Fortna.com - SEO Checker

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Overview of the SEO Check
Meta information
62% 
Page quality
69% 
Page structure
47% 
Link structure
40% 
Server
67% 
External factors
100% 
SEO Score
Response time
0.94 s
File size
134.00 kB
Words
1852
Media files
37
Number of links
163 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Warehouse Optimization, Design and Automation Services | FORTNA
The page title should be shorter than 580 pixels. It is 622 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Fortna is an end-to-end design-build firm solving complex omnichannel & eCommerce distribution challenges with expertise, software & automation, click here to learn more!
The meta description is too long: 1062 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.fortna.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
An URL is specified multiple times in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1
google-site-verificationSmVMlPdi8nIo22rOsYz9ZWbiyDHUSFes1yifD8QRk1w
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionFortna is an end-to-end design-build firm solving complex omnichannel & eCommerce distribution challenges with expertise, software & automation, click here to learn more!
article:modified_time2025-08-01T11:59:39+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@fortnainc
og:localeen_US
og:typewebsite
og:titleWarehouse Optimization, Design and Automation Services
og:descriptionFortna is an end-to-end design-build firm solving complex omnichannel & eCommerce distribution challenges with expertise, software & automation, click here to learn more!
og:urlhttps://www.fortna.com/
og:site_nameFORTNA
X-UA-Compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
There are 10 text duplicates on this page:
  • Duplicate 1: We take a holistic approach to distribution strategy, considering upst...
  • Duplicate 2: Improving the flexibility and efficiency of your operations starts by ...
  • Duplicate 3: Our Operations Design Methodology is rooted in Data Science. The FORTN...
  • Duplicate 4: We don’t just design the right solution—we help you build it. Our inte...
  • Duplicate 5: Keeping your operations running and in sync with changes in the busine...
This page contains 1852 words. That's ok.
29.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
29 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 19.43 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 37 tags for this page.
Image SEO
(Somewhat important)
16 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ent/themes/fortna/images/flags/en_GB.pngen_GBEnglish (UK)
...ent/themes/fortna/images/flags/en_US.pngen_USEnglish (United States)
...ltilingual/assets/images/flags/de_DE.pngde_DEGerman
...nt/uploads/2022/10/FORTNA-logo-white.svgFORTNA
...ent/themes/fortna/images/flags/en_GB.pngen_GBEnglish (UK)
...ent/themes/fortna/images/flags/en_US.pngen_USEnglish (United States)
...ltilingual/assets/images/flags/de_DE.pngde_DEGerman
...-Framework_Strategy-2025-1222x1036-1.pngFORTNA Distribution Optimization Framework starts with strategy, considering upstream and downstream impacts on an entire network of operations
...amework_Assessments-2025-1222x1036-1.pngFORTNA Distribution Optimization Framework Assessments consists of comprehensive assessments designed to quickly identify and prioritize opportunities for improvement.
...ramework_Ops-Design-2025-1222x1036-1.pngFORTNA Distribution Optimization Framework operations design methodology is rooted in data science
...work_Implementation-2025-1222x1036-1.pngFORTNA Distribution Optimization Framework implementation orchestrates and aligns the many workstreams required to bring the project to life and to achieve the promised business results
...TNA-Framework_LPS-2025-2-1222x1036-1.pngFORTNA Distribution Optimization Framework Lifecycle Performance Services supports a diverse portfolio of MHE and software implementations worldwide
...n-AutoStore-System-670x510-1-445x305.pngNo alt attribute provided
...scalable-solutions-670x510-1-445x305.pngNo alt attribute provided
...52-SmartfromtheStart_670x510-445x305.pngNo alt attribute provided
...ial-Sweat-the-Assets_670x510-445x305.pngUnlock hidden potential in your operations with existing assets by sweating the assets
...y-Transformation-2-670x510-1-445x305.pngFORTNA share insights into the key forces shaping this transformation and provide a forward-looking perspective on the future of parcel logistics.
...imize-Product-Flow-670x510-1-445x305.pngNo alt attribute provided
...Podcast-Egan-black-670x510-1-445x305.pngNo alt attribute provided
...y-Chain-Disruption-670x510-1-445x305.pngsupply chain disruption - navigating and mitigating
...13485-ASRS-Insight-670x510-1-445x305.pngWarehouse cross-section showing multi-level automated storage and retrieval system (AS/RS)
...s/2025/05/TFG-Riverfields-DC-445x305.pngNo alt attribute provided
...nt/uploads/2022/10/FORTNA-logo-white.svgFortna
...tent/themes/fortna/images/icon-quote.svgNo alt attribute provided
...tent/themes/fortna/images/icon-quote.svgNo alt attribute provided
...tent/themes/fortna/images/icon-quote.svgNo alt attribute provided
...tent/themes/fortna/images/icon-quote.svgNo alt attribute provided
...tent/themes/fortna/images/icon-quote.svgNo alt attribute provided
...tent/themes/fortna/images/icon-quote.svgNo alt attribute provided
...tent/themes/fortna/images/icon-quote.svgNo alt attribute provided
...tent/themes/fortna/images/icon-quote.svgNo alt attribute provided
...2021/08/SCB-Great-Partner-2021_white.pngNo alt attribute provided
...oads/2025/04/Pros-to-Know-2025_white.pngPros to Know 2025 award logo in white
...upplyChainProjectFinalLogo2021_white.pngNo alt attribute provided
...nt/uploads/2020/12/DC-Velocity_white.pngdc-velocity-logo
...nt/uploads/2022/10/FORTNA-logo-white.svgFORTNA
Video URLWidthHeight
...ads/2024/06/FORNTA-Hero-1-Compressed.mp4

Page structure

H1 heading
(Critically important)
Warehouse and Distribution Solutions with Automation, Software and Robotics
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 34 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Warehouse and Distribution Solutions with Automation, Software and Robotics
H1 Solutions designed with versatility
H1 Software to power performance through tomorrow's challenges
H1 A community of excellence A legacy of innovation
H2 Optimize your operations for today and for what's ahead
H2 Insights and resources from our distribution experts
H2 Contact Fortna
H3 By function
H3 By technology
H3 By industry
H3 FORTNA WES™
H3 FORTNA OptiSlot DC™
H3 FORTNA WCS™
H3 Subscribe
H4 FORTNA Distribution Optimization Framework™
H4 Solutions
H4 Software
H4 Services & Support
H4 Industries
H4 About
H5 How Moen Transformed Its Distribution Operations with FORTNA
H5 Scalable Solutions Make Big Business Sense
H5 Why Operational Design Should Lead Your Automation Strategy
H5 Unlock Hidden Potential in Your Current Supply Chain Operations
H5 Driving the Future of Parcel Logistics
H5 Optimize Product Flow to Support Your Distribution Operations
H5 Sweat Your Assets: How to Boost Performance in the Warehouse You Already Have
H5 Navigating and Mitigating Supply Chain Disruption
H5 What AS/RS Solution Best Fits Your Industry?
H5 Omnichannel Processing Increases Capacity of TFG (The Foschini Group)
H6 Contact
H6 Support
H6 About Duplicate text
H6 Compliance and Policies
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.fortna.com/news/Subdomain News
https://www.fortna.com/events/Subdomain Events
/insights-resources/?resource-...Subdomain Blog
/about/careers/Subdomain Careers
https://www.fortna.com/en_gb/Subdomain English (UK)
IMG-ALT en_GB
https://www.fortna.com/Subdomain English (United States)
IMG-ALT en_US
https://www.fortna.com/de/Subdomain German
IMG-ALT de_DE
https://www.fortna.com/Subdomain IMG-ALT FORTNA
/how-we-work/Subdomain How We Work
/how-we-work/Subdomain Learn More
/how-we-work/strategy/Subdomain Strategy
/how-we-work/assessments/Subdomain Assessments
/how-we-work/operations-design/Subdomain Operations Design
/how-we-work/implementation/Subdomain Implementation
/services-and-support/lifecycl...Subdomain Lifecycle Services
https://www.fortna.com/solutions/Subdomain Solutions
/solutions/central-hub-last-mi...Subdomain Central Hub/Last Mile Depot
/solutions/cross-docking-and-r...Subdomain Cross-Docking and Returns
/solutions/ecommerce-fulfillment/Subdomain e-Commerce Fulfillment
/solutions/high-density-storage/Subdomain High-Density Storage
/solutions/micro-fulfillment/Subdomain Micro-fulfillment
/solutions/omnichannel-fulfill...Subdomain Omnichannel Fulfillment
/solutions/packing-and-shipping/Subdomain Packing and Shipping
/solutions/slotting/Subdomain Slotting
/solutions/sortation/Subdomain Sortation
/solutions/automated-guided-ve...Subdomain AGVs and AMRs
/solutions/automated-storage-a...Subdomain Automated Storage and Retrieval Systems (AS/RS)
/solutions/autostore-asrs-tech...Subdomain Autostore
/solutions/conveyor-systems/Subdomain Conveyor Systems
/solutions/goods-to-person/Subdomain Goods-to-Person (GTP)
/solutions/packaging-automation/Subdomain Packaging Automation
/solutions/picking/Subdomain Picking
/solutions/robotics/Subdomain Robotics
/solutions/sortation-systems/Subdomain Sortation Systems
https://www.fortna.com/software/Subdomain Supply Chain Software
/solutions/warehouse-ready-sma...Subdomain Warehouse-Ready, Small Footprint
/industries/aerospace-and-defe...Subdomain Aerospace and Defense
/industries/aftermarket-parts/Subdomain Aftermarket Parts
/industries/consumer-packaged-...Subdomain Consumer Packaged Goods
/industries/electronics/Subdomain Electronics
/industries/food-and-beverage/Subdomain Food and Beverage
/industries/industrial-distrib...Subdomain Industrial Distribution
/industries/life-sciences/Subdomain Life Sciences and Healthcare
/industries/parcel/Subdomain Parcel
/industries/retail-and-apparel/Subdomain Retail and Apparel
/industries/third-party-logist...Subdomain Third Party Logistics (3PL)
https://www.fortna.com/software/Subdomain Software
/software/wes/Subdomain FORTNA WES™
/software/fortna-wcs/Subdomain FORTNA WCS™
/software/fortna-optislot-dc/Subdomain FORTNA OptiSlot DC™
/services-and-support/Subdomain Services
/services-and-support/lifecycl...Subdomain Text duplicate Lifecycle Services
/services-and-support/lifecycl...Subdomain 24/7 Call Center
/services-and-support/lifecycl...Subdomain Modernizations/Retrofits
/services-and-support/lifecycl...Subdomain Optimization Assessments
/services-and-support/lifecycl...Subdomain Parts and Warranty
/services-and-support/lifecycl...Subdomain Resident Maintenance
/services-and-support/lifecycl...Subdomain System Health Checks
/services-and-support/lifecycl...Subdomain Systems Upgrade
/services-and-support/lifecycl...Subdomain Training
/industries/Subdomain Industries
/industries/Subdomain Text duplicate Industries
/industries/aerospace-and-defe...Subdomain Text duplicate Aerospace and Defense
/industries/aftermarket-parts/Subdomain Text duplicate Aftermarket Parts
/industries/consumer-packaged-...Subdomain Text duplicate Consumer Packaged Goods
/industries/electronics/Subdomain Text duplicate Electronics
/industries/food-and-beverage/Subdomain Text duplicate Food and Beverage
/industries/industrial-distrib...Subdomain Text duplicate Industrial Distribution
/industries/life-sciences/Subdomain Text duplicate Life Sciences and Healthcare
/industries/parcel/Subdomain Text duplicate Parcel
/industries/retail-and-apparel/Subdomain Text duplicate Retail and Apparel
/industries/third-party-logist...Subdomain Text duplicate Third Party Logistics (3PL)
https://www.fortna.com/about/Subdomain About
/about/alliance-partners/Subdomain Alliance Partners
/about/culture/Subdomain Culture
/about/careers/Subdomain Text duplicate Careers
/about/leadership/Subdomain Leadership
/insights-resources/Subdomain Insights and Resources
https://www.fortna.com/contact/Subdomain Contact us
https://www.fortna.com/en_gb/Subdomain Text duplicate English (UK)
IMG-ALT en_GB
https://www.fortna.com/Subdomain Text duplicate English (United States)
IMG-ALT en_US
https://www.fortna.com/de/Subdomain Text duplicate German
IMG-ALT de_DE
https://www.fortna.com/news/Subdomain Text duplicate News
https://www.fortna.com/events/Subdomain Text duplicate Events
/insights-resources/?resource-...Subdomain Text duplicate Blog
/about/careers/Subdomain Text duplicate Careers
https://www.fortna.com/contact/Subdomain Text duplicate Contact us
https://www.fortna.com/solutions/Subdomain Anchor See How We Help
/news/fortna-named-to-supplych...Subdomain FORTNA in the News FORTNA Named to SupplyChainBrain’s 100 Great Supply Chain Partner List Read Press Release
/gartner-research/Subdomain Complimentary Gartner® Report Key Success Factors for Building Supply Chain Agility Access report
/insights-resources/scalable-s...Subdomain Blog Scalable Solutions Make Big Business Sense Read More
/fortna-framework/strategy/Subdomain Explore Strategy
/fortna-framework/assessments/Subdomain Explore Assessments
/fortna-framework/operations-d...Subdomain Explore Design
/fortna-framework/implementation/Subdomain Explore Implementation
/services-and-support/lifecycl...Subdomain Text duplicate Lifecycle Services
/fortna-framework/strategy/Subdomain Text duplicate Explore Strategy
/fortna-framework/assessments/Subdomain Text duplicate Explore Assessments
/fortna-framework/operations-d...Subdomain Text duplicate Explore Design
/fortna-framework/implementation/Subdomain Text duplicate Explore Implementation
/services-and-support/lifecycl...Subdomain Text duplicate Lifecycle Services
/solutions/central-hub-last-mi...Subdomain Text duplicate Central Hub/Last Mile Depot
/solutions/cross-docking-and-r...Subdomain Text duplicate Cross-Docking and Returns
/solutions/ecommerce-fulfillment/Subdomain Text duplicate e-Commerce Fulfillment
/solutions/high-density-storage/Subdomain Text duplicate High-Density Storage
/solutions/micro-fulfillment/Subdomain Text duplicate Micro-fulfillment
/solutions/omnichannel-fulfill...Subdomain Text duplicate Omnichannel Fulfillment
/solutions/packing-and-shipping/Subdomain Text duplicate Packing and Shipping
/solutions/slotting/Subdomain Text duplicate Slotting
/solutions/sortation/Subdomain Text duplicate Sortation
/solutions/automated-guided-ve...Subdomain Text duplicate AGVs and AMRs
/solutions/automated-storage-a...Subdomain Automated Storage and Retrieval Systems (ASRS)
/solutions/autostore-asrs-tech...Subdomain AutoStore
/solutions/conveyor-systems/Subdomain Text duplicate Conveyor Systems
/solutions/goods-to-person/Subdomain Text duplicate Goods-to-Person (GTP)
/solutions/packaging-automation/Subdomain Text duplicate Packaging Automation
/solutions/picking/Subdomain Text duplicate Picking
/solutions/robotics/Subdomain Text duplicate Robotics
/solutions/sortation-systems/Subdomain Text duplicate Sortation Systems
https://www.fortna.com/software/Subdomain Text duplicate Supply Chain Software
/solutions/warehouse-ready-sma...Subdomain Text duplicate Warehouse-Ready, Small Footprint
/industries/aerospace-and-defe...Subdomain Text duplicate Aerospace and Defense
/industries/aftermarket-parts/Subdomain Text duplicate Aftermarket Parts
/industries/consumer-packaged-...Subdomain Text duplicate Consumer Packaged Goods
/industries/electronics/Subdomain Text duplicate Electronics
/industries/food-and-beverage/Subdomain Text duplicate Food and Beverage
/industries/industrial-distrib...Subdomain Text duplicate Industrial Distribution
/industries/life-sciences/Subdomain Text duplicate Life Sciences and Healthcare
/industries/parcel/Subdomain Text duplicate Parcel
/industries/retail-and-apparel/Subdomain Text duplicate Retail and Apparel
/industries/third-party-logist...Subdomain Text duplicate Third Party Logistics (3PL)
/software/wes/Subdomain FORTNA WES™ Optimize real-time dynamic operational performance, maximize visibility, increase efficiency and empower your control of DC operations. Learn More
/software/fortna-optislot-dc/Subdomain FORTNA OptiSlot DC™ Gain rapid ROI by optimizing operations with advanced slotting software to orchestrate inventory. Learn More
/software/fortna-wcs/Subdomain FORTNA WCS™ Our vendor-agnostic controls approach enables real-time control of your MHE system. Learn More
/about/culture/Subdomain Text duplicate About
/about/careers/Subdomain Text duplicate Careers
/insights-resources/how-moen-t...Subdomain Case Study How Moen Transformed Its Distribution Operations with FORTNA Read More
/insights-resources/scalable-s...Subdomain Text duplicate Blog Scalable Solutions Make Big Business Sense Read More
/insights-resources/why-operat...Subdomain Article Why Operational Design Should Lead Your Automation Strategy Read More
/insights-resources/unlock-hid...Subdomain Blog Unlock Hidden Potential in Your Current Supply Chain Operations Read More
IMG-ALT Unlock hidden potential in your operations with existing assets by sweating the assets
/insights-resources/driving-th...Subdomain Article Driving the Future of Parcel Logistics Read More
IMG-ALT FORTNA share insights into the key forces shaping this transformation and provide a forward-looking perspective on the future of parcel logistics.
/insights-resources/optimize-p...Subdomain Article Optimize Product Flow to Support Your Distribution Operations Read More
/insights-resources/sweat-your...Subdomain Podcast Sweat Your Assets: How to Boost Performance in the Warehouse You Already Have Read More
/insights-resources/navigating...Subdomain Blog Navigating and Mitigating Supply Chain Disruption Read More
IMG-ALT supply chain disruption - navigating and mitigating
/insights-resources/what-as-rs...Subdomain Article What AS/RS Solution Best Fits Your Industry? Read More
IMG-ALT Warehouse cross-section showing multi-level automated storage and retrieval system (AS/RS)
/insights-resources/omnichanne...Subdomain Case Study Omnichannel Processing Increases Capacity of TFG (The Foschini Group) Read More
/insights-resources/Subdomain All Resources
https://www.fortna.com/Subdomain Text duplicate IMG-ALT FORTNA
https://www.linkedin.com/compa...New window External Subdomain No Text
https://twitter.com/fortnainc/New window External No Text
https://www.youtube.com/channe...New window External Subdomain No Text
/about/culture/Subdomain Text duplicate Culture
/about/careers/Subdomain Text duplicate Careers
/frequently-asked-questions/Subdomain FAQ
/about/leadership/Subdomain Text duplicate Leadership
/services-and-support/Subdomain Services & Support
/cookie-policy/Subdomain Cookie Policy
/lca-notices/Subdomain LCA Notices
/privacy-policy/Subdomain Privacy Policy
/supplier-portal/Subdomain Supplier Portal
https://www.fortna.com/terms/Subdomain Terms
https://www.fortna.com/sitemap/Subdomain Sitemap
/cookie-policy/Subdomain Text duplicate Cookie Policy
/privacy-policy/Subdomain Text duplicate Privacy Policy
https://www.fortna.com/terms/Subdomain Text duplicate Terms
https://www.fortna.com/copyright/Subdomain Copyright

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.fortna.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.94 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (134 kB).

HTTP Response Header

NameValue
dateSat, 09 Aug 2025 00:34:06 GMT
content-typetext/html; charset=UTF-8
content-encodingbr
varyAccept-Encoding
x-powered-byWP Engine
link<https://www.fortna.com/wp-json/>; rel="https://api.w.org/"
x-cacheableSHORT
cache-controlmax-age=600, must-revalidate
x-cacheHIT: 9
x-cache-groupnormal
strict-transport-securitymax-age=63072000; includeSubDomains; preload
cf-cache-statusDYNAMIC
set-cookie280 Characters
servercloudflare
cf-ray96c32a725be2d0bc-CDG
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 376 referring domains.
This page has 15,898 backlinks.
This page has backlinks from 254 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-Agent: *

Allow: /wp-admin/admin-ajax.php
Disallow: /wp-admin/
Disallow: /wp-login.php
Disallow: *?s=

Sitemap: https://www.fortna.com/sitemap_index.xml
Sitemap: https://www.fortna.com/images_sitemap.xml

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Search preview

www.fortna.com
Warehouse Optimization, Design and Automation Services | FORTNA
Fortna is an end-to-end design-build firm solving complex omnichannel & eCommerce distribution challenges with expertise, software & automation, click here to learn more!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
FORTNA80%Check
automation76%Check
design70%Check
Distribution68%Check
software68%Check
Warehouse68%Check
FORTNA Services66%Check
Automation Services66%Check
Software Solutions62%Check
FORTNA Distribution Optimization Framework61%Check
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