Discoverdurham.com - SEO Checker

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Overview of the SEO Check
Meta information
88% 
Page quality
74% 
Page structure
66% 
Link structure
93% 
Server
87% 
External factors
100% 
SEO Score
Response time
1.54 s
File size
164.60 kB
Words
596
Media files
16
Number of links
39 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Durham, NC Things to Do, Hotels, Events, Dining & Vacation Guide
The page title should be shorter than 580 pixels. It is 603 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Durham, NC's tourism guide to hotels, events, restaurants and attractions. Find fun things to do, download a guide and start planning your visit today!
The length of the meta description is perfect. (915 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.discoverdurham.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
apple-mobile-web-app-capableyes
p:domain_verify58a53a40710042997b9f1c920bcc8a31
facebook-domain-verificationq98el97nxm6piihfap6h297d5fhvkj
keywordshotels, travel, dining, restaurants, events, places to stay, attractions, things to do, weddings, sports, music, nightlife, meetings, durham, north carolina
descriptionDurham, NC's tourism guide to hotels, events, restaurants and attractions. Find fun things to do, download a guide and start planning your visit today!
referrerno-referrer-when-downgrade
robotsall
langen-us
twitter:cardsummary_large_image
twitter:site@DurhamNC
twitter:creator@DurhamNC
twitter:titleDurham, NC Things to Do, Hotels, Events, Dining & Vacation Guide
twitter:descriptionDurham, NC's tourism guide to hotels, events, restaurants and attractions. Find fun things to do, download a guide and start planning your visit today!
twitter:imagehttps://www.discoverdurham.com/imager/s3_us-east-1_amazonaws_com/durham-2019/images/Cityscapes/SKYL02_Downtown-Durham_EstlinHaiss2019_936e58443a9a7f4d620649f808d63ddc.jpg
twitter:image:width800
twitter:image:height418
twitter:image:altWelcome to Durham, NC
og:localeen_US
og:site_nameDiscover Durham
og:typewebsite
og:urlhttps://www.discoverdurham.com/
og:titleDurham, NC Things to Do, Hotels, Events, Dining & Vacation Guide
og:descriptionDurham, NC's tourism guide to hotels, events, restaurants and attractions. Find fun things to do, download a guide and start planning your visit today!
og:imagehttps://www.discoverdurham.com/imager/s3_us-east-1_amazonaws_com/durham-2019/images/Cityscapes/SKYL02_Downtown-Durham_EstlinHaiss2019_6a869ee3613393ee35ca3265912a1991.jpg
og:image:width1200
og:image:height630
og:image:altWelcome to Durham, NC
og:see_alsohttps://instagram.com/durhamnc/
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 596 words. That's ok.
37.1% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.76 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 84 characters this one is longer than 70 characters:
"visit the app store or follow the link to get the discover durham app. ios | android"
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...der_231d050c6c52a41124ab5ec925f88af8.jpgDo It Where Local Thrives
...der_231d050c6c52a41124ab5ec925f88af8.jpgDownload the Discover Durham Mobile App
...der_231d050c6c52a41124ab5ec925f88af8.jpgAward-Winning Restaurants
...der_231d050c6c52a41124ab5ec925f88af8.jpg11 Fun Things to do this Summer
...der_231d050c6c52a41124ab5ec925f88af8.jpgDurham Visitor Guide
...der_231d050c6c52a41124ab5ec925f88af8.jpgSupport Durham's Black-Owned Businesses
data:[...] Base64Two musicians performing on stage lit by yellow and green stage lights.
data:[...] Base64A child walks across a hanging bridge at the Museum of Life and Science in Durham, NC.
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64A woman checks in at the front desk of The Durham Hotel.
data:[...] Base64No alt attribute provided
...ion_65810b7504e2030fe3ae483c825dfa37.pngDestination Marketing Accreditation Program seal
Video URLWidthHeight
...om/embed/WHRJKNiQWYA?si=yYmvemz_ziEJ6vSZ560315

Page structure

H1 heading
(Critically important)
Welcome to Durham, NC
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Welcome to Durham, NC
H2 Empty heading
H2 the durham way
H2 Do It Where Local Thrives
H2 Download the Discover Durham Mobile App
H2 Award-Winning Restaurants
H2 11 Fun Things to do this Summer
H2 Durham Visitor Guide
H2 Support Durham's Black-Owned Businesses
H2 recent stories
H3 The New York Times made an itinerary for a weekend in Durham. Preview all the spots –
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.discoverdurham.com/Anchor Skip to content
https://www.discoverdurham.com/Subdomain No Text
/resources/weather/79°F
https://www.discoverdurham.com/No Text
/things-to-do/Subdomain Things to Do
/events/Subdomain Events
/food-drink/Subdomain Food & Drink
/hotels-inns/Subdomain Hotels & Inns
/community-culture/Subdomain Culture & Community
/resources/Subdomain Travel Resources
/blog/Subdomain Blog
/meetings/Subdomain Meeting Planners
/planning-an-event-in-durham/Subdomain Plan Your Event
https://www.facebook.com/Disco...New window External Subdomain Facebook
https://instagram.com/durhamnc/New window External Instagram
http://twitter.com/DurhamNCNew window External Twitter
https://www.youtube.com/user/D...New window External Subdomain YouTube
http://www.tripadvisor.com/Tou...New window External Subdomain TripAdvisor
https://www.discoverdurham.com/Subdomain No Text
/resources/weather/79°F Clear sky
/do-it/Subdomain Plan your visit
https://apps.apple.com/us/app/...New window External Subdomain iOS
https://play.google.com/store/...New window External Subdomain Android
/blog/durhams-award-winning-re...New window Subdomain Trivial anchor text
Read More
/blog/durham-this-summer/Subdomain Learn More
/resources/maps-guides/visitor...Subdomain Text duplicate Learn More
/community-culture/black-histo...Subdomain Text duplicate Learn More
/blog/your-guide-to-the-majace...Subdomain Your Guide to the Marcus Anderson Jazz and Coffee Escape blog Read This
/blog/plan-your-trip-to-the-mu...Subdomain Plan Your Trip to the Museum of Life and Science blog Read This
/blog/what-chef-mike-lee-loves...Subdomain What Chef Mike Lee Loves About Durham blog Read This
/blog/outdoor-dining/Subdomain Dine Outside at These Durham Patios blog Read This
/blog/daytrips-durham-north-ca...Subdomain Daytrips from Durham to Explore During Your Stay blog Read This
/blog/11-durham-hotels-for-you...Subdomain 11 Durham Hotels for Your Next Group Gathering Meetings Read This
https://www.facebook.com/Disco...New window External Subdomain Text duplicate Facebook
https://instagram.com/durhamnc/New window External Text duplicate Instagram
http://twitter.com/DurhamNCNew window External Text duplicate Twitter
https://www.youtube.com/user/D...New window External Subdomain Text duplicate YouTube
http://www.tripadvisor.com/Tou...New window External Subdomain Text duplicate TripAdvisor
/resources/request/No Text
/resources/request/Sign Up Now
/media/Subdomain Media
/blog/Subdomain Text duplicate Blog
/about/Subdomain About
/partners/Subdomain Partners
/relocation/Subdomain Relocation
/resources/email-subscribe/Subscribe
/about/jobs/Subdomain Discover Durham Jobs
/about/feedback/Subdomain Feedback
/about/privacy-policy/Subdomain Privacy Policy
/sitemap/Sitemap
https://www.discoverdurham.com/Subdomain No Text
https://destinationsinternatio...New window External IMG-ALT Destination Marketing Accreditation Program seal
A-TITLE Discover Durham has achieved Destination Marketing Accreditation Program with distinction – Learn more

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.discoverdurham.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.54 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (165 kB).

HTTP Response Header

NameValue
servernginx-rc
dateThu, 24 Jul 2025 02:49:11 GMT
content-typetext/html; charset=UTF-8
content-length39353
strict-transport-securitymax-age=31536000
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-powered-byCraft CMS
x-robots-tagall
link<https://www.discoverdurham.com/>; rel='canonical'
referrer-policyno-referrer-when-downgrade
set-cookie229 Characters
content-security-policyupgrade-insecure-requests;
cache-controlmax-age=1, private, must-revalidate
expiresThu, 24 Jul 2025 02:49:11 GMT
varyAccept-Encoding
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,397 referring domains.
This page has 73,742 backlinks.
This page has backlinks from 747 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# robots.txt for https://www.discoverdurham.com/

sitemap: https://www.discoverdurham.com/sitemaps-1-sitemap.xml

# live - don't allow web crawlers to index cpresources/ or vendor/

User-agent: *
Disallow: /cpresources/
Disallow: /vendor/
Disallow: /.env

Similar sites

Search preview

www.discoverdurham.com
Durham, NC Things to Do, Hotels, Events, Dining & Vacation Guide
Durham, NC's tourism guide to hotels, events, restaurants and attractions. Find fun things to do, download a guide and start planning your visit today!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Durham94%Check
discover Durham75%Check
NC Things70%Check
Guide64%Check
Things63%Check
Discover58%Check
Hotels58%Check
Events58%Check
visit58%Check
Restaurants Events55%Check
Show more keywords and terms

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