Daera-ni.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
70% 
Page structure
29% 
Link structure
33% 
Server
45% 
External factors
100% 
SEO Score
Response time
0.20 s
File size
56.10 kB
Words
1597
Media files
4
Number of links
77 internal / 42 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Department of Agriculture, Environment and Rural Affairs
The length of the page title is perfect. (577 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to the home page of the Department of Agriculture, Environment and Rural Affairs. Department of Agriculture, Environment and Rural Affairs is part of the Northern Ireland Executive.
The meta description is too long: 1173 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.daera-ni.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWelcome to the home page of the Department of Agriculture, Environment and Rural Affairs. Department of Agriculture, Environment and Rural Affairs is part of the Northern Ireland Executive.
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
theme-color#ffffff
langen
og:site_nameDepartment of Agriculture, Environment and Rural Affairs
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 26.68 words is high.
This page contains 1597 words. That's ok.
29.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
32 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 32 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ie MPA Strategy Launch.jpg?itok=meaYVEaZNo alt attribute provided
.../images/dard/news/news.JPG?itok=OG9YBREjNo alt attribute provided
...ible pet ownership (1).jpg?itok=pI_Lwj4INo alt attribute provided
...030224KB1 0093 (003).jpg?itok=bbDojU6lAndrew Muir MLA

Page structure

H1 heading
(Critically important)
Welcome to Department of Agriculture, Environment and Rural Affairs
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
There are 65 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to Department of Agriculture, Environment and Rural Affairs
H2 Main navigation
H2 Translation help
H2 Featured
H2 Quick links
H2 Follow us
H2 Our responsibilities
H2 Actions to Protect our Environment
H2 Animal Health, Welfare and Trade
H2 Biodiversity
H2 Climate Change
H2 Angling and Commercial Fishing (Inland Fisheries)
H2 Countryside Management and Managing your Business
H2 COVID-19
H2 Crops and Horticulture
H2 Education and Research
H2 Environmental Advice for Planning
H2 Sustainable Agriculture Programme
H2 Fisheries
H2 Food
H2 Forestry
H2 Grants and Funding
H2 Green Growth
H2 Land and Landscapes
H2 Livestock Farming
H2 Local Authority Official Certification
H2 Marine
H2 Moving Animals and Goods to Northern Ireland
H2 Northern Ireland Food Animal Information System (NIFAIS)
H2 Plant and Tree Health
H2 Pollution
H2 Resource & Waste Policy
H2 Environmental Reporting
H2 Rural Affairs
H2 Statistics
H2 Sustainability
H2 Water
H2 Windsor Framework Implementation
H2 Agricultural & Environmental Schemes
H2 We work with these bodies
H2 Our documents
H2 Access to information
H2 The Minister
H2 About us
H2 Corporate information
H2 Contact us
H2 Jubilee House
H2 Clare House
H2 Lisburn
H2 Customer Service
H2 Department footer links
H3 Select a language
H3 New Marine Protection Strategy launched
H3 BVD movement restrictions on breeding-age females to begin on 1 March 2026
H3 Post-Christmas pet regret: DAERA and USPCA raise public awareness about responsible ownership
H3 Our publications
H3 Our consultations
H3 Minister of Agriculture, Environment and Rural Affairs, Andrew Muir MLA
H3 Seeing Callers
H4 FwNT Claim Amendment Form (CAF1)
H4 Council Dog Summary Statistics 2025/26
H4 Guide to DAERA Identification Numbers for Business Customers, Animal Group Number (AGN) Keepers
H4 Public Consultation on proposed new rules for the sale and supply of puppies and kittens in Northern Ireland
H4 DRAFT NATURE RECOVERY STRATEGY
H4 Rethinking Our Resources: Northern Ireland Resources and Waste Management Strategy
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
The number of internal links is ok.
Every linktext is unique.
There are too many external links (42) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.daera-ni.gov.uk/Anchor Skip to main content
https://www.daera-ni.gov.uk/Home
/topicsTopics
/publicationsPublications
/consultationsConsultations
/contactContact
/translations?urlTranslate this page
https://translate.google.com/t...External Subdomain Arabic — عربي
https://translate.google.com/t...External Subdomain Chinese (Simplified) — 中文简体
https://translate.google.com/t...External Subdomain Chinese (Traditional) — 中文繁體
https://translate.google.com/t...External Subdomain Dutch — Nederlands
https://translate.google.com/t...External Subdomain Filipino — Filipino
https://translate.google.com/t...External Subdomain French — Français
https://translate.google.com/t...External Subdomain German — Deutsch
https://translate.google.com/t...External Subdomain Hungarian — Magyar
https://translate.google.com/t...External Subdomain Irish — Gaeilge
https://translate.google.com/t...External Subdomain Italian — Italiano
https://translate.google.com/t...External Subdomain Latvian — Latviešu
https://translate.google.com/t...External Subdomain Lithuanian — Lietuvių kalba
https://translate.google.com/t...External Subdomain Polish — Polski
https://translate.google.com/t...External Subdomain Portuguese — Português
https://translate.google.com/t...External Subdomain Romanian — Română
https://translate.google.com/t...External Subdomain Russian — Русский
https://translate.google.com/t...External Subdomain Slovak — Slovenčina
https://translate.google.com/t...External Subdomain Spanish — Español
https://translate.google.com/t...External Subdomain Ukrainian — Українська
/news/new-marine-protection-st...New Marine Protection Strategy launched 25 February 2026 DAERA Minister Andrew Muir has launched a new strategy to protect Northern Ireland’s marine environm...
/news/bvd-movement-restriction...BVD movement restrictions on breeding-age females to begin on 1 March 2026 25 February 2026 DAERA is to introduce new movement restrictions for breeding age ...
/news/post-christmas-pet-regre...Post-Christmas pet regret: DAERA and USPCA raise public awareness about responsible ownership 24 February 2026 The Department of Agriculture, Environment and...
https://www.daera-ni.gov.uk/newsMore news...
/articles/bluetongue-situation...Bluetongue Situation Northern Ireland
/services/daera-customer-portalCustomer Portal
/topics/avian-influenza-aiAvian Influenza
/topics/exporting-animals-and-...Exports Live Animals/Animal Products and DECS
/services/daera-online-servicesDAERA online services
/topics/grants-and-fundingGrants and Funding
/topics/moving-animals-and-goo...Moving Animals and Goods to Northern Ireland
/topics/sustainable-agricultur...Sustainable Agriculture Programme
https://www2.dardni.gov.uk/bee...External Subdomain Beef Sustainability Package – Beef Carbon Reduction and Suckler Cow Schemes
https://x.com/daera_niExternal X
https://www.facebook.com/Depar...External Subdomain Facebook
https://www.youtube.com/channe...External Subdomain YouTube
/topics/actions-protect-our-en...Actions to Protect our Environment What we can do together to protect our environment including the Environmental Improvement Plan
/topics/animal-health-welfare-...Animal Health, Welfare and Trade Information about diseases, disease control and prevention, welfare of farmed and non-farmed animals, trade, importing and e...
/topics/biodiversityBiodiversity Protecting and preserving Northern Ireland's wildlife and habitats from invasive alien species and other environmental threats.
/topics/lets-tackle-climate-ch...Climate Change Climate Change is the issue of our time. DAERA and the Northern Ireland Executive are working in partnership with local councils, businesses a...
/topics/angling-and-commercial...Angling and Commercial Fishing (Inland Fisheries) Inland Fisheries is responsible for developing angling and commercial fishing policy in relation to the con...
/topics/countryside-management...Countryside Management and Managing your Business Information on agri-environment schemes, water quality, renewable energy and employing people on your farm.
/topics/covid-19COVID-19 Pages relating to the departments response to COVID-19
/topics/crops-and-horticultureCrops and Horticulture Information on areas of crop growing and horticulture including combinable crops, potatoes, fruits and vegetables, seeds and nursery s...
/topics/education-and-researchEducation and Research Education and training courses for the land-based and food industries and development programmes.
/topics/environmental-advice-p...Environmental Advice for Planning DAERA has a role in development management and responds to development proposals where there is potential for impacts on th...
/topics/sustainable-agricultur...Sustainable Agriculture Programme A New Programme of Farm Support
/topics/fisheriesFisheries Sea fisheries, aquaculture and fish health policy in Northern Ireland.
/topics/foodFood Meat inspection, milk and milk products, personal food imports, egg packers
/topics/forestryForestry Forestry education, forest industry, forestry and the environment, forest planning.Contact the NI Forest ServiceInformation on plant and tree health...
/topics/grants-and-fundingGrants and Funding DAERA offers a wide range of grants and funding to support local farming, fisheries, rural business, communities and environmental NGOs.
/topics/green-growthGreen Growth Green Growth means using the move from a high to a low greenhouse gas emissions society to improve people’s quality of life through green jobs a...
/topics/land-and-landscapesLand and Landscapes Information on land quality and soil as well as details on the geology of Northern Ireland's distinctive and precious landscapes.
/topics/livestock-farmingLivestock Farming Information on key areas of livestock farming including dairy, beef, sheep, pigs, poultry and grass.
/topics/local-authority-offici...Local Authority Official Certification Information for Food Competent Certifying Officers regarding official certification of fish, fish products, composite ...
/topics/marineMarine Protecting Northern Ireland's coastal and marine environment via legislation, licensing and permits and conservation activities
/topics/moving-animals-and-goo...Moving Animals and Goods to Northern Ireland If you or your business move live animals and certain products from Great Britain to Northern Ireland there are ...
/topics/northern-ireland-food-...Northern Ireland Food Animal Information System (NIFAIS) NIFAIS, the Northern Ireland Food Animal Information System, will be a new flexible and innovative I...
/topics/plant-and-tree-healthPlant and Tree Health Pests and diseases, pesticides, plant passporting, imports and exports, surveys and compliance.
/topics/pollutionPollution Activities undertaken to prevent, monitor and control pollution of the air, land and water.
/topics/resource-waste-policyResource & Waste Policy DAERA and NIEA have responsibility in NI for making sure waste and resources are managed in a sustainable and safe way. This page is ...
/topics/environmental-reportingEnvironmental Reporting Environmental Reporting
/topics/rural-affairs-daeraRural Affairs Scheme delivery and development of future rural policy.
/topics/statisticsStatistics The Department of Agriculture, Environment and Rural Affairs provides a range of statistics covering agriculture, environment, rural communities, ...
/topics/sustainabilitySustainability Information relating to sustainable development and prosperity agreements.
/topics/waterWater Protecting the aquatic environment by regulating water quality and hydrological processes whilst considering the needs of industry, agriculture and the...
/topics/windsor-framework-impl...Windsor Framework Implementation The Windsor Framework (Implementation) Regulations 2024 came into force on 12 April 2024. The Regulations confer powers upon...
/topics/agricultural-environme...Agricultural & Environmental Schemes The Department of Agriculture, Environment & Rural Affairs offers several payments to farm businesses based on the land ...
http://www.cafre.ac.uk/External Subdomain College of Agriculture, Food and Rural Enterprise (CAFRE)
http://www.afbini.gov.uk/External Subdomain Agri-Food and Biosciences Institute (AFBI)
https://www.lmcni.com/External Subdomain Livestock and Meat Commission (LMC)
http://www.loughs-agency.org/External Subdomain Loughs Agency
http://www.nifha.co.uk/External Subdomain Northern Ireland Fishery Harbour Authority
https://www.hseni.gov.uk/topic...External Subdomain Farm safety (HSENI)
http://www.nienvironmentlink.org/External Subdomain Northern Ireland Environment Link
http://www.netregs.org.uk/External Subdomain NIEA Net Regs
/publications/fwnt-claim-amend...FwNT Claim Amendment Form (CAF1) Published 1 March 2026
/publications/council-dog-summ...Council Dog Summary Statistics 2025/26 Published 26 February 2026
/publications/guide-daera-iden...Guide to DAERA Identification Numbers for Business Customers, Animal Group Number (AGN) Keepers Published 25 February 2026
/publicationsSee all our publications
/consultations/public-consulta...Public Consultation on proposed new rules for the sale and supply of puppies and kittens in Northern Ireland Consultation closed
/consultations/draft-nature-re...DRAFT NATURE RECOVERY STRATEGY Closes 18 March 2026
/consultations/rethinking-our-...Rethinking Our Resources: Northern Ireland Resources and Waste Management Strategy Closes 08 April 2026
/consultationsSee all our consultations
/articles/access-informationFreedom of Information (FOI), Environmental Information Regulations (EIRs)
/articles/daera-publication-sc...Publication Scheme
/profiles/minister-agriculture...Minister of Agriculture, Environment and Rural Affairs, Andrew Muir MLA Andrew Muir MLA is Minister of Agriculture, Environment and Rural Affairs in Northern...
IMG-ALT Andrew Muir MLA
/articles/about-daeraRead more about the department
/forest-serviceForest Service
/articles/northern-ireland-env...Northern Ireland Environment Agency
/articles/finance-and-strategyFinance and Strategy
/articles/daeras-equality-schemeDAERA's Equality Scheme
/publications/departmental-soc...Departmental social media policy
https://cap-payments.defra.gov...External Subdomain Common Agricultural Policy (CAP) Subsidy Payments
/contacts/contacting-daeraDAERA helpline numbers
/contacts/daera-direct-regiona...DAERA Direct Regional offices
/contactSee all contacts
/articles/crown-copyright-daeraCrown copyright
/articles/terms-and-conditions...Terms and Conditions
/articles/your-privacy-daeraPrivacy
/articles/cookies-daeraCookies
/articles/accessibility-statem...Accessibility
https://www.northernireland.go...External Subdomain The Northern Ireland Executive
https://www.executiveoffice-ni...External Subdomain The Executive Office
https://www.daera-ni.gov.uk/Department of Agriculture, Environment and Rural Affairs
https://www.communities-ni.gov...External Subdomain Department for Communities
https://www.education-ni.gov.uk/External Subdomain Department for Education
https://www.economy-ni.gov.uk/External Subdomain Department for the Economy
https://www.finance-ni.gov.uk/External Subdomain Department of Finance
https://www.infrastructure-ni....External Subdomain Department for Infrastructure
https://www.health-ni.gov.uk/External Subdomain Department for Health
https://www.justice-ni.gov.uk/External Subdomain Department of Justice
https://nidirect.gov.uk/External nidirect.gov.uk — the official government website for Northern Ireland citizens

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.daera-ni.gov.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is excellent with 0.20 seconds.
The file size of the HTML document is fine (56 kB).

HTTP Response Header

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cache-controlmax-age=60, must-revalidate, public, stale-if-error=180, stale-while-revalidate=180
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strict-transport-securitymax-age=31557600
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http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 365 referring domains.
This page has 7,043 backlinks.
This page has backlinks from 310 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file prevents crawling and indexing of certain parts
# of your site by web crawlers and spiders.
#
# For more information about the robots.txt standard, see:
# https://www.robotstxt.org/robotstxt.html

# Slow down AI crawlers to reduce server load
User-agent: GPTBot
Crawl-delay: 5

User-agent: ClaudeBot
Crawl-delay: 5

User-agent: BingPreview
Crawl-delay: 5

User-agent: PerplexityBot
Crawl-delay: 5

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
# NICS custom
# Block direct access to document formats (use publication gateway pages instead)
Disallow: /*.pdf
Disallow: /*.doc
Disallow: /*.docx
Disallow: /*.xls
Disallow: /*.xlsx
Disallow: /*.xlsm
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Disallow: /press-releases/type/
Disallow: /press-releases/topic/
Disallow: /press-releases/date/
Disallow: /publications/type/
Disallow: /publications/topic/
Disallow: /publications/date/
Sitemap: https://www.daera-ni.gov.uk/sitemap.xml

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www.daera-ni.gov.uk
Home | Department of Agriculture, Environment and Rural Affairs
Welcome to the home page of the Department of Agriculture, Environment and Rural Affairs. Department of Agriculture, Environment and Rural Affairs is part of the Northern Ireland Executive.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Department82%Check
Agriculture82%Check
Rural Affairs82%Check
Department Agriculture82%Check
Environment81%Check
Rural81%Check
Environment Rural80%Check
Environment Rural Affairs79%Check
Welcome66%Check
Northern Ireland Environment65%Check
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