Directoil.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
68% 
Page structure
95% 
Link structure
91% 
Server
91% 
External factors
87% 
SEO Score
Response time
0.32 s
File size
58.40 kB
Words
373
Media files
16
Number of links
28 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Order home heating oil online - Direct Oil
The length of the page title is perfect. (364 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Order home heating oil the easy way. Order online direct and cut out the middleman. Get an instant quote for local delivery. No hidden fees.
The length of the meta description is perfect. (855 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
descriptionOrder home heating oil the easy way. Order online direct and cut out the middleman. Get an instant quote for local delivery. No hidden fees.
next-head-count20
google-site-verificationw9WyIIlkrcQgwXMCsyZ6kQh6AHZRHl8BwKCqFEghDko
article:modified_time2025-02-24T14:24:51+00:00
twitter:cardsummary_large_image
twitter:label1Estimated reading time
twitter:data11 minute
og:localeen_GB
og:typearticle
og:titleOrder home heating oil online - Direct Oil
og:descriptionOrder home heating oil the easy way. Order online direct and cut out the middleman. Get an instant quote for local delivery. No hidden fees.
og:urlhttps://www.directoil.co.uk/homepage/
og:site_nameDirect Oil
og:imagehttps://shop.directoil.co.uk/images/Direct-Oil-Banner-1-1.jpeg
og:image:width1800
og:image:height800
og:image:typeimage/jpeg
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 373 words on this page. Good pages should have about 800 words of useful content.
34.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...tatic/media/logo.961bc6e0.png&w=640&q=75Direct Oil
...tatic/media/logo.961bc6e0.png&w=640&q=75Direct Oil
...il.co.uk/images/backdrop.jpg&w=3840&q=75Picture of the author
...-to-winter-ready-flipped.jpg&w=3840&q=75Picture of the author
.../GettyImages-108311846-3.jpg&w=3840&q=75Picture of the author
https://www.directoil.co.uk/img/do-logo.svgDirect Oil
...ext/image?url=/feefo-2025.png&w=384&q=75Feefo Trusted Service Award
...s/Direct-Oil-Banner-1-1.jpeg&w=3840&q=75Picture of the author
...co.uk/images/feefo-award.jpg&w=3840&q=75Picture of the author
...ges/Man-high-five-girl-1.jpg&w=3840&q=75Picture of the author
...co.uk/images/computer-1-1.jpg&w=256&q=75Picture of the author
....co.uk/images/Frame-2-1-1.jpg&w=256&q=75Picture of the author
...il.co.uk/images/house-1-1.jpg&w=256&q=75Picture of the author
...chantidentifier=httpswww-directoil-co-ukFeefo logoSee what our customers say about us
...media/logo_white.ce53a3e4.png&w=640&q=75Direct Oil
...chantidentifier=httpswww-directoil-co-ukFeefo logoSee what our customers say about us

Page structure

H1 heading
(Critically important)
The easy way to order home heating oil
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 The easy way to order home heating oil
H2 Get an Instant Quote
H2 Direct Oil are UK-based heating oil experts, with over a decade of experience in providing an online heating oil service for homes across the country.
H2 See what our customers say...
H2 Empty heading
H2 Direct Oil earns Feefo Gold Trusted Service Award 2025
H2 Making sense of heating oil prices
H2 Empty heading
H2 How Does It Work?
H2 Step 1.
H2 Step 2.
H2 Step 3.
H2 Get a quote
H3 You can take care of heating your home for the next few months in the time it takes to boil the kettle. Just follow these three simple steps:
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.instagram.com/dire...New window External Subdomain Find us on Instagram
https://x.com/directoilNew window External Find us on Twitter
https://www.facebook.com/Direc...New window External Subdomain Find us on Facebook
https://www.directoil.co.uk/IMG-ALT Direct Oil
/about-usAbout Us
https://www.directoil.co.uk/blogNews and Blog
/contact-usContact Us
/my-account/loginYour Account
https://www.directoil.co.uk/Text duplicate IMG-ALT Direct Oil
/about-usText duplicate About Us
https://www.directoil.co.uk/blogText duplicate News and Blog
/help/where-we-deliverWhere WeDeliver
/help/frequently-asked-questionsFAQs
/help/how-to-place-an-orderHow To PlaceAn Order
/contact-usText duplicate Contact Us
/my-account/loginText duplicate Your Account
/blog/our-awardsFind out more
/blog/heating-oil-pricesTrivial anchor text
Read more
https://www.directoil.co.uk/Get a Quote Today
https://www.directoil.co.uk/Text duplicate Get a Quote Today
https://www.directoil.co.uk/Text duplicate Get a Quote Today
https://www.directoil.co.uk/Home
/terms-and-conditionsTerms and Conditions
/privacy-policyPrivacy Policy
/modern-slavery-statementModern Slavery Act Statement
/cookies-policyCookies Policy
/help/where-we-deliverWhere we Deliver
https://www.directoil.co.uk/helpHelpful Information
https://www.directoil.co.uk/blogText duplicate News and Blog
/about-usText duplicate About Us
/contact-usContact
https://www.feefo.com/reviews/...New window External Subdomain IMG-ALT Feefo logo
https://www.feefo.com/reviews/...New window External Subdomain Text duplicate IMG-ALT Feefo logo
https://www.facebook.com/Direc...New window External Subdomain Text duplicate Find us on Facebook
https://x.com/directoilNew window External Text duplicate Find us on Twitter
https://www.instagram.com/dire...New window External Subdomain Text duplicate Find us on Instagram

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.directoil.co.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.32 seconds.
The file size of the HTML document is fine (58 kB).

HTTP Response Header

NameValue
dateSun, 19 Apr 2026 19:10:27 GMT
content-typetext/html; charset=utf-8
age58
cache-controlpublic, max-age=0, must-revalidate
report-to{"group":"cf-nel","max_age":604800,"endpoints":[{"url":"https://a.nel.cloudflare.com/report/v4?s=DVZQgJoQq33WYTDh7JxxXE%2BgP8VQZpUY3awA9Zy8RCnhsT2cH7w3PkkLQmvVOK0Q4R6UqCOXV9e2sTV2wzZbdA9AAJ3Us7sGtazsEljOTPl%2FI2rP7RbHN6xvSkzg0sGiVYfj%2FE0%3D"}]}
nel{"report_to":"cf-nel","success_fraction":0.0,"max_age":604800}
servercloudflare
strict-transport-securitymax-age=63072000
x-matched-path/
x-powered-byNext.js
x-vercel-cacheHIT
x-vercel-idfra1::lhr1::xl4dz-1776625827697-393f9cff16ed
cf-cache-statusDYNAMIC
varyaccept-encoding
content-encodingbr
cf-ray9eee359edaef199b-FRA
statuscode200
http_versionHTTP/2

External factors

This page is very well linked from other websites.
This page has backlinks from 29 referring domains.
This page has 52 backlinks.
This page has backlinks from 24 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# *
User-agent: *
Allow: /

# Host
Host: https://directoil.co.uk

# Sitemaps
Sitemap: https://directoil.co.uk/sitemap.xml

Similar sites

Search preview

www.directoil.co.uk
Order home heating oil online - Direct Oil
Order home heating oil the easy way. Order online direct and cut out the middleman. Get an instant quote for local delivery. No hidden fees.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
oil89%Check
Heating Oil79%Check
Oil Online74%Check
Order73%Check
heating oil online71%Check
Order online68%Check
online62%Check
easy62%Check
way62%Check
Easy Way62%Check
Show more keywords and terms

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