Co.hm.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
44% 
Page structure
58% 
Link structure
75% 
Server
54% 
External factors
54% 
SEO Score
Response time
0.04 s
File size
1,883.30 kB
Words
40
Media files
0
Number of links
10 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
H&M Colombia | Moda online, ropa de Mujer, Hombre, Bebé y Niños | H&M CO
The page title should be shorter than 580 pixels. It is 707 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Descubre nuestra amplia variedad de ropa para mujer, hombre, bebé y niños. Encuentra moda y calidad al mejor precio en la tienda oficial de H&M Colombia.
The length of the meta description is perfect. (973 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://co.hm.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: es
Language defined in HTML: es-co
Language defined in meta tags: es-co
Server location: Germany
The following language is defined by HTML: es-co
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
generatorvtex.render-server@8.178.1
google-site-verificationWKwtxpIxg5vH9msUf5k1hae8r1WtGolXpB9QaPE3V6w
descriptionDescubre nuestra amplia variedad de ropa para mujer, hombre, bebé y niños. Encuentra moda y calidad al mejor precio en la tienda oficial de H&M Colombia.
copyrightH&M CO
authorH&M CO
countryCOL
languagees-CO
currencyCOP
robotsindex, follow
storefrontstore_framework
langes-co
og:typewebsite
og:titleH&M Colombia | Moda online, ropa de Mujer, Hombre, Bebé y Niños | H&M CO
og:urlhttps://co.hm.com/
og:descriptionDescubre nuestra amplia variedad de ropa para mujer, hombre, bebé y niños. Encuentra moda y calidad al mejor precio en la tienda oficial de H&M Colombia.
charsetutf-8

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Page quality

Content
(Critically important)
There are only 40 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
No paragraphs were detected.
17.5% of the text are stop words.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
No Apple touch icon is specified.
The file size of the HTML document is very large (1883.3 kB).
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
There are no headings specified on the page. Headings are important for search engine optimization and help to structure your content.

Heading structure

No headings were found.
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are no external links on this page.

Found links on this page

LinkAttributesAnchor text
https://co.hm.com/newsletter-15% en un artículo + envío gratis al suscribirte a Fashion News
/terminos-y-condicionesPaga en hasta 3 cuotas sin interés con Mercado Pago
/servicio-al-clienteServicio al cliente
https://co.hm.com/newsletterFashion News
https://co.hm.com/storesEncontrar una tienda
https://co.hm.com/A-TITLE H&M
https://co.hm.com/wishlistA-TITLE Wishlist
https://co.hm.com/enviosEnvíos gratis desde $150.000
https://co.hm.com/newsletterSuscríbete a Fashion News
/devoluciones-de-compras-onlineDevoluciones

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://co.hm.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The file size of the HTML document is very large (1,883 kB).
The page response time is excellent with 0.04 seconds.

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
cache-controlpublic, max-age=615, s-maxage=60, stale-while-revalidate=1200, stale-if-error=3600
content-encodinggzip
dateWed, 16 Jul 2025 08:04:14 GMT
link<https://hmcolombia.vtexassets.com>; rel="dns-prefetch",<https://hmcolombia.vtexassets.com>; rel="preconnect"; crossorigin,<https://www.google-analytics.com>; rel="dns-prefetch",<https://www.googletagmanager.com>; rel="dns-prefetch",<https://connect.facebook.net>; rel="dns-prefetch"
warning110 kube-router "Response is Stale"
x-frame-optionsSAMEORIGIN
x-powered-by-vtex-cache2.3.2
x-router-cacheSTALE_WHILE_REVALIDATE
x-vtex-cache-serverip-172-16-21-214
x-vtex-cache-statusSTALE
x-vtex-cache-time0.000
x-vtex-etag-controlpublic, max-age=615
x-vtex-io-cluster-idprod-dj-iostore-eks-use1d-4rt
x-vtex-janus-router-backend-appio-production-vstore-group-2-1d-4rt
x-vtex-productstore
x-vtex-rendererrender@8
x-vtex-router-elapsed-time00:00:00.0057095
x-vtex-router-version9.17.13
etag"625D0D4FF2E89BA21D12ED8A56C3E7C4"
varyaccept-encoding
x-cacheHit from cloudfront
via1.1 6dcc6937cfa978a65f9d5d75296b24a6.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P7
x-amz-cf-idYXEidvOYeJvtT3OMY_TWlktCuBxcNFgHU8G4A98WqtCKb1iulI0f2g==
age1002
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 18 referring domains.
This page only has 54 backlinks.
This page only has few backlinks from 18 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#Disallow all crawlers access to certain pages. 
User-agent: * 
Disallow: /img/
Disallow: /account/
Disallow: /login/
Disallow: /login*
Disallow: /checkout/
Disallow: /busca/
Disallow: /quick-view/
Disallow: /espiar/
Disallow: /buscapagina/
Disallow: /*_*

# ALLOWs QUE DEBEN ESTAR SIEMPRE
User-agent: *
Allow: /*.css
Allow: /*.jpeg
Allow: /*.js
Allow: /*.png
Allow: /*.webp
Allow: /*.jpg
Allow: /*.svg
Allow: /*.woff

# URLS NO DEBEN APARECER

User-agent: *
Disallow: /secure/
Disallow: /account/
Disallow: /admin/
Disallow: /busca/
Disallow: /login/
Disallow: /login*
Disallow: /buscapagina
Disallow: /buscavazia
Disallow: /buscavazia/*
Disallow: /checkout/
Disallow: /checkout/*
Disallow: /checkout#/*
Disallow: /checkout/#/cart
Disallow: /checkout/cart/add
Disallow: /checkout#/
Disallow: /control/
Disallow: /espiar/
Disallow: /files/
Disallow: /img/
Disallow: /lista-de-deseos
Disallow: /login
Disallow: /quick-view/
Disallow: /Sistema/
Disallow: /Sistema/404
Disallow: /Sistema/buscavazia
Disallow: /wishlist
Disallow: /pruebas/*

#JSON RASTREABLES

Allow: /_v/public/graphql/v1?workspace=
Allow: /_v/segment/graphql/v1?workspace=
Allow: /_v/private/graphql/v1?workspace=
Allow: /api/vtexid/pub/authentication/providers?scope=
Allow: /_v/segment/routing/vtex.store@2.x/*device=*
Allow: /*?__pickRuntime=*device=*
Allow: /_v/public/vtex.styles-graphql/v1/font/*.otf
Allow: /_v/public/vtex.styles-graphql/v1/fonts/*workspace=*
Allow: /api/catalog_system/pub/products/search?fq=
Allow: /api/sessions?items=*

#vtexassets RASTREABLES IMG

Allow: /arquivos/ids/*width=*
Allow: /assets/vtex.file-manager-graphql/images*

#DISALLOW URL PARAMETROS

User-agent: *

Allow: /*?idsku*
Disallow: /*?$
Disallow: /*&$
Disallow: /*%$
Disallow: /*/d$
Disallow: /*/b$

#ALLOW URL PARAMETROS: IMPORTANTE MERCHANT

Allow: /*?skuId=
Allow: /*?page=
Allow: /*utm_
Allow: /*?width


# EVITAR 404 ERRORES
User-agent: *
Disallow: /*.aspx

Sitemap: https://co.hm.com/sitemap.xml

Similar sites

Search preview

co.hm.com
H&M Colombia | Moda online, ropa de Mujer, Hombre, Bebé y Niños...
Descubre nuestra amplia variedad de ropa para mujer, hombre, bebé y niños. Encuentra moda y calidad al mejor precio en la tienda oficial de H&M Colombia.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
tienda46%Check
H&M CO43%Check
de Mujer37%Check
Fashion34%Check
News34%Check
Fashion News34%Check
gratis34%Check
Mercado Pago34%Check
suscribirte34%Check
Paga34%Check
Show more keywords and terms

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