Firstaid.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
85% 
Page structure
79% 
Link structure
70% 
Server
83% 
External factors
100% 
SEO Score
Response time
0.58 s
File size
72.60 kB
Words
591
Media files
7
Number of links
123 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
St Andrew’s First Aid | Scotland’s Leading First Aid Charity
There are word repetitions in the page title.
The length of the page title is perfect. (520 pixels out of 580 max pixel length)
Meta description
(Critically important)
Local First Aid Training: From workplace first aid to mental health. We offer courses, event services & supplies. Learn, volunteer & donate to save lives!
The length of the meta description is perfect. (928 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.firstaid.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsmax-image-preview:large
generatorSite Kit by Google 1.150.0
google-site-verificationsuQdX77GDYmKKbNWoJgpYs05D1ZGmw_eEXNg4VEggRs
descriptionLocal First Aid Training: From workplace first aid to mental health. We offer courses, event services & supplies. Learn, volunteer & donate to save lives!
keywordsSt Andrew’s First Aid, St Andrew’s First Aid Scotland, first aid training Sccotland, workplace first aid training, emergency first aid course, St Andrew’s First Aid training, mental health training, book first aid training courses, St John Ambulance
titleSt Andrew’s First Aid | Scotland’s Leading First Aid Charity
msapplication-TileImagehttps://www.firstaid.org.uk/wp-content/uploads/2022/11/cropped-favicon-copy-270x270.png
langen-gb
twitter:imagehttps://www.firstaid.org.uk/wp-content/uploads/2022/10/293004324_412345190936867_7268102067475738890_n.jpg
twitter:cardsummary
twitter:domainSt Andrews First Aid
twitter:descriptionLocal First Aid Training: From workplace first aid to mental health. We offer courses, event services & supplies. Learn, volunteer & donate to save lives!
twitter:titleSt Andrew’s First Aid | Scotland’s Leading First Aid Charity
og:imagehttps://www.firstaid.org.uk/wp-content/uploads/2022/10/293004324_412345190936867_7268102067475738890_n.jpg
og:site_nameSt Andrews First Aid
og:descriptionLocal First Aid Training: From workplace first aid to mental health. We offer courses, event services & supplies. Learn, volunteer & donate to save lives!
og:urlhttps://www.firstaid.org.uk/
og:typewebsite
og:titleSt Andrew’s First Aid | Scotland’s Leading First Aid Charity
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 591 words. That's ok.
18.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.18 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (27). We recommend using a maximum of 12 tags for this page.
The following tag is repeated too often: get in touch
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/themes/standrews/img/SEARCH.svgsearch
/wp-content/themes/standrews/img/BASKET.svgbasket
/wp-content/themes/standrews/img/logo.svgSt Andrew's First Aid
...t/uploads/2025/04/SAFA-SUPPLIES-CTA.webpNo alt attribute provided
/wp-content/themes/standrews/img/logo.svgSt Andrew's First Aid
/wp-content/uploads/2022/05/FS-668548.pngNo alt attribute provided
Video URLWidthHeight
...ube.com/embed/vxcn9MBdmY4?feature=oembed1280720

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Book a First Aid Training Course
H2 Become a Volunteer
H2 See What’s Happening in the Community
H2 Make a Donation
H3 Stay connected
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.firstaid.org.uk/Anchor Skip to content
/our-courses/Subdomain Courses
/about-us/Subdomain What We Do
/get-involved/Subdomain Get Involved
/our-services/Subdomain Resources
/supplies/Subdomain First Aid Supplies
/donate/Subdomain Donate
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
https://www.firstaid.org.uk/?sIMG-ALT search
/basket/IMG-ALT basket
https://www.firstaid.org.uk/Subdomain IMG-ALT St Andrew's First Aid
/our-courses/Subdomain Text duplicate Courses
/about-us/Subdomain Text duplicate What We Do
/get-involved/Subdomain Text duplicate Get Involved
/our-services/Subdomain Text duplicate Resources
/supplies/Subdomain Text duplicate First Aid Supplies
/donate/Subdomain Text duplicate Donate
/our-courses/first-aid-for-wor...Workplace First Aid Courses
/courses/first-aid-at-work-3-d...First Aid at Work 3-Day Block
/courses/first-aid-at-work-3-d...First Aid at Work 3-Day Release
/courses/first-aid-at-work-req...First Aid at Work Requalification 2-Day Block
/courses/first-aid-at-work-req...First Aid at Work Requalification 2-Day Release
/courses/first-aid-at-work-req...First Aid at Work Requalification – Blended Online
/courses/emergency-first-aid-a...Emergency First Aid at Work
/courses/fire-marshal-gFire Marshal
/courses/annual-update-oAnnual Update
/courses/emergency-resuscitati...Emergency Resuscitation (CPR)
/courses/using-an-aed-oUsing an AED including CPR
/courses/moving-handling-princ...Moving & Handling Principles
/courses/safe-evacuation/Safe Evacuation
/our-courses/other-courses/Other Courses
/courses/paediatric-first-aid-gPaediatric First Aid
/courses/paediatric-first-aid-...Paediatric First Aid – Blended Online
/courses/baby-and-child-first-...Baby and Child First Aid
/courses/sports-injuries-first...Sports Injuries First Aid Level 1
/courses/sport-injuries-first-...Sports Injuries First Aid Level 2
/courses/emergency-first-aid-gEmergency First Aid
/courses/anaphylaxis-awareness/Anaphylaxis Awareness
/our-courses/mental-health-fir...Mental Health First Aid
/courses/leading-first-aid-for...Leading First Aid for Mental Health
/courses/first-aid-for-mental-...First Aid for Mental Health
/courses/first-aid-for-mental-...Subdomain Mental Health Annual Refresher
/our-courses/our-training-venu...Subdomain Aberdeen
/our-courses/our-training-venu...Subdomain Dundee
/our-courses/our-training-venu...Subdomain Edinburgh
/our-courses/our-training-venu...Subdomain Falkirk
/our-courses/our-training-venu...Subdomain Glasgow
/our-courses/our-training-venu...Subdomain Glenrothes
/our-courses/our-training-venu...Subdomain Hamilton
/our-courses/our-training-venu...Subdomain Inverness
/our-courses/our-training-venu...Subdomain Livingston
/our-courses/our-training-venu...Subdomain Perth
/our-courses/our-training-venu...Subdomain Stirling
/our-courses/on-your-premises/Subdomain Training on your own premises
/wp-content/uploads/2025/02/20...New window Subdomain Training and Supplies Brochure 2025
/our-courses/your-guide-to-ren...Subdomain Renewing your certificate guide
/our-courses/contact-our-sales...Subdomain Get in touch
/supplies/All supplies
/product-category/defibrillators/Defibrillators, Accessories and Training units
/product-category/first-aid-kits/First Aid Kits
/product-category/first-aid-co...First Aid Supplies and Consumables
/product-category/equipment/First Aid Equipment including Evacuation Chairs
/product-category/manuals-work...First Aid Manuals and Workbooks
/product-category/ppe/Personal Protective Equipment
/product-category/training-man...Training Manikins and Equipment
/product-category/health-and-s...Health and Safety Products
/supplies/why-purchase-supplie...Why Purchase Supplies From Us?
/sdc_download/73581/?key=2fphz...New window Subdomain Training and Supplies Brochure
/wp-content/uploads/2024/07/Fi...New window Subdomain First Aid Kit Guide
/wp-content/uploads/2024/07/AE...New window Subdomain AED Buyers Guide
/supplies/contact-supplies-team/Get in Touch
/get-involved/event-cover/Subdomain Event First Aid Cover
/our-courses/Subdomain First Aid Training
/supplies/Subdomain Text duplicate First Aid Supplies
/about-us/community-engagement...Subdomain Community Engagement
/get-involved/schools-programmes/Subdomain Schools Programme
/our-courses/ready-for-life/Subdomain Ready for Life Programme
/about-us/community-engagement...Subdomain Restart a Heart
/our-courses/training-with-us/Subdomain Training With Us
/about-us/Subdomain Text duplicate What We Do
/about-us/our-history/Subdomain Our History
/board-of-trustees/Subdomain Meet Our Board of Trustees
/get-involved/fundraising/even...Subdomain Scottish First Aid Awards
/our-courses/contact-our-sales...Subdomain Text duplicate Get in touch
/about-us/community-engagement...Subdomain Text duplicate Community Engagement
/community-engagement-learning...Subdomain Community Engagement Learning Resources
/community-calendar/Subdomain Community Calendar
/get-involved/youth-groups/Subdomain Youth Groups
/get-involved/youth-groups/thi...Subdomain Thistles (5-10 years old)
/get-involved/youth-groups/cad...Subdomain Cadets (11-15 years old)
/get-involved/fundraising/even...Subdomain Scottish First Aid Awards 2025
/get-involved/volunteer/Subdomain Volunteering
/donate/Subdomain Text duplicate Donate
/get-involved/fundraising/Subdomain Fundraising
/get-involved/leave-a-life-sav...Leave a Life-Saving legacy
/get-involved/fundraising/yald...Play the Yaldi Lottery
/get-involved/careers/Subdomain Careers
/trainer-assessor-duplicate/Subdomain First Aid Trainer/Assessor
/sales-advisor/Subdomain Sales Advisor
/volunteer-development-officer...Subdomain Event Officer
/choking/Subdomain Choking Response Training Video
/cpr-training/Subdomain CPR Training Video
/wp-content/uploads/2024/07/Fi...New window Subdomain Text duplicate First Aid Kit Guide
/wp-content/uploads/2024/07/AE...New window Subdomain Text duplicate AED Buyers Guide
/circuit/Subdomain The Circuit – National Defibrillator Network
/our-courses/your-guide-to-ren...Subdomain Renewing Your Certificate Guide
/wp-content/uploads/2025/02/20...New window Subdomain Text duplicate Training and Supplies Brochure
/our-courses/training-with-us/Subdomain Text duplicate Training With Us
/our-courses/contact-our-sales...Subdomain Text duplicate Get in touch
/our-courses/Book a course
/donate/Make a donation
/get-involved/volunteer/Find out more
/product-category/defibrillators/Subdomain No Text
/our-courses/Book a First Aid Training Course We are Scotland’s leading first aid training provider. Choose from our range of courses at a location convenient for you.
/get-involved/volunteer/Become a Volunteer Volunteers are the lifeblood of our charity. They dedicate thousands of hours providing vital first aid attention and life-saving education.
/community-calendar/Subdomain See What’s Happening in the Community Each year, St Andrew’s First Aid volunteers give up more than 50,000 hours delivering invaluable first aid sessions to ...
/donate/Subdomain Make a Donation Your gift will help us to continue supporting communities and train new lifesavers. Our supporters’ donations make the work we do possible.
https://www.firstaid.org.uk/Subdomain Text duplicate IMG-ALT St Andrew's First Aid
https://uk.trustpilot.com/revi...New window External Subdomain Text duplicate Trustpilot
/cdn-cgi/l/email-protection[email protected]
/contact-us/Subdomain Contact us
/terms-conditions/Subdomain Terms & Conditions
/get-involved/careers/Subdomain Text duplicate Careers
/privacy-policy/Subdomain Privacy Policy
/delivery-times-fees/Subdomain Shipping & Delivery
https://www.facebook.com/stand...New window External Subdomain No Text
https://twitter.com/stafirstaidNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.instagram.com/stan...New window External Subdomain No Text
https://www.tiktok.com/@standr...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.firstaid.org.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.58 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (73 kB).

HTTP Response Header

NameValue
dateWed, 04 Jun 2025 23:29:57 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://www.firstaid.org.uk/wp-json/>; rel="https://api.w.org/"
x-powered-byWP Engine
x-cacheableYES:3600.000
cache-controlmax-age=3600, must-revalidate
x-cacheHIT: 13
x-cache-groupnormal
cf-cache-statusDYNAMIC
servercloudflare
cf-ray94ab371dca97a8bd-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 71 referring domains.
This page has 1,097 backlinks.
This page has backlinks from 68 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.firstaid.org.uk/wpms-sitemap.xml

Similar sites

Search preview

www.firstaid.org.uk
St Andrew’s First Aid | Scotland’s Leading First Aid Charity
Local First Aid Training: From workplace first aid to mental health. We offer courses, event services & supplies. Learn, volunteer & donate to save lives!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
First82%Check
Aid82%Check
First Aid82%Check
First Aid Training72%Check
First Aid Supplies72%Check
Health First Aid71%Check
First Aid Courses71%Check
Workplace First Aid71%Check
First Aid Mental71%Check
Leading First Aid69%Check
Show more keywords and terms

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