Discovery.nationalarchives.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
63% 
Page structure
100% 
Link structure
48% 
Server
70% 
External factors
100% 
SEO Score
Response time
0.10 s
File size
47.80 kB
Words
440
Media files
1
Number of links
16 internal / 53 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Discovery | The National Archives
The length of the page title is perfect. (299 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The official archive of the UK government. Our vision is to lead and transform information management, guarantee the survival of today's information for tomorrow and bring history to life for everyone.
The meta description is too long: 1223 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: Germany
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportinitial-scale=1.0
keywordsgovernment information, archive, history, information management, national archives, public records, manuscripts, documents
descriptionThe official archive of the UK government. Our vision is to lead and transform information management, guarantee the survival of today's information for tomorrow and bring history to life for everyone.
DC.identifierhttps://www.nationalarchives.gov.uk/default.htm
DC.titleThe Discovery Service
DC.rightshttps://www.nationalarchives.gov.uk/legal/copyright.htm
DC.publisherThe National Archives
DC.creatorThe National Archives
DC.languageen-GB
DC.formattext/html
DC.typeText
DCTERMS.created2008-12-18
DCTERMS.modified2009-08-12
DC.subjectPublic Records, National Archives, History, Government, Documents
DCTERMS.temporal1900-2000
DCTERMS.spatialEngland,Wales,UnitedKingdom
DC.descriptionThe National Archives is the UK government's official archive. Our main duties are to preserve Government records and to set standards in information management and re-use.
eGMS.subject.categoryLibraries and archives
DCSext.signedinNot signed-in
DCSext.subscriptionnot subscribed
DCSext.readertypeOffSite
WT.cg_nDiscovery home
langen-gb
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 440 words on this page. Good pages should have about 800 words of useful content.
30.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.57 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 10 JavaScript files. This may affect the load time negatively.
A viewport "initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/Content/Images/basket.pngBasket icon

Page structure

H1 heading
(Critically important)
Explore the catalogue
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Explore the catalogue
H2 This website uses cookies
H2 Popular collections
H2 What is Discovery?
H2 Research guides
H2 Tag our records
H2 Find an archive
H2 Manorial Documents Register
H2 The National Archives
H3 Frequent searches
H3 Follow us
H3 Quick links
H3 Other websites
H3 Sign up to our emails
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
There are too many external links (53) on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
https://www.nationalarchives.g...External Subdomain Set cookie preferences
https://www.nationalarchives.g...External Subdomain A-TITLE The National Archives
https://www.nationalarchives.g...External Subdomain Visit
https://www.nationalarchives.g...External Subdomain What’s on
https://beta.nationalarchives....External Subdomain Explore the collection
https://www.nationalarchives.g...External Subdomain Help using the archive
https://www.nationalarchives.g...External Subdomain Education
https://www.nationalarchives.g...External Subdomain Professional guidance and services
https://www.nationalarchives.g...External Subdomain Search
https://shop.nationalarchives....External Subdomain Shop
/sign-inSign in
/registerRegister
https://www.nationalarchives.g...External Subdomain Home
https://www.nationalarchives.g...New window External Subdomain Discovery help
https://www.smartsurvey.co.uk/...New window External Subdomain Send us feedback
/advanced-searchAdvanced search
/browsebrowse
https://www.nationalarchives.g...External Subdomain Medals
https://www.nationalarchives.g...External Subdomain Wills
https://www.nationalarchives.g...External Subdomain Royal Navy service records
https://www.nationalarchives.g...External Subdomain RAF combat reports
https://www.nationalarchives.g...External Subdomain Royal Marines' service records
https://www.nationalarchives.g...External Subdomain View more collections
/results/r/?_q=service records...World War One army service records
/results/r/?_q=ship passenger ...Passenger lists
/results/r?_q=(seamen records)...Merchant navy service
/results/r?_q=war diary&_sd=19...World War One army war diaries
/results/r?_q=poor law&_hb=tnaPoor law
/results/r?_q=naturalisation&_...Naturalisation
/results/r?_q=muster books&_hb...Muster books
https://www.nationalarchives.g...External Subdomain Family history
https://www.nationalarchives.g...External Subdomain First World War
https://www.nationalarchives.g...External Subdomain Anchor All subjects
https://www.nationalarchives.g...External Subdomain Browse our research guides
/tags/indexSee all tags
/find-an-archiveFind an archive
/find-an-archivemore options
/manor-searchManorial Documents Register
https://twitter.com/UKNatArchivesExternal The National Archives X feed (formally known as Twitter)
A-TITLE The National Archives X feed (formally known as Twitter)
https://www.youtube.com/c/TheN...External Subdomain The National Archives YouTube channel
A-TITLE The National Archives YouTube channel
https://www.facebook.com/TheNa...External Subdomain The National Archives Facebook page
A-TITLE The National Archives Facebook page
https://www.flickr.com/photos/...External Subdomain The National Archives Flickr feed
A-TITLE The National Archives Flickr feed
https://www.instagram.com/nati...External Subdomain The National Archives Instagram feed
A-TITLE The National Archives Instagram feed
https://www.tiktok.com/@uknata...External Subdomain The National Archives TikTok feed
A-TITLE The National Archives TikTok feed
https://www.nationalarchives.g...External Subdomain About us
https://www.nationalarchives.g...External Subdomain Contact us
https://www.nationalarchives.g...External Subdomain News
https://blog.nationalarchives....External Subdomain Blog
https://media.nationalarchives...External Subdomain Podcasts
https://images.nationalarchive...External Subdomain Image library
https://www.nationalarchives.g...External Subdomain Press room
https://www.nationalarchives.g...External Subdomain Jobs
https://www.nationalarchives.g...External Subdomain British citizenship services
https://www.nationalarchives.g...External Subdomain Historical Manuscripts Commission
https://www.nationalarchives.g...External Subdomain UK Government Web Archive
https://www.legislation.gov.uk/External Subdomain Legislation.gov.uk
https://caselaw.nationalarchiv...External Subdomain Find case law
https://www.thegazette.co.uk/External Subdomain The Gazette
https://www.nationalarchivestr...External Subdomain The National Archives Trust
https://ftna.org.uk/External Friends of The National Archives
https://pages.enews.nationalar...External Subdomain Subscribe
https://www.nationalarchives.g...External Subdomain Accessibility statement
https://www.nationalarchives.g...External Subdomain Freedom of information
https://www.nationalarchives.g...External Subdomain Terms and conditions
https://www.nationalarchives.g...External Subdomain Privacy policy
https://www.nationalarchives.g...External Subdomain Cookies
https://www.nationalarchives.g...External Subdomain Open Government Licence v3.0
https://www.gov.uk/External GOV.UK

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://discovery.nationalarchives.gov.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
This page loads 5 CSS files. This may affect the page load time negatively.
This page loads 10 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.10 seconds.
The file size of the HTML document is fine (48 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
transfer-encodingchunked
connectionkeep-alive
dateSat, 07 Jun 2025 07:24:05 GMT
cache-controlprivate
serverMicrosoft-IIS/10.0
set-cookie169 Characters
x-aspnetmvc-version5.2
x-aspnet-version4.0.30319
x-frame-optionsDENY
content-encodingbr
varyAccept-Encoding
x-cacheMiss from cloudfront
via1.1 425709fb5486bea91d36ef6c75d4ffac.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P10
x-amz-cf-id999865aDk7T_BzJ53jDrGNibBXlh2Bw434cMZa4gUHsw1bFGsz8GiQ==
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,080 referring domains.
This page has 278,853 backlinks.
This page has backlinks from 664 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# Tells Scanning Robots where they are and are not welcome

User-agent: *
Disallow: /browse/
Disallow: /Details/AddtoBasket
Disallow: /details/addtobasket
Disallow: /Details/AssetMain
Disallow: /details/AssetMain
Disallow: /Details/FindRelatedIA
Disallow: /details/FindRelatedIA
Disallow: /Details/FlagTag
Disallow: /details/FlagTag
Disallow: /details/r/*/submitcorrection
Disallow: /hbrowse
Disallow: /home/redirect
Disallow: /image/
Disallow: /mdr
Disallow: /redirect/notfound
Disallow: /register
Disallow: /results
Disallow: /tag
Disallow: /pagecheck

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discovery.nationalarchives.gov.uk
Discovery | The National Archives
The official archive of the UK government. Our vision is to lead and transform information management, guarantee the survival of today's information for tomorrow and bring history to life for everyone.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
archive77%Check
Archives62%Check
National62%Check
National Archives62%Check
Discovery62%Check
gov58%Check
UK Government52%Check
Explore50%Check
catalogue50%Check
500 archives48%Check
Show more keywords and terms

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