Esu.org - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
100% 
Page quality
96% 
Page structure
41% 
Link structure
71% 
Server
78% 
External factors
100% 
SEO Score
Response time
0.88 s
File size
93.30 kB
Words
1353
Media files
11
Number of links
92 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The English-Speaking Union (ESU): Speak, listen, succeed
The length of the page title is perfect. (529 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The ESU is a charity that supports young people to build the speaking and listening skills they need to thrive in a changing world.
The length of the meta description is perfect. (790 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.esu.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: Canada
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
msapplication-tap-highlightno
revisit-after14 days
robotsall, index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
viewportwidth=device-width,initial-scale=1,maximum-scale=5
urlhttps://www.esu.org
msapplication-confighttps://www.esu.org/wp-content/themes/esu/assets/img/favicon/browserconfig.xml?v=1
theme-color#ffffff
google-site-verificationVbiS7m711s9eN79juvFaT81NeSDvFWUcxfSnbUoxfbI
descriptionThe ESU is a charity that supports young people to build the speaking and listening skills they need to thrive in a changing world.
tec-api-versionv1
tec-api-originhttps://www.esu.org
article:publisherhttps://www.facebook.com/theesu//
article:modified_time2025-06-05T11:29:08+00:00
langen-gb
twitter:cardsummary_large_image
twitter:titleThe English-Speaking Union has been discovering voices for 100 years.
twitter:descriptionA charity working to give young people the speaking and listening skills and the cross-cultural understanding they need to thrive. Speak, Listen, Succeed
twitter:imagehttps://www.esu.org/wp-content/uploads/2018/12/home.jpg
twitter:site@theESU
og:localeen_GB
og:typewebsite
og:titleThe English-Speaking Union has been discovering voices for 100 years.
og:descriptionA charity working to give young people the speaking and listening skills and the cross-cultural understanding they need to thrive. Speak, Listen, Succeed
og:urlhttps://www.esu.org/
og:site_nameESU
og:imagehttps://www.esu.org/wp-content/uploads/2018/12/home.jpg
og:image:width1800
og:image:height1013
og:image:typeimage/jpeg
content-typetext/html;charset=UTF-8
X-UA-CompatibleIE=edge
cleartypeon
charsetUTF-8

Automatically check esu.org including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
The average number of words per sentence of 26.18 words is high.
This page contains 1353 words. That's ok.
40.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
24 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,initial-scale=1,maximum-scale=5" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 27 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ntent/themes/esu/assets/img/ESU-logo.svgEnglish Speaking Union logo
...themes/esu/assets/img/ESU-logo-small.svgNo alt attribute provided
...ntent/themes/esu/assets/img/ESU-logo.svgEnglish Speaking Union logo
...ntent/themes/esu/assets/img/ESU-logo.svgEnglish Speaking Union logo
...ntent/themes/esu/assets/img/ESU-logo.svgEnglish Speaking Union logo
...ntent/themes/esu/assets/img/ESU-logo.svgEnglish Speaking Union logo
...2/ahmad-nawaz-peace-activist-760x477.jpgPhoto of teenager Ahmad Nawaz in a blue t-shirt smiling
...tent/uploads/2017/11/PQD6151-760x477.jpgFatima pictured with a bright yellow top infront of astone wall
...urton-and-sir-nicolas-mostyn-760x477.jpgA photograph of Ed Stourton and Sir Nicolas Mostyn standing inside a theatre and laughing.
...6/Fundarising-regulator-logo-300x119.jpgNo alt attribute provided
Video URLWidthHeight
...oembed&showinfo=0&rel=0&iv_load_policy=3640360

Page structure

H1 heading
(Critically important)
Join | Donate | Volunteer:
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 33 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Join | Donate | Volunteer:
H1 Volunteers: Changing Lives Through Oracy
H2 Education:
H2 About the ESU:
H2 Join
H2 Donate
H2 Volunteer
H2 listen
H2 speak
H2 succeed
H2 Education
H2 Supporters
H2 International
H2 LEVEL UP YOUR TEACHING WITH CPD FROM THE ESU
H2 The difference we’re making
H2 Follow us
H3 Ahmad Nawaz
H3 Fatima Pamsm-Conteh
H3 Edward Stourton and Sir Nicholas Mostyn
H3 Empty heading
H4 Anais Osmënaj, Albania IPSC Participant, 2023
H4 Louise Robson, (English teacher) from St. Catherine’s School, Guildford, 2023
H4 Alex, Yr 13, Mayfield Grammar School ,2023
H4 Catherine West, Labour MP and Shadow Foreign Minister and one of panel of judges for IPSC 2023
H4 Brendan Borer, Leader of the Debate Club at Mayfield Grammar School , 2023
H4 Vivienne Smith, Oracy Leader experience of delivering DYV workshops.
H4 Annabel Thomas MacGregor, Annabel Thomas MacGregor
H4 Jason Vit, from The National Literacy Trust and guest judge,2023
H4 Heather James, (Associate Assistant Headteacher - Teaching, Learning and PDW), Grey Court School (Richmond, LDN)
H4 Maryam Pasha, Director of TedxLondon and one of the panel of judges for IPSC 2023, London
H4 Donate Duplicate text
H4 Become a member
H4 Volunteer Duplicate text
H4 Accessibility matters.
Baselink: https://www.esu.org
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.esu.org/IMG-ALT English Speaking Union logo
https://www.esu.org/events/Subdomain What’s on
https://www.esu.org/Anchor Education
https://www.esu.org/Text duplicate IMG-ALT English Speaking Union logo
https://www.esu.org/Anchor No Text
https://www.esu.org/oracy/Subdomain What is oracy?
https://www.esu.org/education/Subdomain What we do – our educational work
/educational-approach/Subdomain Our educational approach
https://www.esu.org/resources/Subdomain Classroom and competition resources
https://www.esu.org/competitions/Subdomain Competitions – England & Wales
https://www.esu.org/ipsc/Subdomain International Public Speaking Competition (IPSC)
https://www.esu.org/programmes/Subdomain Programmes and workshops
https://www.esu.org/cpd/Subdomain CPD
https://www.esu.org/awards/Subdomain Awards
/oracy-education-research/Subdomain Oracy Education Research
https://www.esu.org/debate-tours/Subdomain Debate Tours
https://www.esu.org/resources/Subdomain Resources
/educational-partnerships/Subdomain Educational Partnerships
/international/Subdomain International
https://www.esu.org/Anchor About the ESU
https://www.esu.org/Text duplicate IMG-ALT English Speaking Union logo
https://www.esu.org/Anchor No Text
https://www.esu.org/our-mission/Subdomain Our mission
https://esu-members.org/External ESU Members’ hub
https://www.esu.org/branches/Subdomain ESU branches in England and Wales
/international-network/Subdomain Our international network
https://www.esu.org/scholarships/Subdomain Scholarships
https://www.esu.org/speak-out/Subdomain Speak Out
https://www.esu.org/our-history/Subdomain Our history
https://www.esu.org/alumni/Subdomain Alumni
/news-and-views/Subdomain News and views
/whos-who-at-the-esu/Subdomain Who’s Who at the ESU?
https://www.esu.org/Anchor No Text
/join-donate-volunteer/Join | Donate | Volunteer
https://www.esu.org/events/Subdomain Text duplicate What’s on
https://www.esu.org/oracy/Subdomain Text duplicate What is oracy?
https://www.esu.org/education/Subdomain Text duplicate What we do – our educational work
/educational-approach/Subdomain Text duplicate Our educational approach
https://www.esu.org/resources/Subdomain Text duplicate Classroom and competition resources
https://www.esu.org/competitions/Subdomain Text duplicate Competitions – England & Wales
https://www.esu.org/ipsc/Subdomain Text duplicate International Public Speaking Competition (IPSC)
https://www.esu.org/programmes/Subdomain Text duplicate Programmes and workshops
https://www.esu.org/cpd/Subdomain Text duplicate CPD
https://www.esu.org/awards/Subdomain Text duplicate Awards
/oracy-education-research/Subdomain Text duplicate Oracy Education Research
https://www.esu.org/debate-tours/Subdomain Text duplicate Debate Tours
https://www.esu.org/resources/Subdomain Text duplicate Resources
/educational-partnerships/Subdomain Text duplicate Educational Partnerships
/international/Subdomain Text duplicate International
https://www.esu.org/our-mission/Subdomain Text duplicate Our mission
https://esu-members.org/External Text duplicate ESU Members’ hub
https://www.esu.org/branches/Subdomain Text duplicate ESU branches in England and Wales
/international-network/Subdomain Text duplicate Our international network
https://www.esu.org/scholarships/Subdomain Text duplicate Scholarships
https://www.esu.org/speak-out/Subdomain Text duplicate Speak Out
https://www.esu.org/our-history/Subdomain Text duplicate Our history
https://www.esu.org/alumni/Subdomain Text duplicate Alumni
/news-and-views/Subdomain Text duplicate News and views
/whos-who-at-the-esu/Subdomain Text duplicate Who’s Who at the ESU?
/support-our-work/Subdomain Text duplicate Join | Donate | Volunteer
https://www.esu.org/Text duplicate IMG-ALT English Speaking Union logo
https://www.esu.org/Anchor No Text
https://www.esu.org/Text duplicate IMG-ALT English Speaking Union logo
https://www.esu.org/Anchor No Text
/support-our-work/become-a-mem...Subdomain Become a member
/support-our-work/Subdomain Support our work
https://www.esu.org/volunteer/Subdomain Volunteer
https://www.esu.org/resources/Subdomain Free teaching resources
https://www.esu.org/oracy/Subdomain Understanding oracy
https://www.esu.org/volunteer/Subdomain Volunteering
/join-donate-volunteer/Subdomain Support us
https://www.esu.org/competitions/Subdomain Competitions
https://www.esu.org/cpd/Subdomain Text duplicate CPD
https://www.esu.org/education/Subdomain Text duplicate Education
https://www.esu.org/Anchor No Text
https://www.esu.org/volunteer/Subdomain Volunteer with us
https://www.esu.org/education/Subdomain Get your school involved
/join-donate-volunteer/Subdomain Text duplicate Support our work
/international/Subdomain Discover our global reach
https://www.esu.org/cpd/Subdomain Find out more
/changing-lives/ahmad-nawaz/Subdomain Changing Lives Ahmad Nawaz I realised that if we all speak out about what we think is wrong in society, we can change it.
IMG-ALT Photo of teenager Ahmad Nawaz in a blue t-shirt smiling
/changing-lives/fatima-conteh/Subdomain Changing Lives Fatima Pamsm-Conteh Debate Academy opened my mind to different opinions.
IMG-ALT Fatima pictured with a bright yellow top infront of astone wall
/changing-lives/edandnick/Subdomain Changing Lives Edward Stourton and Sir Nicholas Mostyn Debating taught us that ‘If you can speak in this country, you can do anything’.
IMG-ALT A photograph of Ed Stourton and Sir Nicolas Mostyn standing inside a theatre and laughing.
/support-our-work/Subdomain Text duplicate Support our work
https://x.com/theESUNew window External No Text
https://www.facebook.com/theesu/New window External Subdomain No Text
https://www.instagram.com/the....New window External Subdomain No Text
https://www.youtube.com/@the-esuNew window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
/cdn-cgi/l/email-protectionNew window [email protected]
https://www.esu.org/our-staff/Subdomain Our people
https://www.esu.org/governance/Subdomain Governance
https://www.esu.org/work-with-us/Subdomain Work with us
https://www.esu.org/volunteer/Subdomain Text duplicate Volunteer with us
https://esu-members.org/External Text duplicate ESU Members’ hub
/dartmouth-house/Subdomain Dartmouth House
https://www.esu.org/contact/Subdomain Contact
/fundraising-policy/Subdomain Fundraising Policy
/privacy-policy/Subdomain Privacy Policy
/safeguarding-policy/Subdomain Safeguarding
https://twitter.com/share?url=...New window External No Text
https://www.facebook.com/share...New window External Subdomain No Text
https://www.linkedin.com/shari...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.esu.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.88 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (93 kB).

HTTP Response Header

NameValue
dateWed, 02 Jul 2025 03:35:24 GMT
content-typetext/html; charset=UTF-8
link<https://www.esu.org/wp-json/>; rel="https://api.w.org/"
x-tec-api-versionv1
x-tec-api-roothttps://www.esu.org/wp-json/tribe/events/v1/
x-tec-api-originhttps://www.esu.org
report-to{"group":"cf-nel","max_age":604800,"endpoints":[{"url":"https://a.nel.cloudflare.com/report/v4?s=5FwVCOiYLkp6Mrnfh6kq3vmhMtSu8kkcByHebVL9oKdQxjpwqla3XLzBUloCXYAL1TZwYhD1iCJCSLqm60HdPFpe%2BWuexDuAMFiE"}]}
varyAccept-Encoding,User-Agent
servercloudflare
alt-svch3=":443"; ma=86400
x-turbo-charged-byLiteSpeed
cf-cache-statusDYNAMIC
nel{"report_to":"cf-nel","success_fraction":0.0,"max_age":604800}
content-encodingzstd
cf-ray958b17c64b82bb1b-CDG
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 100 referring domains.
This page has 4,188 backlinks.
This page has backlinks from 94 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wordpress/wp-admin/
Sitemap: https://www.esu.org/sitemap_index.xml

Similar sites

Search preview

www.esu.org
The English-Speaking Union (ESU): Speak, listen, succeed
The ESU is a charity that supports young people to build the speaking and listening skills they need to thrive in a changing world.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
ESU79%Check
Speak63%Check
listen61%Check
Speaking59%Check
Support55%Check
Volunteer54%Check
Join54%Check
English Speaking52%Check
Changing50%Check
succeed49%Check
Show more keywords and terms

Automatically check esu.org including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions