Formationstone.com - SEO Checker

Overview of the SEO Check
Meta information
61% 
Page quality
80% 
Page structure
27% 
Link structure
96% 
Server
86% 
External factors
72% 
SEO Score
Response time
1.15 s
File size
430.30 kB
Words
1468
Media files
94
Number of links
25 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Formation – Formation has been serving Southern California for over four decades. We offer over 1,000 different natural stone and tile products from locations around the world.
The page title should be shorter than 580 pixels. It is 1576 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://formationstone.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, minimum-scale=1
robotsmax-image-preview:large
generatorWordPress 6.8.2
msapplication-TileImagehttps://formationstone.com/wp-content/uploads/formation_logo.png
langen-us
charsetUTF-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Contemporary, rustic, elegant, or whimsical—whatever your artistic vis...
This page contains 1468 words. That's ok.
37.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 16.89 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, minimum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 29 tags for this page.
Image SEO
(Somewhat important)
76 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/formation-logo.svgFormation
/wp-content/uploads/formation-logo.svgFormation
/wp-content/uploads/down-arrow-02.svgNo alt attribute provided
/wp-content/uploads/thumbs_AJ-BROWN.jpeggranite
...content/uploads/thumbs_GREY-ORIBICO.jpegNo alt attribute provided
...loads/thumbs_QUARTZITE-CIELO-LEATHER.jpgNo alt attribute provided
/wp-content/uploads/thumbs_SILVER-ONYX.jpglimestone
...content/uploads/thumbs_Iron-Grey-new.jpgsapien stone
/wp-content/uploads/thumbs_Bistro-Green.jpgVETRAZZO
...ontent/uploads/thumbs_Ken-Mason-Tile.jpgTILES & MOSAICS
/wp-content/uploads/icon-setting.svgNo alt attribute provided
/wp-content/uploads/icon-inventory.svgNo alt attribute provided
/wp-content/uploads/icon-team.pngNo alt attribute provided
/wp-content/uploads/icon-service.svgNo alt attribute provided
...nt/uploads/formationslab-location-v1.jpgformation slab
...formationslab-showroom-v2-1-1024x683.jpgformationslab showroom v2
...nt/uploads/formationslab-location-v3.jpgNo alt attribute provided
/wp-content/uploads/map_dots.pngmap
...ent/uploads/behind_the_stone-granite.jpgNo alt attribute provided
...tent/uploads/behind_the_stone-marble.jpgNo alt attribute provided
.../uploads/behind_the_stone-travertine.jpgTravertine
...t/uploads/behind_the_stone-limestone.jpgLimestone
...t/uploads/behind_the_stone-quartzite.jpgQuartzite
...tent/uploads/behind_the_stone-quartz.jpgQuartz
...t/uploads/behind_the_stone-porcelain.jpgPorcelain
...nt/uploads/behind_the_stone-vetrazzo.jpgVetrazzo®
...tent/uploads/behind_the_stone-mosaic.jpgSpecialty & Mosaic
...ontent/uploads/serve-photo-designers.pngNo alt attribute provided
...ntent/uploads/serve-photo-homeowners.pngNo alt attribute provided
...tent/uploads/serve-photo-contractors.pngNo alt attribute provided
...nt/uploads/formationslab-location-v2.jpgPALM DESERT SHOWROOM
...loads/FRK_1894-HDR_1400x935-1024x684.jpgNo alt attribute provided
...Formation_Home_Los_Alamitos-1024x653.jpgNo alt attribute provided
...t/uploads/Formation-Stone-2-1024x683.jpgNo alt attribute provided
...ds/tiles-and-mosaics-logos-tabarka-1.jpgNo alt attribute provided
/wp-content/uploads/tabarka-2-1.jpgNo alt attribute provided
/wp-content/uploads/tabarka-3-1.jpgNo alt attribute provided
/wp-content/uploads/tabarka-4-1.jpgNo alt attribute provided
...loads/tiles-and-mosaics-logos-emil-1.jpgNo alt attribute provided
/wp-content/uploads/emil-2-1.jpgNo alt attribute provided
/wp-content/uploads/emil-3-1.jpgNo alt attribute provided
/wp-content/uploads/emil-4-1.jpgNo alt attribute provided
...loads/tiles-and-mosaics-logos-arto-1.jpgNo alt attribute provided
/wp-content/uploads/arto-2-1.jpgNo alt attribute provided
/wp-content/uploads/arto-3-1.jpgNo alt attribute provided
/wp-content/uploads/arto-4-1.jpgNo alt attribute provided
/wp-content/uploads/sonoma_logo.jpgNo alt attribute provided
/wp-content/uploads/sonoma-2-1.jpgNo alt attribute provided
/wp-content/uploads/sonoma-3-1.jpgNo alt attribute provided
/wp-content/uploads/sonoma-4-1.jpgNo alt attribute provided
...ads/tiles-and-mosaics-logos-eleganza.jpgNo alt attribute provided
/wp-content/uploads/thumbs_Eleganza-1.jpgNo alt attribute provided
...s/images-tiles_and_mosaics-eleganza2.jpgNo alt attribute provided
...s/images-tiles_and_mosaics-eleganza3.jpgNo alt attribute provided
...iles-and-mosaics-logos-jeffery_court.jpgNo alt attribute provided
...ges-tiles_and_mosaics-jeffery_court1.jpgNo alt attribute provided
...ges-tiles_and_mosaics-jeffery_court2.jpgNo alt attribute provided
...ges-tiles_and_mosaics-jeffery_court3.jpgNo alt attribute provided
...s/tiles-and-mosaics-logos-lunada_bay.jpgNo alt attribute provided
...ds/images-tiles_and_mosaics-lunabay1.jpgNo alt attribute provided
...ds/images-tiles_and_mosaics-lunabay2.jpgNo alt attribute provided
...ds/images-tiles_and_mosaics-lunabay3.jpgNo alt attribute provided
.../tiles-and-mosaics-logos-porcelanosa.jpgNo alt attribute provided
...mages-tiles_and_mosaics-porcelanosa1.jpgNo alt attribute provided
...mages-tiles_and_mosaics-porcelanosa2.jpgNo alt attribute provided
...mages-tiles_and_mosaics-porcelanosa3.jpgNo alt attribute provided
...ploads/tiles-and-mosaics-logos-talya.jpgNo alt attribute provided
...oads/images-tiles_and_mosaics-talya1.jpgNo alt attribute provided
...oads/images-tiles_and_mosaics-talya2.jpgNo alt attribute provided
...oads/images-tiles_and_mosaics-talya3.jpgNo alt attribute provided
...ads/tiles-and-mosaics-logos-voguebay.jpgNo alt attribute provided
...s/images-tiles_and_mosaics-voguebay1.jpgNo alt attribute provided
...s/images-tiles_and_mosaics-voguebay2.jpgNo alt attribute provided
...s/images-tiles_and_mosaics-voguebay3.jpgNo alt attribute provided
/wp-content/uploads/Adex-Logo-1.jpgNo alt attribute provided
/wp-content/uploads/thumbs_Adex-4.jpgNo alt attribute provided
/wp-content/uploads/Adex-1.jpgNo alt attribute provided
/wp-content/uploads/Adex-6.jpgNo alt attribute provided
/wp-content/uploads/ann-sacks-logo-2-1.jpgNo alt attribute provided
/wp-content/uploads/Ann-Sacks-7.jpgNo alt attribute provided
/wp-content/uploads/thumbs_Ann-Sacks-5.jpgNo alt attribute provided
/wp-content/uploads/Ann-Sacks-3.jpgNo alt attribute provided
...oads/tiles-and-mosaics-logos-elysium.jpgNo alt attribute provided
/wp-content/uploads/Elysium-3.jpgNo alt attribute provided
/wp-content/uploads/Elysium-2.jpgNo alt attribute provided
/wp-content/uploads/Elyisium-4.jpgNo alt attribute provided
...tiles-and-mosaics-logos-island_stone.jpgNo alt attribute provided
...ages-tiles_and_mosaics-island_stone1.jpgNo alt attribute provided
...ages-tiles_and_mosaics-island_stone2.jpgNo alt attribute provided
...ages-tiles_and_mosaics-island_stone3.jpgNo alt attribute provided
/wp-content/uploads/pera-tile-logo-5.pngNo alt attribute provided
/wp-content/uploads/thumbs_Pera-Tile-4.jpgNo alt attribute provided
/wp-content/uploads/Pera-Tile-3.jpgNo alt attribute provided
/wp-content/uploads/Pera-Tile-1.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
WE UNEARTH DESIGN
Too many H1 headings
The H1 heading is too short (17 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 71 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 WE UNEARTH DESIGN
H1 SCROLL DOWN
H2 WHO WE ARE
H2 WHAT WE OFFER
H2 Unique Setting
H2 Unrivaled Inventory
H2 An Expert Team
H2 A History of Service
H2 WHAT WE OFFER Duplicate text
H2 Granite
H2 An igneous rock of volcanic origin, granite is one of the hardest natural stones. During its formation, mineral gases and liquids create crystalline formations, giving it a stunning array of colors.
H2 Marble
H2 Marble is a metamorphic rock found in mountains around the world. It comprises recrystallized minerals and swirls of hidden impurities. These beautiful natural variances give marble its signature w...
H2 Travertine
H2 Travertine is a porous calcareous rock that forms when natural mineral water percolates through limestone and recrystallizes. Its earthy texture and warm hues give it a distressed but modern look.
H2 Limestone
H2 Formed from the bonding of mineral fragments and organic materials in the earth’s bedrock, Limestone mainly comprises calcium carbonate, which gives it its signature array of natural colors and str...
H2 Quartzite
H2 Quartzite is a metamorphic rock formed from sandstone. The extreme heat and pressurization in its formation leads to the recrystallization of minerals, making extremely strong and flecked with natu...
H2 Quartz
H2 Manufactured from one of the hardest crystalline minerals, quartz is renowned for its durability and color. Formation is proud to be the only stocking distributor of Caeserstone® quartz in the Coac...
H2 Porcelain
H2 Fired at higher temperatures than ceramic tile, porcelain tile comprises up to fifty percent feldspar, making it denser and less porous than other tile. It is stronger than granite and resists stai...
H2 Vetrazzo®
H2 Vetrazzo® is a unique product comprising concrete and recycled glass. From architectural and art glass to beer bottles and jars, each mix is a work of art, with a story told in every surface.
H2 Specialty & Mosaic
H2 In addition to our line of traditional stone and tile, we offer a wide range of specialty and mosaic products, whose exotic one-of-a-kind beauty you won’t find anywhere else.
H2 WHO WE SERVE
H2 Designer & Architects
H2 Homeowners
H2 Home Builder & Contractors
H2 CONTACT US
H3 OUR PASSION FOR EXOTIC STONE AND SURFACES RUNS DEEP
H3 OUR PRODUCTS
H3 THE GRIT OF A SLAB YARD, THE FINERIES OF A SHOWROOM
H3 DISCOVERING DESIGN IN EVERY CORNER OF THE GLOBE
H3 THE STORY BEHIND THE STONE
H3 WE MEET THE UNIQUE NEEDS OF UNIQUE CUSTOMERS
H3 HEAR WHAT OUR LOYAL CLIENTS HAVE TO SAY
H3 READY TO START YOUR NEXT PROJECT? CONTACT US TODAY
H3 PALM DESERT SHOWROOM
H3 BEND SHOWROOM
H3 NAPA SHOWROOM
H3 LOS ALAMITOS SHOWROOM
H3 Handcrafted one piece at a time, Tabarka comprises a bespoke collection of stones, terracottas, antique elements, hand-painted tiles, and more, each embodying worldly culture and artisan craftsmans...
H3 Made in Italy with exquisite attention to detail, Emil offers a versatile array of porcelain stoneware. Tradition meets design in these stylish surfaces, each infused with an inimitable Italian ele...
H3 ARTO has been handcrafting rustically elegant tiles for more than fifty years. Featuring locally sourced raw materials and handmade glazes and molds, these artful surfaces are enduringly stylish.
H3 Sonoma fashions a stunning array of handmade, sustainable tiles meticulously detailed by expert artisans. Whether ceramic, glass, or stone, each surface is designed for authenticity and distinctive...
H3 Stylishly modern yet refreshingly affordable, Eleganza offers superior quality products at supremely competitive prices. From the elegant to the whimsical, Eleganza brings premium design to everyda...
H3 Artful, versatile, inspiring—Jeffrey Court’s line of products evokes a keen eye for fashion forward design. Combining elements including stone, glass, and metal, the line offers something for every...
H3 Crafted in the luminous style and spirit of the Southern California coastline, Lunada Bay offers a range of handcrafted glass, ceramic, stone and wood tiles inspired by simplicity, texture and color.
H3 Known around the world for its innovative design and premium quality, Porcelanosa offers stylish tile in an array of formats, textures and finishes. The line is as versatile as it is stunningly con...
H3 The Talya Collection by Marble Systems comprises marble and stone intertwined with fluid geometry. Elegant yet understated, the line’s nuanced palette incorporates traditional motifs into modern de...
H3 Unique, contemporary and vibrant, Voguebay’s bold creations are the ideal medium for the design trends of today. With a range of colors and textures, the line offers something for every inspiration.
H3 Born from a Spanish heritage dating to 1897, Adex’s artisan collections range from the sophisticated to the rustic and everything in between, in an assortment of artful colors and eye-catching text...
H3 From timeless ceramic surfaces to cutting-edge styles in concrete, glass and recycled metal, Ann Sacks offers something for every personal style, whether your tastes run traditional or modern.
H3 Awash in vibrant hues and framed by stylish design, Elysium’s handcrafted mosaics incorporate a unique array of materials, from stained glass to ceramics, marble to porcelain, jewels to beads, and ...
H3 Island Stone lets you bring the raw, inspired beauty of the natural world home with an artful selection of pebbles, tiles and claddings. Natural elements make for truly dramatic surfaces in any des...
H3 Ranging from classic to ultra-modern, Pera Tile prides themselves on pulling inspiration from all corners of the world. A rich and innovative line of the most sought-after stone products at afforda...
H4 GRANITE
H4 MARBLE
H4 QUARTZITE & NATURAL STONE
H4 LIMESTONE TRAVERTINE & ONYX
H4 SAPIENSTONE
H4 VETRAZZO
H4 TILES & MOSAICS
H6 PALM DESERT SHOWROOM Duplicate text
H6 NAPA SHOWROOM Duplicate text
H6 LOS ALAMITOS SHOWROOM Duplicate text
H6 BEND SHOWROOM Duplicate text
H6 Contact Us Online Now
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.
LinkAttributesAnchor text
https://formationstone.com/Anchor Skip to content
https://formationstone.com/IMG-ALT Formation
https://formationstone.com/WHO WE ARE
https://formationstone.com/WHAT WE OFFER
https://formationstone.com/WHO WE SERVE
https://formationstone.com/CONTACT
https://formationstone.com/Text duplicate IMG-ALT Formation
https://formationstone.com/Anchor No Text
https://formationstone.com/Anchor SCROLL DOWN
https://formationstone.com/Anchor Unearth your next design today. Contact us.
/productsGRANITE
/productsMARBLE
/productsQUARTZITE & NATURAL STONE
/productsLIMESTONE TRAVERTINE & ONYX
/productsSAPIENSTONE
/productsVETRAZZO
/productsTILES & MOSAICS
/products/ALL PRODUCTS
https://formationstone.com/Anchor Visit us today to see for yourself!
https://formationstone.com/Anchor Bring a world of design to your next project. Contact us today.
https://formationstone.com/Anchor Whatever your project demands, we can help. Contact us today.
https://www.google.com/maps/pl...New window External Subdomain 74-824 42nd Avenue Palm Desert, CA 92260
https://www.google.com/maps/pl...New window External Subdomain 50 SE Scott St. #8 Bend, OR 97702
https://goo.gl/maps/6NLUkBZTEy...New window External 807 Soscol Avenue Napa, CA 94559
https://goo.gl/maps/jJrMjEHD4K...New window External 10801 Bloomfield Street Los Alamitos, CA 90720
https://formationstone.com/Text duplicate WHO WE ARE
https://formationstone.com/Text duplicate WHAT WE OFFER
https://formationstone.com/Text duplicate WHO WE SERVE
https://formationstone.com/Text duplicate CONTACT

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://formationstone.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.15 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (430 kB).

HTTP Response Header

NameValue
servernginx
dateThu, 07 Aug 2025 02:21:06 GMT
content-typetext/html; charset=utf-8
content-length57338
cache-providerCLOUDWAYS-CACHE-DE
content-encodinggzip
varyAccept-Encoding
last-modifiedWed, 06 Aug 2025 17:06:29 GMT
cache-controlmax-age=0, s-maxage=2592000
expiresThu, 07 Aug 2025 01:35:17 GMT
age2748
x-cacheHIT
accept-rangesbytes
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 24 referring domains.
This page only has 26 backlinks.
This page only has few backlinks from 18 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
formation70%Check
STONE68%Check
stone or68%Check
Natural Stone62%Check
Stone and Tile61%Check
tile57%Check
000 different natural stone57%Check
DESIGN56%Check
tile products56%Check
earth54%Check

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Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

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