Derby.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
59% 
Page structure
100% 
Link structure
91% 
Server
24% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
69.40 kB
Words
377
Media files
12
Number of links
51 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Derby City Council homepage
The length of the page title is perfect. (268 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1,shrink-to-fit=no
authorDerby City Council, Council House, Corporation Street, Derby, DE1 2FS
google-site-verificationWT4vkQ4NjlK7xMGv4witie08FcDNhL3vSLmFDBHrPok
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 377 words on this page. Good pages should have about 800 words of useful content.
31.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.57 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 8 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width,initial-scale=1,shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s/images/hero/market-hall-long-shot2.jpgMarket Hall staircase
...foster-parent-and-child-web-campaign.jpgFoster mum hugging smiling girl
...il/content/images/homepage/e-billing.jpgSigning up for MyAccount
...mages/homepage/darley-park-weekender.jpgDarley Park Weekender
...images/homepage/cost-of-living-small.pngCost of living
...es/homepage/crowds-derby-market-hall.jpgDerby Market Hall
...ges/news/events/leah-wilcox-newsroom.jpgLeah Wilcox singing into a microphone while playing the guitar
...derby/aerial-view-derby-city-resized.jpgAerial view of Derby city
.../Newsroom-image-template-673x447-(3).jpgNo alt attribute provided
...ontent/images/news/education/library.pnga hand selecting a book from a library shelf
...images/news/Cllr-Peatfield-Derby-Day.jpgCllr Peatfield on stage at Osnabruck's Derby Day
...-market-hall-ribbon-cutting-newsroom.jpgMayor of Derby Ajit Atwal, Leader of the Council Nadine Peatfield cutting the red ribbon to reopen Derby Market Hall

Page structure

H1 heading
(Critically important)
Derby City Council homepage
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Derby City Council homepage
H2 Services Menu
H2 Foster for East Midlands
H2 Derby Market Hall
H2 Sign up for news updates
H3 Switch to eBilling
H3 Darley Park Weekender
H3 Help with the cost of living
H3 Catch an exciting live music line-up this weekend at Derby Market Hall!
H3 Discover local volunteering opportunities during Volunteers Week 2025
H3 Derby Market Hall reopening draws stunning numbers of visitors on opening weekend
H3 Statement on Non-Statutory Community Libraries
H3 Council Leader visits Derby's twin city
H3 Join us at the transformed Derby Market Hall – we can’t wait to see you!
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://derby.gov.uk/Nofollow Anchor Skip to content
/site-info/cookies/cookies
https://myaccount.derby.gov.uk/External Subdomain myAccount
https://www.derby.gov.uk/Subdomain No Text
https://myaccount.derby.gov.uk/External Subdomain Text duplicate myAccount
/advice-and-benefits/Advice and benefits
https://derby.gov.uk/business/Business
/community-and-living/Community and living
/council-and-democracy/Council and democracy
/education-and-learning/Education and learning
/environment-and-planning/Environment and planning
/health-and-social-care/Health and social care
https://derby.gov.uk/housing/Housing
/leisure-and-culture/Leisure and culture
https://derby.gov.uk/licensing/Licensing
https://maps.derby.gov.uk/External Subdomain Maps
/trading-standards-environment...Trading Standards and environmental health
/transport-and-streets/Transport and streets
/jobs-and-careers/Jobs and careers
https://derby.gov.uk/news/News
https://derby.gov.uk/apply/Apply
https://derby.gov.uk/book-it/Book
https://derby.gov.uk/pay-it/Pay
https://derby.gov.uk/report-it/Report
https://derby.gov.uk/apply/Text duplicate Apply
https://derby.gov.uk/book-it/Text duplicate Book
https://derby.gov.uk/pay-it/Text duplicate Pay
https://derby.gov.uk/report-it/Text duplicate Report
/education-and-learning/Education
/advice-and-benefits/council-tax/Council Tax
/environment-and-planning/recy...Recycling and waste
/advice-and-benefits/Benefits
/environment-and-planning/plan...Planning
/our-services/All services
/advice-and-benefits/council-t...Pay Council Tax
https://secure.derby.gov.uk/bi...New window External Subdomain Check your bin day
https://eplanning.derby.gov.uk...New window External Subdomain View online planning register
/jobs-and-careers/Search job vacancies
https://www.fosterforeastmidla...New window External Subdomain Foster for East Midlands Help keep children where they’re from by fostering for your local council
IMG-ALT Foster mum hugging smiling girl
/advice-and-benefits/council-t...Switch to eBilling
IMG-ALT Signing up for MyAccount
https://www.derbylive.co.uk/wh...External Subdomain Darley Park Weekender
IMG-ALT Darley Park Weekender
/advice-and-benefits/cost-of-l...Help with the cost of living
IMG-ALT Cost of living
https://www.derbymarkethall.co...New window External Subdomain Derby Market Hall Now open. See traders, events and more
IMG-ALT Derby Market Hall
/news/2025/june/catch-an-excit...4 June 2025 Catch an exciting live music line-up this weekend at Derby Market Hall!
IMG-ALT Leah Wilcox singing into a microphone while playing the guitar
/news/2025/may/discover-local-...2 June 2025 Discover local volunteering opportunities during Volunteers Week 2025
IMG-ALT Aerial view of Derby city
/news/2025/may/market-hall-stu...29 May 2025 Derby Market Hall reopening draws stunning numbers of visitors on opening weekend
/news/2025/may/statement-on-no...28 May 2025 Statement on Non-Statutory Community Libraries
IMG-ALT a hand selecting a book from a library shelf
/news/2025/may/council-leader-...27 May 2025 Council Leader visits Derby's twin city
IMG-ALT Cllr Peatfield on stage at Osnabruck's Derby Day
/news/2025/may/join-us-transfo...24 May 2025 Join us at the transformed Derby Market Hall – we can’t wait to see you!
IMG-ALT Mayor of Derby Ajit Atwal, Leader of the Council Nadine Peatfield cutting the red ribbon to reopen Derby Market Hall
https://derby.gov.uk/news/More News
https://www.derby.gov.uk/Subdomain No Text
/site-info/accessibility/Accessibility
/site-info/terms-conditions/Terms
/contact-the-council/Contact
/site-info/cookies/Cookies
/site-info/privacy-notices/Privacy
/site-info/terms-conditions/Language
/jobs-and-careers/Jobs
https://maps.derby.gov.uk/External Subdomain Text duplicate Maps
https://derby4.sharepoint.com/...External Subdomain Staff Access
https://x.com/DerbyCCNew window External X account
http://www.facebook.com/derbyccNew window External Subdomain Facebook account
http://www.youtube.com/derbyccNew window External Subdomain YouTube account
https://www.instagram.com/derb...New window External Subdomain Instagram account
https://www.jadu.net/New window External Subdomain Jadu
/site-info/cookies/New window Text duplicate cookies

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://derby.gov.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
This page loads 7 CSS files. This may affect the page load time negatively.
This page loads 8 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (69 kB).

HTTP Response Header

NameValue
cache-controlmax-age=5000
content-typetext/html
serverMicrosoft-IIS/10.0
x-powered-byASP.NET
x-ua-compatibleIE=edge
dateWed, 04 Jun 2025 23:13:27 GMT
content-length71115
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 98 referring domains.
This page has 187 backlinks.
This page has backlinks from 81 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /apps/
Disallow: /hidden/
Disallow: /news/index.html
Disallow: /banner-further-information/

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Derby78%Check
Derby City73%Check
Derby City Council73%Check
Derby City Council homepage71%Check
Council70%Check
City70%Check
City Council70%Check
City Council Homepage69%Check
Council Homepage68%Check
Derby Market62%Check
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