Financialaidtoolkit.ed.gov - SEO Checker

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Overview of the SEO Check
Meta information
65% 
Page quality
67% 
Page structure
79% 
Link structure
90% 
Server
27% 
External factors
100% 
SEO Score
Response time
1.96 s
File size
31.20 kB
Words
259
Media files
6
Number of links
43 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Federal Student Aid - Financial Aid Toolkit
There are word repetitions in the page title.
The length of the page title is perfect. (440 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
HTTP-Header Content-Type: iso-8859-1
Meta http-equiv Content-Type: utf-8
The specified character encodings are different.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
WT.cg_nGeneral
Posted_Date2018-12-04
descriptionEmpty
viewportwidth=device-width, initial-scale=1, maximum-scale=1, minimum-scale=1, user-scalable=no
langen
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge

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Page quality

Content
(Critically important)
There are only 259 words on this page. Good pages should have about 800 words of useful content.
22.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 8 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, maximum-scale=1, minimum-scale=1, user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/logo.pngFederal Student Aid, an office of the U.S. Department of Education: Proud sponsor of the American mind.Federal Student Aid
/images/logo_fatoolkit.pngFinancial Aid Toolkit
/images/learn_about_aid.png
/images/conduct_outreach.png
/images/professional_dev.png
/images/search_tools_resources.png

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Search form
H2 Help students and parents prepare for college or career school.
H2 LEARN ABOUT FINANCIAL AID
H2 CONDUCT OUTREACH
H2 GET TRAINING
H2 SEARCH TOOLS AND RESOURCES
H2 Announcements
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
The number of internal links is ok.
Every linktext is unique.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
/tk/Anchor Skip to main content
/tk/about.jspABOUT US
https://studentaid.gov/External Student or parent? Visit STUDENTAID.GOV
/tk/about/how-to.jspFind financial aid for myself or my child
https://studentaid.gov/h/apply...External Fill out a FAFSA Form
/tk/about/how-to.jspMake a payment/get help with a student loan
/tk/about/how-to.jspLearn how to use the Financial Aid Toolkit
/tk/learn/fafsa.jspLearn about/use the FAFSA demo site
/tk/resources/all.jspFind info for students in foster care
/tk/outreach/target/noncitizen...Find info to help undocumented students
/tk/outreach/target/parents.jspFind info to use for working with parents
/tk/about/how-to.jspFind info and resources in Spanish
/tk/IMG-ALT Federal Student Aid, an office of the U.S. Department of Education: Proud sponsor of the American mind.
A-TITLE Federal Student Aid
/tk/learn.jspLearn About Financial Aid
/tk/learn/prepare.jspPreparing for College
/tk/learn/types.jspTypes of Aid and Eligibility
/tk/learn/fafsa.jspThe FAFSA® Process
/tk/learn/fafsa/updates.jspFAFSA® Updates
/tk/learn/fafsa/completion.jspFAFSA® Completion Data
/tk/learn/repayment.jspLoan Repayment Basics
/tk/outreach.jspConduct Outreach
/tk/outreach/host-event.jspHost an Event
/tk/outreach/presentation.jspMake a Presentation
/tk/outreach/order-publication...Ordering Publications
/tk/outreach/target.jspTargeting Your Outreach
/tk/outreach/target/parents.jspParents
/tk/outreach/target/adults.jspAdult Students
/tk/outreach/target/military.jspMilitary Families
/tk/outreach/target/borrowers.jspBorrowers
/tk/outreach/target/noncitizen...Non-U.S. Citizens
/tk/outreach/social-media.jspDigital Outreach
/tk/outreach/articles.jspArticles and Emails
/tk/training.jspGet Training
/tk/training/materials.jspTraining Materials
/tk/resources.jspSearch Financial Aid Tools and Resources
/tk/learn.jspLEARN ABOUT FINANCIAL AID Understand the basics of federal student aid, the FAFSA® process, and loan repayment.
/tk/outreach.jspCONDUCT OUTREACH Get tips on hosting events; sample financial aid night PowerPoint presentations; and suggested messages for social media, emails, or newslet...
/tk/training.jspGET TRAINING Find training or conference opportunities or curriculum materials for counselors' professional development.
/tk/resources.jspSEARCH TOOLS AND RESOURCES Search our resource library by content, audience, and topic.
/tk/announcements.jspAnnouncements
/tk/announcement-detail.jsp?id...2025–26 FAFSA Form Now Available
/tk/announcement-detail.jsp?id...2025–26 FAFSA Prototype Now Available
http://www2.ed.gov/policy/gen/...New window External Subdomain FOIA
/tk/privacy.jspPrivacy
/tk/notices.jspNotices
http://usa.gov/New window External usa.gov
http://www.ed.gov/New window External Subdomain ed.gov
http://whitehouse.gov/New window External whitehouse.gov
/tk/contact.jspContact Us
http://www.facebook.com/Federa...External Subdomain A-TITLE Facebook
http://twitter.com/FAFSAExternal A-TITLE Twitter
http://www.youtube.com/federal...External Subdomain A-TITLE Youtube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://financialaidtoolkit.ed.gov/tk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
The page response time is very slow (1.96 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 8 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (31 kB).

HTTP Response Header

NameValue
dateMon, 21 Jul 2025 16:00:41 GMT
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-powered-byServlet/3.1
content-length31944
set-cookie74 Characters
expiresThu, 01 Dec 1994 16:00:00 GMT
cache-controlprivate, no-cache, no-store
pragmano-cache
x-xss-protection1; mode=block
connectionclose
content-typetext/html; charset=ISO-8859-1
content-languageen
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 147 referring domains.
This page has 2,576 backlinks.
This page has backlinks from 135 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

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Disallow: /resources/draft-infographic-1.pdf
Disallow: /resources/draft-infographic-2.pdf
Disallow: /tk/training/trainers/
Disallow: /tk/learn/fafsa/completion/
Disallow: /resources/fafsa-process-drafts.pdf
Disallow: /tk/announcements-feed*
Disallow: /tk/resources-feed*
Disallow: /resources/2018-19-fafsa-updates-transcript.doc
Disallow: /resources/2020-federal-policy-update-webinar-transcript.docx
Disallow: /resources/advising-undocumented-students.pptx
Disallow: /resources/aid-glance-2020-21.pdf
Disallow: /resources/approved-content.pdf
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Disallow: /resources/federal-policy-update-webinar-transcript.docx
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Disallow: /resources/finding-money-for-college.pptx
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Disallow: /resources/fin-lit-guidance.pdf
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Disallow: /resources/repayment-programs-ppt.ppt
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Disallow: /resources/student-debt-challenge-toolkit.pdf
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Disallow: /resources/completing-the-fafsa-13-14.ppt			
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Disallow: /resources/native-american-poster.pdf				
Disallow: /resources/but-first-fafsa-email-guidelines.pdf				
Disallow: /resources/but-first-fafsa-logos.zip				
Disallow: /resources/but-first-fafsa-social-media-posts.zip				
Disallow: /resources/but-first-fafsa-announcements.pdf				
Disallow: /resources/but-first-fafsa-email-template.docx				
Disallow: /resources/but-first-fafsa-fact-sheet.pdf				
Disallow: /resources/but-first-fafsa-social-media-generic-posts.zip				
Disallow: /resources/but-first-fafsa-insert-card-template.pdf				
Disallow: /resources/but-first-fafsa-posters.zip 			
Disallow: /resources/but-first-fafsa-reminder-email-template.docx				
Disallow: /resources/but-first-fafsa-social-media-seasonal-posts.zip					
Disallow: /resources/but-first-fafsa-social-media-state-deadline-posts.zip				
Disallow: /resources/but-first-fafsa-window-decal.pdf			
Disallow: /resources/but-first-fafsa-computer-wallpaper.zip				
Disallow: /resources/but-first-fafsa-state-deadline-email-template.docx					
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Disallow: /resources/fafsa-messaging-calendar.pdf				
Disallow: /resources/fsa-id-digital-and-social-outreach.pdf				
Disallow: /resources/fy2021-fsa-annual-report.pdf			
Disallow: /resources/financial-literacy-resources.pdf				
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Disallow: /resources/social-media-webinar.mp4	
Disallow: /resources/irs-drt-idr-email-language.docx				
Disallow: /resources/toolkit-webinar.mp4				



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User-agent: facebot
Disallow: /

User-agent: facebookexternalhit/1.0 (+http://www.facebook.com/externalhit_uatext.php)
Disallow: /

User-agent: facebookexternalhit/1.1 (+http://www.facebook.com/externalhit_uatext.php)
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User-agent: facebookexternalhit/1.1 
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Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
aid62%Check
Financial Aid60%Check
Aid Toolkit59%Check
Student Aid58%Check
Financial Aid Toolkit58%Check
federal student aid55%Check
Student54%Check
Toolkit54%Check
Federal Student52%Check
Search44%Check
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