Ethicalsystems.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
46% 
Page structure
79% 
Link structure
67% 
Server
87% 
External factors
100% 
SEO Score
Response time
2.00 s
File size
114.20 kB
Words
330
Media files
16
Number of links
43 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage - Ethical Systems
The length of the page title is perfect. (260 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ethicalsystems.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow, max-image-preview:large
viewportwidth=device-width, initial-scale=1
generatorWordPress 6.8.1
msapplication-TileImagehttps://www.ethicalsystems.org/wp-content/uploads/2020/03/Ethical-Systems-icon-32.png
langen-us
twitter:cardsummary_large_image
twitter:titleHomepage - Ethical Systems
og:localeen_US
og:site_nameEthical Systems -
og:typewebsite
og:titleHomepage - Ethical Systems
og:urlhttps://www.ethicalsystems.org/
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 330 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 30.67 words is high.
32.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../uploads/2020/04/ES-logo-final-white.gifEthical Systems
/wp-content/uploads/2024/06/04162-RG.jpgNo alt attribute provided
/wp-content/uploads/2024/06/04162-RG.jpgNo alt attribute provided
...oads/2024/04/Jp_bu2ihSXOJHbQ0FuimvQ.jpegNo alt attribute provided
...oads/2024/04/Jp_bu2ihSXOJHbQ0FuimvQ.jpegNo alt attribute provided
...nimalist_conceptual_illustration_f-1.gifNo alt attribute provided
...nimalist_conceptual_illustration_f-1.gifNo alt attribute provided
...nimalist_conceptual_illustration_f-1.gifNo alt attribute provided
...nimalist_conceptual_illustration_f-1.gifNo alt attribute provided
.../uploads/2021/03/ls-slider-1-slide-1.jpgNo alt attribute provided
.../2023/09/pexels-yan-krukau-7640821-1.jpgNo alt attribute provided
.../uploads/2021/02/ls-slider-1-slide-3.jpgNo alt attribute provided
...oads/2023/11/Political-Polarization.jpegA man and a woman facing away from each other with arms crossed, indicating disagreement.
.../uploads/2020/04/es-icons-18-180x180.pngNo alt attribute providedes icons-18
.../uploads/2020/04/es-icons-20-180x180.pngNo alt attribute providedes icons-20
.../uploads/2020/04/es-icons-19-180x180.pngNo alt attribute providedes icons-19

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Navigating Ethical Systems: How professional accountants can drive ethical behaviour
H2 Good vs. Good: Using Empathy and Effort to Grasp Opposing Views
H2 Advancing DEI With More Psychological Safety and Authenticity
H2 Detoxifying DEI: How to Clean Up the Reality and Perception of DEI
H2 Ready or Risky? Assessing Preparedness for Political Polarization
H2 Workplace Political Polarization
H2 Ethical Systems makes academic research accessible to businesspeople, helps them assess their company cultures, and guides them in applying research-based strategies to improve trust, integrity, an...
H3 Assessing & Improving Corporate Culture
H3 Executive Education
H3 Speakers
H3 RECENT POSTS
H3 Contact us
H3 Join our email list
H3 @EthicalSystems
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
9 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.ethicalsystems.org/IMG-ALT Ethical Systems
/who-we-are/Who we are
/our-services/Our Services
/friends-of-ethical-systems/Friends of Ethical Systems
/events/Events
/the-research/The Research
/blog/Blog
/breaking-the-fever-podcast/Podcast
https://ethicalsystems.us3.lis...External Subdomain Newsletter
https://www.ethicalsystems.org/?sNofollow Search
A-TITLE Click to open the search input field
http://twitter.com/ethicalsystemsNew window External Link to X
A-TITLE Link to X
https://www.linkedin.com/compa...New window External Subdomain Link to LinkedIn
A-TITLE Link to LinkedIn
https://www.youtube.com/channe...New window External Subdomain Link to Youtube
A-TITLE Link to Youtube
/ethical-systems-cpa-canada/Navigating Ethical Systems: How professional accountants can drive ethical behaviour
/ethical-systems-cpa-canada/BLOG | JUNE 28, 2024
/ethical-systems-cpa-canada/Read Now
/ethical-systems-cpa-canada/No Text
/ethical-systems-cpa-canada/No Text
/engaging-opposing-views-with-...Good vs. Good: Using Empathy and Effort to Grasp Opposing Views
/engaging-opposing-views-with-...BLOG | APRIL 18, 2024
/engaging-opposing-views-with-...Text duplicate Read Now
/engaging-opposing-views-with-...No Text
/engaging-opposing-views-with-...No Text
/advancing-dei-with-more-psych...Advancing DEI With More Psychological Safety and Authenticity
/advancing-dei-with-more-psych...BLOG | APRIL 2, 2024
/advancing-dei-with-more-psych...Text duplicate Read Now
/advancing-dei-with-more-psych...No Text
/advancing-dei-with-more-psych...No Text
/detoxifying-dei/Detoxifying DEI: How to Clean Up the Reality and Perception of DEI
/detoxifying-dei/Text duplicate Read Now
/detoxifying-dei/No Text
/detoxifying-dei/No Text
/unveiling-the-unobtrusive-the...Ready or Risky? Assessing Preparedness for Political Polarization
/ready-or-risky-assessing-orga...Text duplicate Read Now
/ready-or-risky-assessing-orga...No Text
/workplace-political-polarizat...IMG-ALT A man and a woman facing away from each other with arms crossed, indicating disagreement.
/workplace-political-polarizat...Text duplicate Read Now
/who-we-are/Text duplicate Ethical Systems
/the-research/?_resource_type=...New window academic research
/our-approach-to-culture-measu...New window assess their company cultures
/our-services/research-based strategies
/ethical-systems-cpa-canada/Text duplicate Navigating Ethical Systems: How professional accountants can drive ethical behaviour
/rethinking-dei-in-an-era-of-o...Rethinking DEI in an Era of Outrage
/engaging-opposing-views-with-...Text duplicate Good vs. Good: Using Empathy and Effort to Grasp Opposing Views
/advancing-dei-with-more-psych...Text duplicate Advancing DEI With More Psychological Safety and Authenticity
/detoxifying-dei/Text duplicate Detoxifying DEI: How to Clean Up the Reality and Perception of DEI
https://ethicalsystems.us3.lis...External Subdomain Subscribe
https://twitter.com/@EthicalSy...Nofollow External @EthicalSystems
http://twitter.com/ethicalsystemsNew window External Text duplicate Link to X
A-TITLE Link to X
https://www.linkedin.com/compa...New window External Subdomain Text duplicate Link to LinkedIn
A-TITLE Link to LinkedIn
https://www.youtube.com/channe...New window External Subdomain Text duplicate Link to Youtube
A-TITLE Link to Youtube
https://www.ethicalsystems.org/Anchor Scroll to top
A-TITLE Scroll to top

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ethicalsystems.org/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.00 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (114 kB).

HTTP Response Header

NameValue
referrer-policyno-referrer-when-downgrade
content-typetext/html; charset=UTF-8
x-content-type-optionsnosniff
x-fw-dynamicTRUE
x-fw-version5.0.0
x-fw-hashvb5gptcte7
link<https://www.ethicalsystems.org/wp-json/>; rel="https://api.w.org/"
x-xss-protection1
content-encodinggzip
x-fw-serverFlywheel/5.1.0
serverFlywheel/5.1.0
x-cacheableYES
fastly-restarts1
accept-rangesbytes
dateSun, 03 Aug 2025 05:05:52 GMT
x-served-bycache-fra-etou8220168-FRA, cache-fra-etou8220128-FRA
x-cacheMISS, MISS
x-cache-hits0, 0
x-timerS1754197551.644071,VS0,VE1432
varyAccept-Encoding
x-fw-serveTRUE
x-fw-staticNO
x-fw-typeFLYWHEEL_BOT
content-length28220
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 97 referring domains.
This page has 881 backlinks.
This page has backlinks from 88 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Default robots file version:2
User-agent: *
Disallow: /calendar/action*
Disallow: /events/action*
Allow: /*.css
Allow: /*.js
Disallow: /*?
Crawl-delay: 3

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Search preview

www.ethicalsystems.org
Homepage - Ethical Systems

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Ethical70%Check
Systems70%Check
Ethical Systems70%Check
ethicalsystems52%Check
org48%Check
PAGE46%Check
Political44%Check
Polarization44%Check
Political Polarization44%Check
Culture43%Check
Show more keywords and terms

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