Crisis.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
93% 
Page quality
78% 
Page structure
58% 
Link structure
25% 
Server
83% 
External factors
100% 
SEO Score
Response time
0.38 s
File size
91.10 kB
Words
831
Media files
28
Number of links
177 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Crisis homelessness charity - Together we will end homelessness
The page title should be shorter than 580 pixels. It is 585 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Crisis, the national charity for people experiencing homelessness. Together we will end homelessness.
The length of the meta description is perfect. (630 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.crisis.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United Kingdom of Great Britain and Northern Ireland
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
msvalidate.01AE81B91FBCCC824AF25AA025B50DABED
titleCrisis homelessness charity - Together we will end homelessness
descriptionCrisis, the national charity for people experiencing homelessness. Together we will end homelessness.
viewportwidth=device-width, initial-scale=1
twitter:site@CrisisPeople
twitter:titleBe there for people facing homelessness
twitter:imagehttps://www.crisis.org.uk/media/237531/crisis_fblogo.jpg
twitter:cardsummary
og:site_nameCrisis
og:imagehttps://www.crisis.org.uk/media/237531/crisis_fblogo.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 831 words. That's ok.
31.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: 26/06/25
Image SEO
(Somewhat important)
20 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/Content/images/logo_crisis_red_2023.pngLogo
/Content/images/close.pngNo alt attribute provided
/Content/images/search.pngNo alt attribute provided
...00&rnd=133753751937430000&bgcolor=f4f4f4No alt attribute provided
...00&rnd=133860900699800000&bgcolor=f4f4f4No alt attribute provided
...00&rnd=133850579469170000&bgcolor=f4f4f4No alt attribute provided
...00&rnd=133504156474600000&bgcolor=f4f4f4No alt attribute provided
...00&rnd=133758938132030000&bgcolor=f4f4f4No alt attribute provided
...00&rnd=133839164190670000&bgcolor=f4f4f4No alt attribute provided
...00&rnd=133808284737700000&bgcolor=f4f4f4No alt attribute provided
...00&rnd=132199486197970000&bgcolor=f4f4f4No alt attribute provided
...00&rnd=133957674966970000&bgcolor=f4f4f4No alt attribute provided
/Content/images/logo_crisis_red_2023.pngLogo
/Content/images/logo_crisis_red_2023.pngLogo
...90&rnd=133957625973170000&bgcolor=f1f1f1A young woman standing by a window in a tower block of flats, looking directly at the camera.
...90&rnd=133688924563930000&bgcolor=f1f1f1No alt attribute provided
...90&rnd=133613798732530000&bgcolor=f1f1f1No alt attribute provided
...mp;rnd=133910875261000000&bgcolor=e6e4e4No alt attribute provided
...00&rnd=133852153188870000&bgcolor=f1f1f1No alt attribute provided
...00&rnd=133752105316700000&bgcolor=f1f1f1Con is celebrating at a Crisis dinner. Some of the attendees are wearing Crisis tshirts. Every one is smiling and wearing festive hats.
...00&rnd=133958600126400000&bgcolor=f1f1f1No alt attribute provided
...mp;rnd=133910875180800000&bgcolor=e6e4e4No alt attribute provided
...90&rnd=133734724495400000&bgcolor=f1f1f1No alt attribute provided
...90&rnd=133361553564630000&bgcolor=f1f1f1No alt attribute provided
...90&rnd=132006576886730000&bgcolor=f1f1f1No alt attribute provided
/Content/icons/twitter-x-white.svgFollow Crisis on X
...cc2-ea2a-4b5e-ab99-6c0f29c66737/en/whiteFundraising Regulator badge with validation link
/Content/images/footer-logo.pngCrisis logo

Page structure

H1 heading
(Critically important)
Be there for people facing homelessness
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 39 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Be there for people facing homelessness
H2 How you can support Crisis
H2 A future free from homelessness starts now
H2 We are the national charity for people experiencing homelessness. We help people directly out of homelessness and campaign for the changes needed to solve it altogether.
H2 Support for you
H2 Shop from Crisis
H2 News
H2 Vagrancy Act to be repealed, once and for all
H2 Homelessness Alliance: A National Movement Gathers Momentum
H2 Renting to people experiencing homelessness
H4 Donate
H4 Campaign
H4 Volunteer
H5 Get help
H5 Ending Homelessness
H5 Homelessness knowledge hub
H5 Services for landlords
H5 About homelessness
H5 About Us
H5 Contact us
H5 Our strategy for ending homelessness
H5 Annual reports
H5 Get Involved
H5 Bake for Crisis
H5 Partner with Crisis
H5 Leave a gift in your Will
H5 Ending Homelessness Duplicate text
H5 Homelessness knowledge hub Duplicate text
H5 Services for landlords Duplicate text
H5 About homelessness Duplicate text
H5 About Us Duplicate text
H5 Contact us Duplicate text
H5 Our strategy for ending homelessness Duplicate text
H5 Annual reports Duplicate text
H5 Get Involved Duplicate text
H5 Bake for Crisis Duplicate text
H5 Partner with Crisis Duplicate text
H5 Leave a gift in your Will Duplicate text
H5 Sign up for our newsletter to stay updated on our work, as well as donating, fundraising, volunteering and campaigning opportunities:
Some anchor texts are used more than once.
14 links don't have an anchor text.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.crisis.org.uk/Anchor Skip to main content
https://www.crisis.org.uk/IMG-ALT Logo
/get-help/Get help
/get-help/Text duplicate Get help
/get-help/birmingham/Birmingham
/get-help/brent/Brent
/get-help/croydon/Croydon
/get-help/edinburgh/Edinburgh
/get-help/london/London
/get-help/merseyside/Merseyside
/get-help/oxford/Oxford
/get-help/newcastle/Newcastle
/get-help/south-wales/South Wales
/get-involved/donateDonate
/about-us/wales/Wales
/about-us/scotland/Scotland
/ending-homelessness/Ending Homelessness
/ending-homelessness/Text duplicate Ending Homelessness
/ending-homelessness/appg-for-...APPG for Ending Homelessness
/ending-homelessness/built-for...Built for Zero
/ending-homelessness/resources...Help to rent database
/ending-homelessness/homelessn...Homelessness Monitor
/ending-homelessness/how-to-he...How to help someone experiencing homelessness
/ending-homelessness/key-homel...Key homelessness policy areas
/ending-homelessness/latest-br...Latest briefings and responses
/ending-homelessness/plan-to-e...Plan to end homelessness
/ending-homelessness/resources...Resources for practitioners
/ending-homelessness/wales-exp...Wales Expert Review Panel
/ending-homelessness/homelessn...Homelessness knowledge hub
/ending-homelessness/homelessn...No Text
/ending-homelessness/services-...Services for landlords
/ending-homelessness/services-...No Text
/ending-homelessness/about-hom...About homelessness
/ending-homelessness/about-hom...No Text
/about-us/About Us
/about-us/Text duplicate About Us
/about-us/crisis-blog/Crisis Blog
/about-us/crisis-media-centre/Crisis media centre
/about-us/history/History
/about-us/how-we-work/How we work
/about-us/jobs-at-crisis/Jobs at Crisis
/about-us/latest-news/Latest news
/about-us/celebrity-ambassador...Celebrity Ambassadors and Supporters
/about-us/our-crisis-members/Our Crisis members
/about-us/our-people/Our people
/about-us/our-vice-presidents/Our vice presidents
/get-involved/real-life-homele...Real life homelessness stories
/about-us/contact-us/Contact us
/about-us/contact-us/No Text
/about-us/how-we-work/our-stra...Our strategy for ending homelessness
/about-us/how-we-work/our-stra...No Text
/about-us/annual-reports/Annual reports
/about-us/annual-reports/No Text
https://shopfromcrisis.org.uk/New window External Shop Online
/get-involved/Get Involved
/get-involved/Text duplicate Get Involved
/get-involved/campaign/Campaign
/get-involved/corporate-partne...Corporate partnerships
/get-involved/donate/Text duplicate Donate
/get-involved/fundraise/Fundraise
/get-involved/gift-aid/Gift Aid
/get-involved/homelessness-all...Homelessness Alliance
/get-involved/philanthropy/Philanthropy
/get-involved/other-ways-to-give/Other ways to give
/get-involved/fundraise/resour...Resources for young people
/get-involved/venture-studio/Venture Studio
/get-involved/volunteer/Volunteer
/get-involved/fundraise/bake-f...Bake for Crisis
/get-involved/fundraise/bake-f...No Text
/get-involved/partner-with-cri...Partner with Crisis
/get-involved/partner-with-cri...No Text
/get-involved/donate/gift-in-y...Leave a gift in your Will
/get-involved/donate/gift-in-y...No Text
/crisis-at-christmas/Crisis at Christmas
https://www.crisis.org.uk/Text duplicate IMG-ALT Logo
/get-involved/donateText duplicate Donate
/get-help/Text duplicate Get help
https://www.crisis.org.uk/Text duplicate IMG-ALT Logo
/ending-homelessness/Text duplicate Ending Homelessness
/ending-homelessness/Text duplicate Ending Homelessness
/ending-homelessness/homelessn...Text duplicate Homelessness knowledge hub
/ending-homelessness/services-...Text duplicate Services for landlords
/ending-homelessness/about-hom...Text duplicate About homelessness
/ending-homelessness/appg-for-...Text duplicate APPG for Ending Homelessness
/ending-homelessness/built-for...Text duplicate Built for Zero
/ending-homelessness/resources...Text duplicate Help to rent database
/ending-homelessness/homelessn...Text duplicate Homelessness Monitor
/ending-homelessness/how-to-he...Text duplicate How to help someone experiencing homelessness
/ending-homelessness/key-homel...Text duplicate Key homelessness policy areas
/ending-homelessness/latest-br...Text duplicate Latest briefings and responses
/ending-homelessness/plan-to-e...Text duplicate Plan to end homelessness
/ending-homelessness/resources...Text duplicate Resources for practitioners
/ending-homelessness/wales-exp...Text duplicate Wales Expert Review Panel
/about-us/Text duplicate About Us
/about-us/Text duplicate About Us
/about-us/contact-us/Text duplicate Contact us
/about-us/how-we-work/our-stra...Text duplicate Our strategy for ending homelessness
/about-us/annual-reports/Text duplicate Annual reports
/about-us/crisis-blog/Text duplicate Crisis Blog
/about-us/crisis-media-centre/Text duplicate Crisis media centre
/about-us/history/Text duplicate History
/about-us/how-we-work/Text duplicate How we work
/about-us/jobs-at-crisis/Text duplicate Jobs at Crisis
/about-us/latest-news/Text duplicate Latest news
/about-us/celebrity-ambassador...Text duplicate Celebrity Ambassadors and Supporters
/about-us/our-crisis-members/Text duplicate Our Crisis members
/about-us/our-people/Text duplicate Our people
/about-us/our-vice-presidents/Text duplicate Our vice presidents
/get-involved/real-life-homele...Text duplicate Real life homelessness stories
https://shopfromcrisis.org.uk/External Text duplicate Shop Online
/get-involved/Text duplicate Get Involved
/get-involved/Text duplicate Get Involved
/get-involved/fundraise/bake-f...Text duplicate Bake for Crisis
/get-involved/partner-with-cri...Text duplicate Partner with Crisis
/get-involved/donate/gift-in-y...Text duplicate Leave a gift in your Will
/get-involved/campaign/Text duplicate Campaign
/get-involved/corporate-partne...Text duplicate Corporate partnerships
/get-involved/donate/Text duplicate Donate
/get-involved/fundraise/Text duplicate Fundraise
/get-involved/gift-aid/Text duplicate Gift Aid
/get-involved/homelessness-all...Text duplicate Homelessness Alliance
/get-involved/philanthropy/Text duplicate Philanthropy
/get-involved/other-ways-to-give/Text duplicate Other ways to give
/get-involved/fundraise/resour...Text duplicate Resources for young people
/get-involved/venture-studio/Text duplicate Venture Studio
/get-involved/volunteer/Text duplicate Volunteer
/crisis-at-christmas/Text duplicate Crisis at Christmas
/get-help/Get help in your local area
/get-help/birmingham/Text duplicate Birmingham
/get-help/brent/Text duplicate Brent
/get-help/croydon/Text duplicate Croydon
/get-help/edinburgh/Text duplicate Edinburgh
/get-help/london/Text duplicate London
/get-help/merseyside/Text duplicate Merseyside
/get-help/oxford/Text duplicate Oxford
/get-help/newcastle/Text duplicate Newcastle
/get-help/south-wales/Text duplicate South Wales
/get-involved/donateText duplicate Donate
/about-us/wales/Text duplicate Wales
/about-us/scotland/Text duplicate Scotland
/get-involved/donate/regular-g...Donate now
/get-involved/donate/IMG-ALT A young woman standing by a window in a tower block of flats, looking directly at the camera.
/get-involved/donate/Text duplicate Donate
/get-involved/donate/Make a one off gift, or set up a monthly donation. You can also pay in money you've already raised.
/get-involved/donate/Make a donation
/get-involved/campaign/No Text
/get-involved/campaign/Text duplicate Campaign
/get-involved/campaign/We campaign for the changes needed to end homelessness for good.
/get-involved/campaign/Campaign with us
/get-involved/volunteer/No Text
/get-involved/volunteer/Text duplicate Volunteer
/get-involved/volunteer/You are part of ending homelessness, one journey at a time.
/get-involved/volunteer/Volunteer with us
/get-involved/campaign/a-futur...A future free from homelessness
/about-us/how-we-work/our-stra...Text duplicate Our strategy for ending homelessness
/get-help/Text duplicate Get help
A-TITLE Get help
https://shopfromcrisis.org.uk/...New window External Shop the collection
/about-us/latest-news/campaign...No Text
/about-us/latest-news/campaign...Vagrancy Act to be repealed, once and for all
/about-us/latest-news/campaign...This is a monumental campaign win and is the culmination of years of campaigning and pressure from all parts of society.
/about-us/latest-news/campaign...Trivial anchor text
Read more
/about-us/latest-news/homeless...No Text
/about-us/latest-news/homeless...Homelessness Alliance: A National Movement Gathers Momentum
/about-us/latest-news/homeless...We’re proud to share that 58 employers have now pledged their support to the Homelessness Alliance.
/about-us/latest-news/homeless...Text duplicate Trivial anchor text
Read more
/about-us/crisis-blog/renting-...No Text
/about-us/crisis-blog/renting-...Renting to people experiencing homelessness
/about-us/crisis-blog/renting-...How we’re supporting landlords to rent their properties to people experiencing homelessness
/about-us/crisis-blog/renting-...Text duplicate Trivial anchor text
Read more
/about-us/contact-us/Text duplicate Contact us
/about-us/crisis-media-centre/Text duplicate Crisis media centre
/get-involved/volunteer/Text duplicate Volunteer
/get-help/Text duplicate Get help
/get-involved/donate/Text duplicate Donate
/shop/find-our-charity-shops/Find our charity shops
/get-involved/subscribe-to-our...Subscribe to our newsletter
https://www.youtube.com/user/c...New window External Subdomain No Text
https://twitter.com/crisis_ukNew window External IMG-ALT Follow Crisis on X
https://www.facebook.com/crisi...New window External Subdomain No Text
https://www.instagram.com/cris...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
/about-us/terms-and-conditions/Terms and Conditions
/about-us/privacy-statement/Privacy statement
/about-us/cookie-policy/Cookie policy
/about-us/accessibility/Accessibility
https://www.fundraisingregulat...External Subdomain IMG-ALT Fundraising Regulator badge with validation link

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.crisis.org.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.38 seconds.
The file size of the HTML document is fine (91 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateTue, 01 Jul 2025 20:20:55 GMT
serverMicrosoft-IIS/10.0
cache-controlno-cache,no-store
content-encodinggzip
expires-1
pragmano-cache
set-cookie301 Characters
varyAccept-Encoding
request-contextappId=cid-v1:e0be9af4-1f72-45c9-bd97-092c5ba68aa0
x-frame-optionsSAMEORIGIN
x-powered-byASP.NET
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,398 referring domains.
This page has 469,079 backlinks.
This page has backlinks from 1,138 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Sitemap: https://www.crisis.org.uk/xml-sitemap
User-agent: *
Disallow: /aspnet_client/
Disallow: /bin/
Disallow: /config/
Disallow: /data/
Disallow: /install/
Disallow: /masterpages/
Disallow: /python/
Disallow: /umbraco/
Disallow: /umbraco_client/
Disallow: /usercontrols/
Disallow: /xslt/

Similar sites

Search preview

www.crisis.org.uk
Crisis homelessness charity - Together we will end homelessness
Crisis, the national charity for people experiencing homelessness. Together we will end homelessness.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Crisis81%Check
Homelessness79%Check
Crisis homelessness charity71%Check
people66%Check
Get66%Check
experiencing homelessness66%Check
people experiencing homelessness66%Check
charity62%Check
support Crisis62%Check
Ending homelessness61%Check
Show more keywords and terms

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