Designerbrands.com - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
47% 
Page structure
79% 
Link structure
100% 
Server
73% 
External factors
100% 
SEO Score
Response time
0.97 s
File size
19.00 kB
Words
209
Media files
11
Number of links
33 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Designer Brands
The length of the page title is perfect. (221 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: Canada
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no
descriptionEmpty
authorEmpty
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
There are only 209 words on this page. Use at least 250 words to provide useful information.
No paragraphs were detected.
27.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...dge.net/media/1145/dbilogohorz-short.pngDesigner Brands
...edge.net/media/1204/db-white-stacked.pngNo alt attribute provided
https://azur-p-umbraco-cdn.azureedge.net/No alt attribute provided
...n.azureedge.net/media/1175/dsw-white.pngNo alt attribute provided
...ge.net/media/1964/home-shoe-obsessed.jpgNo alt attribute provided
...32/2024-dbi-values_updated-feb-2024.webpNo alt attribute provided
/media/1129/7linkedin.jpg7Linkedin
...dn.azureedge.net/media/1130/8youtube.jpg8Youtube
...n.azureedge.net/media/1131/1facebook.jpg1Facebook
...dn.azureedge.net/media/1133/3twitter.jpg3Twitter
....azureedge.net/media/1134/4instagram.jpg4Instagram

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H4 Designer Brands is one of the world’s largest designers, producers and retailers of the most recognizable footwear brands and accessories, transforming and defining the footwear industry through a ...
H4 We are Designer Brands, on a mission to inspire self-expression one step at a time. What makes us Best in Shoes are our associates and our values that make up our collective DNA. Our company values...
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 21 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.designerbrands.com/IMG-ALT Designer Brands
/about-us/our-company/Our Company
/about-us/environmental-social...Designer Brands Foundation
/about-us/environmental-social...Best Foot Forward
/about-us/environmental-social...Awards and Recognition
/our-brands/designer-shoe-ware...Designer Shoe Warehouse
/our-brands/vince-camuto/Vince Camuto
/our-brands/the-shoe-co/the shoe co.
/our-brands/keds/Keds
/our-brands/topo-athletic/Topo Athletic
/our-brands/hush-puppies/Hush Puppies
/our-brands/jessica-simpson/Jessica Simpson
/our-brands/lucky-brand/Lucky Brand
/careers/Careers
/news/brand-guidelines/Brand Guidelines
/news/marketing-partnerships/Marketing Partnerships
/news/faqs/FAQs
/news/designer-brands-pensole-...Designer Brands & Pensole Partnership
https://investors.designerbran...New window External Subdomain Investors
https://investors.designerbran...New window External Subdomain Press Release
https://investors.designerbran...New window External Subdomain In The News
https://investors.designerbran...New window External Subdomain Events
https://investors.designerbran...New window External Subdomain Stock Quote
https://investors.designerbran...New window External Subdomain Interactive Chart
https://investors.designerbran...New window External Subdomain Fundamentals
https://investors.designerbran...New window External Subdomain Historical Stock Price
https://investors.designerbran...New window External Subdomain Investment Calculator
https://investors.designerbran...New window External Subdomain Analyst Governance
https://investors.designerbran...New window External Subdomain Board of Directors
https://investors.designerbran...New window External Subdomain Management
https://investors.designerbran...New window External Subdomain Committee Composition
https://investors.designerbran...New window External Subdomain Governance Documents
https://investors.designerbran...New window External Subdomain SEC Filings
https://investors.designerbran...New window External Subdomain Investor FAQ
/vendors/vendor-code-of-conduct/Vendor Code of Conduct
/vendors/compliance/Compliance
/vendors/edi/EDI
/vendors/e-invoicing/E-invoicing
/vendors/inbound-transportation/Inbound Transportation
/vendors/international-logistics/International Logistics
/vendors/merchandising/Merchandising
/vendors/dsw-map-information/DSW MAP Information
/vendors/dbs-vendor/DBS Vendor
https://www.designerbrands.com/Anchor Previous
https://www.designerbrands.com/Anchor Next
https://www.linkedin.com/compa...External Subdomain IMG-ALT 7Linkedin
A-TITLE LinkedIn
http://www.youtube.com/user/ds...External Subdomain IMG-ALT 8Youtube
A-TITLE YouTube
https://www.facebook.com/desig...External Subdomain IMG-ALT 1Facebook
A-TITLE Facebook
https://twitter.com/designer_b...External IMG-ALT 3Twitter
A-TITLE Twitter
https://www.instagram.com/desi...External Subdomain IMG-ALT 4Instagram
A-TITLE Instagram
/footer/privacy-policyPrivacy Policy
A-TITLE Privacy Policy
/footer/terms-and-conditionsTerms and Conditions
A-TITLE Terms and Conditions
/footer/social-mediaSocial Media
A-TITLE Social Media
/footer/contact-usContact Us
A-TITLE Contact Us

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.designerbrands.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.97 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (19 kB).

HTTP Response Header

NameValue
dateThu, 24 Jul 2025 04:19:55 GMT
content-typetext/html; charset=utf-8
varyAccept-Encoding
access-control-expose-headersRequest-Context
cache-controlprivate
set-cookie129 Characters
strict-transport-securitymax-age=10886400; preload
request-contextappId=cid-v1:dd08667d-1096-4566-ac53-7c7feaed6351
x-frame-optionssameorigin
x-content-type-optionsnosniff
x-xss-protection1; mode=block
x-azure-ref20250724T041954Z-184bc47f5658pbtzhC1DUS540n0000000gr0000000007ren
x-cacheCONFIG_NOCACHE
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 317 referring domains.
This page has 1,438 backlinks.
This page has backlinks from 253 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.designerbrands.com
Home - Designer Brands

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Brands68%Check
Designer68%Check
designer brands68%Check
Brand Guidelines52%Check
Shoe44%Check
one43%Check
mission43%Check
Values40%Check
shoe-obsessed40%Check
Company38%Check
Show more keywords and terms

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