Coatpaints.com - SEO Checker

Overview of the SEO Check
Meta information
58% 
Page quality
70% 
Page structure
58% 
Link structure
31% 
Server
79% 
External factors
100% 
SEO Score
Response time
0.22 s
File size
949.40 kB
Words
1073
Media files
58
Number of links
232 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Climate Positive Paint | High-Grade Interior & Exterior Paint | COAT – COAT Paints
The page title should be shorter than 580 pixels. It is 741 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
COAT has changed the paint game. With high-grade climate positive paints in a range of tasteful shades, we’re all about style and substance. With clever Peel & Stick swatches and next-day delivery, a fresh COAT of paint has never been easier.
The meta description is too long: 1503 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://coatpaints.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
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theme-color#000000
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google-site-verificationAG7UyaAasVZndON3EKw87apJbQaLms6Rep2oZnb2tus
msvalidate.01F9B5BC96925FBAD5B36AA13CF4BE2353
descriptionCOAT has changed the paint game. With high-grade climate positive paints in a range of tasteful shades, we’re all about style and substance. With clever Peel & Stick swatches and next-day delivery, a fresh COAT of paint has never been easier.
shopify-digital-wallet/30595219595/digital_wallets/dialog
shopify-checkout-api-token25f3036bc2cc63c37a28259b9bbd2b7b
langen
og:imagehttps://cdn.shopify.com/s/files/1/0305/9521/9595/files/Untitled_design_9.png?v=1726070053
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X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1073 words. That's ok.
15.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 10.68 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (949.4 kB).
A viewport "width=device-width,initial-scale=1,shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
18 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...center&height=188&v=1706881684&width=250No alt attribute provided
...center&height=188&v=1711120803&width=250No alt attribute provided
...ro_-_Large_2.jpg?v=1732304694&width=1376No alt attribute provided
...es/plant-icon.svg?height=24&v=1715681750No alt attribute provided
.../sticker-icon.svg?height=24&v=1715681750No alt attribute provided
...-colours-icon.svg?height=24&v=1715681750No alt attribute provided
...-3e8de2dd3e33.jpg?v=1745487873&width=500image
...-f9c4ee45bc16.jpg?v=1733320746&width=500image
...g_-_Medium_10.jpg?v=1733313615&width=500image
...s/Save_50_1_1_1200x1200.png?v=1746204121Sticker Image
...roduct_Image.jpg?v=1745849426&width=1312No alt attribute provided
...es_-_Large_1.jpg?v=1739218438&width=1312No alt attribute provided
...401bbbd19f3a.jpg?v=1675354965&width=1445Taupe Off White paint called Mindful by COAT Paints the eco friendly paint company
...rietlucyhome.jpg?v=1706611439&width=1445Mindful
...76bd5bcae187.jpg?v=1675355709&width=1445Sage Green paint called Park Life by COAT Paints the eco friendly paint company
...a5ff1817964e.png?v=1706612151&width=1445Sage Green paint called Park Life by COAT Paints the eco friendly paint company
...3424e4b6f8c1.jpg?v=1675354502&width=1445Dry Plaster Pink paint called Factor Fifty by COAT Paints the eco friendly paint company
...1000x1000_01.jpg?v=1706610431&width=1445Factor Fifty
...s/Nomad_2.5L.jpg?v=1675354428&width=1445Dark Olive Green paint called Nomad by COAT Paints the eco friendly paint company
...d__tobyshome.jpg?v=1706635390&width=1445Nomad
...37cc49af99ce.jpg?v=1675355102&width=1445Pale Taupe paint called Good Intentions by COAT Paints the eco friendly paint company
...1000x1000_01.jpg?v=1721934234&width=1445Good Intentions
...dStreet_2.5L.jpg?v=1675354713&width=1445Faded Red paint called Old Street by COAT Paints the eco friendly paint company
...1000x1000_01.jpg?v=1706611709&width=1445Old Street
...rdParty_2.5L.jpg?v=1675355426&width=1445Hazy Grey Green paint called Yard Party by COAT Paints the eco friendly paint company
...ty_FlatMatt1.png?v=1706613084&width=1445Hazy Grey Green paint called Yard Party by COAT Paints the eco friendly paint company
...41c3a1bc249a.jpg?v=1675356719&width=1445Warm Taupe paint called Sunday Soul by COAT Paints the eco friendly paint company
...Sundaysoul1z.png?v=1706612486&width=1445Warm Taupe paint called Sunday Soul by COAT Paints the eco friendly paint company
.../Lie-In_2.5L.jpg?v=1675355786&width=1445Light Grey Blue paint called Lie-in by COAT Paints the eco friendly paint company
...0d15a3380e79.jpg?v=1711381127&width=1445Light Grey Blue paint called Lie-in by COAT Paints the eco friendly paint company
.../Pampas_2.5L.jpg?v=1703068450&width=1445Natural Off White paint called Pampas by COAT Paints the eco friendly paint company
...enbesselink2.jpg?v=1706635464&width=1445Pampas
...cts/2AM_2.5L.jpg?v=1675354245&width=1445Dark Royal Blue paint called 2AM by COAT Paints the eco friendly paint company
.../2amcredited.png?v=1706635240&width=1445Dark Royal Blue paint called 2AM by COAT Paints the eco friendly paint company
...ed0c03635660.jpg?v=1675354670&width=1445Greyed Pink paint called Ciao, Sofia by COAT Paints the eco friendly paint company
...e8f4c9f11e31.jpg?v=1706609356&width=1445Greyed Pink paint called Ciao, Sofia by COAT Paints the eco friendly paint company
...60077dd23247.jpg?v=1675355114&width=1445Deep Grey Green paint called Darlington by COAT Paints the eco friendly paint company
...1000x1000_10.jpg?v=1706635322&width=1445Darlington
...cconist_2.5L.jpg?v=1675356882&width=1445Deep Bronze Green paint called The Tobacconist by COAT Paints the eco friendly paint company
...1000x1000_02.jpg?v=1706612764&width=1445The Tobacconist
...e9acc6acad8a.jpg?v=1675356821&width=1445Rich Brown paint called Sheldon by COAT Paints the eco friendly paint company
...5adf7ea43c56.jpg?v=1706612435&width=1445Rich Brown paint called Sheldon by COAT Paints the eco friendly paint company
...roduct_Image.jpg?v=1732304058&width=1312No alt attribute provided
...duct_Image_2.jpg?v=1732305172&width=1312No alt attribute provided
...ctor_Fifty_2.jpg?v=1728489319&width=1312No alt attribute provided
...88-cda455867cae_250x250.png?v=1726055581No alt attribute provided
...es/the-guardian_250x250.png?v=1726055680No alt attribute provided
...e7-3784f58e2b2d_250x250.png?v=1726055727No alt attribute provided
.../livingetc-logo_250x250.png?v=1726055630No alt attribute provided
...1000x1000_05.jpg?v=1716978553&width=1312No alt attribute provided
...tled_design_4.png?v=1726069176&width=300Sustainable Principles Report
...tled_design_6.png?v=1726069285&width=300Verified Climate Positive Company
...-ed9a79a21062.png?v=1726068646&width=300COAT is B Corp Certified
...ard.png?v=161572881770111444671721728168No alt attribute provided
...ver.png?v=119298988224732200691721728167No alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 36 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 This is The Paint
H2 Climate Positive
H2 Peel & Stick Samples
H2 Tasteful Colours
H2 POPULAR Collections
H2 Sample Packs
H2 2025-26 NEW Colours
H2 Designer Sample Packs
H2 COAT x Millie Mackintosh
H2 COAT x Stacey Dooley
H2 New Natural Claypaint
H2 Our CUSTOMERS SAY IT BEST
H2 From the BLOG
H3 New Colours 2025-26
H3 Warm Neutrals
H3 Natural Greens
H3 Popular
H3 Colours
H3 Sustainable Principles Report
H3 Verified Climate Positive Company
H3 COAT is B Corp Certified
H5 Mindful
H5 Park Life
H5 Factor Fifty
H5 Nomad
H5 Good Intentions
H5 Old Street
H5 Yard Party
H5 Sunday Soul
H5 Lie-in
H5 Pampas
H5 2AM
H5 Ciao, Sofia
H5 Darlington
H5 The Tobacconist
H5 Sheldon
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 13 external links on this page.
LinkAttributesAnchor text
/collections/bestsellersLuxe paint, made to order 🌎
/products/coat-colour-chartNew 2025-26 Colour Chart available 🎨
/collections/bestsellersTry 3 Peel & Stick samples free ✌🏼
https://coatpaints.com/No Text
/collections/flat-mattall colours
/collections/bestsellersbestsellers
/collections/2025-26-new-coloursnew for 2025-26 NEW
/collections/neutral-coloursneutrals
/collections/plaster-paint-col...plaster
/collections/green-paint-coloursgreen
/collections/white-paint-colourswhite
/collections/blue-paint-coloursblue
/collections/pink-paint-colourspink
/collections/yellow-paint-coloursyellow
/collections/grey-paint-coloursgrey
/collections/sample-packssample packs
/products/colour-matchcolour match
/products/coat-colour-chartcolour chart
/collections/flat-mattall schemes
/collections/cosy-colourscosy colour
/collections/natural-plaster-s...natural plaster
/collections/earthy-green-schemeearthy green
/collections/dark-and-moody-co...dark & moody
/collections/north-facing-coloursnorth facing
/collections/south-facing-colourssouth facing
/collections/east-facing-colourseast facing
/collections/west-facing-roomswest facing
/collections/flat-mattall finishes
/collections/flat-mattdurable flat matt
/collections/flat-matt-claypaintnatural claypaint NEW
/collections/soft-sheensoft sheen
/collections/eggshelleggshell
/collections/exteriorexterior weatherproof
/collections/floor-paintfloor paint
/collections/flat-mattall projects
/collections/wall-paintinterior walls
/collections/flat-matt-claypaintnatural breathable
/collections/kitchen-paintkitchen
/collections/bathroom-paintbathroom
/collections/wood-paintwood & trim
/collections/cupboard-paintcabinetry
/collections/floor-paintfloors
/collections/furniture-paintfurniture
/collections/exteriorexterior
/pages/collabsall collabs
/pages/stacey-dooleyx stacey dooley
/pages/millie-mackintosh-1x millie mackintosh
/pages/house-nine-x-coatx house nine design
/collections/coat-x-emma-jane-...x emma jane palin
/pages/coat-x-kirkby-design-co...x kirkby design
/collections/coat-x-colours-of...x colours of arley
/collections/accessoriesall painting supplies
/collections/accessoriesGet a flawless finish with sustainable tools from COAT
/products/large-supplies-kitsupplies kits
/products/primerprimer
/products/luxury-eco-paint-brushbrushes
/products/eco-paint-rollerrollers
/products/e-gift-cardgift cards
/pages/aboutour story
/pages/productspaint science
/pages/ethicssustainability
/blogs/accountabilityaccountability
/pages/buy-paint-onlineshop direct
/pages/club-coatclub coat loyalty
/pages/contact-usget in touch
/pages/contact-uscontact us
/pages/presspress enquiries
https://coatpaints.com/pages/faqsfaq
https://coatpaints.com/helpful tools
/pages/coat-colour-quiztake the colour quiz
/pages/paint-calculatorpaint calculator
/collections/digital-colour-chartdigital colour chart
/blogs/how-to-paintthe blog
/blogs/how-to-painthow to paint
/blogs/expert-tipsexpert tips
/blogs/paint-inspopaint inspo
/pages/trade-paintlearn more
/pages/trade-paintjoin today
https://shopify.com/3059521959...External login
/pages/trade-contactcontact
/customer_authentication/redir...Log In
/collections/flat-mattText duplicate all colours
/collections/bestsellersText duplicate bestsellers
/collections/2025-26-new-coloursText duplicate new for 2025-26 NEW
/collections/neutral-coloursText duplicate neutrals
/collections/plaster-paint-col...Text duplicate plaster
/collections/green-paint-coloursText duplicate green
/collections/white-paint-coloursText duplicate white
/collections/blue-paint-coloursText duplicate blue
/collections/pink-paint-coloursText duplicate pink
/collections/yellow-paint-coloursText duplicate yellow
/collections/grey-paint-coloursText duplicate grey
/collections/sample-packsText duplicate sample packs
/products/colour-matchText duplicate colour match
/products/coat-colour-chartText duplicate colour chart
/collections/flat-mattText duplicate all schemes
/collections/cosy-coloursText duplicate cosy colour
/collections/natural-plaster-s...Text duplicate natural plaster
/collections/earthy-green-schemeText duplicate earthy green
/collections/dark-and-moody-co...Text duplicate dark & moody
/collections/north-facing-coloursText duplicate north facing
/collections/south-facing-coloursText duplicate south facing
/collections/east-facing-coloursText duplicate east facing
/collections/west-facing-roomsText duplicate west facing
/collections/flat-mattText duplicate all finishes
/collections/flat-mattText duplicate durable flat matt
/collections/flat-matt-claypaintText duplicate natural claypaint NEW
/collections/soft-sheenText duplicate soft sheen
/collections/eggshellText duplicate eggshell
/collections/exteriorText duplicate exterior weatherproof
/collections/floor-paintText duplicate floor paint
/collections/flat-mattText duplicate all projects
/collections/wall-paintText duplicate interior walls
/collections/flat-matt-claypaintText duplicate natural breathable
/collections/kitchen-paintText duplicate kitchen
/collections/bathroom-paintText duplicate bathroom
/collections/wood-paintText duplicate wood & trim
/collections/cupboard-paintText duplicate cabinetry
/collections/floor-paintText duplicate floors
/collections/furniture-paintText duplicate furniture
/collections/exteriorText duplicate exterior
/pages/collabsText duplicate all collabs
/pages/stacey-dooleyText duplicate x stacey dooley
/pages/millie-mackintosh-1Text duplicate x millie mackintosh
/pages/house-nine-x-coatText duplicate x house nine design
/collections/coat-x-emma-jane-...Text duplicate x emma jane palin
/pages/coat-x-kirkby-design-co...Text duplicate x kirkby design
/collections/coat-x-colours-of...Text duplicate x colours of arley
/collections/accessoriesText duplicate all painting supplies
/products/large-supplies-kitText duplicate supplies kits
/products/primerText duplicate primer
/products/luxury-eco-paint-brushText duplicate brushes
/products/eco-paint-rollerText duplicate rollers
/products/e-gift-cardText duplicate gift cards
/pages/aboutText duplicate our story
/pages/productsText duplicate paint science
/pages/ethicsText duplicate sustainability
/blogs/accountabilityText duplicate accountability
/pages/buy-paint-onlineText duplicate shop direct
/pages/club-coatText duplicate club coat loyalty
/pages/contact-usText duplicate get in touch
/pages/contact-usText duplicate contact us
/pages/pressText duplicate press enquiries
https://coatpaints.com/pages/faqsText duplicate faq
https://coatpaints.com/Text duplicate helpful tools
/pages/coat-colour-quizText duplicate take the colour quiz
/pages/paint-calculatorText duplicate paint calculator
/collections/digital-colour-chartText duplicate digital colour chart
/blogs/how-to-paintText duplicate the blog
/blogs/how-to-paintText duplicate how to paint
/blogs/expert-tipsText duplicate expert tips
/blogs/paint-inspoText duplicate paint inspo
/pages/trade-paintText duplicate learn more
/pages/trade-paintText duplicate join today
https://shopify.com/3059521959...External Text duplicate login
/pages/trade-contactText duplicate contact
https://www.pinterest.co.uk/co...External Subdomain No Text
https://www.facebook.com/paint...External Subdomain No Text
https://youtube.com/@coatpaint...External No Text
https://www.instagram.com/coat...External Subdomain No Text
/collections/flat-mattExplore
/collections/flat-mattExplore colours
/collections/2025-26-new-coloursNew Colours 2025-26 Explore
IMG-ALT image
/collections/neutral-coloursWarm Neutrals Explore
IMG-ALT image
/collections/green-paint-coloursNatural Greens Explore
IMG-ALT image
/collections/sample-packsShop samples
/collections/2025-26-new-coloursBrowse new colours
/collections/sample-packsExplore Sample Packs
/products/mindful-flat-mattMindful
/products/mindful-flat-mattIMG-ALT Taupe Off White paint called Mindful by COAT Paints the eco friendly paint company
/products/park-life-flat-mattPark Life
/products/park-life-flat-mattIMG-ALT Sage Green paint called Park Life by COAT Paints the eco friendly paint company
/products/factor-fifty-flat-mattFactor Fifty
/products/factor-fifty-flat-mattIMG-ALT Dry Plaster Pink paint called Factor Fifty by COAT Paints the eco friendly paint company
/products/nomad-flat-mattNomad
/products/nomad-flat-mattIMG-ALT Dark Olive Green paint called Nomad by COAT Paints the eco friendly paint company
/products/good-intentions-flat...Good Intentions
/products/good-intentions-flat...IMG-ALT Pale Taupe paint called Good Intentions by COAT Paints the eco friendly paint company
/products/old-street-flat-mattOld Street
/products/old-street-flat-mattIMG-ALT Faded Red paint called Old Street by COAT Paints the eco friendly paint company
/products/yard-party-flat-mattYard Party
/products/yard-party-flat-mattIMG-ALT Hazy Grey Green paint called Yard Party by COAT Paints the eco friendly paint company
/products/sunday-soul-flat-mattSunday Soul
/products/sunday-soul-flat-mattIMG-ALT Warm Taupe paint called Sunday Soul by COAT Paints the eco friendly paint company
/products/lie-in-flat-mattLie-in
/products/lie-in-flat-mattIMG-ALT Light Grey Blue paint called Lie-in by COAT Paints the eco friendly paint company
/products/pampas-flat-mattPampas
/products/pampas-flat-mattIMG-ALT Natural Off White paint called Pampas by COAT Paints the eco friendly paint company
/products/2am-flat-matt2AM
/products/2am-flat-mattIMG-ALT Dark Royal Blue paint called 2AM by COAT Paints the eco friendly paint company
/products/ciao-sofia-flat-mattCiao, Sofia
/products/ciao-sofia-flat-mattIMG-ALT Greyed Pink paint called Ciao, Sofia by COAT Paints the eco friendly paint company
/products/darlington-flat-mattDarlington
/products/darlington-flat-mattIMG-ALT Deep Grey Green paint called Darlington by COAT Paints the eco friendly paint company
/products/the-tobacconist-flat...The Tobacconist
/products/the-tobacconist-flat...IMG-ALT Deep Bronze Green paint called The Tobacconist by COAT Paints the eco friendly paint company
/products/sheldon-flat-mattSheldon
/products/sheldon-flat-mattIMG-ALT Rich Brown paint called Sheldon by COAT Paints the eco friendly paint company
/pages/millie-mackintosh-1Explore more
/pages/stacey-dooleyText duplicate Explore more
/collections/flat-matt-claypaintText duplicate Explore more
/blogs/accountability/coat-cli...IMG-ALT Sustainable Principles Report
/blogs/accountability/coat-cli...accountable
/blogs/accountability/coat-cli...Text duplicate Sustainable Principles Report
/blogs/accountability/what-doe...IMG-ALT Verified Climate Positive Company
/blogs/accountability/what-doe...Text duplicate accountable
/blogs/accountability/what-doe...Text duplicate Verified Climate Positive Company
/blogs/accountability/coat-b-c...IMG-ALT COAT is B Corp Certified
/blogs/accountability/coat-b-c...Text duplicate accountable
/blogs/accountability/coat-b-c...Text duplicate COAT is B Corp Certified
/sitemap.xmlSitemap
/collections/flat-mattwall paint
/collections/ceiling-paintceiling paint
/collections/flat-matt-claypaintbreathable claypaint
/collections/soft-sheenkitchen paint
/collections/soft-sheenbathroom paint
/collections/eggshellwood paint
/collections/exteriorexterior paint
/collections/eggshellmetal paint
/collections/archive-collectionarchive collection
/collections/accessoriessupplies
/pages/aboutabout
/pages/productsText duplicate paint science
/pages/ethicsText duplicate sustainability
https://carbonjacked.com/coatExternal climate action
https://www.bcorporation.net/e...External Subdomain b corp
/pages/trade-painttrade accounts
/pages/contact-usmessage us
/pages/presspress & collabs
/pages/stockistsstockists
/pages/colour-greengreen paint colours
/pages/colour-whitewhite paint colours
/pages/contact-uspaint advice
/pages/paint-calculatorText duplicate paint calculator
https://coatpaints.com/pages/faqsText duplicate faq
/pages/order-returnsorders & returns
/pages/privacy-termsterms & privacy
/pages/general-terms-trade-acc...trade account terms
https://cdn.shopify.com/s/file...External Subdomain paint data sheets
/pages/contact-usText duplicate contact us
https://www.pinterest.co.uk/co...External Subdomain No Text
https://www.facebook.com/paint...External Subdomain No Text
https://youtube.com/@coatpaint...External No Text
https://www.instagram.com/coat...External Subdomain No Text
https://coatpaints.com/No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://coatpaints.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The file size of the HTML document is very large (949 kB).
The page response time is excellent with 0.22 seconds.

HTTP Response Header

NameValue
dateWed, 28 May 2025 11:28:41 GMT
content-typetext/html; charset=utf-8
x-sorting-hat-podid246
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coatpaints.com
Climate Positive Paint | High-Grade Interior & Exterior Paint |...
COAT has changed the paint game. With high-grade climate positive paints in a range of tasteful shades, we’re all about style and substance. With clever Peel & Stick swatches and next-day delivery, a fresh COAT of paint has never been easier.

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