Expomarkers.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
71% 
Page structure
67% 
Link structure
28% 
Server
94% 
External factors
100% 
SEO Score
Response time
0.51 s
File size
337.00 kB
Words
556
Media files
22
Number of links
52 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
EXPO: Whiteboard and Dry Erase Board Markers & Accessories
The length of the page title is perfect. (574 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Official site of Expo whiteboard & dry erase board accessories including dry & wet erase markers, whiteboard cleaners, erasers, and more. Explore now!
The length of the meta description is perfect. (937 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.expomarkers.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
analyticsGlobalParamsObjectcore-pageview
viewportwidth=device-width, initial-scale=1
referrerno-referrer-when-downgrade
descriptionOfficial site of Expo whiteboard & dry erase board accessories including dry & wet erase markers, whiteboard cleaners, erasers, and more. Explore now!
keywordsExpo home
analyticsCorePageViewLinkcore-pageview
langen
og:site_nameExpo
og:titleEXPO: Whiteboard and Dry Erase Board Markers & Accessories
og:descriptionOfficial site of Expo whiteboard & dry erase board accessories including dry & wet erase markers, whiteboard cleaners, erasers, and more. Explore now!
og:imagehttps://www.expomarkers.com/on/demandware.static/Sites-expo-Site/-/default/dwbd373093/images/brand-logo.png
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
There are 6 text duplicates on this page:
  • Duplicate 1: Begin typing to search, use arrow keys to navigate, Enter to select. T...
  • Duplicate 2: See how you can use Expo® markers in your home to creatively and effec...
  • Duplicate 3: By submitting, I confirm I have read and accept your Privacy Statement...
This page contains 556 words. That's ok.
32% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 18.76 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...default/dw7d9d783b/images/brand-logo.svgExpo home
...default/dw7d9d783b/images/brand-logo.svgExpo home
...4-3452-3c18-857f-df5a70b67553.jpg?fm=jpgdry erase marker in use on white board
...35f5-a4cd-15d57012d614.jpg?fm=jpg&w=2880Expo markers on whiteboard
...3d4e-8072-48d6ed90383b.jpg?fm=jpg&w=2880Whiteboard with Expo markers
...0-1626-3104-99e8-4b75a73f87af.jpg?fm=jpgNo alt attribute provided
...1-74db-3ec7-80ff-00071f7d618a.jpg?fm=jpgNo alt attribute provided
...c-1d56-3cd3-b3a6-c348fbb1247c.jpg?fm=jpgNo alt attribute provided
...e-c714-3549-871f-2a5a11b64daa.png?fm=pngdry erase markers info tile
...8-613a-3f6a-882d-ddb2de823c7a.png?fm=pngdry erase markers info tile
...1-187b-342e-b312-b6a9d9802968.png?fm=pngdry erase markers info tile
...maid/privacyoptions29x14-1?fmt=png-alphaNo alt attribute provided
.../dw8b3e30e2/images/brand-logo-footer.svgExpo home
...-Site/-/default/dwfdca2cb9/images/US.pngNo alt attribute provided
...-Site/-/default/dwfdca2cb9/images/US.pngNo alt attribute provided
...-Site/-/default/dw50abe79e/images/CA.pngNo alt attribute provided
...-Site/-/default/dw50abe79e/images/CA.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Think Outside the Whiteboard
H2 Convenient and Care-Free Storage
H2 Better Brainstorming
H2 Share Messages in Your Home
H2 Share Messages in Your Home Duplicate text
H2 Expo® Fine Tip Markers: Now in 17 Vibrants Colors!
H2 Easy To See From A Distance
H2 Easy To See From A Distance Duplicate text
H4 Size & Fit Guide
H4 Empty heading
H5 Main Menu
H5 Knowledge Checks
H5 Interactive Learning
H5 Inspire Students
H6 Expo
H6 Legal
H6 Customer Service
H6 Select your region
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.expomarkers.com/Anchor Skip to main content
https://www.expomarkers.com/IMG-ALT Expo home
https://www.expomarkers.com/Text duplicate IMG-ALT Expo home
/support?cfid=faqsSubdomain FAQs
/support?cfid=contact-usSubdomain Contact Us
/markers/Markers
/markers/dry-erase-markers/Dry Erase Markers
/markers/wet-erase-markers/Wet Erase Markers
/markers/Subdomain View All Markers
/markers/Text duplicate Markers
/markers/dry-erase-markers/Text duplicate Dry Erase Markers
/markers/wet-erase-markers/Text duplicate Wet Erase Markers
/markers/Subdomain Text duplicate View All Markers
/board-accessories/Board Accessories
/board-accessories/board-erase...Board Erasers & Cloths
/board-accessories/presentatio...Presentation Marker Sets
/board-accessories/Subdomain View All Board Accessories
/board-accessories/Text duplicate Board Accessories
/board-accessories/board-erase...Text duplicate Board Erasers & Cloths
/board-accessories/presentatio...Text duplicate Presentation Marker Sets
/board-accessories/Subdomain Text duplicate View All Board Accessories
/blogs?fdid=blogSubdomain Tips & Tricks
/about-us.htmlSubdomain About Us
/support?cfid=faqsSubdomain Text duplicate FAQs
/support?cfid=contact-usSubdomain Text duplicate Contact Us
/blogs?fdid=tips-for-teachersSubdomain Learn More
/blogs?fdid=tips-for-teachersSubdomain Text duplicate Learn More
/expo-magnetic-dry-erase-marke...Subdomain Text duplicate Learn More
/expo-magnetic-dry-erase-marke...Subdomain Text duplicate Learn More
/blogs?fdid=blogSubdomain Text duplicate Learn More
/blogs?fdid=blogSubdomain Text duplicate Learn More
https://www.facebook.com/GoTea...New window External Subdomain Text duplicate Learn More
https://www.facebook.com/GoTea...New window External Subdomain Text duplicate Learn More
/search?q=fine tip markersSubdomain Text duplicate Learn More
/markers/dry-erase-markers/Subdomain Learn more
/markers/dry-erase-markers/Subdomain Text duplicate Learn more
/quick-assessments-white-board...Subdomain Knowledge Checks
IMG-ALT dry erase markers info tile
/put-your-students-test-expo-k...Subdomain Interactive Learning
IMG-ALT dry erase markers info tile
/motivational-messages-student...Subdomain Inspire Students
IMG-ALT dry erase markers info tile
https://www.expomarkers.com/Anchor Back to top
https://privacy.newellbrands.c...New window External Subdomain Privacy Statement
https://privacy.newellbrands.c...New window External Subdomain Text duplicate Privacy Statement
/markers/Subdomain Text duplicate Markers
A-TITLE Go to Markers
/board-accessories/Subdomain Text duplicate Board Accessories
A-TITLE Go to Board Accessories
/blogs?fdid=blogSubdomain Text duplicate Tips & Tricks
A-TITLE Go to Tips & Tricks
/about-us.htmlSubdomain Text duplicate About Us
A-TITLE Go to About Us
/where-to-buy-ca.htmlSubdomain Where to Buy
A-TITLE Go to Where to Buy
/site-map.htmlSubdomain Sitemap
A-TITLE Go to Sitemap
https://privacy.newellbrands.c...New window External Subdomain Text duplicate Privacy Statement
A-TITLE Go to Privacy Statement
/trademarks-and-copyrights.htmlSubdomain Trademark
A-TITLE Go to Trademark
https://www.newellbrands.com/t...External Subdomain Terms of Use
A-TITLE Go to Terms of Use
/ugc-terms-conditions.htmlUGC Terms and Conditions
A-TITLE Go to UGC Terms and Conditions
https://www.newellbrands.com/m...New window External Subdomain California Transparency Act
A-TITLE Go to California Transparency Act
/accessibility.htmlSubdomain Accessibility
A-TITLE Go to Accessibility
/support?cfid=ingredient-infor...Subdomain Ingredient Information
A-TITLE Go to Ingredient Information
/support?cfid=contact-usSubdomain Text duplicate Contact Us
A-TITLE Go to Contact Us
/support?cfid=faqsSubdomain Text duplicate FAQs
A-TITLE Go to Cookie Policy
https://www.expomarkers.com/Text duplicate IMG-ALT Expo home
https://www.expomarkers.com/Subdomain USA
https://www.expomarkers.ca/External Subdomain Canada (English)
https://www.expomarkers.ca/frExternal Subdomain Canada (French)

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.expomarkers.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.51 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (337 kB).

HTTP Response Header

NameValue
dateSun, 15 Jun 2025 12:24:02 GMT
content-typetext/html;charset=UTF-8
set-cookie70 Characters
x-content-type-optionsnosniff
x-dw-request-base-idZ5gLSn-yTmgBAAB_
x-frame-optionsSAMEORIGIN
content-security-policyframe-ancestors 'self'
cache-controlno-cache, no-store, must-revalidate
pragmano-cache
expiresThu, 01 Dec 1994 16:00:00 GMT
varyaccept-encoding
cf-cache-statusBYPASS
server-timingcfCacheStatus;desc="BYPASS"
servercloudflare
cf-ray95020ac55931d5f5-CDG
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 51 referring domains.
This page has 220 backlinks.
This page has backlinks from 39 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-Agent: *
Allow: /
 
Disallow: /*cart
Disallow: /account/
Disallow: /setpassword/
Disallow: /search*
Disallow: /confirmednewpassword/
Disallow: /profile/
Disallow: /orders/

Disallow: *q=*
Disallow: *srule=*
Disallow: *format=ajax*
sitemap: https://www.expomarkers.com/sitemap_index.xml

Similar sites

Search preview

www.expomarkers.com
EXPO: Whiteboard and Dry Erase Board Markers & Accessories
Official site of Expo whiteboard & dry erase board accessories including dry & wet erase markers, whiteboard cleaners, erasers, and more. Explore now!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Expo81%Check
Expo markers78%Check
Markers74%Check
Erase Markers66%Check
Dry Erase Board Markers64%Check
Board63%Check
Whiteboard63%Check
Dry Erase Markers63%Check
dry erase board61%Check
whiteboard dry erase board61%Check
Show more keywords and terms

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