Fordfoundation.org - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
75% 
Page structure
79% 
Link structure
66% 
Server
98% 
External factors
100% 
SEO Score
Response time
0.43 s
File size
156.10 kB
Words
627
Media files
31
Number of links
119 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Ford Foundation Homepage - Ford Foundation
There are word repetitions in the page title.
The length of the page title is perfect. (415 pixels out of 580 max pixel length)
Meta description
(Critically important)
The Ford Foundation envisions a fair and peaceful world with opportunity for all
The length of the meta description is perfect. (485 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.fordfoundation.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe Ford Foundation envisions a fair and peaceful world with opportunity for all
msapplication-TileImagehttps://www.fordfoundation.org/wp-content/uploads/2023/07/cropped-Ford-Monogram-Color.png?w=270
article:modified_time2025-05-08T13:44:47+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:locale:alternatezh_CN
og:typewebsite
og:titleFord Foundation Homepage - Ford Foundation
og:descriptionThe Ford Foundation envisions a fair and peaceful world with opportunity for all
og:urlhttps://www.fordfoundation.org/
og:site_nameFord Foundation
og:imagehttps://www.fordfoundation.org/wp-content/uploads/2022/02/ff-share-image-global.jpg
og:image:width1200
og:image:height630
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 627 words. That's ok.
31.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.29 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...tent/uploads/2023/05/Ford-Foundation.svgFord Foundation logomark
...2023/07/ford-regions-map-flat.jpg?w=1024No alt attribute provided
...e-Front-Lines-of-Change-Safe_2.png?w=600A split-screen image shows a person in a hoodie on the left, symbolizing a cyber attack, and a person in a control room on the right, monitoring screens. In the center, a digital die reads "Roll dice!" with a button labeled "No attacks left.
...-us-about-disability-inclusion.jpg?w=600A businessman in a wheelchair is discussing with coworkers at a conference table in a convention center.
...loads/2025/02/Heartland_header.jpg?w=600Collage of one male middle farmer and one middle aged woman in the foreground.
...ciety-in-the-Global-South_hero.jpg?w=600A group of people at a weaving resilience convening gathered around a table display, examining colorful patterned fabrics and handmade items at a conference or workshop in a bright, modern room.
...loads/2025/02/Heartland_header.jpg?w=600Collage of one male middle farmer and one middle aged woman in the foreground.
...ation-of-Appalachian-Investors.jpg?w=600Woman sitting near multiple computer monitors in an office with an orange wall displaying the words "Knowledge to Act.
...Johnson_Thumbnail.jpg?w=600&h=338&crop=1Willa Johnson in a blue dress sits on a stool in a studio, facing the camera. The text "ON WHAT MATTERS with Willa Johnson" is displayed on the left. A crew member holds a clapperboard, and the scene is visible on a monitor in the foreground.
...age-disrupting-justice-082223.png?w=1024A 3 picture collage of a farmer controlling a drone, a woman in a wheelchair laughing while looking at her phone, and a crowd of protesters, one of whom is shouting and has a heart drawn on her cheek.
...uploads/2024/08/homepage-row-collage.pngA 3 picture collage of an Indonesian man steering a canoe with a push pole, Yalitza Aparicio speaking into a microphone at a conference table, and a group of Nigerian colleagues discussing something at a conference table.
...vic_Engagement_V2Option-4_V2-1.png?w=600Bright orange collage of democracy and public policy motifs.
...der_Creativity_Free_Expression.jpg?w=600Collage of green and orange mixed with black and white photos of dancers and artwork.
...am-Header_Disability_Inclusion.jpg?w=600Mainly sky-blue collages of ripped paper and people who have disabilities.
...ogram-Header_Future_of_Workers.jpg?w=600Collage of service workers and care workers against a turquoise background.
...r_Gender_Racial_Ethnic_Justice.jpg?w=600Collage of various types of people demonstrating, cheering, and posing for a portrait. Against a pink background.
...ader_International_Cooperation.jpg?w=600Two hands shaking in between to cellphones above a board table.
...ram-Header_Mission_Investments.jpg?w=600Various motifs of people in and around shapes in from of a bar graph.
...tural_Resources_Climate_Change.jpg?w=600A collage of climate change and environmental motifs. Yellow and pink are the primary colors.
...gram-Header_Technology_Society.jpg?w=600A collage with mainly light green with people using various types of devices and technologies.
...uploads/2025/04/Richard_Verma.jpg?w=1024Portrait of Richard Verna
.../Ideas_Thumbnails_WebEpisode-8.jpg?w=600Four people sit on stage in discussion at an event labeled Ideas At Ford. One man, Charles Blow, holds notes while three women, Sara Ziff, Sinéad Burke, and Lindsay Peoples, dressed in formal attire, listen and engage, with one woman gesturing as she speaks.
...ciety-in-the-Global-South_hero.jpg?w=600A group of people at a weaving resilience convening gathered around a table display, examining colorful patterned fabrics and handmade items at a conference or workshop in a bright, modern room.
...loads/2024/10/Margaret_Mliwa_2.jpg?w=600Portrait of Margaret Mliwa
...s/2025/02/Make_it_Count_header.jpg?w=600Multi-colored collage with the words "Make It Count" against a blue strip.
...loads/2024/03/Banner_image_FNL.jpg?w=600Montage of Ford Global Fellows and colorful shapes
...ent/uploads/2023/05/homepage-history.jpgNo alt attribute provided
...d-foundation_simon-luethi_a23a5545-2.jpgNo alt attribute provided
...t/uploads/2023/08/ff-gallery-card-02.jpgWoman in red coat walking toward Ford Foundation Gallery doors
...tent/uploads/2023/05/Ford-Foundation.svgFord Foundation logomark
Video URLWidthHeight
...e_cover_video_update_2025_final-_720.mp4

Page structure

H1 heading
(Critically important)
Working with visionaries on the frontlines of social change worldwide
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Working with visionaries on the frontlines of social change worldwide
H2 We are disrupting systems to advance social justice
H2 We invest in transformative ideas, individuals and institutions
H2 Our Priorities
H2 Our News and Stories
H2 Ford Foundation Appoints Richard R. Verma to Board of Trustees
H2 Building on over 85 years of impact
H2 Visit Us
H3 Keeping Those on the Front Lines of Change Safe: Five Years of the Ford Foundation Grantee Safety Program
H3 What Ford’s grantees are teaching us about disability inclusion
H3 The Heartland Initiative
H3 Weaving a Stronger Civil Society in the Global South
H3 The Heartland Initiative Duplicate text
H3 Ford Foundation, RIIF Launch $5 Million Initiative to Empower Next Generation of Appalachian Investors
H3 The Power of Appalachian Art With Willa Johnson and Sarita Gupta
H3 Civic Engagement and Government
H3 Creativity and Free Expression
H3 Disability Rights
H3 Future of Work(ers)
H3 Gender, Racial, and Ethnic Justice
H3 Global Governance
H3 Mission Investments
H3 Natural Resources and Climate Justice
H3 Technology and Society
H3 A New Model for Fashion with Sinéad Burke, Lindsay Peoples, and Sara Ziff
H3 Weaving a Stronger Civil Society in the Global South Duplicate text
H3 Ford Foundation Promotes Margaret Mliwa to Regional Director for East Africa
H3 Make It Count
H3 2025 Global Fellows
H3 Center for Social Justice
H3 Gallery
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.fordfoundation.org/Subdomain IMG-ALT Ford Foundation logomark
/work/challenging-inequality/Subdomain Challenging Inequality
/work/challenging-inequality/c...Subdomain Civic Engagement and Government
/work/challenging-inequality/c...Subdomain Creativity and Free Expression
/work/challenging-inequality/d...Subdomain Disability Rights
/work/challenging-inequality/f...Subdomain Future of Work(ers)
/work/challenging-inequality/g...Subdomain Gender, Racial, and Ethnic Justice
/work/challenging-inequality/g...Subdomain Global Governance
/work/challenging-inequality/m...Subdomain Mission Investments
/work/challenging-inequality/n...Subdomain Natural Resources and Climate Justice
/work/challenging-inequality/t...Subdomain Technology and Society
/work/our-grants/Subdomain Our Grants
/work/our-grants/awarded-grants/Subdomain Awarded Grants
/work/our-grants/building-inst...Subdomain BUILD Program
/our-work-around-the-world/uni...Subdomain The Heartland Initiative
/work/our-grants/about-the-dig...Subdomain Dignity and Justice Fund
/news-and-stories/big-ideas/ou...Subdomain Social Bond
/work/our-grants/grant-opportu...Subdomain Grant Opportunities
/work/investing-in-individuals/Subdomain Investing in Individuals
/work/investing-in-individuals...Subdomain Ford Global Fellowship
/work/investing-in-individuals...Subdomain International Fellowships Program
/our-work-around-the-world/Subdomain Our work around the world
/our-work-around-the-world/and...Subdomain Andean Region
/our-work-around-the-world/bra...Subdomain Brazil
/our-work-around-the-world/china/Subdomain China
/our-work-around-the-world/eas...Subdomain East Africa
/our-work-around-the-world/ind...Subdomain India, Nepal, and Sri Lanka
/our-work-around-the-world/ind...Subdomain Indonesia
/our-work-around-the-world/mex...Subdomain Mexico and Central America
/our-work-around-the-world/mid...Subdomain Middle East and North Africa
/our-work-around-the-world/sou...Subdomain Southern Africa
/our-work-around-the-world/uni...Subdomain United States
/our-work-around-the-world/wes...Subdomain West Africa
/work/learning/Learning Overview
/work/learning/?filter_learnin...Learning Reflections
/work/learning/?filter_learnin...Program Evaluations
/work/learning/?filter_learnin...Research Reports
/our-approach/Our Approach
/our-principles/Subdomain Our Principles
/work/learning/learning-reflec...Subdomain IMG-ALT A split-screen image shows a person in a hoodie on the left, symbolizing a cyber attack, and a person in a control room on the right, monitoring screens. In ...
/work/learning/learning-reflec...Subdomain Keeping Those on the Front Lines of Change Safe: Five Years of the Ford Foundation Grantee Safety Program
/work/learning/learning-reflec...Subdomain IMG-ALT A businessman in a wheelchair is discussing with coworkers at a conference table in a convention center.
/work/learning/learning-reflec...Subdomain What Ford’s grantees are teaching us about disability inclusion
/news-and-storiesFeatured News and Stories
/news-and-stories/big-ideas/Subdomain Big Ideas
/news-and-stories/storiesStories
/news-and-stories/news-and-pressNews and Press
/news-and-stories/from-the-pre...Subdomain From the President
/news-and-stories/videosVideos
/our-work-around-the-world/uni...Subdomain IMG-ALT Collage of one male middle farmer and one middle aged woman in the foreground.
/our-work-around-the-world/uni...Subdomain Text duplicate The Heartland Initiative
/news-and-stories/stories/weav...Subdomain IMG-ALT A group of people at a weaving resilience convening gathered around a table display, examining colorful patterned fabrics and handmade items at a conference ...
/news-and-stories/stories/weav...Subdomain Weaving a Stronger Civil Society in the Global South
/about/about-the-ford-foundation/Subdomain About the Ford Foundation
/about/about-the-ford-foundati...Subdomain A History of Social Justice
/about/about-ford/mission/Subdomain Mission
/about/about-ford/our-origins/Subdomain Our Origins
/diversity-equity-and-inclusion/Subdomain Diversity, Equity, and Inclusion
/about/peoplePeople
/about/careers/Subdomain Careers
/about/about-ford/governance-a...Governance and Financial Statements
/events/Subdomain Events
/about/the-ford-foundation-cen...Subdomain Ford Foundation Center for Social Justice
/about/the-ford-foundation-cen...Ford Foundation Gallery
/about/the-ford-foundation-cen...Request an Event Space
/about/about-ford/About Us
/our-work-around-the-world/uni...Subdomain Text duplicate IMG-ALT Collage of one male middle farmer and one middle aged woman in the foreground.
/our-work-around-the-world/Subdomain Regions
/our-work-around-the-world/uni...Subdomain Text duplicate The Heartland Initiative
/news-and-stories/news-and-pre...Subdomain IMG-ALT Woman sitting near multiple computer monitors in an office with an orange wall displaying the words "Knowledge to Act.
/news-and-stories/news-and-pre...Subdomain News
/news-and-stories/news-and-pre...Subdomain Ford Foundation, RIIF Launch $5 Million Initiative to Empower Next Generation of Appalachian Investors
/news-and-stories/videos/on-wh...Subdomain 18:04
IMG-ALT Willa Johnson in a blue dress sits on a stool in a studio, facing the camera. The text "ON WHAT MATTERS with Willa Johnson" is displayed on the left. A crew ...
/news-and-stories/videos/Subdomain Text duplicate Videos
/news-and-stories/videos/on-wh...Subdomain The Power of Appalachian Art With Willa Johnson and Sarita Gupta
/work/challenging-inequality/Subdomain How We Work
/work/our-grants/Text duplicate Our Grants
/work/challenging-inequality/Subdomain Why Inequality?
/work/challenging-inequality/c...Subdomain IMG-ALT Bright orange collage of democracy and public policy motifs.
/work/challenging-inequality/c...Subdomain Text duplicate Civic Engagement and Government
/work/challenging-inequality/c...Subdomain IMG-ALT Collage of green and orange mixed with black and white photos of dancers and artwork.
/work/challenging-inequality/c...Subdomain Text duplicate Creativity and Free Expression
/work/challenging-inequality/d...Subdomain IMG-ALT Mainly sky-blue collages of ripped paper and people who have disabilities.
/work/challenging-inequality/d...Subdomain Text duplicate Disability Rights
/work/challenging-inequality/f...Subdomain IMG-ALT Collage of service workers and care workers against a turquoise background.
/work/challenging-inequality/f...Subdomain Text duplicate Future of Work(ers)
/work/challenging-inequality/g...Subdomain IMG-ALT Collage of various types of people demonstrating, cheering, and posing for a portrait. Against a pink background.
/work/challenging-inequality/g...Subdomain Text duplicate Gender, Racial, and Ethnic Justice
/work/challenging-inequality/g...Subdomain IMG-ALT Two hands shaking in between to cellphones above a board table.
/work/challenging-inequality/g...Subdomain Text duplicate Global Governance
/work/challenging-inequality/m...Subdomain IMG-ALT Various motifs of people in and around shapes in from of a bar graph.
/work/challenging-inequality/m...Subdomain Text duplicate Mission Investments
/work/challenging-inequality/n...Subdomain IMG-ALT A collage of climate change and environmental motifs. Yellow and pink are the primary colors.
/work/challenging-inequality/n...Subdomain Text duplicate Natural Resources and Climate Justice
/work/challenging-inequality/t...Subdomain IMG-ALT A collage with mainly light green with people using various types of devices and technologies.
/work/challenging-inequality/t...Subdomain Text duplicate Technology and Society
/news-and-stories/news-and-pre...Subdomain IMG-ALT Portrait of Richard Verna
/news-and-stories/news-and-pre...Subdomain Ford Foundation Appoints Richard R. Verma to Board of Trustees
/news-and-stories/big-ideas/id...Subdomain IMG-ALT Four people sit on stage in discussion at an event labeled Ideas At Ford. One man, Charles Blow, holds notes while three women, Sara Ziff, Sinéad Burke, and ...
/news-and-stories/big-ideas/id...Subdomain A New Model for Fashion with Sinéad Burke, Lindsay Peoples, and Sara Ziff
/news-and-stories/stories/weav...Subdomain Text duplicate IMG-ALT A group of people at a weaving resilience convening gathered around a table display, examining colorful patterned fabrics and handmade items at a conference ...
/news-and-stories/stories/weav...Subdomain Text duplicate Weaving a Stronger Civil Society in the Global South
/news-and-stories/news-and-pre...Subdomain IMG-ALT Portrait of Margaret Mliwa
/news-and-stories/news-and-pre...Subdomain Ford Foundation Promotes Margaret Mliwa to Regional Director for East Africa
/news-and-stories/big-ideas/ma...Subdomain IMG-ALT Multi-colored collage with the words "Make It Count" against a blue strip.
/news-and-stories/big-ideas/ma...Subdomain Make It Count
/work/investing-in-individuals...Subdomain IMG-ALT Montage of Ford Global Fellows and colorful shapes
/work/investing-in-individuals...Subdomain 2025 Global Fellows
/news-and-storiesDiscover More News and Stories
/about/about-the-ford-foundati...Subdomain Our History
/about/the-ford-foundation-cen...About the Center
/about/the-ford-foundation-cen...Subdomain About the Gallery
/contact/Subdomain Contact
/about/careers/Text duplicate Careers
/news-and-stories/news-and-press/Press Room
/privacy/Subdomain Privacy Policy
/accessibility/Subdomain Accessibility Policy
/terms-and-conditions-of-use/Terms and Conditions
https://www.fordfoundation.org/Subdomain Text duplicate IMG-ALT Ford Foundation logomark
https://www.linkedin.com/compa...New window Nofollow External Subdomain LinkedIn
https://www.facebook.com/FordF...New window Nofollow External Subdomain Facebook
https://www.threads.net/@fordf...New window Nofollow External Subdomain Threads
https://www.instagram.com/ford...New window Nofollow External Subdomain Instagram
https://www.youtube.com/fordfo...New window Nofollow External Subdomain YouTube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.fordfoundation.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.43 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (156 kB).

HTTP Response Header

NameValue
dateTue, 20 May 2025 06:25:41 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
cf-edge-cachecache,platform=wordpress
content-security-policyupgrade-insecure-requests
referrer-policystrict-origin-when-cross-origin
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
strict-transport-securitymax-age=31536000; includeSubDomains
link<https://www.fordfoundation.org/>; rel=shortlink
x-rqcdg1 0 30 9980
cache-controlmax-age=300, must-revalidate
x-cacheSTALE
cf-cache-statusDYNAMIC
servercloudflare
cf-ray9429c217bb9cd081-CDG
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,526 referring domains.
This page has 748,627 backlinks.
This page has backlinks from 1,822 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.fordfoundation.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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www.fordfoundation.org
Ford Foundation Homepage - Ford Foundation
The Ford Foundation envisions a fair and peaceful world with opportunity for all

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Ford81%Check
Foundation81%Check
Ford Foundation81%Check
world62%Check
Ford Foundation Homepage61%Check
Work58%Check
Change58%Check
Front56%Check
Lines56%Check
Social54%Check
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