Downtownindy.org - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
52% 
Page structure
79% 
Link structure
97% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.65 s
File size
19.10 kB
Words
220
Media files
6
Number of links
46 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Downtown Indianapolis | Downtown Indy, Inc.
There are word repetitions in the page title.
The length of the page title is perfect. (403 pixels out of 580 max pixel length)
Meta description
(Critically important)
Downtown Indy, Inc. Exists to Enhance and Advance Downtown Indianapolis.
The length of the meta description is perfect. (472 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://downtownindy.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow
descriptionDowntown Indy, Inc. Exists to Enhance and Advance Downtown Indianapolis.
langen
charsetutf-8

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Page quality

Content
(Critically important)
There are only 220 words on this page. Use at least 250 words to provide useful information.
Only 2 paragraph/s was/were found on this page.
22.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...indianapolis/indy_logo_500x200_color.svgDowntown Indy
...s.com/in-indianapolis/aes-logo-color.svgAES Indiana
.../in-indianapolis/indystar-logo-color.svgIndyStar
...com/in-indianapolis/lilly-logo-color.svgLilly
...indianapolis/indy_logo_500x200_white.svgDowntown Indy
Video URLWidthHeight
...napolis/docs/tr:w-640/over-ratio-(3).mp4

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Downtown Indy, Inc.,
H2 engaging the community to enjoy Downtown as they live, work and play.
H2 Downtown Events
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://downtownindy.org/Anchor Skip to Main Content
https://downtownindy.org/IMG-ALT Downtown Indy
https://downtownindy.org/eventsEvents
/events/calendarCalendar
/events/submit-an-eventSubmit An Event
/events/circle-of-lightsCircle of Lights®
/events/circle-sparkfestSPARK on the Circle
/events/fourth-festFourth Fest
/events/stateofdowntownState of Downtown
/events/winter-wanderlandWinter Wanderland
/events/handlebar-hot-lapHandleBar Hot Lap
https://downtownindy.org/exploreExplore
/explore/restaurants-and-barsEat & Drink
/explore/attraction-and-entert...Do
/explore/retailShop
/explore/hotelStay
/explore/amenitiesAmenities
/explore/parkingParking
/explore/navigateNavigate
/explore/public-spacesPublic Spaces
https://downtownindy.org/liveLive
/live/residential-resourcesResidential Resources
/live/indydnaIndy's DNA
https://downtownindy.org/workWork
/work/development-mapDevelopment Map
/work/downtown-economic-enhanc...Downtown Economic Enhancement District
https://downtownindy.org/dataData
/data/statsStats
/data/data-requestData Request
https://downtownindy.org/giveGive
https://www.facebook.com/Downt...New window External Subdomain No Text
https://twitter.com/indydtNew window External No Text
https://instagram.com/Downtown...New window External No Text
https://downtownindy.org/aboutAbout
https://downtownindy.org/servicesServices
/membershipMembership
/services/beautificationSafety & Beautification Learn More and Volunteer Learn More
https://downtownindy.org/giveGive Support Our Work Learn More
https://downtownindy.org/exploreExplore The Best Experiences Downtown Learn More
/do/shining-a-lightShining A Light Nightly Video Activations Learn More
/subscribeSubscribe
/do/voices-from-the-arctic-con...Voices from the Arctic: Contemporary Inuit Art May 21st at Eiteljorg Museum of American Indians and Western Art Read More
/do/the-electric-railway-india...The Electric Railway: Indiana’s Interurbans 10am - 5pm | Indiana Historical Society
/do/original-farmers-marketOriginal Farmers' Market 10am - 1:30pm | Monument Circle
/do/ollywood-karaoke-1Ollywood Karaoke 9pm - 1am
/events/calendarView Full Calendar
https://www.facebook.com/Downt...New window External Subdomain No Text
https://twitter.com/indydtNew window External No Text
https://instagram.com/Downtown...New window External No Text
https://www.aesindiana.com/New window External Subdomain IMG-ALT AES Indiana
https://www.indystar.com/New window External Subdomain IMG-ALT IndyStar
https://www.lilly.com/New window External Subdomain IMG-ALT Lilly
/subscribeText duplicate Subscribe
https://www.facebook.com/Downt...New window External Subdomain No Text
https://twitter.com/indydtNew window External No Text
https://instagram.com/Downtown...New window External No Text
https://downtownindy.org/privacyPrivacy Policy
/about/contact-usContact Us

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://downtownindy.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.65 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (19 kB).

HTTP Response Header

NameValue
dateWed, 21 May 2025 14:56:49 GMT
content-typetext/html; charset=UTF-8
content-length4530
serverApache
x-powered-byPHP/7.2.34
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
set-cookie60 Characters
varyAccept-Encoding,User-Agent
content-encodinggzip
x-frame-optionsDENY
content-security-policyframe-ancestors 'self' https://citylightcloud.com https://geocentric.com https://citylight.studio
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-content-type-optionsnosniff
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 230 referring domains.
This page has 834 backlinks.
This page has backlinks from 146 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /_email/
Disallow: /_feeds/
Disallow: /_templates/
# Allow JS and CSS for Console
Allow: /_templates/*.js
Allow: /_templates/*.css

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Search preview

downtownindy.org
Downtown Indianapolis | Downtown Indy, Inc.
Downtown Indy, Inc. Exists to Enhance and Advance Downtown Indianapolis.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Downtown Indy80%Check
Downtown79%Check
Indy77%Check
Downtown Indianapolis71%Check
advance Downtown64%Check
Inc61%Check
Indianapolis59%Check
advance46%Check
Work38%Check
Events38%Check
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