Flexibleplasticfund.org.uk - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
74% 
Page quality
54% 
Page structure
79% 
Link structure
85% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.24 s
File size
146.50 kB
Words
456
Media files
12
Number of links
34 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Flexible Plastic Fund
The page title is too short. (185 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
A new collaborative fund giving value to flexible plastics so they are properly recycled. A a cross-industry collaboration managed by Ecosurety. It was established in May 2021 by five founding partners: Mars, Mondelēz International, Nestlé, Pepsico and Unilever.
The meta description is too long: 1601 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://flexibleplasticfund.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionA new collaborative fund giving value to flexible plastics so they are properly recycled. A a cross-industry collaboration managed by Ecosurety. It was established in May 2021 by five founding partners: Mars, Mondelēz International, Nestlé, Pepsico and Unilever.
langen-us
twitter:titleFlexible Plastic Fund
twitter:imagehttp://static1.squarespace.com/static/602a52a7ede5cc16ae71c9eb/t/609c010bcc80560c0377e272/1652868402424/FLEXIBLE+PLASTIC+FUND_12.jpg?format=1500w
twitter:urlhttps://flexibleplasticfund.org.uk
twitter:cardsummary
twitter:descriptionA new collaborative fund giving value to flexible plastics so they are properly recycled. A a cross-industry collaboration managed by Ecosurety. It was established in May 2021 by five founding partners: Mars, Mondelēz International, Nestlé, Pepsico and Unilever.
og:site_nameFlexible Plastic Fund
og:titleFlexible Plastic Fund
og:urlhttps://flexibleplasticfund.org.uk
og:typewebsite
og:descriptionA new collaborative fund giving value to flexible plastics so they are properly recycled. A a cross-industry collaboration managed by Ecosurety. It was established in May 2021 by five founding partners: Mars, Mondelēz International, Nestlé, Pepsico and Unilever.
og:imagehttp://static1.squarespace.com/static/602a52a7ede5cc16ae71c9eb/t/609c010bcc80560c0377e272/1652868402424/FLEXIBLE+PLASTIC+FUND_12.jpg?format=1500w
og:image:width1500
og:image:height1000
X-UA-CompatibleIE=edge,chrome=1
Accept-CHSec-CH-UA-Platform-Version, Sec-CH-UA-Model
charsetutf-8

Automatically check flexibleplasticfund.org.uk including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
There are only 456 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 29.82 words is high.
36.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 101 characters this one is longer than 70 characters:
"an innovative and collaborative fund giving value to flexible plastics so they are properly recycled."
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../FLEXI+ILLUSTRATIONS-02.png?format=1500wFlexible Plastic Fund
.../FLEXI+ILLUSTRATIONS-02.png?format=1500wFlexible Plastic Fund
...Y8ENRB/We're+bringing+flexi+back3-01.pngNo alt attribute provided
...BWQZ8X/We're+bringing+flexi+back3-04.pngWe're bringing flexi back3-04.png
...IBLE+PLASTIC+FUND+CAMPAIGN+SYMBOL-04.pngFLEXIBLE PLASTIC FUND CAMPAIGN SYMBOL-04.png
...IBLE+PLASTIC+FUND+CAMPAIGN+SYMBOL-05.pngFLEXIBLE PLASTIC FUND CAMPAIGN SYMBOL-05.png
...IBLE+PLASTIC+FUND+CAMPAIGN+SYMBOL-06.pngFLEXIBLE PLASTIC FUND CAMPAIGN SYMBOL-06.png
...11b-0cb68c06acc2/Untitled+design+(5).pngNo alt attribute provided
...2EROVXU54BUBPIJHF3X/WEBSITE+ICONS-08.pngWEBSITE ICONS-08.png
...5AUXDJLIBV30X6VPSUB/WEBSITE+ICONS-09.pngWEBSITE ICONS-09.png
...AL+AUTHORITY+ILLUSTRATION+OPTIONS-10.pngLocal authorities
...OKJ2WKEI0VDKFG1EK0H/WEBSITE+ICONS-07.pngWEBSITE ICONS-07.png

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Making a difference
H2 The UK’s largest flexible plastic household collection and recycling pilot
H2 Join the collaboration
H3 An innovative and collaborative fund giving value to flexible plastics so they are properly recycled.
H3 Collaborative
H3 Transparent
H3 Long-term ambition
H3 Recyclers
H3 Retailers
H3 Local Authorities
H3 Manufacturers
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
/cartNo Text
/Anchor Skip to Content
/IMG-ALT Flexible Plastic Fund
/flexcollect-report-2025FlexCollect report 2025
/flexcollect-interim-report-2024Interim report 2024
/flexcollectAbout FlexCollect
/flexcollect-eventsEvents
/retail-collectionsRetail collections
/join-the-fundJoin the fund
/about-the-fundAbout
/contact-usContact
/Text duplicate IMG-ALT Flexible Plastic Fund
/flexcollect-report-2025Text duplicate FlexCollect report 2025
/flexcollect-interim-report-2024Text duplicate Interim report 2024
/flexcollectText duplicate About FlexCollect
/flexcollect-eventsText duplicate Events
/retail-collectionsText duplicate Retail collections
/join-the-fundText duplicate Join the fund
/about-the-fundText duplicate About
/contact-usText duplicate Contact
/flexcollect-titleFolder: FlexCollect
/Back
/flexcollect-report-2025Text duplicate FlexCollect report 2025
/flexcollect-interim-report-2024Text duplicate Interim report 2024
/flexcollectText duplicate About FlexCollect
/flexcollect-eventsText duplicate Events
/retail-collectionsText duplicate Retail collections
/join-the-fundText duplicate Join the fund
/about-the-fundText duplicate About
/contact-usText duplicate Contact
/about-the-fundTell me more
/flexcollectDiscover more about FPF FlexCollect
/about-the-fundTell me more about the fund
/join-the-fundHow can I join the fund?
https://www.ecosurety.com/External Subdomain Ecosurety
https://www.ecosurety.com/poli...External Subdomain Privacy & Policy
https://www.ecosurety.com/poli...External Subdomain Terms and Conditions
https://www.ecosurety.com/External Subdomain About Ecosurety

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://flexibleplasticfund.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.24 seconds.
The file size of the HTML document is fine (147 kB).

HTTP Response Header

NameValue
accept-rangesbytes
age165006
content-encodinggzip
content-typetext/html;charset=utf-8
dateTue, 17 Mar 2026 16:11:32 GMT
etagW/"ce32087d7f2496c4ba3cfb9f90ccd0ce--gzip"
expiresThu, 01 Jan 1970 00:00:00 GMT
serverSquarespace
set-cookie72 Characters
strict-transport-securitymax-age=0
varyAccept-Encoding
x-content-type-optionsnosniff
x-contextidjO0bZXH1/iAs9nl1J
content-length23569
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 71 referring domains.
This page has 110 backlinks.
This page has backlinks from 59 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Squarespace Robots Txt

User-agent: AI2Bot
User-agent: Ai2Bot-Dolma
User-agent: aiHitBot
User-agent: Amazonbot
User-agent: anthropic-ai
User-agent: Applebot-Extended
User-agent: Bytespider
User-agent: CCBot
User-agent: ClaudeBot
User-agent: cohere-ai
User-agent: cohere-training-data-crawler
User-agent: DuckAssistBot
User-agent: FacebookBot
User-agent: Google-Extended
User-agent: GoogleOther
User-agent: GoogleOther-Image
User-agent: GoogleOther-Video
User-agent: GPTBot
User-agent: img2dataset
User-agent: Meta-ExternalAgent
User-agent: MyCentralAIScraperBot
User-agent: omgili
User-agent: omgilibot
User-agent: Quora-Bot
User-agent: TikTokSpider
User-agent: YouBot
User-agent: AdsBot-Google
User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google-Mobile-Apps
User-agent: *
Disallow: /config
Disallow: /search
Disallow: /account$
Disallow: /account/
Disallow: /commerce/digital-download/
Disallow: /api/
Allow: /api/ui-extensions/
Disallow: /static/
Disallow:/*?author=*
Disallow:/*&author=*
Disallow:/*?tag=*
Disallow:/*&tag=*
Disallow:/*?month=*
Disallow:/*&month=*
Disallow:/*?view=*
Disallow:/*&view=*
Disallow:/*?format=json
Disallow:/*&format=json
Disallow:/*?format=page-context
Disallow:/*&format=page-context
Disallow:/*?format=main-content
Disallow:/*&format=main-content
Disallow:/*?format=json-pretty
Disallow:/*&format=json-pretty
Disallow:/*?format=ical
Disallow:/*&format=ical
Disallow:/*?reversePaginate=*
Disallow:/*&reversePaginate=*

Sitemap: https://flexibleplasticfund.org.uk/sitemap.xml

Similar sites

Search preview

flexibleplasticfund.org.uk
Flexible Plastic Fund
A new collaborative fund giving value to flexible plastics so they are properly recycled. A a cross-industry collaboration managed by Ecosurety. It was established in May 2021 by five founding partners: Mars, Mondelēz International, Nestlé, Pepsico and Unilever.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
flexible86%Check
flexible plastic85%Check
Flexible Plastic Fund85%Check
plastic82%Check
fund82%Check
recycling flexible plastic70%Check
Recycled Plastic68%Check
flexible plastics so66%Check
collaborative fund giving value64%Check
flexible plastic household collection62%Check
Show more keywords and terms

Automatically check flexibleplasticfund.org.uk including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions