Color.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
63% 
Page structure
55% 
Link structure
92% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.12 s
File size
151.00 kB
Words
1459
Media files
32
Number of links
40 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Cancer detection and care
The length of the page title is perfect. (237 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.color.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
generatorWPML ver:4.6.6 stt:70,5,59,61,1,68,4,69,29,71,40,42,41,45,67,47,2,54,55,57;
msapplication-TileImagehttps://www.color.com/wp-content/uploads/2020/08/cropped-android-chrome-512x512-1-270x270.png
article:publisherhttps://www.facebook.com/color
article:modified_time2025-07-23T17:01:45+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@color
og:localeen_US
og:typewebsite
og:titleTake control of cancer with Color
og:urlhttps://www.color.com/
og:site_nameColor Health
og:imagehttps://www.color.com/wp-content/uploads/2023/03/Color_Logo.jpg
og:image:width1200
og:image:height600
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 1459 words. That's ok.
39.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
22 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.78 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 29 tags for this page.
Image SEO
(Somewhat important)
31 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...24/04/Color-Wordmark-Logo-Registered.svgNo alt attribute provided
...content/uploads/2024/10/Hero-Image-4.pngNo alt attribute provided
/wp-content/uploads/2024/02/employers.jpgNo alt attribute provided
/wp-content/uploads/2024/02/brokers.jpgNo alt attribute provided
...ds/2025/05/Health-Plans-Homepage-img.jpgNo alt attribute provided
/wp-content/uploads/2024/02/unions.jpgNo alt attribute provided
...ntent/uploads/2025/06/Hunter-Douglas.svgNo alt attribute provided
/wp-content/uploads/2025/06/Hasbro.svgNo alt attribute provided
...loads/2025/06/Anywhere-Real-Estate-1.svgNo alt attribute provided
...tent/uploads/2025/07/Schreiber-Foods.svgNo alt attribute provided
/wp-content/uploads/2025/06/Teamsters.svgNo alt attribute provided
/wp-content/uploads/2025/06/Crain.svgNo alt attribute provided
/wp-content/uploads/2025/06/PTC.svgNo alt attribute provided
/wp-content/uploads/2025/06/Salesforce.svgNo alt attribute provided
/wp-content/uploads/2025/06/IUOE-295.svgNo alt attribute provided
/wp-content/uploads/2025/06/Andersen.svgNo alt attribute provided
/wp-content/uploads/2025/06/NIH-logo.svgNo alt attribute provided
...ads/2025/05/Honepage-Color-ACS-Video.jpgNo alt attribute provided
...ent/uploads/2025/05/Color-Wheel-Logo.svgNo alt attribute provided
...t/uploads/2025/05/Homepage-Collage-1.pngNo alt attribute provided
...s/2025/05/Icon-Earlier-Interventions.svgNo alt attribute provided
.../2025/07/Hoepage-Care-Team-Dashboard.pngNo alt attribute provided
...s/2025/05/Icon-Color-Patient-Product.svgNo alt attribute provided
...s/2025/05/Honepage-Savings-Treatment.jpgNo alt attribute provided
...nt/uploads/2025/05/Icon-Cost-Savings.svgNo alt attribute provided
...ploads/2025/05/Homepage-Virtual-Care.jpgNo alt attribute provided
.../uploads/2025/05/Cancer-Connect-Icon.svgNo alt attribute provided
...ads/2025/05/Homepage-The-Color-Model.pngNo alt attribute provided
...loads/2023/06/icon-conversation-blue.svgNo alt attribute provided
...nt/uploads/2023/06/icon-support-blue.svgNo alt attribute provided
...2023/11/color-wheel-full-color-white.svgNo alt attribute provided
...9/color-people-collage-footer-reveal.pngColor People Collage Footer Reveal

Page structure

H1 heading
(Critically important)
Taking control of cancer—with you at every step
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Taking control of cancer—with you at every step
H1 We’re not a point solution. We’re your partner in cancer care.
H1 Talk to our team.
H2 We take control of cancer for:
H2 Why Color
H3 Employers and their employees
H3 Consultants and their clients
H3 Health plans and their members
H3 Unions and their members
H3 Up to 77% increase
H3 Up to 55% faster
H3 At-home testing
H3 Expert-led guidance
H3 24/7 access
H3 Holistic support
H3 9.6/10
H3 Up to 37% direct cost savings
H3 $266K in yearly savings
H3 78% of care gaps closed
H3 Virtual-first model
H3 Equity-minded
H3 Integrates with any health plan
H3 New to Color?
H3 Already a patient?
H3 Solutions
H3 Products
H3 Company
H3 Resources
H4 New to Color? Duplicate text
H4 Already a customer? Get support.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 17 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.color.com/Anchor skip to content
https://www.color.com/Subdomain No Text
https://home.color.com/test/ac...New window External Subdomain Activate Kit
https://www.color.com/contact-usSubdomain Contact Us
https://home.color.com/sign-inNew window External Subdomain Sign In
https://home.color.com/test/ac...New window External Subdomain Text duplicate Activate Kit
https://www.color.com/contact-usSubdomain Text duplicate Contact Us
https://home.color.com/sign-inNew window External Subdomain Text duplicate Sign In
https://www.color.com/cancerSubdomain Explore our program
https://www.color.com/Anchor Talk to a cancer solution specialist
https://www.color.com/employersSee how
https://www.color.com/brokersText duplicate See how
/health-plansText duplicate See how
https://www.color.com/unionsText duplicate See how
https://home.color.com/purchas...External Subdomain Trivial anchor text
here
https://www.color.com/librarySubdomain resource library
https://www.color.com/blogSubdomain blog
http://support.color.com/External Subdomain support.color.com
A-TITLE http://support.color.com
https://support.color.com/en/c...External Subdomain Trivial anchor text
Click here
/covid-contact\"Subdomain Text duplicate Trivial anchor text
Click here
https://home.color.com/purchas...External Subdomain Text duplicate Trivial anchor text
Click here
https://home.color.com/benefit...External Subdomain Text duplicate Trivial anchor text
Click here
https://home.color.com/support...External Subdomain Text duplicate Trivial anchor text
Click here
https://hcup-us.ahrq.gov/repor...External Subdomain Roemer et al. 2017 AHRQ HCUP Report
https://ascopubs.org/doi/10.12...External Sapkota et al. 2022 ASCO Annual Meeting
https://www.ncbi.nlm.nih.gov/p...External Subdomain McGarvey et al. 2022 BMC Health Serv Research
https://www.pwc.com/us/en/indu...External Subdomain 8% projected 2025 inflation
https://www.color.com/careersSubdomain Careers
https://www.color.com/blogSubdomain Blog
https://www.color.com/newsroomSubdomain Newsroom
https://www.color.com/employersSubdomain Employers
https://www.color.com/consultantsSubdomain Consultants
/health-plansSubdomain Health Plans
https://www.color.com/unionsSubdomain Unions
https://www.color.com/cancerSubdomain Cancer
https://www.color.com/genomicsSubdomain All of Us
https://www.color.com/copilotSubdomain Copilot
/color-cancer-trialSubdomain Color Cancer Trial
https://www.color.com/about-usSubdomain About Us
https://www.color.com/leadershipSubdomain Leadership
/partnershipsSubdomain Partnerships & Research
https://www.color.com/careersSubdomain Text duplicate Careers
https://www.color.com/newsroomSubdomain Text duplicate Newsroom
/family-testing-programSubdomain Giving Back
https://www.color.com/blogSubdomain Text duplicate Blog
/scientific-publicationsSubdomain Scientific Publications
/program-resourcesSubdomain Program Resources
/patient-resourcesSubdomain For Patients
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.instagram.com/Color/New window External Subdomain No Text
https://twitter.com/colorNew window External No Text
/policies/tosSubdomain Terms of Service
/policies/privacySubdomain Privacy Notice
/policies/notice-of-privacy-pr...Subdomain Notice of Privacy Practices
/accessibilitySubdomain Accessibility
/consumer-health-data-privacy-...Subdomain Consumer Health Data Privacy Policy
https://www.color.com/Anchor No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.color.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.12 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (151 kB).

HTTP Response Header

NameValue
dateMon, 28 Jul 2025 13:50:25 GMT
content-typetext/html; charset=UTF-8
cf-ray9664d8702b5ed125-CDG
cf-cache-statusHIT
age55394
cache-controlpublic, max-age=0, s-maxage=86400
last-modifiedSun, 27 Jul 2025 21:51:56 GMT
link<https://www.color.com/wp-json/>; rel="https://api.w.org/", <https://www.color.com/wp-json/wp/v2/pages/166767>; rel="alternate"; title="JSON"; type="application/json", <https://www.color.com/>; rel=shortlink
varyAccept-Encoding
ki-cache-tag255ff04e-29fb-4b24-85f3-90bb10c5f49d,16a4a2bed36d8175b953fbdfedf43597b44be82bef7777b7c439c382a4726ea4
ki-cache-typeEdge
ki-cf-cache-statusHIT
ki-edgev=21.1.1;mv=5.0.10
x-content-type-optionsnosniff
x-edge-location-klb1
x-kinsta-cacheHIT
set-cookie279 Characters
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=jrEtwsSv58V7fe%2By4PhDpDSR87CQ6dTVfX3yFulf1Q05jH7EsKxO5JvvHWjJ7teWieEK1Z%2B214%2FGdn7xN5o8YzzPbcvEcokee3rjyskh0QaydkYs5sJ6Gewz8dEu%2Fsc%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
servercloudflare
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 819 referring domains.
This page has 5,812 backlinks.
This page has backlinks from 629 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-admin/
Disallow: /blog/category/uncategorized
Allow: /wp-admin/admin-ajax.php

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
cancer72%Check
Color58%Check
Breast Cancer55%Check
Prostate Cancer55%Check
Cancer Clinic55%Check
Cancer Risk55%Check
Cancer Screening55%Check
Cancer Symptoms55%Check
cancer diagnosis55%Check
Cancer Survivor55%Check
Show more keywords and terms

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Cookie Policy

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