Overview of the SEO Check
Meta information
80% 
Page quality
93% 
Page structure
35% 
Link structure
38% 
Server
45% 
External factors
100% 
SEO Score
Response time
0.12 s
File size
81.90 kB
Words
1051
Media files
22
Number of links
143 internal / 31 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | The Franklin Institute
The length of the page title is perfect. (258 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://fi.edu/en
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verification5cQ-gr8O0gnYnRaC5Kxuqrz9YAw7JvpoH8XpUaJJ2ls
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-config../../../../../../browserconfig.xml
apple-mobile-web-app-titleTFI
langen
twitter:cardsummary_large_image
twitter:imagehttps://fi.edu/sites/default/files/styles/hero_image/public/2024-03/DSC00099.jpg?itok=v_MzPY4f
twitter:image:altfront steps of Franklin Institute
og:site_nameThe Franklin Institute
og:urlhttps://fi.edu/en
og:titleHome | The Franklin Institute
og:imagehttps://fi.edu/sites/default/files/styles/hero_image/public/2024-03/DSC00099.jpg?itok=v_MzPY4f
og:image:altfront steps of Franklin Institute
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1051 words. That's ok.
27.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.83 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 98 characters this one is longer than 70 characters:
"additional evening hours: thursdays - saturdays, 5:00 pm - 8:00 pm (last entry ticket at 6:30 pm)."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ules/custom/tfi_menu/img/mobile-logo.svgThe Franklin Institute Logo
...implytheme/src/img/print/logo--print.pngPrint logo
...lic/2025-02/75101003_0.jpg?itok=FLcIImR4Body worlds slider
...ic/2024-11/75106753 -a.jpg?itok=n2xKV4QoBody Odyssey Header
...c/2024-11/75109097-a_0.jpg?itok=rZvNSWwTHamilton Collections Gallery Hero Shot
...nhanced-NR-1362 slider.jpg?itok=v_7WD8MWplanetarium with group shot
...niversalLogo_1920x1080.jpg?itok=K2X0wkYSUniversal Theme Parks Logo
...ug14_Website_1920x1080.jpg?itok=CauzTF9eSecond Thursdays August
...025-07/Web Graphic (1).jpg?itok=yp7ikieCDon't Try This At Home header.jpg
.../2024-11/DSC04629_0-aa.jpg?itok=evWP8D8Pkids running through memorial
...02/75100569_BWV_Header.jpg?itok=YQtg5CTnBody Worlds Header
...c/2024-02/DSC00927 (2).jpg?itok=NuN1w8WVBoys running through exhibit space
...ic/2024-11/75106753 -a.jpg?itok=5OdX222rBody Odyssey Header
...c/2024-11/75109097-a_0.jpg?itok=D1E0TL0rHamilton Collections Gallery Hero Shot
...rain_exhibit_1920x1080.jpg?itok=b8RCL8uGA boy explores the Neural Climb in the "Your Brain" exhibit
...ot_Website_v02_960x568.jpg?itok=OzqTr02J2025 Awards Laureates
...EducatorsWorkshopGroup.jpg?itok=xffAZt6sEducators take part in a Master Educators Program workshop at The Franklin Insitute.
...ventures-60-min-clip_0.PNG?itok=mKVTxaWiYour Brain! One of 4 Epic New Adventures at The Franklin Institute Video
/sites/default/files/2023-06/facebook.svgThe Franklin Institute on Facebook
/sites/default/files/2023-06/instagram.svgThe Franklin Institute on Instagram
...es/default/files/2023-09/twitter_x_0.svgThe Franklin Institute on X (formerly Twitter)
...ites/default/files/2023-06/Group 456.svgThe Franklin Institute on Youtube

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Home
H2 Secondary navigation
H2 Buy Tickets
H2 BODY WORLDS: Vital
H2 Body Odyssey
H2 Become A Member!
H2 Universal Theme Parks: The Exhibition
H2 Second Thursdays TFI
H2 Caution! Don't Try This at Home Day
H2 Plan Your Visit
H2 Exhibits & Experiences
H2 BODY WORLDS: Vital - LAST CHANCE
H2 Wondrous Space
H2 Body Odyssey Duplicate text
H2 Hamilton Collections Gallery
H2 Your Brain
H2 The Franklin Institute Awards
H2 Science Education
H2 Now Streaming
H2 Footer
H2 Sign up and subscribe to our newsletter today!
H2 Contact us
H3 Hamilton Collections Gallery Duplicate text
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (31) on this page.
LinkAttributesAnchor text
https://fi.edu/enAnchor Skip to main content
https://fi.edu/enIMG-ALT The Franklin Institute Logo
https://fi.edu/enAnchor Menu
A-TITLE Menu
https://fi.edu/enIMG-ALT Print logo
A-TITLE Home
https://fi.edu/enThe Franklin Institute
A-TITLE Home
https://fi.edu/en/membershipMembership
https://fi.edu/groupsGroup Visits
https://fi.edu/en/plan-an-eventPlan an Event
https://fi.edu/en/supportSupport
https://www.muzemerch.com/part...External Subdomain Shop
https://tickets.fi.edu/webstor...External Subdomain Buy Tickets
https://fi.edu/en/plan-your-visitVisit
/en/plan-your-visit/ticketsTickets
A-TITLE Buy Tickets
https://fi.edu/en/plan-your-visitPlan Your Visit
/en/plan-your-visit/accessibilityAccessibility
/en/plan-your-visit/frequently...Frequently Asked Questions
/en/visit/todays-programming-s...Daily Schedule
/en/plan-your-visit/mapMuseum Map
/en/plan-your-visit/getting-hereGetting Here
/en/plan-your-visit/where-eat-...Where to Eat & Stay
/en/exhibits-experiencesExhibits & Experiences
/en/exhibits-experiencesAll Exhibits & Experiences
/en/exhibits-and-experiences/b...BODY WORLDS: Vital
/en/exhibits-and-experiences/b...Body Odyssey
/en/exhibits-and-experiences/p...Programming For Adults
/en/exhibits-and-experiences/s...Science Park
/en/exhibits-and-experiences/u...Universal Theme Parks: The Exhibition
https://fi.edu/en/events-calendarUpcoming Events
https://fi.edu/en/events-calendarEvents Calendar
/en/events-calendar/20250508/s...Second Thursdays TFI
/en/science-and-educationScience & Education
/en/science-education/staff-sc...Staff Scientists
/en/science-and-education/coll...Collection Highlights
/en/science-and-education/benj...Benjamin Franklin Resources
/en/science-education/scientif...Scientific Journals of The Franklin Institute
/en/science-and-education/prof...Professional Development
/en/science-and-education/blogThe Current: Blog
https://fi.edu/en/awardsThe Franklin Institute Awards
https://fi.edu/en/awards/aboutAbout Awards
/en/awards/ceremony-and-dinnerCeremony & Dinner
/en/awards/2025-awards-sponsor...Sponsorship
/en/awards/franklin-institute-...The Class of 2025
/en/awards/nominationsCall for Nominations
/en/awards/case-filesCase Files
/en/awards/about/committee-on-...Committee on Science & The Arts
/en/science-and-education/exhi...Exhibit Resources for Educators
/en/educators/exhibit-resource...Next Generation Science Standards
/en/groups/title-i-schoolsTitle I Schools
/en/neuroscience-society-curri...Neuroscience & Society Curriculum
/en/science-education/youth-an...Youth and Community Programs
/en/science-education/youth-an...PACTS
/en/science-and-education/stem...STEM Scholars
http://scienceinthesummer.fi.edu/External Subdomain GSK Science in the Summer™
http://mission2mars.fi.edu/External Subdomain Missions2Mars Program
http://vaccines.fi.edu/External Subdomain Children's Vaccine Education Program
/en/science-and-education/fran...Franklin @ Home
https://fi.edu/en/podcasts-videosPodcast & Videos
/en/podcasts-videos/curious-co...The Curious Cosmos with Derrick Pitts Podcast
/en/podcasts-videos/so-curiousSo Curious! Podcast
https://www.youtube.com/playli...External Subdomain A Practical Guide to the Cosmos
https://www.youtube.com/playli...External Subdomain Archives & Oddities
https://www.youtube.com/playli...External Subdomain Ingenious: The Evolution of Innovation
https://www.youtube.com/playli...External Subdomain The Road to 2050
https://www.youtube.com/playli...External Subdomain Science Stories
https://www.youtube.com/playli...External Subdomain Spark of Science
https://www.youtube.com/playli...External Subdomain That's B.S. (Bad Science)
/en/exhibits-and-experiences/b...Learn More
A-TITLE BODY WORLDS: Vital - LAST CHANCE
/en/exhibits-and-experiences/b...Text duplicate Learn More
A-TITLE Body Odyssey
/en/exhibits-and-experiences/h...Text duplicate Learn More
A-TITLE Hamilton Collections Gallery
https://fi.edu/en/membershipText duplicate Learn More
/en/exhibits-and-experiences/u...Join the Pre-Sale
/en/events-calendar/20250508/s...Text duplicate Learn More
/en/events-calendar/20250823/c...Text duplicate Learn More
/en/exhibits-experiencesexhibits and experiences
A-TITLE Exhibits & Experiences
/en/exhibits-and-experiences/b...Text duplicate BODY WORLDS: Vital
A-TITLE BODY WORLDS: Vital
https://fi.edu/en/plan-your-visitText duplicate Plan Your Visit
A-TITLE Plan Your Visit
/en/visit/todays-programming-s...Text duplicate Daily Schedule
A-TITLE Today's Programming Schedule
/en/plan-your-visit/mapText duplicate Museum Map
A-TITLE Museum Map
/en/exhibits-and-experiences/b...Image BODY WORLDS: Vital - LAST CHANCE Experience the groundbreaking global phenomenon BODY WORLDS! Marvel at awe-inspiring full-body plastinates and explore...
IMG-ALT Body Worlds Header
/en/exhibits-and-experiences/w...Image Wondrous Space Journey through the cosmos as you explore this immersive, multisensory, two-story exhibit designed to inspire an excitement for space sc...
IMG-ALT Boys running through exhibit space
/en/exhibits-and-experiences/b...Image Body Odyssey Curiosity meets discovery in a new exhibit surrounding the iconic Giant Heart. A journey through the human body in a quest to achieve bala...
IMG-ALT Body Odyssey Header
/en/exhibits-and-experiences/h...Image Hamilton Collections Gallery Surrounding the Baldwin 60000, guests will discover a treasure trove of rare artifacts meticulously curated from The Frank...
IMG-ALT Hamilton Collections Gallery Hero Shot
/en/exhibits-and-experiences/y...Image Your Brain Think about how you think when you explore Your Brain. What is the brain? How does it work?
IMG-ALT A boy explores the Neural Climb in the "Your Brain" exhibit
https://fi.edu/node/3448View All
https://fi.edu/en/awardsText duplicate About Awards
/en/awards/franklin-institute-...Watch the Ceremony
A-TITLE The Franklin Institute Awards Ceremony Livestream
/en/science-and-educationExplore More
https://fi.edu/en/podcasts-videosStream Now
A-TITLE Podcasts and Videos
https://fi.edu/en/events-calendarEvents
https://fi.edu/en/plan-an-eventText duplicate Plan an Event
/en/plan-an-event/get-a-quoteGet a Quote
https://fi.edu/en/supportMembers & Donors
https://fi.edu/en/membershipBecome a Member
https://fi.edu/en/supportDonate
/en/science-and-educationText duplicate Science & Education
https://beyond.fi.edu/External Subdomain Podcasts & Videos
/en/science-and-education/fran...Text duplicate Franklin @ Home
/en/science-and-education/blogBlog
/en/about-us/mission-historyThe Museum
https://fi.edu/en/museum/about-usAbout Us
https://fi.edu/en/press-roomPress Room
https://fi.edu/en/join-our-teamJoin Our Team
https://fi.edu/en/plan-your-visitVisit Us
https://tickets.fi.edu/webstor...External Subdomain Text duplicate Buy Tickets
https://tickets.fi.edu/webstor...External Subdomain Reserve Member Tickets
https://fi.edu/node/2729Sign Up
https://fi.edu/en/museum-policiesMuseum Policies
A-TITLE Museum Policies
/en/about-us/mission-history/c...Culture and Values
A-TITLE The Franklin Institute Culture and Values
/en/plan-your-visit/accessibilityText duplicate Accessibility
A-TITLE Accessibility
https://www.facebook.com/TheFr...External Subdomain IMG-ALT The Franklin Institute on Facebook
http://instagram.com/franklini...External IMG-ALT The Franklin Institute on Instagram
https://x.com/TheFranklinExternal IMG-ALT The Franklin Institute on X (formerly Twitter)
https://www.youtube.com/user/T...External Subdomain IMG-ALT The Franklin Institute on Youtube
https://tickets.fi.edu/webstor...External Subdomain Text duplicate Buy Tickets
https://fi.edu/en/plan-your-visitText duplicate Visit
/en/plan-your-visit/ticketsText duplicate Tickets
A-TITLE Buy Tickets
https://fi.edu/en/plan-your-visitText duplicate Plan Your Visit
/en/plan-your-visit/accessibilityText duplicate Accessibility
/en/plan-your-visit/frequently...Text duplicate Frequently Asked Questions
/en/visit/todays-programming-s...Text duplicate Daily Schedule
/en/plan-your-visit/mapText duplicate Museum Map
/en/plan-your-visit/getting-hereText duplicate Getting Here
/en/plan-your-visit/where-eat-...Text duplicate Where to Eat & Stay
/en/exhibits-experiencesText duplicate Exhibits & Experiences
/en/exhibits-experiencesText duplicate All Exhibits & Experiences
/en/exhibits-and-experiences/b...Text duplicate BODY WORLDS: Vital
/en/exhibits-and-experiences/b...Text duplicate Body Odyssey
/en/exhibits-and-experiences/p...Text duplicate Programming For Adults
/en/exhibits-and-experiences/s...Text duplicate Science Park
/en/exhibits-and-experiences/u...Text duplicate Universal Theme Parks: The Exhibition
https://fi.edu/en/events-calendarText duplicate Upcoming Events
https://fi.edu/en/events-calendarText duplicate Events Calendar
/en/events-calendar/20250508/s...Text duplicate Second Thursdays TFI
/en/science-and-educationText duplicate Science & Education
/en/science-education/staff-sc...Text duplicate Staff Scientists
/en/science-and-education/coll...Text duplicate Collection Highlights
/en/science-and-education/benj...Text duplicate Benjamin Franklin Resources
/en/science-education/scientif...Text duplicate Scientific Journals of The Franklin Institute
/en/science-and-education/prof...Text duplicate Professional Development
/en/science-and-education/blogText duplicate The Current: Blog
https://fi.edu/en/awardsText duplicate The Franklin Institute Awards
https://fi.edu/en/awards/aboutText duplicate About Awards
/en/awards/ceremony-and-dinnerText duplicate Ceremony & Dinner
/en/awards/2025-awards-sponsor...Text duplicate Sponsorship
/en/awards/franklin-institute-...Text duplicate The Class of 2025
/en/awards/nominationsText duplicate Call for Nominations
/en/awards/case-filesText duplicate Case Files
/en/awards/about/committee-on-...Text duplicate Committee on Science & The Arts
/en/science-and-education/exhi...Text duplicate Exhibit Resources for Educators
/en/educators/exhibit-resource...Text duplicate Next Generation Science Standards
/en/groups/title-i-schoolsText duplicate Title I Schools
/en/neuroscience-society-curri...Text duplicate Neuroscience & Society Curriculum
/en/science-education/youth-an...Text duplicate Youth and Community Programs
/en/science-education/youth-an...Text duplicate PACTS
/en/science-and-education/stem...Text duplicate STEM Scholars
http://scienceinthesummer.fi.edu/External Subdomain Text duplicate GSK Science in the Summer™
http://mission2mars.fi.edu/External Subdomain Text duplicate Missions2Mars Program
http://vaccines.fi.edu/External Subdomain Text duplicate Children's Vaccine Education Program
/en/science-and-education/fran...Text duplicate Franklin @ Home
https://fi.edu/en/podcasts-videosText duplicate Podcast & Videos
/en/podcasts-videos/curious-co...Text duplicate The Curious Cosmos with Derrick Pitts Podcast
/en/podcasts-videos/so-curiousText duplicate So Curious! Podcast
https://www.youtube.com/playli...External Subdomain Text duplicate A Practical Guide to the Cosmos
https://www.youtube.com/playli...External Subdomain Text duplicate Archives & Oddities
https://www.youtube.com/playli...External Subdomain Text duplicate Ingenious: The Evolution of Innovation
https://www.youtube.com/playli...External Subdomain Text duplicate The Road to 2050
https://www.youtube.com/playli...External Subdomain Text duplicate Science Stories
https://www.youtube.com/playli...External Subdomain Text duplicate Spark of Science
https://www.youtube.com/playli...External Subdomain Text duplicate That's B.S. (Bad Science)
https://fi.edu/en/membershipText duplicate Membership
https://fi.edu/groupsText duplicate Group Visits
https://fi.edu/en/plan-an-eventText duplicate Plan an Event
https://fi.edu/en/supportText duplicate Support
https://www.muzemerch.com/part...External Subdomain Text duplicate Shop

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://fi.edu/en"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is excellent with 0.12 seconds.
The file size of the HTML document is fine (82 kB).

HTTP Response Header

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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 397 referring domains.
This page has 787 backlinks.
This page has backlinks from 277 different ip addresses.

Robots.txt

#
# robots.txt
#
# For information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
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# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
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# 511 Custom Entries
Disallow: /node/10366
Disallow: /index.php/node/10366

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Franklin56%Check
Institute56%Check
Franklin Institute56%Check
Franklin Institute Awards53%Check
Exhibit51%Check
BODY49%Check
WORLDS49%Check
world49%Check
Day49%Check
BODY WORLDS49%Check

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