Firstdigital.co.nz - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
58% 
Page structure
58% 
Link structure
91% 
Server
87% 
External factors
100% 
SEO Score
Response time
4.69 s
File size
373.00 kB
Words
1261
Media files
36
Number of links
51 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
First Digital | Digital Marketing Agency Auckland | New Zealand
There are word repetitions in the page title.
The length of the page title is perfect. (561 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://firstdigital.co.nz/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-nz
Server location: United States of America
The following language is defined by HTML: en-nz
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
generatorSite Kit by Google 1.177.0
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
msapplication-TileImagehttps://firstdigital.co.nz/wp-content/uploads/2025/06/cropped-FIRST-400x400-1-270x270.jpg
article:publisherhttps://www.facebook.com/FirstNewZealand
article:modified_time2026-01-27T21:55:57+00:00
langen-nz
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleFirst Digital | Digital Marketing Agency Auckland | New Zealand
og:urlhttps://firstdigital.co.nz/
og:site_nameFirst Digital | Digital Marketing Agency Auckland | New Zealand
og:imagehttps://firstdigital.co.nz/wp-content/uploads/2025/06/cropped-FIRST-400x400-1.jpg
og:image:width512
og:image:height512
og:image:typeimage/jpeg
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
There are 10 text duplicates on this page:
  • Duplicate 1: We don’t just deliver digital solutions – we deliver wins. That’s why ...
  • Duplicate 2: Supercharge Your E-Commerce Reach. We create targeted PPC campaigns ac...
  • Duplicate 3: Unlock Insights for Smart Growth. Utilise cutting-edge analytics to un...
  • Duplicate 4: Amplify Visibility and Engagement. Advanced SEO techniques boost your ...
  • Duplicate 5: Optimize for Impact. Our CRO strategies refine your website’s user exp...
This page contains 1261 words. That's ok.
32.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
32 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 14.66 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 97 characters this one is longer than 70 characters:
"we combine strategy, ai, and hands-on expertise to help your business lead, grow, and win online."
The following tag is repeated too often: supercharge your e-commerce reach.
Image SEO
(Somewhat important)
21 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../2025/06/First_small_white_solid_RGB.pngNo alt attribute provided
...nt/uploads/2025/06/hands-820272_1280.jpgNo alt attribute providedhands-820272_1280
.../06/first-digital-team-collaboration.jpgDigital marketing team collaborating on strategy and performancefirst-digital-team-collaboration
...2025/06/first-digital-ppc-specialist.jpgPPC expert analysing ad performance and ROI metricsfirst-digital-ppc-specialist
.../first-digital-analytics-dashboard-1.jpgReal-time analytics dashboard showing campaign resultsfirst-digital-analytics-dashboard
...06/first-digital-website-development.jpgWeb developer optimising a high-converting Shopify websitefirst-digital-website-development
...s/2025/06/first-digital-team-meeting.pngThree digital marketing professionals collaborating at a modern office table, smiling and reviewing work on a laptopfirst-digital-team-meeting
...t/uploads/2025/06/Mix-and-Match-Logo.jpgNo alt attribute providedMix-and-Match-Logo
/wp-content/uploads/2025/06/Resene-Logo.jpgNo alt attribute providedResene-Logo
.../uploads/2025/06/Contact-Energy-Logo.jpgNo alt attribute providedContact-Energy-Logo
...ntent/uploads/2025/06/New-World-Logo.jpgNo alt attribute providedNew-World-Logo
/wp-content/uploads/2025/06/Serko-Logo.jpgNo alt attribute providedSerko-Logo
.../2025/06/First_small_white_solid_RGB.pngNo alt attribute providedFirst_small_white_solid_RGB
...ads/2025/06/Google-Partner-Cropped-1.pngNo alt attribute providedGoogle-Partner-Cropped
...GMP_SalesPartner_Badge_Final_Small-3.pngNo alt attribute providedGoogle_GMP_SalesPartner_Badge_Final_Small-3
...ified_Badge_Final_master-2-644x232-1.pngNo alt attribute providedGoogle_GMP_Certified_Badge_Final_master-2-644x232
...s/2025/06/shopify-partner-2-300x81-1.pngNo alt attribute providedshopify-partner-2-300x81
.../06/meta-business-partner-644x262-1.webpNo alt attribute providedmeta-business-partner-644x262
...s/2025/06/cropped-logo-abtasty-green.pngNo alt attribute providedcropped-logo-abtasty-green
.../2025/06/First_small_white_solid_RGB.pngNo alt attribute providedFirst_small_white_solid_RGB
...ads/2025/06/Google-Partner-Cropped-1.pngNo alt attribute providedGoogle-Partner-Cropped
...ified_Badge_Final_master-2-644x232-1.pngNo alt attribute providedGoogle_GMP_Certified_Badge_Final_master-2-644x232
...GMP_SalesPartner_Badge_Final_Small-3.pngNo alt attribute providedGoogle_GMP_SalesPartner_Badge_Final_Small-3
...s/2025/06/shopify-partner-2-300x81-1.pngNo alt attribute providedshopify-partner-2-300x81
.../06/meta-business-partner-644x262-1.webpNo alt attribute providedmeta-business-partner-644x262
...s/2025/06/cropped-logo-abtasty-green.pngNo alt attribute providedcropped-logo-abtasty-green
Video URLWidthHeight
...loads/2025/06/45961-447087612_medium.mp41200
...loads/2025/06/45961-447087612_medium.mp4
...loads/2025/06/45961-447087612_medium.mp4
...loads/2025/06/45961-447087612_medium.mp4
...loads/2025/06/45961-447087612_medium.mp4
...loads/2025/06/45961-447087612_medium.mp41200
...loads/2025/06/45961-447087612_medium.mp4
...loads/2025/06/45961-447087612_medium.mp4
...loads/2025/06/45961-447087612_medium.mp4
...loads/2025/06/45961-447087612_medium.mp4

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 44 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 20+ Years
H2 Paid Media
H2 Analytics
H2 SEO
H2 CRO
H2 20+ Years Duplicate text
H2 Paid Media Duplicate text
H2 Analytics Duplicate text
H2 SEO Duplicate text
H2 CRO Duplicate text
H2 Full Service Digital Marketing Agency based in Auckland.
H2 Big Goals? Good. We Like Those.
H2 Our services.
H2 Want to know more? We are happy to help you.
H2 Obsessed with outcomes
H2 Why choose us.
H2 From the blog.
H2 Google AI Max Is Here — What It Means for Your Search Campaigns (And Why It’s a Big Deal)
H2 Insurance – Google Analytics Case Study
H2 10 Marketing Tips for a Successful Online Christmas
H3 SEO – Schema Markup via Google Tag Manager
H3 Conversion Rate Optimisation
H3 Website UXD and Interface Design
H3 Our Cases
H3 We are your own team of digital professionals
H3 Some of our remarkable clients
H4 Digital Marketing Strategy
H4 Search Engine Optimisation (SEO)
H4 Answer Engine Optimisation (AEO)
H4 Analytics & Reporting
H4 Conversion Rate Optimisation (CRO)
H4 Pay-Per-Click (PPC) Advertising
H4 AI-Powered Marketing Automation
H4 Website Development & User Experience (UX)
H4 20+ Years of Experience
H4 Agile & Hands-On Team
H4 Results Obsessed
H4 AI-Driven Smarts
H4 Long-Term Partners
H4 Services.
H4 Google Partners.
H4 Other Partners.
H4 Google Partners. Duplicate text
H4 Other Partners. Duplicate text
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 2 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://firstdigital.co.nz/No Text
https://firstdigital.co.nz/Home
https://firstdigital.co.nz/blog/Blog
/contact-us/Contact us
/google-responsive-display-moc...Google Responsive Display Mock Up
https://firstdigital.co.nz/Text duplicate Home
/our-work/Our Work
/our-work/kennards-self-storag...Kennards Self Storage Responsive Website Design
/our-work/mix-match-conversion...Mix & Match Conversion Rate Optimisation
/our-work/onechoice-insurance-...OneChoice Insurance Website Development
/our-work/resene-schema-markup/Resene Schema Markup
/pricing/Pricing
/skill-nz/Skill NZ
/terms-conditions/Terms & Conditions
/category/ai/AI
/category/analytics/Analytics
/category/case-studies/Case Studies
/category/content-strategy/Content Strategy
/category/conversion-rate-opti...Conversion (CRO)
/category/digital-strategy/Digital Strategy
/category/digital-trends-2/Digital Trends
/category/email-marketing/Email Marketing
/category/events/Events
/category/first-digital/First Digital
/category/general/General
/category/google-analytics/Google Analytics
/category/industry-news/Industry News
/category/industry-reports/Industry Reports
/category/mobile-marketing/Mobile Marketing
/category/performance-media/Performance Media
/category/search-engine-market...Search Engine Marketing (PPC)
/category/search-engine-optimi...Search Engine Optimisation (SEO)
/category/social-media/Social Media
/category/social-media-marketing/Social Media Marketing
/contact-us/Let's talk
/contact-us/Make an appointment
/resene-schema-markup/See this case
/our-work/View Our Cases
/contact-us/Text duplicate Make an appointment
/2025/06/30/google-ai-max-is-h...Google AI Max Is Here — What It Means for Your Search Campaigns (And Why It’s a Big Deal)
/2025/06/30/google-ai-max-is-h...Trivial anchor text
read more
/2025/06/17/google-analytics-c...Insurance – Google Analytics Case Study
/2025/06/17/google-analytics-c...Text duplicate Trivial anchor text
read more
/2025/06/17/10-marketing-tips-...10 Marketing Tips for a Successful Online Christmas
/2025/06/17/10-marketing-tips-...Text duplicate Trivial anchor text
read more
/cdn-cgi/l/email-protectionNew window [email protected]
/our-work/Digital marketing
/our-work/SEO
/our-work/CRO
/our-work/Paid Media
/cdn-cgi/l/email-protectionNew window Text duplicate [email protected]
https://www.facebook.com/First...New window External Subdomain Follow
A-TITLE Follow on Facebook
https://nz.linkedin.com/compan...New window External Subdomain Text duplicate Follow
A-TITLE Follow on LinkedIn

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://firstdigital.co.nz/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (4.69 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (373 kB).

HTTP Response Header

NameValue
dateWed, 06 May 2026 17:09:56 GMT
content-typetext/html; charset=UTF-8
servercloudflare
x-powered-byPHP/8.0.30
permissions-policyprivate-state-token-redemption=(self "https://www.google.com" "https://www.gstatic.com" "https://recaptcha.net" "https://challenges.cloudflare.com" "https://hcaptcha.com"), private-state-token-issuance=(self "https://www.google.com" "https://www.gstatic.com" "https://recaptcha.net" "https://challenges.cloudflare.com" "https://hcaptcha.com")
link<https://firstdigital.co.nz/wp-json/>; rel="https://api.w.org/", <https://firstdigital.co.nz/wp-json/wp/v2/pages/90771>; rel="alternate"; title="JSON"; type="application/json", <https://firstdigital.co.nz/>; rel=shortlink
varyAccept-Encoding
report-to{"group":"cf-nel","max_age":604800,"endpoints":[{"url":"https://a.nel.cloudflare.com/report/v4?s=3JhQwq9O%2BK%2FrcxsVeO%2Fmd7yo%2FJQwUIQuVJ7K9zzypTuGz%2Fp%2FeXVJ1zXolbfiCIAKNiKJuNeGazw0qZg8BNoZBp5AiKVMIq%2BUfooiNGfWfTXZxND6vrxp5bxldza%2BqPEGGf48ZRU%3D"}]}
nel{"report_to":"cf-nel","success_fraction":0.0,"max_age":604800}
cf-cache-statusDYNAMIC
content-encodingzstd
cf-ray9f7998607b40690f-FRA
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 179 referring domains.
This page has 415 backlinks.
This page has backlinks from 51 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# As a condition of accessing this website, you agree to abide by the following
# content signals:

# (a)  If a Content-Signal = yes, you may collect content for the corresponding
#      use.
# (b)  If a Content-Signal = no, you may not collect content for the
#      corresponding use.
# (c)  If the website operator does not include a Content-Signal for a
#      corresponding use, the website operator neither grants nor restricts
#      permission via Content-Signal with respect to the corresponding use.

# The content signals and their meanings are:

# search:   building a search index and providing search results (e.g., returning
#           hyperlinks and short excerpts from your website's contents). Search does not
#           include providing AI-generated search summaries.
# ai-input: inputting content into one or more AI models (e.g., retrieval
#           augmented generation, grounding, or other real-time taking of content for
#           generative AI search answers).
# ai-train: training or fine-tuning AI models.

# ANY RESTRICTIONS EXPRESSED VIA CONTENT SIGNALS ARE EXPRESS RESERVATIONS OF
# RIGHTS UNDER ARTICLE 4 OF THE EUROPEAN UNION DIRECTIVE 2019/790 ON COPYRIGHT
# AND RELATED RIGHTS IN THE DIGITAL SINGLE MARKET.

# BEGIN Cloudflare Managed content

User-agent: *
Content-Signal: search=yes,ai-train=no
Allow: /

User-agent: Amazonbot
Disallow: /

User-agent: Applebot-Extended
Disallow: /

User-agent: Bytespider
Disallow: /

User-agent: CCBot
Disallow: /

User-agent: ClaudeBot
Disallow: /

User-agent: CloudflareBrowserRenderingCrawler
Disallow: /

User-agent: Google-Extended
Disallow: /

User-agent: GPTBot
Disallow: /

User-agent: meta-externalagent
Disallow: /

# END Cloudflare Managed Content

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://firstdigital.co.nz/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Digital72%Check
First Digital68%Check
Digital Marketing64%Check
First61%Check
Digital Strategy60%Check
Digital Marketing Agency60%Check
Digital Marketing Agency Auckland59%Check
Marketing56%Check
Digital Trends54%Check
Digital Solutions54%Check
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