Formationdesign.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
45% 
Page structure
70% 
Link structure
25% 
Server
100% 
External factors
45% 
SEO Score
Response time
0.17 s
File size
148.00 kB
Words
123
Media files
10
Number of links
54 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Formation Design Group - Product Design + Innovation
The length of the page title is perfect. (491 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Formation is a product design and development consultancy with a focus on human-centered design innovation in Atlanta. We specialize in industrial design, UX / UI design, service design, and mechanical engineering.
The meta description is too long: 1337 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.formationdesign.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportinitial-scale=1
descriptionFormation is a product design and development consultancy with a focus on human-centered design innovation in Atlanta. We specialize in industrial design, UX / UI design, service design, and mechanical engineering.
langen-us
twitter:titleFormation Design Group - Product Design + Innovation
twitter:imagehttp://static1.squarespace.com/static/5b48b88e96e76ffeb9872de4/t/5b5b2a24f950b790754d95c9/1532701221988/FormationDesignGroup.png?format=1500w
twitter:urlhttps://www.formationdesign.com
twitter:cardsummary
twitter:descriptionFormation is a product design and development consultancy with a focus on human-centered design innovation in Atlanta. We specialize in industrial design, UX / UI design, service design, and mechanical engineering.
og:site_nameFormation Design Group
og:titleFormation Design Group - Product Design + Innovation
og:urlhttps://www.formationdesign.com
og:typewebsite
og:descriptionFormation is a product design and development consultancy with a focus on human-centered design innovation in Atlanta. We specialize in industrial design, UX / UI design, service design, and mechanical engineering.
og:imagehttp://static1.squarespace.com/static/5b48b88e96e76ffeb9872de4/t/5b5b2a24f950b790754d95c9/1532701221988/FormationDesignGroup.png?format=1500w
og:image:width800
og:image:height459
X-UA-CompatibleIE=edge,chrome=1
Accept-CHSec-CH-UA-Platform-Version, Sec-CH-UA-Model
charsetutf-8

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Page quality

Content
(Critically important)
There are only 123 words on this page. Use at least 250 words to provide useful information.
Words from the H1 heading are not used in the page content.
No paragraphs were detected.
10.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...Y4DMUKS1Z/FormationLogo_Tab_GreyText.pngFormation Design Group
...Y4DMUKS1Z/FormationLogo_Tab_GreyText.pngFormation Design Group
...305-06d6846ae250/IDEA-2023-Silver-06.pngNo alt attribute provided
...TEMIGQKVK0Z/FormationLogo_Horizontal.pngFormationLogo_Horizontal.png

Page structure

H1 heading
(Critically important)
TRANSPORT TO TRANSPLANT.
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 TRANSPORT TO TRANSPLANT.
H1 Luxury at 35,000ft.
H2 WE ARE A PRODUCT DESIGN + DEVELOPMENT COMPANY FOCUSED ON HUMAN CENTERED DESIGN INNOVATION.
H3 Learn More
H3 About Approach Work LATEST Contact
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.formationdesign.com/IMG-ALT Formation Design Group
/searchNo Text
/aboutAbout
/approachApproach
/workWork
/latestLatest
/contactContact
https://instagram.com/formatio...New window External No Text
https://twitter.com/FormationDGNew window External No Text
https://www.behance.net/format...New window External Subdomain No Text
http://formationdesign.tumblr....New window External Subdomain No Text
https://medium.com/formation-d...New window External No Text
/aboutText duplicate About
/approachText duplicate Approach
/workText duplicate Work
/latestText duplicate Latest
/contactText duplicate Contact
https://www.formationdesign.com/Text duplicate IMG-ALT Formation Design Group
/tevosolSubdomain Learn More
/tevosolSubdomain No Text
/correlated-magnetics-researchIMG-ALT Correlated Magnetics Research
/test_home_am?tag=CMR+2625CMR 2625
/correlated-magnetics-researchText duplicate Correlated Magnetics Research
/test_home_am?tag=CMR+2625Text duplicate CMR 2625
/test_home_am?tag=CMR+2625Text duplicate CMR 2625
/fox-live-valve-case-studySubdomain IMG-ALT Fox
/test_home_am?tag=Live+ValveLive Valve
/fox-live-valve-case-studySubdomain Text duplicate Fox
/test_home_am?tag=Live+ValveText duplicate Live Valve
/test_home_am?tag=Live+ValveText duplicate Live Valve
/avon-protection-deltair-scbaIMG-ALT Avon Protection
/test_home_am?tag=Firefighter+...Firefighter SCBA
/avon-protection-deltair-scbaText duplicate Avon Protection
/test_home_am?tag=Firefighter+...Text duplicate Firefighter SCBA
/test_home_am?tag=Firefighter+...Text duplicate Firefighter SCBA
/hellopackageSubdomain IMG-ALT HELLO PACKAGE
/test_home_am?tag=Package+Solu...Package Solutions
/hellopackageSubdomain Text duplicate HELLO PACKAGE
/test_home_am?tag=Package+Solu...Text duplicate Package Solutions
/test_home_am?tag=Package+Solu...Text duplicate Package Solutions
/kc-dispensersIMG-ALT Kimberly-Clark
/test_home_am?tag=ICON+DispenserICON Dispenser
/kc-dispensersText duplicate Kimberly-Clark
/test_home_am?tag=ICON+DispenserText duplicate ICON Dispenser
/test_home_am?tag=ICON+DispenserText duplicate ICON Dispenser
/waterfront-business-seatSubdomain Text duplicate Learn More
https://www.formationdesign.com/Anchor New Page
https://www.formationdesign.com/Anchor Overview
https://www.formationdesign.com/Anchor Home Gallery AM
https://www.formationdesign.com/Anchor Cryodynamics Highlight
https://www.formationdesign.com/Anchor Text duplicate New Page
/homeIMG-ALT FormationLogo_Horizontal.png
/aboutText duplicate About
/approachText duplicate Approach
/workText duplicate Work
/latestLATEST
/contactText duplicate Contact
https://formationdesign.com/Formation Design Group Inc.
/terms-of-useTerms of Use

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.formationdesign.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.17 seconds.
The file size of the HTML document is fine (148 kB).

HTTP Response Header

NameValue
accept-rangesbytes
age39029
content-encodinggzip
content-typetext/html;charset=utf-8
dateWed, 06 Aug 2025 10:55:10 GMT
etagW/"bab72fc4adbdc5453534aba73899e02e"
expiresThu, 01 Jan 1970 00:00:00 GMT
serverSquarespace
set-cookie72 Characters
strict-transport-securitymax-age=0
varyAccept-Encoding
x-content-type-optionsnosniff
x-contextid0R6OWAZZ/mK4ViMfv
content-length27880
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 15 referring domains.
This page only has 60 backlinks.
This page only has few backlinks from 14 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Squarespace Robots Txt

User-agent: Amazonbot
User-agent: anthropic-ai
User-agent: Applebot-Extended
User-agent: CCBot
User-agent: ChatGPT-User
User-agent: Claude-Web
User-agent: ClaudeBot
User-agent: cohere-ai
User-agent: DuckAssistBot
User-agent: FacebookBot
User-agent: Google-CloudVertexBot
User-agent: Google-Extended
User-agent: GPTBot
User-agent: Meta-ExternalAgent
User-agent: meta-externalagent
User-agent: PerplexityBot
User-agent: Quora-Bot
User-agent: AdsBot-Google
User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google-Mobile-Apps
User-agent: *
Disallow: /config
Disallow: /search
Disallow: /account$
Disallow: /account/
Disallow: /commerce/digital-download/
Disallow: /api/
Allow: /api/ui-extensions/
Disallow: /static/
Disallow:/*?author=*
Disallow:/*&author=*
Disallow:/*?tag=*
Disallow:/*&tag=*
Disallow:/*?month=*
Disallow:/*&month=*
Disallow:/*?view=*
Disallow:/*&view=*
Disallow:/*?format=json
Disallow:/*&format=json
Disallow:/*?format=page-context
Disallow:/*&format=page-context
Disallow:/*?format=main-content
Disallow:/*&format=main-content
Disallow:/*?format=json-pretty
Disallow:/*&format=json-pretty
Disallow:/*?format=ical
Disallow:/*&format=ical
Disallow:/*?reversePaginate=*
Disallow:/*&reversePaginate=*

Sitemap: https://www.formationdesign.com/sitemap.xml

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Search preview

www.formationdesign.com
Formation Design Group - Product Design + Innovation
Formation is a product design and development consultancy with a focus on human-centered design innovation in Atlanta. We specialize in industrial design, UX / UI design, service design, and mechanical engineering.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Design75%Check
Formation Design74%Check
Formation73%Check
PRODUCT DESIGN68%Check
Design Innovation67%Check
Formation Design Group65%Check
Product Design Innovation65%Check
PRODUCT62%Check
Design Group61%Check
Human Centered Design58%Check
Show more keywords and terms

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