Contours.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
95% 
Page structure
29% 
Link structure
66% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.14 s
File size
396.50 kB
Words
1110
Media files
29
Number of links
132 internal / 22 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Walking Holidays in the UK — Contours Walking Holidays
There are word repetitions in the page title.
The length of the page title is perfect. (516 pixels out of 580 max pixel length)
Meta description
(Critically important)
Self-guided walking holidays in the UK, with expert advice, daily accommodation and luggage transfers.
The length of the meta description is perfect. (635 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.contours.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
keywordswalking holidays uk, contours walking holidays, contours holidays
descriptionSelf-guided walking holidays in the UK, with expert advice, daily accommodation and luggage transfers.
msapplication-TileImageassets/--walk/icons/ms-icon-144x144.png
msapplication-TileColor#638F42
theme-color#638F42
google-site-verificationnLCOALFNI4bRCDOFB5rVFjB2qBoBtzV9U2OwL-uLryQ
facebook-domain-verification7updy33refwgxkup25e8xang335gea
viewportwidth=device-width, initial-scale=1
langen-gb
twitter:cardsummary_large_image
twitter:site@contoursholiday
twitter:creator@contoursholiday
twitter:titleHome
twitter:descriptionSelf-guided walking holidays in the UK, with expert advice, daily accommodation and luggage transfers.
twitter:imagehttps://www.contours.co.uk/assets/--walk/images/opengraph_default.png
og:typearticle
og:titleHome
og:descriptionSelf-guided walking holidays in the UK, with expert advice, daily accommodation and luggage transfers.
og:imagehttps://www.contours.co.uk/assets/--walk/images/opengraph_default.png
og:site_nameContours Walking Holidays
og:urlhttps://www.contours.co.uk/

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Page quality

Content
(Critically important)
This page contains 1110 words. That's ok.
33.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
20 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.36 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Some tags are too long. With 78 characters this one is longer than 70 characters:
"choose from over 80 exceptional trails and countless customiseable itineraries"
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...merchantidentifier=contours-holidays-ltdFeefo logoSee what our customers say about us
/assets/images/contours30.webpContours Walking Holidays
/assets/images/running-holidays.jpgContours Trail Running Holidays
...banner_images/shutterstock_759485317.jpgshutterstock_759485317
/assets/images/30-years-of-adventure.png30 Years of Adventure
/assets/images/feefo-2025.webpFeefo's Gold Trusted Service Award for 2025
/data/cms_images/map-arrow.svgAn arrow pointing to the map.
/assets/images/contours30.webpNo alt attribute provided
/assets/images/white_underline.svgNo alt attribute provided
/data/cms_images/croutons-navigates.pngA graphic showing a dotted trail winding between two waymarkers, with a tree and fingerpost in the background, as a representation of a point-to-point walking holiday.
/assets/images/blue_underline.svgA hand-drawn underline beneath the Walking Inspiration title
/data/cms_images/castle-walks.svgA cartoon castle represents walking holidays that visit castles and military monyments.
/data/cms_images/circular-walks.svgA dotted line tours through several waymarkers before returning to its starting point to form a circle, representing circular walking holidays.
/data/cms_images/coastal-walks.svgA cartoon starfish represents coastal walking holidays.
...cms_images/short-daily-mileage-walks.svgTwo waymarkers with a short dotted line between them represent walking holidays with short daily mileages.
/data/cms_images/dog-friendly-walks.svgA cartoon dog representing dog-friendly walking holidays.
...age_images/walkers-first-aid-kit (1).pngImage for Pre-Walk Packing and To-Do List
/data/cms_images/9dovrt8b.jpgContours Gift Vouchers
/data/cms_images/port-isaac.pngFrequently asked questions
...iumphing-over-pennine-way-challenges.pngSpecial Offers
/data/cms_images/whitby-cleveland-way.pngPhoto Competition
/data/cms_images/checklist-heart-red.pngA hand-drawn map of Great Britain with a wishlist of walking trails represented by hearts waiting to be ticked off - it looks like this walker has completed the Northumberland Coast Path and the Thames Path, with Offa's Dyke Path, the Great Glen Way and the Pennine Way still to go.
/assets/--walk/images/facebook.svgFollow Contours Walking Holidays on Facebook
/assets/--walk/images/instagram.svgFollow Contours Walking Holidays on Instagram
/assets/--walk/images/twitter.svgFollow Contours Walking Holidays on Twitter
/assets/--walk/images/youtube.svgFollow Contours Walking Holidays on YouTube
/assets/images/contours30.webpContours Holidays
/assets/images/contours_logo.svgContours Walking Holidays
/assets/--run/images/contours_logo.svgContours Trail Running Holidays

Page structure

H1 heading
(Critically important)
Our walking holidays
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 34 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Our walking holidays
H1 Self-Guided Walking Holidays in the UK
H1 Customer Reviews
H2 Other holidays
H2 About Us
H2 Celebrate 30 Years of Adventures on the England Coast Path!
H2 Walk Great Britain
H2 Contours Walking Holidays
H2 Thirty Years of Contours Holidays
H2 If You're New to Self-Guided Walking Holidays
H2 Walking Holiday Inspiration
H2 From our blog
H2 Useful Links For Walkers
H2 Contours Holidays' Loyalty Scheme
H2 Celebrating Thirty Years
H2 Contours Holidays on Social Media
H2 Get The Latest News & Offers
H3 Trail Running Holidays
H3 By Location
H3 Discover More
H3 By Type
H3 Useful Information
H3 Pre-Walk Packing and To-Do List
H3 Gift Vouchers
H3 Frequently Asked Questions
H3 Special Offers
H3 Enter Our Photo Competition
H3 Walking Holidays
H3 About Contours
H3 Contact Us
H5 By Location Duplicate text
H5 Discover More Duplicate text
H5 By Type Duplicate text
H5 Useful Information Duplicate text
Baselink: https://www.contours.co.uk/
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 22 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.feefo.com/reviews/...New window External Subdomain IMG-ALT Feefo logo
/booking-conditionsBooking Conditions
/members-areasMembers Area
/contactContact
https://www.contours.co.uk/IMG-ALT Contours Walking Holidays
A-TITLE Click to return to the home page
https://www.contours.co.uk/Home
/south-of-englandSouth of England
/north-of-englandNorth of England
https://www.contours.co.uk/walesWales
/scotlandScotland
/holiday-location-mapHoliday Location Map
/inspiration-mainBe Inspired
/new-walking-holidays-for-2026New for 2026
/england-coast-pathEngland Coast Path
/value-toursGreat Value Tours
/classic-trailsClassic Trails
/short-walking-breaks-mapShort Walking Breaks
/dog-friendlyDog Friendly
/stile-free-walksStile-Free Walks
/inspiration-short-daily-milea...Low Daily Mileage Walks
/two-night-breaksTwo Night Breaks
/new-walkers-guideBeginner's Guide
/special-offersDiscounts & Special Offers
/trail-archiveTrail Archive
https://www.contoursrun.co.uk/New window External Subdomain Trail Running Holidays
IMG-ALT Contours Trail Running Holidays
/gift-vouchersGift Vouchers
https://www.contours.co.uk/faqsAbout Our Holidays
https://www.contours.co.uk/blogOur Blog
/contactContact Us
https://www.contours.co.uk/faqsHow to Book
/about-usMeet the Team
/booking-conditionsTerms & Conditions
https://www.contours.co.uk/faqsWhat's Included?
/photo-competitionEnter our Photo Competition
/privacy-policyPrivacy Policy
/30th-anniversaryOur 30th Anniversary
https://www.contours.co.uk/faqsFAQs
/holiday-search/anywhere/anyFind Your Holiday
/booking-conditionsText duplicate Booking Conditions
/members-areasText duplicate Members Area
/contactText duplicate Contact
https://www.contours.co.uk/Text duplicate Home
/south-of-englandText duplicate South of England
/north-of-englandText duplicate North of England
https://www.contours.co.uk/walesText duplicate Wales
/scotlandText duplicate Scotland
/holiday-location-mapText duplicate Holiday Location Map
/inspiration-mainText duplicate Be Inspired
/new-walking-holidays-for-2026Text duplicate New for 2026
/england-coast-pathText duplicate England Coast Path
/value-toursText duplicate Great Value Tours
/classic-trailsText duplicate Classic Trails
/short-walking-breaks-mapText duplicate Short Walking Breaks
/dog-friendlyText duplicate Dog Friendly
/stile-free-walksText duplicate Stile-Free Walks
/inspiration-short-daily-milea...Text duplicate Low Daily Mileage Walks
/two-night-breaksText duplicate Two Night Breaks
/new-walkers-guideText duplicate Beginner's Guide
/special-offersText duplicate Discounts & Special Offers
/trail-archiveText duplicate Trail Archive
/gift-vouchersText duplicate Gift Vouchers
https://www.contours.co.uk/faqsText duplicate About Our Holidays
https://www.contours.co.uk/blogText duplicate Our Blog
/contactText duplicate Contact Us
https://www.contours.co.uk/faqsText duplicate How to Book
/about-usText duplicate Meet the Team
/booking-conditionsText duplicate Terms & Conditions
https://www.contours.co.uk/faqsText duplicate What's Included?
/photo-competitionText duplicate Enter our Photo Competition
/privacy-policyText duplicate Privacy Policy
/30th-anniversaryText duplicate Our 30th Anniversary
https://www.contours.co.uk/faqsText duplicate FAQs
/30th-anniversaryIMG-ALT 30 Years of Adventure
A-TITLE Contours Holidays Turns Thirty
/england-coast-pathWalk the England Coast Path
/holiday-location-maphundreds of walking trails all over Great Britain
/holiday-search/anywhere/anywalking holiday search function
/contactcontact our friendly team
/holiday-location-mapClick the map to search by location
/dog-friendlydog-friendly
A-TITLE Dog-Friendly Walking Holidays
/stile-freestile-free
A-TITLE Walking holidays without obstacles or steep gradients
https://www.contours.co.uk/faqsLearn more...
/special-offers/loyalty-discou...new pearl loyalty bonus
A-TITLE Contours Loyalty Scheme
/new-walking-holidays-for-2026new trails for 2026
A-TITLE New Walking holidays for 2026
/30th-anniversaryContours' Thirty-Year History
/new-walkers-guideAll About Walking Holidays
/top-ten-trails-for-your-first...Top Trails for Beginners
/inspiration-short-daily-milea...short breaks
A-TITLE Short walking holidays
/coast-to-coast-challenge-walk...ambitious challenge hikes
A-TITLE Challenging walking holidays
/remote-ramblesremote rambles
A-TITLE Remote walking holidays
/national-trails-and-scotlands...National Trails
A-TITLE Walking holidays along National Trails
/inspiration-maininspiration pages
A-TITLE Walking Holiday Inspiration
/castles-and-military-monumentsIMG-ALT A cartoon castle represents walking holidays that visit castles and military monyments.
/castles-and-military-monumentsCastles and Military Monuments
/inspiration-circular-walksIMG-ALT A dotted line tours through several waymarkers before returning to its starting point to form a circle, representing circular walking holidays.
/inspiration-circular-walksCircular Walking Holidays
/coastal-walking-holidaysIMG-ALT A cartoon starfish represents coastal walking holidays.
/coastal-walking-holidaysCoastal Trails
/inspiration-short-daily-milea...IMG-ALT Two waymarkers with a short dotted line between them represent walking holidays with short daily mileages.
/inspiration-short-daily-milea...Short Daily Mileages
/dog-friendlyIMG-ALT A cartoon dog representing dog-friendly walking holidays.
/dog-friendlyDog-Friendly Holidays
/inspiration-mainWalking Holiday Inspiration
/pre-walk-packing-and-to-do-listPre-Walk Packing and To-Do List
/pre-walk-packing-and-to-do-listRead more...
https://www.contours.co.uk/blogMore from our blog
/gift-vouchersA-TITLE Contours Gift Vouchers
/gift-vouchersText duplicate Gift Vouchers
A-TITLE Contours Gift Vouchers
https://www.contours.co.uk/faqsA-TITLE Frequently asked questions
https://www.contours.co.uk/faqsFrequently Asked Questions
A-TITLE Frequently asked questions
/special-offersA-TITLE Special offers
/special-offersSpecial Offers
A-TITLE Special offers
/photo-competitionA-TITLE Photo Competition
/photo-competitionEnter Our Photo Competition
A-TITLE Photo Competition
/special-offers/loyalty-discou...Find out more about our bronze, silver, gold and new pearl loyalty discounts.
A-TITLE Loyalty Discount
/special-offers/loyalty-discou...Claim your loyalty discount
A-TITLE Loyalty Discount
https://www.facebook.com/Conto...New window Nofollow External Subdomain IMG-ALT Follow Contours Walking Holidays on Facebook
https://www.instagram.com/cont...New window Nofollow External Subdomain IMG-ALT Follow Contours Walking Holidays on Instagram
https://twitter.com/ContoursHo...New window Nofollow External IMG-ALT Follow Contours Walking Holidays on Twitter
https://www.youtube.com/user/C...New window Nofollow External Subdomain IMG-ALT Follow Contours Walking Holidays on YouTube
https://www.instagram.com/p/Ct...New window Nofollow External Subdomain No Text
https://www.instagram.com/p/Ct...New window Nofollow External Subdomain No Text
https://www.instagram.com/p/Ct...New window Nofollow External Subdomain No Text
https://www.instagram.com/p/Ct...New window Nofollow External Subdomain No Text
https://www.instagram.com/p/Cs...New window Nofollow External Subdomain No Text
https://www.instagram.com/p/Cs...New window Nofollow External Subdomain No Text
https://www.instagram.com/p/Cs...New window Nofollow External Subdomain No Text
https://www.instagram.com/p/Cs...New window Nofollow External Subdomain No Text
https://www.instagram.com/p/Cs...New window Nofollow External Subdomain No Text
https://www.instagram.com/p/Cs...New window Nofollow External Subdomain No Text
https://www.instagram.com/p/Cs...New window Nofollow External Subdomain No Text
https://www.instagram.com/p/Cs...New window Nofollow External Subdomain No Text
/newslettersNewsletter Archive
/privacy-policyText duplicate Privacy Policy
/holiday-location-mapHoliday location map
/short-walking-breaksShort walking breaks
/classic-trailsClassic trails
/dog-friendlyDog friendly walks
https://www.contours.co.uk/faqsChoosing a holiday
A-TITLE How to choose your walking holiday
/north-of-englandText duplicate North of England
/south-of-englandText duplicate South of England
/scotlandText duplicate Scotland
https://www.contours.co.uk/walesText duplicate Wales
https://www.contours.co.uk/faqsAbout our holidays
A-TITLE About Contours Holidays
https://www.contours.co.uk/faqsHow to book
A-TITLE How to book your walking holiday
https://www.contours.co.uk/faqsWhat's included?
A-TITLE What's Included?
/booking-conditionsText duplicate Terms & Conditions
/privacy-policyText duplicate Privacy Policy
/contact+44 (0)1629 821 900
/cdn-cgi/l/email-protection[email protected]
https://www.contoursrun.co.uk/New window External Subdomain Contours Trail Running Holidays
https://wearearise.com/web-designNew window External Website Design by Arise
https://www.contours.co.uk/New window Text duplicate IMG-ALT Contours Walking Holidays
https://www.contoursrun.co.uk/New window External Subdomain Text duplicate IMG-ALT Contours Trail Running Holidays
https://www.cookiesandyou.com/New window External Subdomain Learn more

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.contours.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.14 seconds.
The file size of the HTML document is fine (397 kB).

HTTP Response Header

NameValue
dateMon, 23 Mar 2026 13:39:39 GMT
content-typetext/html; charset=utf-8
servercloudflare
strict-transport-securitymax-age=63072000; includeSubdomains; preload
content-security-policyframe-ancestors 'self' https://www.contours.co.uk https://www.contoursrun.co.uk https://www.contourscycle.co.uk
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlmax-age=86400, must-revalidate
pragmano-cache
varyAccept-Encoding
server-timingcfCacheStatus;desc="HIT"
report-to{"group":"cf-nel","max_age":604800,"endpoints":[{"url":"https://a.nel.cloudflare.com/report/v4?s=0rEtXszUVUToj%2BTpGectqd62z%2FyqpG5ijCmQ2k5M0DV0nv1Q3LS7du0c73uOxJe%2BlIYfMy6QQsDH0bP8uoR7gr4eT2AuF1PImePPHF%2B1kvT1ng%3D%3D"}]}
nel{"report_to":"cf-nel","success_fraction":0.0,"max_age":604800}
age552
last-modifiedMon, 23 Mar 2026 13:30:26 GMT
cf-cache-statusHIT
content-encodingzstd
cf-ray9e0dd7eb5828909a-FRA
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 76 referring domains.
This page has 604 backlinks.
This page has backlinks from 55 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-Agent: * 
Disallow: /admin/

Sitemap: https://www.contours.co.uk/sitemap.xml

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Search preview

www.contours.co.uk
Walking Holidays in the UK — Contours Walking Holidays
Self-guided walking holidays in the UK, with expert advice, daily accommodation and luggage transfers.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
walking84%Check
walking holiday84%Check
Holiday82%Check
Walking Holidays82%Check
holidays81%Check
walking holidays UK81%Check
Contours Walking Holidays78%Check
Walking Holidays UK Contours78%Check
Contours Holidays75%Check
Self-guided walking holidays73%Check
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