De.ets.org - SEO Checker

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Overview of the SEO Check
Meta information
73% 
Page quality
94% 
Page structure
100% 
Link structure
0% 
Server
79% 
External factors
12% 
SEO Score
Response time
0.86 s
File size
82.90 kB
Words
1452
Media files
0
Number of links
2 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
ETS | Global education and talent solutions
The length of the page title is perfect. (384 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We are a global education and talent solutions organization enabling lifelong learners to be future ready. We advance the science of measurement to build the benchmarks for fair and valid skill assessment.
The meta description is too long: 1261 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ets.org/
The canonical link points to a different domain.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
tagsETS,All Users
keywordsets,educational testing service,about ets,ets tests,ets assessments
descriptionWe are a global education and talent solutions organization enabling lifelong learners to be future ready. We advance the science of measurement to build the benchmarks for fair and valid skill assessment.
templateets-page-template
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#1a212b
theme-color#1a212b
msapplication-square310x310logo/etc.clientlibs/ets/clientlibs/clientlib-favicons/resources/icon-310x310.png
msapplication-wide310x150logo/etc.clientlibs/ets/clientlibs/clientlib-favicons/resources/icon-310x150.png
msapplication-square150x150logo/etc.clientlibs/ets/clientlibs/clientlib-favicons/resources/icon-150x150.png
msapplication-square70x70logo/etc.clientlibs/ets/clientlibs/clientlib-favicons/resources/icon-70x70.png
langen
twitter:cardsummary_large_image
twitter:site@etsinsights
twitter:creator@etsinsights
og:urlhttps://www.ets.org/
og:titleETS | Global education and talent solutions
og:descriptionWe are a global education and talent solutions organization enabling lifelong learners to be future ready. We advance the science of measurement to build the benchmarks for fair and valid skill assessment.
og:localeen_US
og:image/content/dam/ets-org/Rebrand/Photos/og-image.jpg
og:image:altTwo woman holding up a printed document and reading it in a cafe. The E.T.S. logo overlays the image.
og:image:width1200
og:image:height630
og:site_nameETS
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 1452 words. That's ok.
20.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.16 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 29 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
Advancing the science of measurement to power human progress
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Advancing the science of measurement to power human progress
H2 Sign up for ETS updates
This page seems to be an entry page, because only very few links were found.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are no external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.de.ets.org/Anchor Skip to main content
https://www.de.ets.org/Anchor Skip to footer

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.de.ets.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.86 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (83 kB).

HTTP Response Header

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External factors

This page has only a few links from other websites.
This page only has backlinks from 4 referring domains.
This page only has 5 backlinks.
This page only has few backlinks from 4 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.de.ets.org
ETS | Global education and talent solutions
We are a global education and talent solutions organization enabling lifelong learners to be future ready. We advance the science of measurement to build the benchmarks for fair and valid skill assessment.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
measurement62%Check
science62%Check
Talent58%Check
Solutions56%Check
education54%Check
global54%Check
Talent Solutions54%Check
global education51%Check
Advancing50%Check
progress50%Check
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