Fieldmuseum.org - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
58% 
Page structure
64% 
Link structure
53% 
Server
82% 
External factors
100% 
SEO Score
Response time
1.10 s
File size
579.70 kB
Words
693
Media files
49
Number of links
138 internal / 22 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Explore the World at the Field - Field Museum
There are word repetitions in the page title.
The length of the page title is perfect. (407 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
langen
charsetutf-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
These Typos were found:
  • activites => activities
The average number of words per sentence of 9 words is low.
This page contains 693 words. That's ok.
20.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (579.7 kB).
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: the field museum
Image SEO
(Somewhat important)
35 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/icons/field_museum_logo.svgField Museum Logo
/icons/search.svgSearch
/icons/search.svgSearch
/icons/ticket-white.svgBuy tickets
/icons/language-assistance.svgNo alt attribute provided
/icons/language-assistance.svgNo alt attribute provided
/icons/language-assistance.svgNo alt attribute provided
/icons/language-assistance.svgNo alt attribute provided
/icons/language-assistance.svgNo alt attribute provided
/icons/language-assistance.svgNo alt attribute provided
/icons/language-assistance.svgNo alt attribute provided
/icons/language-assistance.svgNo alt attribute provided
/icons/language-assistance.svgNo alt attribute provided
/icons/field-logo.svgField Museum Logo
/icons/ticket-white.svgBuy tickets
/icons/ticket-white.svgBuy tickets
data:[...] Base64Four models wearing designer clothing
data:[...] Base64A green chameleon with blue stripes and a red eye clings to a branch
data:[...] Base64Museum exhibitions featuring two scientists. On the left is a desk and bookshelves, with multimedia panels. On the right, a large video screen and a canoe.
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64SUE skeleton cut out with party streamers and confettie graphic overlay
/icons/shuffle.svgShuffle
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
/icons/shuffle.svgShuffle
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Looking from the upper level mezzanine at the museum's main hall. Visible are a large dinosaur fossil, taxidermied elephants and seating for the restaurant.
/icons/field_museum_logo.svgNo alt attribute provided
/icons/facebook-new.svgNo alt attribute provided
/icons/instagram.svgNo alt attribute provided
/icons/sue-the-trex.svgNo alt attribute provided
/icons/x-twitter.svgNo alt attribute provided
/icons/youtube.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Quick Navigation
H2 African Fashion on the Runway
H2 Science for the Whole Family
H2 Anyone Can Become a Scientist
H2 Slideshow controls
H2 Featured activities
H2 Museum Hours
H2 Museum Hours Duplicate text
H2 Our Mission
H2 What's happening
H2 Plan Your Visit
H2 Become a member
H2 Come celebrate 25 years of SUE the T. rex on display at the Field Museum
H2 Discover more at the Field
H2 Discover more at the Field Duplicate text
H2 Image slideshow
H2 Experience the Museum After Hours
H2 Footer
H3 Translated Museum Guides
H3 Content to explore
H3 Social Links
H3 Footer Navigation
H3 Join our newsletter
H3 Footer Links
H4 Museum Address
H4 Museum Address Duplicate text
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 22 external links on this page.
LinkAttributesAnchor text
https://www.fieldmuseum.org/IMG-ALT Field Museum Logo
A-TITLE Back to Field Museum home page
https://www.fieldmuseum.org/visitTickets
https://www.fieldmuseum.org/visitIMG-ALT Buy tickets
/join-give/become-memberMembership
https://store.fieldmuseum.org/External Subdomain Store
/es/visitaEspañol
/zh/visit简体中文
/fr/visiterFrançais
/de/besuchenDeutsch
/it/visitareItaliano
/ja/visit日本語
/ko/visit한국어
/pl/wizytaPolski
/pt/visitandoPortuguês
https://www.fieldmuseum.org/Text duplicate IMG-ALT Field Museum Logo
A-TITLE Back to Field Museum home page
https://www.fieldmuseum.org/visitBuy Tickets
IMG-ALT Buy tickets
/join-give/become-memberText duplicate Membership
https://maps.app.goo.gl/zgQ8EZ...New window External Subdomain 1400 S. Dusable Lake Shore Drive, Chicago, IL 60605
https://maps.app.goo.gl/zgQ8EZ...New window External Subdomain Text duplicate 1400 S. Dusable Lake Shore Drive, Chicago, IL 60605
https://www.fieldmuseum.org/visitText duplicate Buy Tickets
IMG-ALT Buy tickets
/join-give/become-memberBecome a Member
https://www.fieldmuseum.org/visitText duplicate Buy Tickets
/directions-parkingDirections & Parking
/maps-and-guidesMaps & Guides
/amenitiesAmenities
/accessibilityAccessibility
/field-tripsField Trips
/group-visitsGroup Visits
/exhibitionsGeneral Admission
/exhibitionsTicketed Experiences
/our-eventsCalendar
/our-eventsKids & Families
/our-eventsAdults
/our-eventsTeens & Pre-teens
/summer-camps-programsSummer Programs
/our-eventsCommunity Science
/join-give/make-giftMake a Gift
/join-give/become-memberText duplicate Become a Member
/corporate-givingCorporate Giving
https://fieldmuseum.myplannedg...External Subdomain Planned Giving
/join-give/groupsMember & Donor Groups
/educators/learning-resourcesLearning Resources
/educators/teacher-professiona...Professional Development
/educators/n-w-harris-learning...N. W. Harris Learning Collection
/department/researchResearch & Collections
/department/conservationConservation & Community
/department/labs-toolsLabs & Tools
/department/libraryLibrary
/department/museum-archivesMuseum Archives
/blog/brain-scoopThe Brain Scoop
https://www.fieldmuseum.org/visitVisit
https://www.fieldmuseum.org/visitText duplicate Buy Tickets
/directions-parkingText duplicate Directions & Parking
/maps-and-guidesText duplicate Maps & Guides
/amenitiesText duplicate Amenities
/accessibilityText duplicate Accessibility
/field-tripsText duplicate Field Trips
/group-visitsText duplicate Group Visits
/exhibitionsExhibitions
/exhibitionsText duplicate General Admission
/exhibitionsText duplicate Ticketed Experiences
/our-eventsEvents
/our-eventsText duplicate Calendar
/our-eventsText duplicate Kids & Families
/our-eventsText duplicate Adults
/our-eventsText duplicate Teens & Pre-teens
/summer-camps-programsText duplicate Summer Programs
/our-eventsText duplicate Community Science
/join-giveJoin & Give
/join-give/make-giftText duplicate Make a Gift
/join-give/become-memberText duplicate Become a Member
/corporate-givingText duplicate Corporate Giving
https://fieldmuseum.myplannedg...External Subdomain Text duplicate Planned Giving
/join-give/groupsText duplicate Member & Donor Groups
/educatorsEducators
/educators/learning-resourcesText duplicate Learning Resources
/educators/teacher-professiona...Text duplicate Professional Development
/educators/n-w-harris-learning...Text duplicate N. W. Harris Learning Collection
/scienceOur Science
/department/researchText duplicate Research & Collections
/department/conservationText duplicate Conservation & Community
/department/labs-toolsText duplicate Labs & Tools
/department/libraryText duplicate Library
/department/museum-archivesText duplicate Museum Archives
https://www.fieldmuseum.org/blogBlogs & Videos
/blog/brain-scoopText duplicate The Brain Scoop
https://www.fieldmuseum.org/aboutAbout
/workplace-culture-of-inclusio...Workplace
/careersCareers
/volunteerVolunteer
/venue-rentalsVenue Rentals
/traveling-exhibitionsTraveling Exhibitions
/about/press-roomPress Room
https://store.fieldmuseum.org/External Subdomain Text duplicate Store
/about/contactContact
https://www.facebook.com/field...New window External Subdomain No Text
https://www.instagram.com/fiel...New window External Subdomain No Text
https://twitter.com/SUEtheTrexNew window External No Text
https://twitter.com/FieldMuseumNew window External No Text
https://www.youtube.com/@TheFi...New window External Subdomain No Text
/our-events/chicagos-african-f...IMG-ALT Four models wearing designer clothing
/our-events/chicagos-african-f...African Fashion on the Runway
/exhibition/reptiles-aliveIMG-ALT A green chameleon with blue stripes and a red eye clings to a branch
/exhibition/reptiles-aliveScience for the Whole Family
/exhibition/the-changing-face-...IMG-ALT Museum exhibitions featuring two scientists. On the left is a desk and bookshelves, with multimedia panels. On the right, a large video screen and a canoe.
/exhibition/the-changing-face-...Anyone Can Become a Scientist
/our-events/chicagos-african-f...Nofollow Chicago's African Fashion on the Runway
https://maps.app.goo.gl/zgQ8EZ...New window External Subdomain Text duplicate 1400 S. Dusable Lake Shore Drive, Chicago, IL 60605
/our-events/chicagos-african-f...Learn More
https://maps.app.goo.gl/zgQ8EZ...New window External Subdomain Text duplicate 1400 S. Dusable Lake Shore Drive, Chicago, IL 60605
/our-events/meet-a-scientist/f...Fossil Prep: SUE the T. rex and the Chicago Archaeopteryx
/our-events/playlab-playdates/...PlayLab PlayDate: Pollinator Week Storytime *Special Monday Session*
/our-events/member-and-donor-p...Reptiles Alive!—Member and Donor Preview Days
/our-eventsBrowse Events
https://www.fieldmuseum.org/visitSubdomain Plan Your Visit
https://www.fieldmuseum.org/visitSubdomain No Text
https://www.fieldmuseum.org/visitSubdomain Learn more
/join-give/become-memberBecome a member
/join-give/become-memberNo Text
/join-give/become-memberJoin Today
/activity/summerNofollow Subdomain See what's happening
/blog/fresh-science-makeover-sueA Fresh Science Makeover for SUE blog
/blog/which-dinosaur-bones-are...Which Dinosaur Bones Are “Real”? blog
/blog/rediscovering-dinosaur-n...Rediscovering a Dinosaur Named Elmer blog
/blog/women-science-akiko-shin...Women in Science: Akiko Shinya, Fossil Preparator blog
/blog/fresh-science-makeover-sueText duplicate A Fresh Science Makeover for SUE blog
/blog/which-dinosaur-bones-are...Text duplicate Which Dinosaur Bones Are “Real”? blog
/blog/rediscovering-dinosaur-n...Text duplicate Rediscovering a Dinosaur Named Elmer blog
/blog/women-science-akiko-shin...Text duplicate Women in Science: Akiko Shinya, Fossil Preparator blog
/our-events/after-5-at-the-fieldNofollow See Dates
https://maps.app.goo.gl/zgQ8EZ...New window External Subdomain Text duplicate 1400 S. Dusable Lake Shore Drive, Chicago, IL 60605
https://maps.app.goo.gl/zgQ8EZ...New window External Subdomain Text duplicate 1400 S. Dusable Lake Shore Drive, Chicago, IL 60605
https://www.fieldmuseum.org/A-TITLE Return to home page
https://www.facebook.com/field...New window External Subdomain A-TITLE Field Museum Facebook
https://www.instagram.com/fiel...New window External Subdomain A-TITLE Field Museum Instagram
https://twitter.com/SUEtheTrexNew window External A-TITLE Sue the T-Rex Twitter
https://twitter.com/FieldMuseumNew window External A-TITLE Field Museum Twitter Feed
https://www.youtube.com/@TheFi...New window External Subdomain A-TITLE Field Museum YouTube channel
https://www.fieldmuseum.org/visitText duplicate Visit
/workplace-culture-of-inclusio...Text duplicate Workplace
/careersText duplicate Careers
/volunteerText duplicate Volunteer
/venue-rentalsText duplicate Venue Rentals
/traveling-exhibitionsText duplicate Traveling Exhibitions
/about/press-roomText duplicate Press Room
https://store.fieldmuseum.org/External Subdomain Text duplicate Store
/about/contactText duplicate Contact
https://www.fieldmuseum.org/aboutText duplicate About
/workplace-culture-of-inclusio...Text duplicate Workplace
/careersText duplicate Careers
/volunteerText duplicate Volunteer
/venue-rentalsText duplicate Venue Rentals
/traveling-exhibitionsText duplicate Traveling Exhibitions
/about/press-roomText duplicate Press Room
https://store.fieldmuseum.org/External Subdomain Text duplicate Store
/about/contactText duplicate Contact
/about/non-discrimination-stat...Non-Discrimination Statement
/about/privacy-statementPrivacy Statement
/website-terms-useTerms of Use
/copyright-statementCopyright Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.fieldmuseum.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.10 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (580 kB).

HTTP Response Header

NameValue
access-control-allow-origin*
age775
cache-controlpublic, max-age=0, must-revalidate
content-dispositioninline
content-encodingbr
content-typetext/html; charset=utf-8
dateFri, 13 Jun 2025 15:54:36 GMT
etagW/"d43cf1658a6d5094a526756bb5572d13"
serverVercel
strict-transport-securitymax-age=63072000
varyRSC, Next-Router-State-Tree, Next-Router-Prefetch, Next-Router-Segment-Prefetch
x-matched-path/en
x-vercel-cacheHIT
x-vercel-idfra1::r52vk-1749830075959-aa0b440235a1
x-vercel-ip-as-number24940
x-vercel-ip-cityNuremberg
x-vercel-ip-continentEU
x-vercel-ip-countryDE
x-vercel-ip-country-regionBY
x-vercel-ip-latitude49.4527
x-vercel-ip-longitude11.0783
x-vercel-ip-postal-code90403
x-vercel-ip-timezoneEurope/Berlin
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,936 referring domains.
This page has 13,936 backlinks.
This page has backlinks from 2,114 different ip addresses.

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Field74%Check
Field Museum74%Check
Museum73%Check
Museum Hours57%Check
explore47%Check
world46%Check
Navigation43%Check
Slideshow43%Check
Address43%Check
Hours43%Check

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Cookie Policy

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