Eu.ets.org - SEO Checker

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Overview of the SEO Check
Meta information
58% 
Page quality
94% 
Page structure
70% 
Link structure
60% 
Server
89% 
External factors
12% 
SEO Score
Response time
0.61 s
File size
167.80 kB
Words
1120
Media files
21
Number of links
87 internal / 54 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home
The title contains the word Home! More content should be covered in the title.
The page title is too short. (52 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
We are a global education and talent solutions organization enabling lifelong learners to be future ready. We advance the science of measurement to build the benchmarks for fair and valid skill assessment.
The meta description is too long: 1261 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.eu.ets.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
tagsETS,All Users
keywordsets,educational testing service,about ets,ets tests,ets assessments
descriptionWe are a global education and talent solutions organization enabling lifelong learners to be future ready. We advance the science of measurement to build the benchmarks for fair and valid skill assessment.
templatehome-page-template
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#1a212b
theme-color#1a212b
content-page-refekPWVh3pr6uJKrXS69zR7QFmu-0O9o049Qdwa-cnpZqea5ZaX8-IOpNLzMD6rCA9
msapplication-square310x310logo/etc.clientlibs/ets/clientlibs/clientlib-favicons/resources/icon-310x310.png
msapplication-wide310x150logo/etc.clientlibs/ets/clientlibs/clientlib-favicons/resources/icon-310x150.png
msapplication-square150x150logo/etc.clientlibs/ets/clientlibs/clientlib-favicons/resources/icon-150x150.png
msapplication-square70x70logo/etc.clientlibs/ets/clientlibs/clientlib-favicons/resources/icon-70x70.png
langen
twitter:cardsummary_large_image
twitter:site@etsinsights
twitter:creator@etsinsights
og:urlhttps://www.ets.org/
og:titleHome
og:descriptionWe are a global education and talent solutions organization enabling lifelong learners to be future ready. We advance the science of measurement to build the benchmarks for fair and valid skill assessment.
og:localeen_US
og:image/content/dam/ets-org/Rebrand/Photos/og-image.jpg
og:image:altTwo woman holding up a printed document and reading it in a cafe. The E.T.S. logo overlays the image.
og:image:width1200
og:image:height630
og:site_nameETS
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 1120 words. That's ok.
19.3% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.69 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...tent/dam/ets-org/logo/Logo-ETS-light.svgETS Logo
...m/ets-org/home/images/powering-human.jpgA university classroom with students seated at desks, while a student in the foreground raises her hand.
...-org/home/images/reshaping-education.jpgStudents working in a classroom, with a student using a laptop and taking notes at a desk.
...a-laptop.png?quality=100&preferwebp=trueThree colleagues collaborating around a laptop in a bright office.
...nce-room.png?quality=100&preferwebp=trueA group of colleagues discussing a project around a table in a modern office.
...-library.png?quality=100&preferwebp=trueA student studying at a desk with books and a laptop in a library.
...ent/dam/ets-org/home/images/ceo-amit.jpgAmit Sevak seated in a chair during a speaking engagement.
...m/ets-org/home/images/women-teaching.jpgAn instructor presenting a lesson to students in a classroom with a whiteboard.
...images/two-women-studying-in-library.jpgStudents studying together at a table in a library.
...solution.jpg?quality=100&preferwebp=trueGroup discussing
...solution.jpg?quality=100&preferwebp=trueTwo women discussing
...solution.jpg?quality=100&preferwebp=trueGovernment
...rg/home/images/research-reports-home.jpgLaptop displaying data charts and graphs representing research reports and scientific analysis.
...ets-org/home/images/ai-research-home.jpgDigital AI interface representing research and innovation in artificial intelligence.
...s-org/home/images/policy-center-home.jpgDocuments and digital interface representing policy research and guidance for education and workforce policy.
...coreimg.svg/1791915769522/logo-toefl.svgTOEFL
...3.coreimg.svg/1791915769543/logo-gre.svgGRE
...coreimg.svg/1791915769563/logo-toeic.svgTOEIC
...oreimg.svg/1791915769584/logo-praxis.svgPRAXIS
...es/images/icons/icon-social-linkedin.svglinkedin
...resources/images/icons/icon-social-x.svgx

Page structure

H1 heading
(Critically important)
Powering human progress. Advancing measurement science.
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Powering human progress. Advancing measurement science.
H1 Speak the new language of adaptability
H2 Three ways ETS powers progress
H2 Powering world-leading assessments
H2 Advancing measurement science
H2 Realizing individual potential
H2 ETS innovations, assessments and research.
H2 Measurement that promotes opportunity
H2 Certification
H2 Licensure
H2 Government
H2 Research that makes real impact
H2 Assessments that open doors
H2 Academic English
H2 Graduate readiness
H2 Workplace English
H2 Educator certification
H2 Sign up for ETS updates
H3 Research reports
H3 AI research
H3 Policy center
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (54) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.eu.ets.org/Anchor Skip to main content
https://www.eu.ets.org/Anchor Skip to footer
/contact.htmlContact
https://www.eu.ets.org/login.htmlLogin
https://www.eu.ets.org/about.htmlAbout ETS
https://www.eu.ets.org/ai.htmlAI at ETS
/disabilities.htmlDisabilities
https://www.eu.ets.org/news.htmlNewsroom
/insights-and-perspectives.htmlInsights & Perspectives
/careers.htmlCareers
/ceo-corner.htmlCEO Corner
https://www.eu.ets.org/toefl.htmlNew window TOEFL®
https://toeflibt.ets.org/welcomeNew window External Subdomain REGISTER
/toefl/test-takers/ibt/about.htmlNew window TOEFL iBT
/toefl/test-takers/essentials....New window TOEFL Essentials
/toefl/itp.htmlNew window TOEFL ITP
/toefl/primary.htmlNew window TOEFL Primary
/toefl/junior.htmlNew window TOEFL Junior
https://www.eu.ets.org/toeic.htmlNew window TOEIC®
/toeic/resources/register.htmlNew window Text duplicate REGISTER
/toeic/test-takers/about/liste...New window TOEIC Listening & Reading
/toeic/test-takers/about/speak...New window TOEIC Speaking & Writing
/toeic/test-takers/about/bridg...New window TOEIC Bridge
https://www.eu.ets.org/gre.htmlNew window GRE
https://ereg.ets.org/ereg/publ...New window External Subdomain Text duplicate REGISTER
/gre/test-takers/general-test....New window GRE General Test
/gre/test-takers/subject-tests...New window GRE Subject Tests
https://praxis.ets.org/New window External Subdomain Praxis
https://praxis.ets.org/login/s...New window External Subdomain Text duplicate REGISTER
https://praxis.ets.org/test-ta...New window External Subdomain Praxis Core
https://praxis.ets.org/test-ta...New window External Subdomain Praxis Subject
/futurenav-compass.htmlNew window FUTURENAV COMPASS
/futurenav-compass.htmlNew window LEARN MORE
/products.htmlView All
/solutions.htmlSee All Solutions
/solutions/certification.htmlCertification
/solutions/licensure.htmlLicensure
/solutions/government.htmlGovernment
https://www.eu.ets.org/k12.htmlK-12 Assessments
/solutions/talent-and-workforc...Talent & Workforce
/solutions.htmlText duplicate View All
/research.htmlSee All Research
/research/centers/ai.htmlAI Research Center
/research/policy-center.htmlCenter for Policy Research
/research/revolutionizing-asse...Revolutionizing assessment & measurement
/research/innovating-and-creat...Power ETS products
/research/leading-innovations-...Assessment services
/insights-and-perspectives.htmlInsights
/research.htmlText duplicate View All
https://www.br.ets.org/External Subdomain Brazil (BR)
https://www.ca.ets.org/External Subdomain Canada (CA)
https://www.cn.ets.org/External Subdomain 中文 (CN)
https://www.de.ets.org/External Subdomain Deutschland (DE)
https://www.eu.ets.org/Europe (EU)
https://www.fr.ets.org/External Subdomain France (FR)
https://www.in.ets.org/External Subdomain India (IN)
https://www.jp.ets.org/External Subdomain 日本語 (JP)
https://www.kr.ets.org/External Subdomain 한국어 (KR)
https://www.mx.ets.org/External Subdomain Mexico (MX)
https://www.pt.ets.org/External Subdomain Portugal (PT)
https://www.es.ets.org/External Subdomain España (ES)
https://www.tr.ets.org/External Subdomain Türkiye (TR)
https://www.ets.org/External Subdomain United States (US)
/contact.htmlText duplicate Contact
https://www.eu.ets.org/login.htmlText duplicate Login
https://www.br.ets.org/External Subdomain Text duplicate Brazil (BR)
https://www.ca.ets.org/External Subdomain Text duplicate Canada (CA)
https://www.cn.ets.org/External Subdomain Text duplicate 中文 (CN)
https://www.de.ets.org/External Subdomain Text duplicate Deutschland (DE)
https://www.eu.ets.org/Text duplicate Europe (EU)
https://www.fr.ets.org/External Subdomain Text duplicate France (FR)
https://www.in.ets.org/External Subdomain Text duplicate India (IN)
https://www.jp.ets.org/External Subdomain Text duplicate 日本語 (JP)
https://www.kr.ets.org/External Subdomain Text duplicate 한국어 (KR)
https://www.mx.ets.org/External Subdomain Text duplicate Mexico (MX)
https://www.pt.ets.org/External Subdomain Text duplicate Portugal (PT)
https://www.es.ets.org/External Subdomain Text duplicate España (ES)
https://www.tr.ets.org/External Subdomain Text duplicate Türkiye (TR)
https://www.ets.org/External Subdomain Text duplicate United States (US)
https://www.eu.ets.org/ai.htmlDISCOVER AI INNOVATION
/human-progress-report.htmlREAD THE REPORT
/content/ets-org/eu/en/home/in...Why Now: The Case for the Center for Advancing Human Competencies in an AI-Shaped World
/content/ets-org/eu/en/home/in...Explore All Insights
/content/ets-org/eu/en/home/so...EXPLORE OUR SOLUTIONS
/content/ets-org/eu/en/home/re...EXPLORE OUR RESEARCH
/content/ets-org/eu/en/home/pr...EXPLORE OUR PRODUCTS
/ceo-corner.htmlTrivial anchor text
READ MORE
/content/ets-org/eu/en/home/so...SEE ALL SOLUTIONS
/content/ets-org/eu/en/home/so...Text duplicate LEARN MORE
/content/ets-org/eu/en/home/so...Text duplicate LEARN MORE
/content/ets-org/eu/en/home/so...Text duplicate LEARN MORE
/content/ets-org/eu/en/home/re...EXPLORE THE RESEARCH INSTITUTE
/research.htmlText duplicate LEARN MORE
/research/ai-center.htmlText duplicate LEARN MORE
/research/policy-center.htmlText duplicate LEARN MORE
/content/ets-org/eu/en/home/to...New window Academic English Measure English skills in preparation for university admission in the U.S. and globally.
IMG-ALT TOEFL
/content/ets-org/eu/en/home/gr...New window Graduate readiness Assess critical skills for success in thousands of graduate programs.
IMG-ALT GRE
/content/ets-org/eu/en/home/to...New window Workplace English Validate proficiency in English communication for business environments.
IMG-ALT TOEIC
https://praxis.ets.org/New window External Subdomain Educator certification Assess core teaching skills and subject knowledge for educator licensing in the U.S.
IMG-ALT PRAXIS
https://www.eu.ets.org/about.htmlAbout
https://www.eu.ets.org/ai.htmlText duplicate AI at ETS
/careers.htmlText duplicate Careers
/disabilities.htmlDisability Services
/newsroom.htmlNews
/ceo-corner.htmlText duplicate CEO Corner
/ets-capital.htmlETS Capital
/products.htmlAssessment Products
/solutions.htmlETS Solutions
/research.htmlETS Research Institute
https://www.eu.ets.org/toefl.htmlTOEFL
https://www.eu.ets.org/toeic.htmlTOEIC
https://www.eu.ets.org/gre.htmlText duplicate GRE
https://praxis.ets.org/External Subdomain Text duplicate Praxis
/products.htmlText duplicate View All
https://www.psiexams.com/External Subdomain PSI
https://edusoftlearning.com/External Edusoft
https://www.kiratalent.com/External Subdomain Kira Talent
https://www.vericant.com/External Subdomain Vericant
https://wheebox.com/External Wheebox
https://www.br.ets.org/External Subdomain Text duplicate Brazil (BR)
https://www.ca.ets.org/External Subdomain Text duplicate Canada (CA)
https://www.cn.ets.org/External Subdomain Text duplicate 中文 (CN)
https://www.de.ets.org/External Subdomain Text duplicate Deutschland (DE)
https://www.eu.ets.org/Text duplicate Europe (EU)
https://www.fr.ets.org/External Subdomain Text duplicate France (FR)
https://www.in.ets.org/External Subdomain Text duplicate India (IN)
https://www.jp.ets.org/External Subdomain Text duplicate 日本語 (JP)
https://www.kr.ets.org/External Subdomain Text duplicate 한국어 (KR)
https://www.mx.ets.org/External Subdomain Text duplicate Mexico (MX)
https://www.pt.ets.org/External Subdomain Text duplicate Portugal (PT)
https://www.es.ets.org/External Subdomain Text duplicate España (ES)
https://www.tr.ets.org/External Subdomain Text duplicate Türkiye (TR)
https://www.ets.org/External Subdomain Text duplicate United States (US)
/legal/home.htmlLegal
/legal/privacy.htmlPrivacy & Security
/legal/trademarks/owned.htmlETS Trademarks
/legal/privacy/consumer-health...Consumer Health Data Privacy Policy
/legal/ets-civil-rights-title-...Title VI Compliance Statement
/accessibility-statement.htmlAccessibility
https://www.linkedin.com/compa...External Subdomain linkedin
IMG-ALT linkedin
https://twitter.com/etsinsight...External x
IMG-ALT x

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.eu.ets.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.61 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (168 kB).

HTTP Response Header

NameValue
x-xss-protection1; mode=block
strict-transport-securitymax-age=31536000; includeSubdomains;preload
x-frame-optionsSAMEORIGIN
cache-controlmax-age=300,stale-while-revalidate=3600,public
last-modifiedFri, 23 Oct 2026 00:07:53 GMT
etag"29e85-65e76c5871729-gzip"
expiresFri, 23 Oct 2026 00:43:30 GMT
content-encodinggzip
x-vhostwww.eu.ets.org
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