Fair.ch - SEO Checker

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Overview of the SEO Check
Meta information
53% 
Page quality
48% 
Page structure
95% 
Link structure
67% 
Server
70% 
External factors
56% 
SEO Score
Response time
0.87 s
File size
184.20 kB
Words
263
Media files
6
Number of links
25 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home
The title contains the word Home! More content should be covered in the title.
The page title is too short. (52 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://fair.ch/de
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Server location: Germany
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
format-detectiontelephone=no
generatorSEOmatic
referrerno-referrer-when-downgrade
robotsall
langde
twitter:cardsummary_large_image
twitter:creator@
twitter:titleHome
og:localede
og:locale:alternatefr
og:site_namefair
og:typewebsite
og:urlhttps://fair.ch/de/
og:titleHome
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 263 words on this page. Good pages should have about 800 words of useful content.
39.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 10.7 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 74 characters this one is longer than 70 characters:
"wie beurteilen sie die aktuelle situation der produzenten in der schweiz?
"
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...2_crop_center-center_none/milchkanne.jpgNo alt attribute provided
/uploads/home/full-width-home.webpNo alt attribute provided
/uploads/home/bg-tiles-home-01.webpNo alt attribute provided
/uploads/home/bg-tiles-home-02.webpNo alt attribute provided
/uploads/home/fullscreen-home.webpNo alt attribute provided
...oads/home/video-placeholder-home-02.webpNo alt attribute provided

Page structure

H1 heading
(Critically important)
«Eines Tages gab es keine Schweizer Milch mehr!»
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 «Eines Tages gab es keine Schweizer Milch mehr!»
H2 Einkommen & Lebensqualität
H2 Das Ziel von fair: Ein existenzsichernder Milchpreis
H2 Was uns eint und wofür wir uns einsetzen
H2 Empty heading
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are no external links on this page.

Found links on this page

LinkAttributesAnchor text
https://fair.ch/No Text
https://fair.ch/de/milchlabelMilchlabel
https://fair.ch/de/organisationDer Verein
https://fair.ch/de/grossverteilerGrossverteiler
/de/milch-ist-lebenMilch ist Leben
https://fair.ch/de/aktuellesAktuelles
https://fair.ch/de/de
https://fair.ch/fr/fr
https://fair.ch/de/milchlabelText duplicate Milchlabel
https://fair.ch/de/organisationText duplicate Der Verein
https://fair.ch/de/grossverteilerText duplicate Grossverteiler
/de/milch-ist-lebenText duplicate Milch ist Leben
https://fair.ch/de/aktuellesText duplicate Aktuelles
https://fair.ch/de/Text duplicate de
https://fair.ch/fr/Text duplicate fr
https://fair.ch/de/interviewInterview lesen
https://fair.ch/de/manifestMehr erfahren
https://fair.ch/No Text
https://fair.ch/de/milchlabelDie fairen Milchlabel
https://fair.ch/de/organisationText duplicate Der Verein
https://fair.ch/de/grossverteilerDie Grossverteiler
/de/milch-ist-lebenText duplicate Milch ist Leben
https://fair.ch/de/aktuellesText duplicate Aktuelles
https://fair.ch/de/impressumImpressum
https://fair.ch/de/rechtlichesRechtliches

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://fair.ch/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.87 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (184 kB).

HTTP Response Header

NameValue
serveropenresty
dateSun, 27 Jul 2025 23:49:26 GMT
content-typetext/html; charset=UTF-8
x-powered-byCraft CMS
x-robots-tagall
link<https://fair.ch/de>; rel='canonical'
referrer-policyno-referrer-when-downgrade
varyAccept-Encoding
content-encodinggzip
strict-transport-securitymax-age=63072000; preload
x-served-byfair.ch
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 4 referring domains.
This page only has 8 backlinks.
This page only has few backlinks from 4 different ip addresses.
This page is referenced by wikipedia.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# robots.txt for https://fair.ch/

sitemap: https://fair.ch/de/sitemaps-1-sitemap.xml
sitemap: https://fair.ch/fr/sitemaps-1-sitemap.xml

    # live - don't allow web crawlers to index cpresources/ or vendor/

    User-agent: *
    Disallow: /cpresources/
    Disallow: /vendor/
    Disallow: /.env
    Disallow: /cache/


# Disallow ChatGPT bot, as there's no benefit to allowing it to index your site
User-agent: GPTBot
Disallow: /

# Disallow Google Bard and Vertex AI bots, as there's no benefit to allowing it to index your site
User-agent: Google-Extended
Disallow: /

# Disallow Perplexity bot, as there's no benefit to allowing it to index your site
User-agent: PerplexityBot
Disallow: /

Similar sites

Search preview

fair.ch
Home

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Milch56%Check
Schweiz55%Check
fair52%Check
Schweizer50%Check
Tages50%Check
Situation39%Check
beurteilen39%Check
aktuelle39%Check
Produzenten39%Check
Hauptherausforderungen39%Check
Show more keywords and terms

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