Eastmidcoat.com - SEO Checker

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Overview of the SEO Check
Meta information
96% 
Page quality
75% 
Page structure
29% 
Link structure
96% 
Server
54% 
External factors
48% 
SEO Score
Response time
0.78 s
File size
272.20 kB
Words
532
Media files
13
Number of links
61 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
East Midland Coatings | Quality Performance Coatings To Industry
The page title should be shorter than 580 pixels. It is 590 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Discover East Midland Coatings: Your UK specialists in high-performance industrial and automotive coating solutions, offering custom services
The length of the meta description is perfect. (875 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.eastmidcoat.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionDiscover East Midland Coatings: Your UK specialists in high-performance industrial and automotive coating solutions, offering custom services
generatorWordPress 6.8.2
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
google-site-verificationMZDvi5fFY_dhcZTzQXCAwWjBqsXQud_QGbwYI2F5loE
msapplication-TileImagehttps://www.eastmidcoat.com/wp-content/uploads/2018/04/cropped-Favicon-270x270.png
article:publisherhttps://en-gb.facebook.com/eastmidlandcoatings/
article:modified_time2024-12-18T14:59:33+00:00
langen-gb
twitter:cardsummary_large_image
twitter:site@eastmidcoatings
og:localeen_GB
og:typewebsite
og:titleHome
og:descriptionDiscover East Midland Coatings: Your UK specialists in high-performance industrial and automotive coating solutions, offering custom services
og:urlhttps://www.eastmidcoat.com/
og:site_nameEast Midlands Coatings
og:imagehttps://www.eastmidcoat.com/wp-content/uploads/2019/11/spray-gun-slide.jpg
og:image:width1920
og:image:height550
og:image:typeimage/jpeg
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 532 words. That's ok.
27.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 12 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...themes/divi-master/images/icon-phone.pngphone icon
/wp-content/uploads/2016/04/logo-new.pngEast Midlands Coatings
...ds/2018/01/automotive-homepage-image.jpgEast Midland Coatings
/wp-content/uploads/2017/09/oil-and-gas.jpgEast Midland Coatings
...ploads/2017/09/Fasteners-and-fixings.jpgEast Midland Coatings
...nt/uploads/2016/04/mould-tools-thumb.jpgEast Midland Coatings
...ntent/uploads/2017/09/Food-machinery.jpgEast Midland Coatings
.../2017/10/rubber-image-for-industries.jpgEast Midland Coatings
/wp-content/uploads/2021/05/logo-ppma.jpgNo alt attribute provided
.../2025/07/pre-treatment-pic01-400x250.jpgThe Role of Pre-Treatment in Achieving a Perfect Coating Finish
...coatings-manufacturing-pic01-400x250.jpgWhy Plastic Coatings Are Essential for Modern Manufacturing
...s/2024/08/E-Coated-plate-2-1-400x250.jpgExploring the Depths of E-Coating Technology: The Sustainable Future of Industrial Coatings
...t/uploads/2018/02/NQA_IATF9001_CMYK2.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
High Quality Performance Coatings From The Experts, Including Xylan and E-Coat
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 High Quality Performance Coatings From The Experts, Including Xylan and E-Coat
H1 AUTOMOTIVE
H1 OIL & GAS
H1 FASTENERS & FIXINGS
H1 MOULD TOOLS
H1 BAKEWARE
H1 RUBBER
H2 AUTOMOTIVE Duplicate text
H2 OIL & GAS Duplicate text
H2 FASTENERS & FIXINGS Duplicate text
H2 MOULD TOOLS Duplicate text
H2 BAKEWARE Duplicate text
H2 RUBBER Duplicate text
H2 The Role of Pre-Treatment in Achieving a Perfect Coating Finish
H2 Why Plastic Coatings Are Essential for Modern Manufacturing
H2 Exploring the Depths of E-Coating Technology: The Sustainable Future of Industrial Coatings
H2 ADDRESS
H2 PHONE
H2 EMAIL
H4 Quick turnaround
H4 Quality assured
H4 Excellent service
H4 Finishing experts
H4 Performance coatings to industry
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://en-gb.facebook.com/eas...External Subdomain Facebook
https://twitter.com/eastmidcoa...External Twitter
https://www.youtube.com/channe...External Subdomain You Tube
https://en-gb.facebook.com/eas...External Subdomain Text duplicate Facebook
https://twitter.com/eastmidcoa...External Text duplicate Twitter
https://www.youtube.com/channe...External Subdomain Text duplicate You Tube
https://www.eastmidcoat.com/Subdomain IMG-ALT East Midlands Coatings
https://www.eastmidcoat.com/Subdomain Home
/industrial-coating-services/Subdomain Coatings
/industrial-coating-services/p...Subdomain Pre-treatments
/industrial-coating-services/b...Subdomain Bonderite
/industrial-coating-services/c...Subdomain Cerakote Ceramic Coating
/industrial-coating-services/h...Subdomain Halar® ECTFE Coatings
/industrial-coating-services/m...Subdomain Molykote
/industrial-coating-services/p...Subdomain Plastic Coatings
/industrial-coating-services/r...Subdomain Resilon
/fusion-sol-gel-coatings/Subdomain Sol-Gel Coating (PFAS Free)
/industrial-coating-services/t...Subdomain Teflon
/waffle-plate-coatings/Subdomain Waffle Plate Coatings
/xylan-coatings/Subdomain Xylan
/industrial-coating-services/z...Subdomain Zinga
/xylan-coatings/Subdomain Xylan Coatings
/electrophoretic-coating-servi...Subdomain E-Coat
/industries/Subdomain Industries
/industries/anti-corrosion-coa...Subdomain Anti-corrosion coatings
/industries/anti-friction-coat...Subdomain Anti-friction coatings
/industries/automotive-coating/Subdomain Automotive
/industries/construction/Subdomain Construction
/industries/fasteners-fixings/Subdomain Fasteners & Fixings
/industries/bakeware-coating/Subdomain Food & Drink / Bakeware
/industries/mould-tools/Subdomain Mould Tools
/industries/oil-gas-coating/Subdomain Oil & Gas
/industries/pneumatics/Subdomain Pneumatics
/industries/print-packaging-co...Subdomain Printing & Packaging
/industries/rubber-coating/Subdomain Rubber
/contact-us-east-midlands-coat...Subdomain Contact us
/about-us/Subdomain About us
https://www.eastmidcoat.com/faqs/Subdomain FAQs
https://www.eastmidcoat.com/news/Subdomain News
/quality/Subdomain Quality
/industrial-coating-servicesView Our Services
/contact-us-east-midlands-coat...Talk To A Specialist
https://www.eastmidcoat.com/faqs/Check Out Our FAQs
/industries/automotive-coating/Subdomain AUTOMOTIVE AUTOMOTIVE Steering columns Pistons Bearings Springs etc.
IMG-ALT East Midland Coatings
/industries/automotive-coating/Subdomain AUTOMOTIVE Steering columns Pistons Bearings Springs etc.
/industries/oil-gas-coating/Subdomain OIL & GAS OIL & GAS Downhole tools Valves Pipelines Subsea Risers etc.
IMG-ALT East Midland Coatings
/industries/oil-gas-coating/Subdomain OIL & GAS Downhole tools Valves Pipelines Subsea Risers etc.
/industries/fasteners-fixings/Subdomain FASTENERS & FIXINGS FASTENERS & FIXINGS Nuts Bolts Screws Washers etc.
IMG-ALT East Midland Coatings
/industries/fasteners-fixings/Subdomain FASTENERS & FIXINGS Nuts Bolts Screws Washers etc.
/industries/mould-tools/Subdomain MOULD TOOLS MOULD TOOLS Plastics Rubber Food Injection moulding materials etc.
IMG-ALT East Midland Coatings
/industries/mould-tools/Subdomain MOULD TOOLS Plastics Rubber Food Injection moulding materials etc.
/industries/bakeware-coating/Subdomain BAKEWARE BAKEWARE Baking Trays Frying pans Waffle makers Food production equipment etc.
IMG-ALT East Midland Coatings
/industries/bakeware-coating/Subdomain BAKEWARE Baking Trays Frying pans Waffle makers Food production equipment etc.
/industries/rubber-coating/Subdomain RUBBER RUBBER Gaskets O-Rings Sealing systems etc.
IMG-ALT East Midland Coatings
/industries/rubber-coating/Subdomain RUBBER Gaskets O-Rings Sealing systems etc.
/industries/Subdomain View More
/services/Subdomain Text duplicate View More
/importance-of-pre-treatment-b...Subdomain IMG-ALT The Role of Pre-Treatment in Achieving a Perfect Coating Finish
/importance-of-pre-treatment-b...Subdomain Text duplicate The Role of Pre-Treatment in Achieving a Perfect Coating Finish
/benefits-of-plastic-coatings-...Subdomain IMG-ALT Why Plastic Coatings Are Essential for Modern Manufacturing
/benefits-of-plastic-coatings-...Subdomain Text duplicate Why Plastic Coatings Are Essential for Modern Manufacturing
/exploring-the-depths-of-e-coa...Subdomain IMG-ALT Exploring the Depths of E-Coating Technology: The Sustainable Future of Industrial Coatings
/exploring-the-depths-of-e-coa...Subdomain Text duplicate Exploring the Depths of E-Coating Technology: The Sustainable Future of Industrial Coatings
https://twitter.com/eastmidcoa...External Follow
A-TITLE Follow on Twitter
https://en-gb.facebook.com/eas...External Subdomain Text duplicate Follow
A-TITLE Follow on Facebook
https://uk.linkedin.com/compan...External Subdomain Text duplicate Follow
A-TITLE Follow on LinkedIn
https://www.youtube.com/channe...External Subdomain Text duplicate Follow
A-TITLE Follow on Youtube
/wp-content/themes/divi-master...New window Subdomain Terms and Conditions
/privacy-policy/Subdomain Privacy Policy
/cookie-policy/Subdomain Cookie Policy
/cookie-details/Subdomain Cookie Details
https://www.wearetrident.co.uk/New window External Subdomain Trident
A-TITLE Designed & Developed by Trident

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.eastmidcoat.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.78 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 9 CSS files. This may affect the page load time negatively.
This page loads 12 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (272 kB).

HTTP Response Header

NameValue
dateThu, 07 Aug 2025 22:27:57 GMT
serverApache
x-pingbackhttps://www.eastmidcoat.com/xmlrpc.php
link<https://www.eastmidcoat.com/wp-json/>; rel="https://api.w.org/", <https://www.eastmidcoat.com/wp-json/wp/v2/pages/2>; rel="alternate"; title="JSON"; type="application/json", <https://www.eastmidcoat.com/>; rel=shortlink
strict-transport-securitymax-age=63072000; includeSubdomains; preload
varyAccept-Encoding
content-encodinggzip
content-length37705
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This page has only a few links from other websites.
This page only has backlinks from 16 referring domains.
This page only has 23 backlinks.
This page only has few backlinks from 15 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *Allow: /
Sitemap: https://www.eastmidcoat.com/sitemap.xml
Sitemap: https://www.eastmidcoat.com/header.php?sitemap.xml
Sitemap: https://www.eastmidcoat.com/links.php?sitemap.xml

Similar sites

Search preview

www.eastmidcoat.com
East Midland Coatings | Quality Performance Coatings To Industry
Discover East Midland Coatings: Your UK specialists in high-performance industrial and automotive coating solutions, offering custom services

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Coatings81%Check
Performance Coatings79%Check
East78%Check
Performance76%Check
Quality Performance Coatings75%Check
East Midland Coatings74%Check
Industrial Coatings68%Check
Coating Service67%Check
Quality66%Check
High Quality65%Check
Show more keywords and terms

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