Findmypast.com - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
97% 
Page structure
91% 
Link structure
71% 
Server
68% 
External factors
100% 
SEO Score
Response time
0.92 s
File size
205.90 kB
Words
883
Media files
15
Number of links
61 internal / 29 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Find Your Ancestors & Family History - Genealogy & Ancestry | Findmypast.com
The page title should be shorter than 580 pixels. It is 714 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Trace your ancestry and build a family tree by researching extensive birth records, census data, obituaries and more - over 10 billion records - start today!
The length of the meta description is perfect. (944 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionTrace your ancestry and build a family tree by researching extensive birth records, census data, obituaries and more - over 10 billion records - start today!
langen
twitter:cardsummary_large_image
twitter:site@Findmypast
twitter:titleFind Your Ancestors & Family History - Genealogy & Ancestry | Findmypast.com
twitter:descriptionTrace your ancestry and build a family tree by researching extensive birth records, census data, obituaries and more - over 10 billion records - start today!
og:titleFind Your Ancestors & Family History - Genealogy & Ancestry | Findmypast.com
og:descriptionTrace your ancestry and build a family tree by researching extensive birth records, census data, obituaries and more - over 10 billion records - start today!
og:site_nameFindmypast
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Use keywords to narrow your search results and quotes to find specific...
This page contains 883 words. That's ok.
35% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 16.16 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...IGhlcm8gaW1hZ2VfMjUwNV8xNzA0eDk3MC5wbmc=Group of women from historical photos
...eSBUcmVlIFJlYnJhbmQgLSBwYXlsb2FkLTEucG5nFamily Tree Rebrand
...cy1wcm9kdWN0aW9uL0dyb3VwXzYzNTAyLnBuZw==Collage of historical images and records
...LWNtcy1wcm9kdWN0aW9uL1BhcGVyX0JveS5wbmc=paper boy
...cy1wcm9kdWN0aW9uL0dyb3VwIDYzNDg4LTEucG5nTwo men with pipes stand leaning on long-handled tools looking at each other.
...cy1wcm9kdWN0aW9uL0dyb3VwIDYzNDg4LTEucG5nTwo men with pipes stand leaning on long-handled tools looking at each other.
...ZWUtdHJpYWwtcmVmcmVzaC1kZXNrdG9wLnBuZw==free trial
...cy1wcm9kdWN0aW9uLzYwMCB4IDI0NC0gTkEucG5nThe National Archives logo
...cy1wcm9kdWN0aW9uLzYwMCB4IDI0NC0gQkwucG5nBritish Library logo
...cm9kdWN0aW9uLzYwMCB4IDI0NC0gRkhGLnBuZw==Family History Federation logo
...aW9uL0hlbHBpbmcgSGFuZCBEZXNrdG9wLnBuZw==helping hand
...5b2ba77edf70_app-store.svg?fit=max&w=384Download our app on the Apple App Store
...11cc9b12cb8_play-store.svg?fit=max&w=384Download our app on Google Play Store
...5b2ba77edf70_app-store.svg?fit=max&w=384Download our app on the Apple App Store
...11cc9b12cb8_play-store.svg?fit=max&w=384Download our app on Google Play Store

Page structure

H1 heading
(Critically important)
Start your family history journey
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Start your family history journey
H2 Discover your ancestors' stories and understand what their lives were really like.
H2 Get started with your family tree
H2 Search our family history records
H2 Search for stories in our newspaper archives
H2 "
H2 " Duplicate text
H2 " Duplicate text
H2 Family stories
H2 Search for your ancestors in millions of family trees
H2 Try Findmypast free for 7 days
H2 In partnership with...
H2 We’re here to help you on your genealogy journey
H3 The 1921 Census - Community Discoveries
H3 Do you have a family tree somewhere else?
H3 The National Archives
H3 The British Library
H3 Family History Federation
H3 Join our community of over 600,000 researchers
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (29) on this page.
LinkAttributesAnchor text
https://www.findmypast.com/Subdomain No Text
/sign-inNofollow Subdomain Log in
/registerSubdomain Sign up
/free-trialSubdomain Start free trial
/free-trialSubdomain Text duplicate Start free trial
/registerNofollow Subdomain Text duplicate Sign up
/sign-inNofollow Subdomain Text duplicate Log in
https://www.findmypast.com/Subdomain Anchor Build your family tree
https://www.findmypast.com/Subdomain Anchor Search Records
https://www.findmypast.com/Subdomain Anchor Search newspapers
https://www.findmypast.co.uk/p...External Subdomain family tree builder
/family-treeSubdomain Start your family tree
https://www.findmypast.co.uk/p...External Subdomain Text duplicate family tree builder
/family-treeSubdomain Text duplicate Start your family tree
/tree/upload-gedcomSubdomain Import a GEDCOM
/free-trialSubdomain Start your free trial
/subscribe?event_location=logg...Subdomain Compare all memberships
https://www.facebook.com/findm...External Subdomain Join our Facebook community
https://www.youtube.com/user/f...External Subdomain Check out our YouTube channel
https://www.findmypast.co.uk/blogExternal Subdomain Visit our genealogy blog
https://www.findmypast.com/guidesSubdomain Guides
/family-treeSubdomain Build your Family Tree
/1921-censusSubdomain 1921 Census
/search-world-recordsSubdomain Search family records
/newspapersSubdomain Text duplicate Search newspapers
/page/free-ancestry-recordsSubdomain Free genealogy records
/free-trialSubdomain Take a free trial
/subscribeSubdomain Take a subscription
/1939registerSubdomain 1939 Register
https://www.findmypast.com/helpSubdomain Help and FAQ
/tree/fmp-000000-000000/treeSubdomain King Charles III’s family tree
/1881-censusSubdomain 1881 Census
/page/about-usSubdomain About Us
/partnersSubdomain Our Partners
/careersSubdomain Careers
/help/sections/4411058333841-t...Subdomain Terms & Conditions
/help/sections/4411074088593-p...Subdomain Privacy Policy
/cookies-policySubdomain Cookie Policy
/help/contactSubdomain Contact Us
/page/affiliatesSubdomain Affiliates
/sitemapSubdomain Sitemap
https://www.findmypast.co.uk/External Subdomain Findmypast.co.uk
https://www.findmypast.ie/External Subdomain Findmypast.ie
https://www.findmypast.com/Subdomain Findmypast.com
https://findmypast.com.au/External Findmypast.com.au
https://www.britishnewspaperar...External Subdomain The British Newspaper Archive
https://www.genesreunited.co.uk/External Subdomain Genes Reunited
https://www.findmypast.com/blogRead our blog
https://twitter.com/findmypastExternal Twitter
https://www.facebook.com/findm...External Subdomain Facebook
https://www.instagram.com/find...External Subdomain Instagram
https://www.tiktok.com/@findmy...External Subdomain TikTok
https://www.youtube.com/user/f...External Subdomain YouTube
https://apps.apple.com/gb/app/...External Subdomain IMG-ALT Download our app on the Apple App Store
https://play.google.com/store/...External Subdomain IMG-ALT Download our app on Google Play Store
https://www.findmypast.com/guidesSubdomain Text duplicate Guides
/family-treeSubdomain Text duplicate Build your Family Tree
/1921-censusSubdomain Text duplicate 1921 Census
/search-world-recordsSubdomain Text duplicate Search family records
/newspapersSubdomain Text duplicate Search newspapers
/page/free-ancestry-recordsSubdomain Text duplicate Free genealogy records
/free-trialSubdomain Text duplicate Take a free trial
/subscribeSubdomain Text duplicate Take a subscription
/1939registerSubdomain Text duplicate 1939 Register
https://www.findmypast.com/helpSubdomain Text duplicate Help and FAQ
/tree/fmp-000000-000000/treeSubdomain Text duplicate King Charles III’s family tree
/1881-censusSubdomain Text duplicate 1881 Census
/page/about-usSubdomain Text duplicate About Us
/partnersSubdomain Text duplicate Our Partners
/careersSubdomain Text duplicate Careers
/help/sections/4411058333841-t...Subdomain Text duplicate Terms & Conditions
/help/sections/4411074088593-p...Subdomain Text duplicate Privacy Policy
/cookies-policySubdomain Text duplicate Cookie Policy
/help/contactSubdomain Text duplicate Contact Us
/page/affiliatesSubdomain Text duplicate Affiliates
/sitemapSubdomain Text duplicate Sitemap
https://www.findmypast.co.uk/External Subdomain Text duplicate Findmypast.co.uk
https://www.findmypast.ie/External Subdomain Text duplicate Findmypast.ie
https://www.findmypast.com/Subdomain Text duplicate Findmypast.com
https://findmypast.com.au/External Text duplicate Findmypast.com.au
https://www.britishnewspaperar...External Subdomain Text duplicate The British Newspaper Archive
https://www.genesreunited.co.uk/External Subdomain Text duplicate Genes Reunited
https://www.findmypast.com/blogText duplicate Read our blog
https://twitter.com/findmypastExternal Text duplicate Twitter
https://www.facebook.com/findm...External Subdomain Text duplicate Facebook
https://www.instagram.com/find...External Subdomain Text duplicate Instagram
https://www.tiktok.com/@findmy...External Subdomain Text duplicate TikTok
https://www.youtube.com/user/f...External Subdomain Text duplicate YouTube
https://apps.apple.com/gb/app/...External Subdomain Text duplicate IMG-ALT Download our app on the Apple App Store
https://play.google.com/store/...External Subdomain Text duplicate IMG-ALT Download our app on Google Play Store

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.findmypast.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.92 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (206 kB).

HTTP Response Header

NameValue
dateSat, 07 Jun 2025 14:52:12 GMT
content-typetext/html; charset=utf-8
content-encodingbr
set-cookie121 Characters
accept-chSec-CH-Prefers-Color-Scheme
cache-controlprivate, no-cache, no-store, max-age=0, must-revalidate
critical-chSec-CH-Prefers-Color-Scheme
link<https://d3nd02ak4v4ued.cloudfront.net/zeus/_next/static/css/b354bc8f023701a8.css>; rel=preload; as="style"
varySec-CH-Prefers-Color-Scheme, RSC, Next-Router-State-Tree, Next-Router-Prefetch, Next-Router-Segment-Prefetch, Accept-Encoding
x-powered-byNext.js, Payload
strict-transport-securitymax-age=31536000; includeSubDomains
cf-cache-statusDYNAMIC
server-timingcfCacheStatus;desc="DYNAMIC"
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=zQWQCK8Q%2BqOyvyCMuSsJ%2B5rdn1vt%2FWChKKQ342N4Zfv6%2FPXRYqpR%2Fuw9OeTahVHUbN6SHhYgYLCD41RB33PntrCJq7m3qw9KnvySpo%2F0FvsJ5tIigat1C17LhTrA%2Fgj9axulvw%3D%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray94c0f8cb59ef2a80-CDG
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 539 referring domains.
This page has 3,975 backlinks.
This page has backlinks from 447 different ip addresses.

Robots.txt

# Help us to impact the way people research social and family history! 
# Check out our vacancies here: https://www.findmypast.com/careers

User-agent: *
Disallow: *?_rsc=*
Disallow: */search/*
Disallow: /*nextPage=*
Disallow: /*lastname=*
Disallow: /*datasetname=*
Disallow: /*county=*
Disallow: /*sid=*
Disallow: /*datasetname=*
Disallow: /*?id=*
Disallow: /*event_location=*
Disallow: /*&occupation
Disallow: /*date=*
Disallow: /*date_offsetdate=*
Disallow: /*?user-origin=*
Disallow: /search?tag=*
Disallow: */results?*
Disallow: *article=*
Disallow: *stringtohighlight=*
Disallow: *journey=*
Disallow: */payment*
Disallow: *?isfreetrialrequest=*
Disallow: *?promocode=*
Disallow: */record?id=gbm*
Disallow: *?wptouch_switch*
Disallow: */spc/*
Disallow: */sign-in?nextpage=*
Disallow: /boards
Disallow: /canopy
Disallow: /maps/*
Disallow: /search/results
Disallow: /transcript
Disallow: /tree
Allow: /tree/example-family-tree
Allow: /tree/fmp-000000-000000/tree
Disallow: /ldna
Disallow: /page/selligent-redirect
Disallow: /image-viewer
Disallow: /*&keywords=*

User-agent: googlebot
Disallow: *?_rsc=*
Disallow: */search/*
Disallow: /*nextPage=*
Disallow: /*lastname=*
Disallow: /*datasetname=*
Disallow: /*county=*
Disallow: /*sid=*
Disallow: /*datasetname=*
Disallow: /*?id=*
Disallow: /*event_location=*
Disallow: /*&occupation
Disallow: /*date=*
Disallow: /*date_offsetdate=*
Disallow: */*?user-origin=*
Disallow: */search?tag=*
Disallow: */results?*
Disallow: *article=*
Disallow: *stringtohighlight=*
Disallow: *journey=*
Disallow: */payment*
Disallow: *?isfreetrialrequest=*
Disallow: *?promocode=*
Disallow: */record?id=gbm*
Disallow: *?wptouch_switch*
Disallow: */spc/*
Disallow: */sign-in?nextpage=*
Allow: /gift-subscriptions?plan-ids
Disallow: /gift-subscriptions?plan-ids*&
Disallow: /boards
Disallow: /canopy
Disallow: /maps/*
Disallow: /search/results
Disallow: /transcript
Disallow: /tree
Allow: /tree/example-family-tree
Allow: /tree/fmp-000000-000000/tree
Disallow: /ldna
Disallow: /surname/random
Disallow: /page/selligent-redirect
Disallow: /cdn-cgi/rum
Disallow: /image-viewer
Disallow: /*&keywords=*

User-agent: bingbot
Disallow: *?_rsc=*
Disallow: */search/*
Disallow: /*nextPage=*
Disallow: /*lastname=*
Disallow: /*datasetname=*
Disallow: /*county=*
Disallow: /*sid=*
Disallow: /*datasetname=*
Disallow: /*?id=*
Disallow: /*event_location=*
Disallow: /*&occupation
Disallow: /*date=*
Disallow: /*date_offsetdate=*
Disallow: */*?user-origin=*
Disallow: */search?tag=*
Disallow: */results?*
Disallow: *article=*
Disallow: *stringtohighlight=*
Disallow: *journey=*
Disallow: */payment*
Disallow: *?isfreetrialrequest=*
Disallow: *?promocode=*
Disallow: */record?id=gbm*
Disallow: *?wptouch_switch*
Disallow: */spc/*
Disallow: */sign-in?nextpage=*
Disallow: /boards
Disallow: /canopy
Disallow: /maps/*
Disallow: /search/results
Disallow: /transcript
Disallow: /tree
Allow: /tree/example-family-tree
Allow: /tree/fmp-000000-000000/tree
Disallow: /ldna
Disallow: /surname/random
Disallow: /page/selligent-redirect
Disallow: /image-viewer
Disallow: /*&keywords=*

User-agent: AwarioBot
User-agent: AwarioRssBot
User-agent: AwarioSmartBot
Disallow: /

User-agent: FriendlyCrawler
Disallow: /

User-agent: ImagesiftBot
Disallow: /

User-agent: serpstatbot
Disallow: /

User-agent: BLEXBot
Disallow: /


Sitemap: https://www.findmypast.com/sitemap.xml

Search preview

www.findmypast.com
Find Your Ancestors & Family History - Genealogy & Ancestry...
Trace your ancestry and build a family tree by researching extensive birth records, census data, obituaries and more - over 10 billion records - start today!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
family77%Check
Family History72%Check
history68%Check
Family Tree67%Check
Start66%Check
Ancestors Family History66%Check
Search family65%Check
ancestors family65%Check
find63%Check
Findmypast62%Check

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