Same name, new ambitions
/author/joanna-davinson-execut...Subdomain Joanna Davinson, Government Chief Digital Officer
A-TITLE Posts by Joanna Davinson, Government Chief Digital Officer
/category/digital-centre/Subdomain Text duplicate Digital Centre
/2025/01/27/same-name-new-ambi...Subdomain Read more of Same name, new ambitions
/2025/01/27/same-name-new-ambi...Subdomain Anchor 13 comments
/2025/01/08/gov-uk-one-login-a...Subdomain GOV.UK One Login: Advancing digital sustainability in government
/author/jennifer-marks-head-of...Subdomain Jennifer Marks, Head of Digital Sustainability, GDS
A-TITLE Posts by Jennifer Marks, Head of Digital Sustainability, GDS
/category/govuk-onelogin/Subdomain Text duplicate GOV.UK One Login
/2025/01/08/gov-uk-one-login-a...Subdomain Read more of GOV.UK One Login: Advancing digital sustainability in government
/2025/01/08/gov-uk-one-login-a...Subdomain Anchor 6 comments
https://gds.blog.gov.uk/page/2/Subdomain Page 2
https://gds.blog.gov.uk/page/115/Subdomain Page 115
https://gds.blog.gov.uk/page/2/Subdomain Next page
https://gds.blog.gov.uk/about/Subdomain Find out more
/subscribe/Email
https://gds.blog.gov.uk/feed/Subdomain Atom
https://www.civil-service-care...External Subdomain GDS careers
https://twitter.com/gdsteamExternal Twitter
https://www.facebook.com/Gover...External Subdomain Facebook
https://www.youtube.com/user/G...External Subdomain YouTube
http://instagram.com/gdsteamExternal Instagram
http://www.linkedin.com/compan...External Subdomain LinkedIn
https://governmentdigitalservi...External Subdomain GDS Podcasts
https://www.blog.gov.uk/External Subdomain All GOV.UK blogs
https://www.blog.gov.uk/all-po...External Subdomain All GOV.UK blog posts
https://www.gov.uk/External GOV.UK
https://www.gov.uk/government/...External All departments
https://www.blog.gov.uk/access...External Subdomain Accessibility statement
https://www.blog.gov.uk/cookiesExternal Subdomain Cookies
https://www.nationalarchives.g...External Subdomain Open Government Licence v3.0
https://www.nationalarchives.g...External Subdomain © Crown copyright

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://gds.blog.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.88 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (61 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateMon, 28 Jul 2025 01:48:45 GMT
x-xss-protection1; mode=block
content-encodinggzip
servernginx
x-tid382d99d749624fc5a39fc4a5b35b5c1c
x-hide813c3f7ddaa
content-security-policydefault-src https: 'self' data: blob:; font-src https: data:; img-src https: data:; script-src https: 'self' data: blob: 'unsafe-inline' 'unsafe-eval'; style-src https: 'unsafe-inline'; frame-src 'self' blob: https: data:; worker-src https: 'self' data: blob:; report-uri https://dxw.report-uri.com/r/d/csp/enforce;
cache-controlpublic, max-age=240, s-maxage=960
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-content-type-optionsnosniff
x-cacheMiss from cloudfront
via1.1 1b73451818d2dd47a574604c0b84f692.cloudfront.net (CloudFront)
x-amz-cf-popFRA50-C1
alt-svch3=":443"; ma=86400
x-amz-cf-idgMxFLyXCgcDAS-cEd3QMaZAQR6AQGpVy2Q0OKi24wqR0g7EY72CUag==
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 767 referring domains.
This page has 104,194 backlinks.
This page has backlinks from 612 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://gds.blog.gov.uk/sitemap.xml
User-agent: Twitterbot
Disallow: 
Disallow: */xmlrpc.php
Disallow: */wp-*.php
Disallow: */trackback/
Disallow: *?wptheme=
Disallow: *?comments=
Disallow: *?replytocom
Disallow: */comment-page-
Disallow: *?s=
plugins/

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gds.blog.gov.uk
Government Digital Service – We are the digital centre of governmen...
We are the digital centre of government. We serve the public, central government departments and the wider public sector.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
GOV88%Check
Digital79%Check
Government Digital77%Check
Government Digital Service74%Check
Government73%Check
Digital Centre73%Check
Service68%Check
Public Service65%Check
Government Departments64%Check
UK Government64%Check
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