Exxon.com - SEO Checker

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Overview of the SEO Check
Meta information
94% 
Page quality
95% 
Page structure
75% 
Link structure
25% 
Server
95% 
External factors
100% 
SEO Score
Response time
1.59 s
File size
143.50 kB
Words
1453
Media files
14
Number of links
150 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Gasoline, Gas Cards, and Gas Savings | Exxon and Mobil
The length of the page title is perfect. (518 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Learn more about the reliable and trusted quality fuels and lubricant products from Exxon and Mobil.
The length of the meta description is perfect. (614 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.exxon.com/en
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
An alternate link incorrectly contains an URL with a relative path.
The href language en-ca, fr-ca is specified more than once in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verificationa3QMHLZ6KPyw34rMQWThW_dOPZp_nhozd7f9ZKri2D8
gdpr_googleanalyticsTrue
descriptionLearn more about the reliable and trusted quality fuels and lubricant products from Exxon and Mobil.
keywordsexxon stations, mobil stations, gasoline near me, diesel gasoline, gas gift cards, gas credit cards
viewportwidth=device-width, initial-scale=1
platformwep3.0-w2
langen
twitter:titleGasoline, Gas Cards, and Gas Savings | Exxon and Mobil
twitter:cardsummary_large_image
og:titleExxon and Mobil
og:typeWebsite
og:urlhttps://www.exxon.com/en
og:imagehttps://www.exxon.com/-/media/project/wep/exxon/exxon-retail-us/home/homepage-update-v1/p00103250-1-fuel-banner-resize-1200x630-v1.jpg?sc_lang=en&hash=7D1079D9B526E2CFD4D99D5A0B2137F8
og:descriptionLearn more about the reliable and trusted quality fuels and lubricant products from Exxon and Mobil.
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https://*.adsrvr.org/ https://suggest-maps.yandex.ru/ https://core-renderer-tiles.maps.yandex.net/ https://*.livechatinc.com/ https://*.udesk.cn/ https://cdn.ampproject.org/ https://pi.pardot.com/ https://*.mobil.com https://*.go-mpulse.net/ https://*.akstat.io/ https://www.googleadservices.com/ https://*.avndscxom.com/ https://*.sc-static.net https://*.snapchat.com https://*.tapad.com https://*.cloudflare.com https://*.outbrain.com *.taboola.com https://*.redditstatic.com https://*.reddit.com https://youtu.be https://ipmeta.io https://go.exxonmobilchemical.com https://nebula-cdn.kampyle.com https://statse.webtrendslive.com https://*.feathr.co https://cdnjs.cloudflare.com https://*.ditu.live.com https://www.exxonmobilchemical.com https://www.exxonmobilchemical.com.cn https://secure.leadforensics.com https://pixel.byspotify.com https://pixels.spotify.com; style-src 'self' 'unsafe-inline' https://*.jquery.com https://*.app.baqend.com https://*.baqend.com https://*.googleapis.com 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Page quality

Content
(Critically important)
This page contains 1453 words. That's ok.
27.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.76 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 29 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/-/media/exxon_mobil_fuels.pngExxon and Mobil Fuels
...en&hash=532D5E6D6B03691D7F041EBDB1B63540Woman holding coffee mug sitting in trunk of orange car
...en&hash=C6944896A6F79F8DC8DCF8A6EB28A915Synergy Supreme+ premium gas helps keep your engine three times cleaner for better gas mileage.
...out/porsche-carrera-cupmodulessfssm.webpRev up with 18¢ in points on every gallon of Synergy Supreme+ premium fuel with the Porsche Carrera Cup North America race series featuring a red and white Porsche race car on the track.
...5182-em-smartcard-noshad-left-fs-sm.webpBlue Exxon Mobil Smart Card+ gas savings card
...bers-earn-more-member-benefits-fs-sm.jpgAn older woman looks at her phone with coffee in her handAn older woman looks at her phone with coffee in her hand
...r/emrffdrivemoremilessitebannerfs-sm.jpgNew! Frequent filler bonus points. Drive more miles? Get more rewards with Exxon Mobil rewards+.New! Frequent filler bonus points. Drive more miles? Get more rewards with Exxon Mobil rewards+
...debit-image/p00126791q3ddupdatesfssm.jpgDirect Debit+ exxon gas card for easy, secure payment on red background
...en&hash=292D1410035B0A5BC47CCA3918CBD448A Mobile and Exxon station with fuel pumps at night
...en&hash=A00F3BB811679919EA5A0AEC3546EE45Shadowed overlay of ExxonMobil gas cards
/-/media/exxon_grey.pngExxonExxon
/-/media/mobil_grey.pngMobilMobil
https://www.exxon.com/-/media/esso_grey.pngEssoEsso
/-/media/xto_grey_1.pngXtoXto

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Find an Exxon™ or Mobil™ station near me
H2 Manage your accounts
H2 Frequently asked questions
H3 Synergy Supreme+™ premium gasoline
H3 Empty heading
H3 Exxon Mobil Smart Card+™
H3 AARP members earn more savings
H3 More driving = more points!
H3 It’s easy as 1-2-3!
Anchor text is an URL
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
/en/find-station/Subdomain Find Station
https://www.exxon.com/enAnchor Our fuel
https://www.exxon.com/enAnchor Rewards and payment
https://www.exxon.com/enAnchor Commercial
https://www.exxon.com/enAnchor Get help
https://www.exxon.com/enAnchor About us
https://www.exxon.com/enAnchor Text duplicate Find Station
https://www.exxon.com/enAnchor Text duplicate Our fuel
/en/unleaded-gasolineSynergy™ gasoline
/en/synergy-supreme-plusSynergy Supreme+™ premium gasoline
/en/synergy-diesel-efficientSynergy Diesel Efficient™ fuel
https://www.exxon.com/enAnchor Text duplicate Rewards and payment
/en/rewards-programExxon Mobil Rewards+™
/en/earn-rewards-plus-pointsExclusive offers
https://www.exxon.com/en/walmartWalmart+
/en/credit-cardsCredit cards
/en/gas-gift-cardsPrepaid cards and gift cards
/en/my-accountMy accounts
https://www.exxon.com/enAnchor Text duplicate Commercial
/en/for-fleetsFleets
/en/bulk-fuel-deliveryBulk fuel delivery
https://www.exxonmobil.com/en/...New window External Subdomain Wholesale Fuels
https://www.exxon.com/enAnchor Text duplicate Get help
/en/fuel-efficiencyFuel tips
/en/frequently-asked-questionsFrequently asked questions
https://www.exxon.com/en/msdsProduct and safety data sheets
/en/contact-usContact us
https://www.exxon.com/enAnchor Text duplicate About us
https://www.exxon.com/en/about-usText duplicate About us
/en/brandingwithexxonandmobilBranding with Exxon™ and Mobil™
/en/for-businessAdditional products and services
https://www.exxon.com/enAnchor Text duplicate Synergy™ gasoline
https://www.exxon.com/enAnchor Text duplicate Synergy Supreme+™ premium gasoline
https://www.exxon.com/enAnchor Text duplicate Synergy Diesel Efficient™ fuel
https://www.exxon.com/enAnchor Text duplicate Exxon Mobil Rewards+™
https://www.exxon.com/enAnchor Text duplicate Exclusive offers
https://www.exxon.com/enAnchor Text duplicate Walmart+
https://www.exxon.com/enAnchor Text duplicate Credit cards
/en/smart-card-plusExxon Mobil Smart Card+
/en/directdebitplusExxon Mobil Direct Debit+
https://www.exxon.com/enAnchor Text duplicate Prepaid cards and gift cards
https://www.exxon.com/enAnchor No Text
https://www.exxon.com/enAnchor Text duplicate My accounts
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