Flutter.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
80% 
Page quality
86% 
Page structure
35% 
Link structure
75% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.24 s
File size
83.00 kB
Words
758
Media files
45
Number of links
106 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Flutter Entertainment
The length of the page title is perfect. (258 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to leverage our significant scale and our challenger mindset to change our industry for the better. Flutter operates a diverse portfolio of leading online sports betting and iGaming brands including FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, MaxBet, Junglee Games and Adjarabet, and together we’re changing the game.
The meta description is too long: 3193 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.flutter.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no, maximum-scale=2
msapplication-TileColor#da532c
theme-color#ffffff
descriptionFlutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to leverage our significant scale and our challenger mindset to change our industry for the better. Flutter operates a diverse portfolio of leading online sports betting and iGaming brands including FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, MaxBet, Junglee Games and Adjarabet, and together we’re changing the game.
keywordsEmpty
robotsindex,follow
langen-us
twitter:titleHome
twitter:imagehttps://www.flutter.com/media/i10l3jum/montage.png
twitter:urlhttps://www.flutter.com/
twitter:cardEmpty
og:typewebsite
og:site_namehttps://www.flutter.com/media/i10l3jum/montage.png
og:titleHome
og:imagehttps://www.flutter.com/media/i10l3jum/montage.png
og:urlhttps://www.flutter.com/
og:descriptionFlutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to leverage our significant scale and our challenger mindset to change our industry for the better. Flutter operates a diverse portfolio of leading online sports betting and iGaming brands including FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, MaxBet, Junglee Games and Adjarabet, and together we’re changing the game.
content-typetext/html; charset=UTF-8

Automatically check flutter.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
There are 4 text duplicates on this page:
  • Duplicate 1: At Flutter’s Investor Day in September 2024 we showcased the size of t...
  • Duplicate 2: As a responsible operator, we put sustainability at the heart of every...
This page contains 758 words. That's ok.
26.8% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 15.95 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no, maximum-scale=2" is provided.
At least one Apple touch icon is specified.
This page only loads 2 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...qxs/flutter-logo.svg?width=140&height=43Flutter Entertainment
...qxs/flutter-logo.svg?width=140&height=43Flutter Entertainment
/media/nm2j5pmc/gamble-safelty-reversed.svgFlutter Entertainment
/media/52fh0djf/flut-nyse-logo.svgNo alt attribute provided
/media/gbmbdlwb/fanduel-logo-white-2023.svgFanDuel
/media/zo3l5gc1/fltr_logo_skybg_white-1.svgSky Betting & Gaming
...a/iymj4fmq/fltr_logo_sportsbet_white.svgSportsbet
/media/kn2j3bja/04-08-22_sisal-logo_1.svgSisal
.../wapm4p1o/fltr_logo_pokerstars_white.svgPokerStars
.../qjimbhpa/fltr_logo_paddypower_white.svgPaddy Power
/media/nsrdpz3d/fltr_logo_betfair_white.svgBetfair
...a/p2ofk4lg/fltr_logo_adjarabet_white.svgAdjarabet
/media/isudewnz/tombola-white.svgtombola
/media/u35ptlb2/fltr_logo_junglee_white.svgJunglee Games
/media/ypojrnlv/maxbet-logo.svgMaxBet
/media/jidn4r5s/snai-logo.svgSnai
/media/lt0jwt4l/betnacional-logo-300.svgBetnacional
/media/ti1okjj3/playing-our-part-v2.jpgNo alt attribute provided
/media/ztlfkzoz/careers.jpegcareers
/media/aggh1kxn/gamcare.svgGamCare logo
/media/umnf12is/gambleaware.svgBeGambleAware logo
...qxs/flutter-logo.svg?width=110&height=34Flutter Entertainment

Page structure

H1 heading
(Critically important)
The global player
Too many H1 headings
The H1 heading is too short (17 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 The global player
H1 The global player Duplicate text
H1 Why Invest?
H1 Why Invest? Duplicate text
H1 Helping customers Play Well
H1 Helping customers Play Well Duplicate text
H2 We are the world’s largest sports betting and iGaming operator with 13.9 million Average Monthly Players worldwide in 2024.
H2 Safer Gambling
H3 Our brands
H3 Sustainability
H3 Investors
H3 Careers
H5 News and insights
H6 Share price
H6 Regulatory news
H6 SEC filings
H6 FanDuel’s Cory Fox Introduces Groundbreaking New Responsible Gaming Technology During Panel at SBC Summit Americas
H6 Flutter Entertainment announces completion of NSX acquisition
H6 More Jackpots. More Winners. Every Hour: FanDuel Casino Jackpots is Officially Live in Three States
H6 Flutter’s Hyderabad Global Capability Centre surpasses 1,000 employees
H6 Powering Growth: The secrets of unlocking value through integration
H6 Flutter colleagues remain on course to raise record-breaking funds for local charities in 2025
Some anchor texts are used more than once.
2 links don't have an anchor text.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.flutter.com/searchNo Text
https://www.flutter.com/IMG-ALT Flutter Entertainment
https://www.flutter.com/Text duplicate IMG-ALT Flutter Entertainment
/our-brands/Our brands
/our-brands/Text duplicate Our brands
/our-brands/fanduel/FanDuel
/our-brands/sky-betting-gaming/Sky Betting & Gaming
/our-brands/sportsbet/Sportsbet
/our-brands/sisal/Sisal
/our-brands/pokerstars/PokerStars
/our-brands/paddy-power/Paddy Power
/our-brands/betfair/Betfair
/our-brands/adjarabet/Adjarabet
/our-brands/tombola/tombola
/our-brands/junglee-games/Junglee Games
/our-brands/maxbet/MaxBet
/our-brands/snai/Snai
/our-brands/betnacional/Betnacional
/our-brands/tvg/TVG
/our-brands/airton-risk-manage...Airton Risk Management
/our-brands/sporting-life/Sporting Life
/our-brands/timeform/Timeform
https://www.flutter.com/about-us/About us
https://www.flutter.com/about-us/Text duplicate About us
/about-us/at-a-glance/At a glance
/about-us/our-strategy/Our strategy
/about-us/leadership/Leadership
/about-us/leadership/Text duplicate Leadership
/about-us/leadership/executive...Executive committee
/about-us/leadership/board/Board
/about-us/corporate-governance/Corporate governance
/about-us/corporate-governance/Text duplicate Corporate governance
/about-us/corporate-governance...Board committees
/about-us/corporate-governance...Policies and documents
/play-well/Play Well (current)
/sustainability/Sustainability
/sustainability/Text duplicate Sustainability
/sustainability/customers/Customers
/sustainability/colleagues/Colleagues
/sustainability/communities/Communities
/sustainability/environment/Environment
/news-and-insights/News and insights
/news-and-insights/Text duplicate News and insights
/news-and-insights/press-relea...Press Releases
/news-and-insights/media-centre/Media centre
/news-and-insights/media-cover...Media coverage
/news-and-insights/sign-up-to-...Sign up to news alerts
/investors/Investors
/investors/Text duplicate Investors
/investors/why-invest/Why invest?
/investors/results-reports-and...Results, reports and presentations
/investors/webcasts-and-videos/Webcasts and videos
/investors/sec-filings/SEC filings
/investors/regulatory-news/Regulatory news
/investors/email-alerts/Email alerts
/investors/share-price-center/Share price center
/investors/financial-calendar/Financial calendar
/investors/corporate-transacti...Corporate transactions
/investors/shareholder-informa...Shareholder information
/investors/shareholder-informa...Text duplicate Shareholder information
/investors/shareholder-informa...AGM
/investors/shareholder-informa...Analyst coverage
/investors/shareholder-informa...CSD migration
/investors/ir-contacts-and-adv...IR contacts and advisors
https://www.flutter.com/b2b/B2B
https://www.flutter.com/b2b/Text duplicate B2B
/b2b/b2b-sportsbook-solutions/B2B sportsbook solutions
/b2b/data-services/Data services
/b2b/exchange-partnerships/Exchange partnerships
/b2b/exchange-trading-accounts/Exchange Trading Accounts
/b2b/airton-risk-management/Text duplicate Airton Risk Management
https://www.flutter.com/careers/Careers
https://www.flutter.com/careers/Text duplicate Careers
/careers/flutterlife/FlutterLife
/careers/why-flutter/Why Flutter?
/careers/what-the-flutter/What the Flutter
/contact-us/Contact us (current)
https://www.flutter.com/searchNo Text
/investors/results-reports-and...Trivial anchor text
here
A-TITLE 2025
/about-us/at-a-glance/Text duplicate At a glance
A-TITLE At a glance
/about-us/at-a-glance/Text duplicate At a glance
A-TITLE At a glance
/investors/why-invest/Why Invest?
A-TITLE Why invest?
/investors/why-invest/Text duplicate Why Invest?
A-TITLE Why invest?
/play-well/Play Well
A-TITLE Play Well
/play-well/Text duplicate Play Well
A-TITLE Play Well
/investors/why-invest/Trivial anchor text
Read more
A-TITLE Why invest?
/our-brands/Text duplicate Our brands
/sustainability/Text duplicate Sustainability
A-TITLE Sustainability
/investors/share-price-center/Share price centre
/investors/regulatory-news/Text duplicate Regulatory news
/investors/sec-filings/Text duplicate SEC filings
https://www.flutter.com/careers/Text duplicate Careers
A-TITLE Careers
/news-and-insights/press-relea...FanDuel’s Cory Fox Introduces Groundbreaking New Responsible Gaming Technology During Panel at SBC Summit Americas
IMG-ALT FanDuel’s Cory Fox Introduces Groundbreaking New Responsible Gaming Technology During Panel at SBC Summit Americas
/news-and-insights/press-relea...Flutter Entertainment announces completion of NSX acquisition
IMG-ALT Flutter Entertainment announces completion of NSX acquisition
/news-and-insights/press-relea...More Jackpots. More Winners. Every Hour: FanDuel Casino Jackpots is Officially Live in Three States
IMG-ALT More Jackpots. More Winners. Every Hour: FanDuel Casino Jackpots is Officially Live in Three States
/news-and-insights/press-relea...Flutter’s Hyderabad Global Capability Centre surpasses 1,000 employees
IMG-ALT Flutter’s Hyderabad Global Capability Centre surpasses 1,000 employees
/news-and-insights/insights/po...Powering Growth: The secrets of unlocking value through integration
IMG-ALT Powering Growth: The secrets of unlocking value through integration
/news-and-insights/press-relea...Flutter colleagues remain on course to raise record-breaking funds for local charities in 2025
IMG-ALT Flutter colleagues remain on course to raise record-breaking funds for local charities in 2025
/play-well/Text duplicate Play Well
A-TITLE Play Well
https://www.gamcare.org.uk/New window External Subdomain IMG-ALT GamCare logo
https://www.begambleaware.org/New window External Subdomain IMG-ALT BeGambleAware logo
http://gamblinghelplinema.org/New window External GamblingHelpLineMA.org
A-TITLE http://GamblingHelpLineMA.org
http://fanduel.com/RGNew window External FanDuel.com/RG
A-TITLE http://FanDuel.com/RG
http://ccpg.org/chatNew window External ccpg.org/chat
A-TITLE http://ccpg.org/chat
http://ksgamblinghelp.com/New window External ksgamblinghelp.com
A-TITLE http://ksgamblinghelp.com
http://www.mdgamblinghelp.org/New window External Subdomain www.mdgamblinghelp.org
A-TITLE http://www.mdgamblinghelp.org
http://www.1800gambler.net/New window External Subdomain www.1800gambler.net
A-TITLE http://www.1800gambler.net
https://www.flutter.com/Text duplicate IMG-ALT Flutter Entertainment
http://linkedin.com/company/fl...New window External No Text
https://x.com/flutterentNew window External No Text
https://www.youtube.com/@Flutt...New window External Subdomain No Text
https://www.flutter.com/sitemap/Sitemap
/cookie-declaration/Cookie declaration
/privacy-policy/Privacy policy
/terms-of-use/Terms of use
/modern-slavery-statement/Modern slavery statement
/accessibility/Accessibility
http://linkedin.com/company/fl...New window External No Text
https://x.com/flutterentNew window External No Text
https://www.youtube.com/@Flutt...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.flutter.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.24 seconds.
This page only loads 2 CSS files. That's ok.
This page only loads 2 JavaScript files. That's good!
The file size of the HTML document is fine (83 kB).

HTTP Response Header

NameValue
dateMon, 19 May 2025 16:19:45 GMT
content-typetext/html; charset=utf-8
content-length19636
connectionkeep-alive
access-control-expose-headersRequest-Context
cache-controlprivate,must-revalidate
content-encodinggzip
expires0
pragmano-cache
set-cookie122 Characters
varyAccept-Encoding
strict-transport-securitymax-age=10886400; includeSubDomains
request-contextappId=cid-v1:5dd13126-c1eb-45e9-b9f5-e65adef8d0a4
x-content-type-optionsnosniff
x-xss-protection0
x-frame-optionsSAMEORIGIN
referrer-policystrict-origin-when-cross-origin
permissions-policygeolocation=(self 'https://ir.design-portfolio.co.uk' 'https://flutter2024tf.q4web.com')
content-security-policydefault-src 'self' www.gravatar.com player.vimeo.com *.vimeocdn.com packages.umbraco.org our.umbraco.org;script-src * 'self' 'unsafe-inline' 'unsafe-eval' *.bugherd.com *.pusher.com;connect-src 'self' *.cognitoforms.com *.amazonaws.com *.linkedin.com *.visualstudio.com stats.g.doubleclick.net *.google-analytics.com consentcdn.cookiebot.com *.pusher.com sessions.bugsnag.com; img-src 'self' data: *.linkedin.com *.cookiebot.com *.lfeeder.com www.gravatar.com www.googletagmanager.com umbraco.tv www.google-analytics.com fakeimg.pl dashboard.umbraco.com tracking.monsido.com d2iiunr5ws5ch1.cloudfront.net bugherd-attachments.s3.amazonaws.com *.bugherd.com;font-src 'self' *.cognitoforms.com fonts.googleapis.com data: fonts.gstatic.com; style-src 'self' 'unsafe-inline' *.cognitoforms.com fonts.googleapis.com;form-action 'self' *.flutter.com *.ddlnk.net;frame-src 'self' vimeo.com player.vimeo.com *.youtube.com ir.design-portfolio.co.uk *.q4web.com platform.twitter.com consentcdn.cookiebot.com;media-src 'self' player.vimeo.com *.vimeocdn.com vod-progressive.akamaized.net download-video-ak.vimeocdn.com download-video.akamaized.net;
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 1,899 referring domains.
This page has 189,862 backlinks.
This page has backlinks from 1,578 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /aspnet_client/
Disallow: /bin/
Disallow: /config/
Disallow: /data/
Disallow: /install/
Disallow: /macroScripts/
Disallow: /masterpages/
Disallow: /umbraco/
Disallow: /umbraco_client/
Disallow: /usercontrols/
Disallow: /xslt/
User-agent: Libwww-perl
Disallow: /
Sitemap: https://www.flutter.com/xmlsitemap
User-agent: *
Crawl-delay: 10

Similar sites

Search preview

www.flutter.com
Home | Flutter Entertainment
Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to leverage our significant scale and our challenger mindset to change our industry for the better. Flutter operates a diverse portfolio of leading online sports betting and iGaming brands including FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, MaxBet, Junglee Games and Adjarabet, and together we’re changing the game.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Flutter81%Check
Flutter Entertainment68%Check
FanDuel58%Check
Gaming56%Check
global56%Check
Play56%Check
Betting Gaming55%Check
global player55%Check
sports54%Check
Power54%Check
Show more keywords and terms

Automatically check flutter.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions