Firerite.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
81% 
Page structure
58% 
Link structure
52% 
Server
100% 
External factors
66% 
SEO Score
Response time
0.15 s
File size
210.30 kB
Words
2134
Media files
64
Number of links
56 internal / 28 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Fire Safety | Training | Firerite
The length of the page title is perfect. (264 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Firerite provides fire risk assessments, fire safety training and consultancy to organisations UK wide. Get in touch for an evaluation today.
The length of the meta description is perfect. (843 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.firerite.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionFirerite provides fire risk assessments, fire safety training and consultancy to organisations UK wide. Get in touch for an evaluation today.
robotsfollow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large
msapplication-TileImagehttps://www.firerite.co.uk/wp-content/uploads/2021/09/cropped-favicon-v2-270x270.png
article:published_time2021-05-07T11:04:25+01:00
article:modified_time2023-11-28T13:11:24+00:00
langen-gb
twitter:cardsummary_large_image
twitter:titleFire Safety | Training | Firerite
twitter:descriptionFirerite provides fire risk assessments, fire safety training and consultancy to organisations UK wide. Get in touch for an evaluation today.
twitter:imagehttps://www.firerite.co.uk/wp-content/uploads/2021/10/firerite-facebook-banner.jpg
twitter:label1Written by
twitter:data1jutty0069
twitter:label2Time to read
twitter:data2Less than a minute
og:localeen_GB
og:typewebsite
og:titleFire Safety | Training | Firerite
og:descriptionFirerite provides fire risk assessments, fire safety training and consultancy to organisations UK wide. Get in touch for an evaluation today.
og:urlhttps://www.firerite.co.uk/
og:site_nameFireRite
og:updated_time2023-11-28T13:11:24+00:00
og:imagehttps://www.firerite.co.uk/wp-content/uploads/2021/10/firerite-facebook-banner.jpg
og:image:secure_urlhttps://www.firerite.co.uk/wp-content/uploads/2021/10/firerite-facebook-banner.jpg
og:image:width1200
og:image:height630
og:image:altFire Safety
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
There are 3 text duplicates on this page:
  • Duplicate: The FireRite team has extensive knowledge of delivering a range of fir...
This page contains 2134 words. That's ok.
34.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
36 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 19.65 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 43 tags for this page.
Image SEO
(Somewhat important)
64 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...2022/08/firerite-logo-est-1999-white.svgNo alt attribute provided
...loads/2023/01/bafe-main-logo-300x300.pngNo alt attribute provided
...ploads/2023/01/bsi-main-logo-300x300.pngNo alt attribute provided
...ploads/2023/01/eca-main-logo-300x300.pngNo alt attribute provided
...loads/2023/01/ukas-main-logo-300x300.pngNo alt attribute provided
...oads/2023/01/firas-main-logo-300x300.pngNo alt attribute provided
...onstruction-online-main-logo-300x300.pngNo alt attribute provided
...2023/11/safe-contractor-logo-updated.jpgNo alt attribute provided
...t/uploads/2021/08/risk-assessment-v2.pngNo alt attribute provided
...ntent/uploads/2021/08/fire-safety-v2.pngNo alt attribute provided
...ntent/uploads/2021/08/consultancy-v2.pngNo alt attribute provided
...tent/uploads/2021/11/publ-case-study.jpgNo alt attribute provided
/wp-content/uploads/2021/07/training-2.jpgNo alt attribute provided
...tent/uploads/2021/07/kid-in-fire-hat.jpgNo alt attribute provided
...content/uploads/2023/11/sofidel-logo.jpgNo alt attribute provided
/wp-content/uploads/2023/11/dvla-logo.jpgNo alt attribute provided
/wp-content/uploads/2023/11/cabot-logo.jpgNo alt attribute provided
...ds/2023/02/principality-stadium-logo.pngNo alt attribute provided
...ploads/2021/07/cardiff-caerdydd-logo.jpgNo alt attribute provided
...ent/uploads/2021/07/celsa-group-logo.jpgNo alt attribute provided
/wp-content/uploads/2021/07/cadw-logo.jpgNo alt attribute provided
...erphilly-county-borough-council-logo.jpgNo alt attribute provided
...1/07/city-and-county-of-swansea-logo.jpgNo alt attribute provided
...ntent/uploads/2021/07/cynon-taf-logo.jpgNo alt attribute provided
...nt/uploads/2021/07/first-choice-logo.jpgNo alt attribute provided
/wp-content/uploads/2021/09/pobl-logo.jpgNo alt attribute provided
...ontent/uploads/2021/07/integral-logo.jpgNo alt attribute provided
/wp-content/uploads/2021/07/harsco-logo.jpgNo alt attribute provided
/wp-content/uploads/2021/07/ge-logo.jpgNo alt attribute provided
.../uploads/2021/07/national-trust-logo.jpgNo alt attribute provided
...uploads/2021/07/shaw-healthcare-logo.jpgNo alt attribute provided
/wp-content/uploads/2021/07/orbis-logo.jpgNo alt attribute provided
/wp-content/uploads/2021/07/nhs-logo.jpgNo alt attribute provided
...2021/07/natural-resources-wales-logo.jpgNo alt attribute provided
...021/07/wales-and-west-utilities-logo.jpgNo alt attribute provided
...tent/uploads/2021/07/tai-tarian-logo.jpgNo alt attribute provided
...ntent/uploads/2021/07/tai-calon-logo.jpgNo alt attribute provided
/wp-content/uploads/2021/07/taff-logo.pngNo alt attribute provided
...t/uploads/2022/04/nhs-salisbury-logo.jpgNo alt attribute provided
...oads/2022/04/south-wales-police-logo.jpgNo alt attribute provided
...ontent/uploads/2022/04/ty-hafan-logo.jpgNo alt attribute provided
/wp-content/uploads/2022/04/wepa-logo.jpgNo alt attribute provided
...s/2022/04/monmouthshire-housing-logo.jpgNo alt attribute provided
...22/04/university-of-south-wales-logo.jpgNo alt attribute provided
...oads/2024/07/Community-Partner-24-25.jpgNo alt attribute provided
...t/uploads/2022/02/Cardiff-Rugby-Logo.pngNo alt attribute provided
...t/uploads/2024/08/cbn-bronze-partner.jpgNo alt attribute provided
...caerphilly-business-club-awards-logo.pngNo alt attribute provided
...ontent/uploads/2023/04/facebook-logo.svgNo alt attribute provided
/wp-content/uploads/2023/04/google-logo.svgNo alt attribute provided
/wp-content/uploads/2023/04/google-logo.svgNo alt attribute provided
/wp-content/uploads/2023/04/google-logo.svgNo alt attribute provided
/wp-content/uploads/2023/04/google-logo.svgNo alt attribute provided
/wp-content/uploads/2023/04/google-logo.svgNo alt attribute provided
/wp-content/uploads/2023/04/google-logo.svgNo alt attribute provided
/wp-content/uploads/2023/04/google-logo.svgNo alt attribute provided
/wp-content/uploads/2023/04/google-logo.svgNo alt attribute provided
...loads/2021/09/firerite-logo-white-v2.pngNo alt attribute provided
/wp-content/uploads/2025/01/26yrs-logo.pngNo alt attribute provided
.../uploads/2023/04/google-reviews-logo.pngNo alt attribute provided
...07/ansul-authorised-distributor-logo.jpgNo alt attribute provided
...oads/2022/04/af-x-fireblocker-300x80.pngNo alt attribute provided
...ontent/uploads/2021/09/firerite-logo.svgNo alt attribute provided
...ontent/uploads/2021/09/firerite-logo.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Fire Risk Compliance & Consultancy
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 52 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Fire Risk Compliance & Consultancy
H1 Expert Advice And Services To Keep You Safe
H1 Active fire safety systems
H1 Passive Fire protection
H1 Our Expertise
H2 Fire Risk Assessment
H2 Fire Safety Training
H2 Consultancy
H2 Want to keep up to date with all our latest news and information?
H2 Case Studies
H2 We work with...
H2 Contact Us
H2 Why You Can Trust Us!
H3 Pobl Case Study
H3 Case Study SHAW Healthcare
H3 Case Study Tai Tarian
H3 Don't forget to follow us
H3 Don't forget to follow us Duplicate text
H4 Fire safety awareness and advanced safety fire awareness
H4 Fire safety awareness and advanced safety fire awareness Duplicate text
H4 Evacuation and Fire Drills
H4 Bespoke Courses
H4 Fire Strategy Reports
H4 Evacuation Strategies
H4 Construction Phase Fire Safety Report
H4 Advice on Legislation and Guidance
H4 Fire Compartmentation Survey
H4 Fire Policy Development and Audit
H4 Fire Signage Survey
H4 We Are Proud Sponsors Of Cardiff Rugby & Cardiff City Community Partners
H4 FireRite
H4 Martin Rees
H4 Kate Barker
H4 Lydia Seymour
H4 Julian Popa
H4 Sian Tawse
H4 Craig Anstee
H4 Annabelle Struthers
H4 Edward Evans
H4 Angela Burford
H4 Request A Call Back
H5 Fire Risk Assessment Duplicate text
H5 Fire Safety Training Duplicate text
H5 Consultancy Duplicate text
H5 Tel: 029 2086 7222
H5 Fax: 029 2086 7333
H5 Email: sales@firerite.co.uk
H5 Policies
H5 Quick Links
H5 Address
H5 Career Inquires
H5 Areas
Some anchor texts are used more than once.
4 links don't have an anchor text.
There are 12 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (28) on this page.

Found links on this page

LinkAttributesAnchor text
https://fire-rite.compliance-a...New window External Subdomain Login Here
https://www.firerite.co.uk/Subdomain No Text
https://www.firerite.co.uk/Subdomain Home
https://www.firerite.co.uk/about/Subdomain About
/our-expertise/Subdomain Our Expertise
/our-expertise/fire-risk-compl...Subdomain Fire Risk Compliance & Consultancy
/our-expertise/active-fire-pro...Subdomain Active Fire Protection
/our-expertise/passive-fire-pr...Subdomain Passive Fire Protection
/fire-suppression-ansul-system/Subdomain Ansul Kitchen Fire Suppression
/our-expertise/service-support...Subdomain Service Support & Maintenance
/our-expertise/fire-safety-tra...Subdomain Fire Safety Training
/our-expertise/other-fire-prot...Subdomain Other Fire Safety Services
/frameworks/Subdomain Frameworks
/fire-protection-case-studies/Subdomain Case Studies
/join-our-team/Subdomain Join Our Team
/fire-protection-companies-news/Subdomain News
/contact/Subdomain Contact
/our-expertise/fire-risk-compl...Subdomain Learn More
/our-expertise/Subdomain Text duplicate Learn More
/our-expertise/active-fire-pro...Subdomain Text duplicate Learn More
/our-expertise/passive-fire-pr...Subdomain Text duplicate Learn More
/our-expertise/Subdomain Find Out More
https://www.bafe.org.uk/New window External Subdomain No Text
https://www.bsigroup.com/en-GB...New window External Subdomain No Text
https://www.eca.co.uk/New window External Subdomain No Text
https://www.nsi.org.uk/New window External Subdomain No Text
https://www.warringtonfire.com...New window External Subdomain No Text
https://www.constructionline.c...New window External Subdomain No Text
https://www.safecontractor.com...New window External Subdomain No Text
/our-expertise/fire-risk-compl...New window Subdomain Trivial anchor text
Read More
https://fire-rite.compliance-a...New window External Subdomain link
/our-expertise/fire-risk-compl...New window Subdomain Text duplicate Trivial anchor text
Read More
/our-expertise/fire-risk-compl...New window Subdomain No Text
/our-expertise/fire-risk-compl...New window Subdomain Text duplicate Trivial anchor text
Read More
/our-expertise/fire-risk-compl...New window Subdomain Text duplicate Trivial anchor text
Read More
/our-expertise/fire-risk-compl...New window Subdomain Text duplicate Trivial anchor text
Read More
/our-expertise/fire-risk-compl...New window Subdomain No Text
/our-expertise/fire-risk-compl...Subdomain Text duplicate Trivial anchor text
Read More
/our-expertise/fire-risk-compl...Subdomain Text duplicate Trivial anchor text
Read More
/our-expertise/fire-risk-compl...Subdomain Text duplicate Trivial anchor text
Read More
/our-expertise/fire-risk-compl...Subdomain Text duplicate Trivial anchor text
Read More
/our-expertise/fire-risk-compl...New window Subdomain No Text
/our-expertise/fire-risk-compl...Subdomain Text duplicate Trivial anchor text
Read More
/our-expertise/fire-risk-compl...Subdomain Text duplicate Trivial anchor text
Read More
/our-expertise/fire-risk-compl...Subdomain Text duplicate Trivial anchor text
Read More
/our-expertise/Subdomain Text duplicate Learn More
/fire-protection-case/pobl-cas...Subdomain Pobl Case Study Fire strategy and assessment, Pobl Read More
/fire-protection-case/case-stu...Subdomain Case Study SHAW Healthcare Fire strategy and assessment, Shaw Healthcare Read More
/fire-protection-case/case-stu...Subdomain Case Study Tai Tarian Fire strategy for Gwyn Court, Tai Tarian Read More
https://www.facebook.com/FireR...New window External Subdomain No Text
https://www.instagram.com/fire...New window External Subdomain No Text
https://twitter.com/fireriteukNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.facebook.com/FireR...New window External Subdomain No Text
https://www.instagram.com/fire...New window External Subdomain No Text
https://twitter.com/fireriteukNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
/contact/Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.google.com/maps/pl...New window External Subdomain FIND US
/contact/Subdomain GET A QUOTE
https://www.facebook.com/FireR...New window External Subdomain No Text
https://www.instagram.com/fire...New window External Subdomain No Text
https://twitter.com/fireriteukNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.firerite.co.uk/Subdomain No Text
/privacy-policy/Subdomain Privacy Policy
/disclaimer/Subdomain Disclaimer
/cookie-policy/Subdomain Cookie Policy
/terms-and-conditions/Subdomain Terms & Conditions
/mission-statement/Subdomain Mission Statement
https://fire-rite.compliance-a...New window External Subdomain Text duplicate Login Here
https://www.firerite.co.uk/Subdomain Text duplicate Home
https://www.firerite.co.uk/about/Subdomain Text duplicate About
/our-expertise/Subdomain Text duplicate Our Expertise
/fire-protection-case-studies/Subdomain Text duplicate Case Studies
/join-our-team/Subdomain Text duplicate Join Our Team
/fire-protection-companies-news/Subdomain Text duplicate News
/contact/Subdomain Contact Us
https://g.page/r/CXeaKMhPVSffE...External Leave Us A Google Review
/areas-we-cover/Subdomain All Areas We Cover
https://www.afxfireblocker.com/New window External Subdomain No Text
https://www.firerite-portal.co...New window External Subdomain Firerite Portal
https://wordpress.org/plugins/...New window External Powered by GDPR Cookie Compliance

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.firerite.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.15 seconds.
The file size of the HTML document is fine (210 kB).

HTTP Response Header

NameValue
servernginx
dateTue, 03 Jun 2025 13:15:53 GMT
content-typetext/html; charset=UTF-8
content-length41591
link<https://www.firerite.co.uk/wp-json/>; rel="https://api.w.org/", <https://www.firerite.co.uk/wp-json/wp/v2/pages/19>; rel="alternate"; title="JSON"; type="application/json", <https://www.firerite.co.uk/>; rel=shortlink
cache-providerCLOUDWAYS-CACHE-DC
last-modifiedTue, 03 Jun 2025 12:35:24 GMT
cache-controlmax-age=0, s-maxage=2592000
expiresTue, 03 Jun 2025 12:35:23 GMT
varyAccept-Encoding
content-encodinggzip
age2428
x-cacheHIT
accept-rangesbytes
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 22 referring domains.
This page only has 39 backlinks.
This page only has few backlinks from 18 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.firerite.co.uk/sitemap_index.xml

Similar sites

Search preview

www.firerite.co.uk
Fire Safety | Training | Firerite
Firerite provides fire risk assessments, fire safety training and consultancy to organisations UK wide. Get in touch for an evaluation today.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Fire91%Check
firerite79%Check
Fire Safety79%Check
Fire Risk79%Check
Fire Safety Training75%Check
Fire Risk Compliance Consultancy70%Check
fire risk assessments70%Check
Safety68%Check
Training68%Check
Risk68%Check
Show more keywords and terms

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Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

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