Esso.de - SEO Checker

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Overview of the SEO Check
Meta information
74% 
Page quality
67% 
Page structure
100% 
Link structure
88% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.64 s
File size
119.80 kB
Words
919
Media files
18
Number of links
34 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Tankstellen für Benzin und Diesel in Deutschland | Esso
The length of the page title is perfect. (499 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Finde die nächstgelegene Tankstelle, lies Tipps zur Verringerung des Kraftstoffverbrauchs und erfahre mehr über die Kraftstoffe von Esso. / Erfahre mehr über Tankstellen, Kraftstoffe, Motorenöl und Zahlungsmöglichkeiten von Esso in Deutschland
The meta description is too long: 1516 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.esso.de/de-de
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: United States of America
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
An URL is specified multiple times in alternate links.
The href language en-ca, fr-ca is specified more than once in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
gdpr_googleanalyticsTrue
descriptionFinde die nächstgelegene Tankstelle, lies Tipps zur Verringerung des Kraftstoffverbrauchs und erfahre mehr über die Kraftstoffe von Esso. / Erfahre mehr über Tankstellen, Kraftstoffe, Motorenöl und Zahlungsmöglichkeiten von Esso in Deutschland
viewportwidth=device-width, initial-scale=1
platformwep3.0-w3
langde-de
twitter:titleTankstellen für Benzin und Diesel in Deutschland | Esso
twitter:cardsummary_large_image
og:titleEsso in Deutschland
og:typeWebsite
og:urlhttps://www.esso.de/de-de
og:imagehttps://www.esso.de/-/media/eame/de/images/fuels/esso-red/esso-red-fb-og.jpg
og:descriptionFinde die nächstgelegene Tankstelle, lies Tipps zur Verringerung des Kraftstoffverbrauchs und erfahre mehr über die Kraftstoffe von Esso. / Erfahre mehr über Tankstellen, Kraftstoffe, Motorenöl und Zahlungsmöglichkeiten von Esso in Deutschland
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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 919 words. That's ok.
38.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
19 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.87 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/-/media/eame/de/esso-kraftstoffe-de-de.pngEsso Kraftstoffe
...images/fuels/esso-red/esso-red-fs-sm.jpgEsso Petrol Station
...ewsletter/landingpage-banner-439x205.jpgEine Gruppe von Menschen feiert
...hactivation-imagecrops-newsletter-sm.jpgGlückliches Kartenzeichen
...synergy-imagecrops-x7--fssml-439x205.jpgBlauer und goldener Hintergrund mit den Logos von Esso und Ethos+
...rbrand_2025_imagecrops_fs_sm-439x205.jpgFrau hält einen Becher in einer Esso-Tankstelle.
...sso-website-imagecrops-439x205-copy.webpMünzen um ein Telefon
...ty-program/pump-icon/pump-icon-fs-sm.jpgTanken
.../loyalty-program/basket/basket-fs-sm.jpgshoppen
...ages/loyalty-program/fuel/fuel-fs-sm.jpgSchmierstoffe
...ages/loyalty-program/wash/wash-fs-sm.jpgAutowäsche
...etail-de/home/phone-and-wallet/fs-sm.jpgPhone and wallet
...ily-thumbs-up/family-thumbs-up-fs-sm.jpgFamily of 4
...762570-2_exx_image_crops_2_439x205px.jpgAuto wasche mich
...crops_x3_featured_surface_sm_439x205.jpgESSO Karte
...-woman-fuel/sweater-woman-fuel-fs-sm.jpgFrau tankt
https://www.esso.de/-/media/mobil_grey.pngMobilMobil
https://www.esso.de/-/media/esso_grey.pngEssoEsso

Page structure

H1 heading
(Critically important)
Du suchst eine Tankstelle in Deiner Nähe?
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Du suchst eine Tankstelle in Deiner Nähe?
H2 Jeden Monat eine tolle Aktion für Dich!
H2 Punkte einlösen und 200 Punkte erhalten
H2 Unser neuer Diesel: Esso Ethos+™ HVO100
H2 Damit fahren wir besser.​
H2 Sammle DeutschlandCard-Punkte bei Esso
H2 Bezahle Deinen Kraftstoff bequem per App – mit Esso Pay
H2 Heizöl
H2 Finde einen Esso Vertriebspartner in Deiner Nähe
H2 Mehr erfahren
H3 Tanken
H3 Shoppen
H3 Schmierstoffe kaufen
H3 Auto waschen
H3 Autowäsche
H3 ESSO CARD™
H3 Treueprogramm
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.esso.de/de-deAnchor Unsere Tankstellen
https://www.esso.de/de-de/fuelsEsso Synergy Kraftstoffe
/de-de/promotionsKarten & Werbeaktionen
/de-de/contact-detailsKontakt
https://www.esso.de/de-deAnchor Text duplicate Unsere Tankstellen
/de-de/find-stationUnsere Tankstellen - Übersicht
/de-de/tankstellenpartner-werdenTankstellenpartner werden
https://www.esso.de/de-deAnchor Text duplicate Esso Synergy Kraftstoffe
https://www.esso.de/de-deAnchor Text duplicate Karten & Werbeaktionen
https://www.esso.de/de-deAnchor Text duplicate Kontakt
https://www.esso.de/de-deAnchor Text duplicate Unsere Tankstellen - Übersicht
https://www.esso.de/de-deAnchor Text duplicate Tankstellenpartner werden
https://www.esso.de/de-deAnchor Direkt zum Inhalt
https://corporate.exxonmobil.c...New window External Subdomain Geschäftsbereiche
https://corporate.exxonmobil.c...New window External Subdomain Globale Marken
https://corporate.exxonmobil.c...External Subdomain Anchor Weltweit
http://facebook.com/EssoDeutsc...External No Text
https://www.youtube.com/c/essoNew window External Subdomain No Text
https://www.esso.de/de-deIMG-ALT Esso Kraftstoffe
A-TITLE Header Logo
https://www.esso.de/de-de/fuelsText duplicate Esso Synergy Kraftstoffe
/de-de/promotionsText duplicate Karten & Werbeaktionen
/de-de/contact-detailsText duplicate Kontakt
/de-de/find-stationText duplicate Unsere Tankstellen - Übersicht
/de-de/tankstellenpartner-werdenText duplicate Tankstellenpartner werden
/de-de/find-stationDeine Tankstelle finden
/de-de/newsletterMehr erfahren
A-TITLE Mehr erfahren (externer Inhalt)
/de-de/promotionsText duplicate Mehr erfahren
https://www.esso.de/de-de/fuelsText duplicate Mehr erfahren
A-TITLE Mehr erfahren
/de-de/damit-fahren-wir-besserJetzt mehr erfahren.
A-TITLE Jetzt mehr erfahren.
/de-de/promotionsText duplicate Mehr erfahren
A-TITLE Mehr erfahren
/de-de/promotionsSo funktioniert’s
https://www.esso-optiplus.de/i...External Subdomain Jetzt mehr erfahren
A-TITLE Jetzt mehr erfahren
/de-de/find-stationIMG-ALT Auto wasche mich
A-TITLE Autowäsche finden
/de-de/find-stationAutowäsche finden
A-TITLE Autowäsche finden
https://www.essocard.com/de-de/New window Nofollow External Subdomain IMG-ALT ESSO Karte
A-TITLE Zum Esso Card™ Angebot (externer Inhalt)
https://www.essocard.com/de-de/New window Nofollow External Subdomain Zum Esso Card™ Angebot (externer Inhalt)
A-TITLE Zum Esso Card™ Angebot (externer Inhalt)
/de-de/find-stationDeine Tankstelle finden >
A-TITLE Deine Tankstelle finden
/de-de/promotionsIMG-ALT Frau tankt
A-TITLE Jetzt mehr erfahren
/de-de/promotionsText duplicate Jetzt mehr erfahren
A-TITLE Jetzt mehr erfahren
/de-de/contact-detailsText duplicate Kontakt
A-TITLE Kontakt
https://wholesalefuels.esso.de...New window External Subdomain Geschäftskunden
A-TITLE Geschäftskunden
/de-de/tankstellenpartner-werdenTankenstellenpartner werden
A-TITLE Tankenstellenpartner werden
https://corporate.exxonmobil.com/External Subdomain No Text
https://www.mobil.com/enExternal Subdomain IMG-ALT Mobil
https://www.esso.com/enExternal Subdomain IMG-ALT Esso
https://corporate.exxonmobil.d...New window Nofollow External Subdomain Nutzungsbedingungen
https://corporate.exxonmobil.d...New window Nofollow External Subdomain Hinweise zum Datenschutz
/de-de/contact-detailsImpressum

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.esso.de/de-de"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.64 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (120 kB).

HTTP Response Header

NameValue
pragmano-cache
content-typetext/html; charset=utf-8
x-ua-compatibleIE=Edge
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-permitted-cross-domain-policiesnone
strict-transport-securitymax-age=31536000; includeSubDomains;
service-worker-allowed/
content-encodinggzip
content-length33176
cache-controlno-cache, no-store
expiresTue, 27 May 2025 03:50:35 GMT
dateTue, 27 May 2025 03:50:35 GMT
varyAccept-Encoding
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 57 referring domains.
This page has 2,752 backlinks.
This page has backlinks from 52 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /api
Disallow: /xomfl
Disallow: /sitecore
Disallow: /download
Disallow: /de-de/download

User-agent: GPTBot
Disallow: /

Sitemap: https://www.esso.de/sitemap.xml

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www.esso.de › de-de
Tankstellen für Benzin und Diesel in Deutschland | Esso
Finde die nächstgelegene Tankstelle, lies Tipps zur Verringerung des Kraftstoffverbrauchs und erfahre mehr über die Kraftstoffe von Esso. / Erfahre mehr über Tankstellen, Kraftstoffe, Motorenöl und Zahlungsmöglichkeiten von Esso in Deutschland

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Esso Tankstelle77%Check
Esso76%Check
Tankstelle75%Check
Esso Ethos60%Check
nächstgelegene Tankstelle60%Check
ESSO CARD60%Check
Tankstellen58%Check
ESSO Vertriebspartner58%Check
Esso Pay58%Check
Esso Optiplus56%Check
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