Cityandguilds.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
100% 
Page quality
84% 
Page structure
95% 
Link structure
25% 
Server
20% 
External factors
100% 
SEO Score
Response time
0.25 s
File size
58.30 kB
Words
1062
Media files
21
Number of links
212 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Vocational Education and Apprenticeships | City & Guilds
The length of the page title is perfect. (509 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Explore City & Guilds- the global leader in skills development & apprenticeship schemes with 2 million learners working on diverse qualifications every year.
The length of the meta description is perfect. (957 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.cityandguilds.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
keywordsUK, global, vocational, education, learners, qualifications, apprenticeships, skills development, city & guilds, global leader
descriptionExplore City & Guilds- the global leader in skills development & apprenticeship schemes with 2 million learners working on diverse qualifications every year.
google-site-verificationVektFDb7F_sedYAAUnpE79KCvPJhC5OurYMk5wrDb8s
langen
twitter:titleHome - City & Guilds
og:localeen_GB
og:typearticle
og:titleHome - City & Guilds
og:urlhttps://www.cityandguilds.com/
og:site_nameCity & Guilds
og:imagehttps://www.cityandguilds.com/-/media/cityandguilds-site/images/miscellaneous/logos/city_guilds_logo_group_endorsement_rgb_png-png.png
X-UA-CompatibleIE=edge
Content-Typetext/html;charset=UTF-8

Automatically check cityandguilds.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
This page contains 1062 words. That's ok.
26.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.54 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 14 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: find out more
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...50&hash=390C18FC1B0A90CDC390047932B61385City & Guilds logo
...00&hash=B9F261F798DA44A26F45098C0DFA2D68Navigate vocational education reform with confidence carousel banner
...00&hash=4EA1C5CC02564DE464DED1F932565E57digital standard carousel banner
...00&hash=9B1F5C4ADD3B40875AC24369AE4752E7epa reforms carousel banner
...00&hash=AFB41D3DE9D0F3B958D74BE6A5178538Employability Homepage Carousel Banner
...pprenticeships-support-hub-cover-jpg.jpgapprenticeships support hub cover
...ge/homepage-employer-cover-image-jpg.jpghomepage employer audience cover image
.../help/customer-support-thumbnail-jpg.jpgcustomer support thumbnail
...help/digital-platforms-thumbnail-jpg.jpgdigital platforms thumbnail
...ews/2025/cg-lion-news-cover-lion-png.pngnews article image
...ews/2025/cg-lion-news-cover-lion-png.pngnews article image
...30&hash=7EE3A5A0A0B13665DCAC190E8A0B81E7Facebook
...30&hash=A8FE899321B0F93E5889ECB64E25CAD8Instagram
...30&hash=64A1DBE6EA2588621F4D2D194453C8B9LinkedIn
...30&hash=6B893916514AF77D685AC4F02B8D6B56Twitter
...30&hash=D69F05E47C597645E09C394B311B122FYoutube
...50&hash=C78DCAE2CEEA11E33322958DD704A6ACgen2 logo
...82&hash=DB060BF9F2F054629BE894A363292C0DILM logo
...63&hash=49F596CBBB13EB539F59FA6FAB4BBD59Intertrain logo
...96&hash=2111DD239E37735F15885E88F098CE05the oxford group logo
...70&hash=8B9E75748455AB3712448EEF8F46F025trade skills 4u stacked logo

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H1 The Global Skills Partner of Choice
H2 Shaping the future of work through skills, innovation, and partnership
H2 Our latest news and insights
H2 Quick links
H3 Partnering with you to deliver high-quality skills and learner success
H3 Build skills, capability and organisational performance
H3 Skills solutions for global challenges
H3 Develop new skills for a better future
H3 Working across 10 key sectors from construction to care, with over 1,400 programmes of study
H3 City & Guilds unveils a new look, setting out its ambition to help people and employers thrive in the new AI era
H3 Teenagers back vocational reforms, and echo what our research has shown for years
H3 Provider quick links
H3 Employer quick links
H3 Learner quick links
H3 Support
H3 Products & services
H3 About us
H3 Platforms
H3 Our social media
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 19 external links on this page.

Found links on this page

LinkAttributesAnchor text
/what-we-offer/become-a-centreBecome an approved centre
http://careers.cityandguilds.com/New window External Subdomain Careers at City & Guilds
/news/pressPress
/international/africaAfrica
/international/caribbean-and-t...Caribbean and The Americas
/international/chinaGreater China
/international/asean-and-great...East Asia (ASEAN)
/international/european-vocati...Europe
/international/indiaIndia and Nepal
/about-us/uk-local-teams/irelandIreland
/international/middle-east-and...Middle East
/international/pacificPacific
/about-us/uk-local-teams/scotlandScotland
/international/south-asiaSouth Asia
/about-us/uk-local-teamsUK
/about-us/uk-local-teams/walesWales
https://www.cityandguilds.com/IMG-ALT City & Guilds logo
https://www.cityandguilds.com/Anchor Search everything
https://www.cityandguilds.com/Anchor Find course / Qualification
https://www.cityandguilds.com/Anchor Find Centre
https://www.cityandguilds.com/Anchor Text duplicate Search everything
https://www.cityandguilds.com/Anchor Text duplicate Find course / Qualification
https://www.cityandguilds.com/Anchor Text duplicate Find Centre
/about-usAbout
/about-us/our-peopleOur people
/about-us/diversity-equity-and...Diversity, equity and inclusion
/about-us/our-commitmentsOur commitments
/about-us/our-policiesOur policies
/about-us/net-zeroOur pathway to net zero
/newsNews and insights
/what-we-offerOur offer
/what-we-offer/our-sectorsOur sectors
/what-we-offer/centresCentres
/what-we-offer/learnersLearners
/what-we-offer/employersEmployers
/what-we-offer/become-a-centreText duplicate Become an approved centre
/qualifications-and-apprentice...Qualifications
/qualifications-and-apprentice...Technicals new generation
/qualifications-and-apprentice...Qualification Reforms - England
/qualifications-and-apprentice...Employer engagement
/qualifications-and-apprentice...Qualifications explained
/apprenticeshipsApprenticeships
/apprenticeships/apprenticeshi...Apprenticeship reform
/apprenticeships/apprenticeshi...Apprenticeship service
/apprenticeships/emerging-stan...Standards
/apprenticeships/support-hubSupport hub
/apprenticeships/endpoint-asse...EPA service
/apprenticeships/endpoint-asse...Proficient
/apprenticeships/epa-support-teamEPA support team
/technicalTechnicals
/technical/deliver-technical-q...Deliver Technical Qualifications
/technical/study-technical-qua...Study Technical Qualifications
/technical/subject-areasSubject areas
/technical/resources-and-supportResource Hub
/technical/contact-usContact us
/tlevelsT Levels
/tlevels/providersProviders
/tlevels/learnersText duplicate Learners
/tlevels/foundation-yearFoundation year
/tlevels/resourcesText duplicate Resource Hub
/tlevels/eventsEvents and webinars
/tlevels/faqsFAQs
/recognition-servicesRecognition
/what-we-offer/centres/assuredAssured
/digital-credentialsDigital Credentials
/delivering-our-qualificationsQualification delivery
/delivering-our-qualifications...Centre development
/delivering-our-qualifications...Exams support hub
/delivering-our-qualifications...Adult Skills
/delivering-our-qualifications...Funding for training
/delivering-our-qualifications...Offer our qualifications
/delivering-our-qualifications...VTQ information hub
/internationalInternational
/international/africaText duplicate Africa
/international/asean-and-great...East Asia, ASEAN and Greater China
/international/caribbean-and-t...Caribbean and the Americas
/international/chinaChina
/international/indiaText duplicate India and Nepal
/international/middle-east-and...Middle East and North Africa
/international/pacificText duplicate Pacific
/international/south-asiaText duplicate South Asia
/international/case-studiesCase Studies
/about-usText duplicate About
/about-us/our-peopleText duplicate Our people
/about-us/diversity-equity-and...Text duplicate Diversity, equity and inclusion
/about-us/our-commitmentsText duplicate Our commitments
/about-us/our-policiesText duplicate Our policies
/about-us/net-zeroText duplicate Our pathway to net zero
/newsText duplicate News and insights
/what-we-offerText duplicate Our offer
/what-we-offer/our-sectorsText duplicate Our sectors
/what-we-offer/centresText duplicate Centres
/what-we-offer/learnersText duplicate Learners
/what-we-offer/employersText duplicate Employers
/what-we-offer/become-a-centreText duplicate Become an approved centre
/qualifications-and-apprentice...Text duplicate Qualifications
/qualifications-and-apprentice...Text duplicate Technicals new generation
/qualifications-and-apprentice...Text duplicate Qualification Reforms - England
/qualifications-and-apprentice...Text duplicate Employer engagement
/qualifications-and-apprentice...Text duplicate Qualifications explained
/apprenticeshipsText duplicate Apprenticeships
/apprenticeships/apprenticeshi...Text duplicate Apprenticeship reform
/apprenticeships/apprenticeshi...Text duplicate Apprenticeship service
/apprenticeships/emerging-stan...Text duplicate Standards
/apprenticeships/support-hubText duplicate Support hub
/apprenticeships/endpoint-asse...Text duplicate EPA service
/apprenticeships/endpoint-asse...Text duplicate Proficient
/apprenticeships/epa-support-teamText duplicate EPA support team
/technicalText duplicate Technicals
/technical/deliver-technical-q...Text duplicate Deliver Technical Qualifications
/technical/study-technical-qua...Text duplicate Study Technical Qualifications
/technical/subject-areasText duplicate Subject areas
/technical/resources-and-supportText duplicate Resource Hub
/technical/contact-usText duplicate Contact us
/tlevelsText duplicate T Levels
/tlevels/providersText duplicate Providers
/tlevels/learnersText duplicate Learners
/tlevels/foundation-yearText duplicate Foundation year
/tlevels/resourcesText duplicate Resource Hub
/tlevels/eventsText duplicate Events and webinars
/tlevels/faqsText duplicate FAQs
/recognition-servicesText duplicate Recognition
/what-we-offer/centres/assuredText duplicate Assured
/digital-credentialsText duplicate Digital Credentials
/delivering-our-qualificationsText duplicate Qualification delivery
/delivering-our-qualifications...Text duplicate Centre development
/delivering-our-qualifications...Text duplicate Exams support hub
/delivering-our-qualifications...Text duplicate Adult Skills
/delivering-our-qualifications...Text duplicate Funding for training
/delivering-our-qualifications...Text duplicate Offer our qualifications
/delivering-our-qualifications...Text duplicate VTQ information hub
/internationalText duplicate International
/international/africaText duplicate Africa
/international/asean-and-great...Text duplicate East Asia, ASEAN and Greater China
/international/caribbean-and-t...Text duplicate Caribbean and the Americas
/international/chinaText duplicate China
/international/indiaText duplicate India and Nepal
/international/middle-east-and...Text duplicate Middle East and North Africa
/international/pacificText duplicate Pacific
/international/south-asiaText duplicate South Asia
/international/case-studiesText duplicate Case Studies
/what-we-offer/become-a-centreText duplicate Become an approved centre
http://careers.cityandguilds.com/New window External Subdomain Text duplicate Careers at City & Guilds
/news/pressText duplicate Press
https://www.cityandguilds.com/New window Anchor Worldwide offices
/international/africaText duplicate Africa
/international/caribbean-and-t...Text duplicate Caribbean and The Americas
/international/chinaText duplicate Greater China
/international/asean-and-great...Text duplicate East Asia (ASEAN)
/international/european-vocati...Text duplicate Europe
/international/indiaText duplicate India and Nepal
/about-us/uk-local-teams/irelandText duplicate Ireland
/international/middle-east-and...Text duplicate Middle East
/international/pacificText duplicate Pacific
/about-us/uk-local-teams/scotlandText duplicate Scotland
/international/south-asiaText duplicate South Asia
/about-us/uk-local-teamsText duplicate UK
/about-us/uk-local-teams/walesText duplicate Wales
/qualifications-and-apprentice...Explore the reforms
/apprenticeships/occupational-...Find out more
/apprenticeships/apprenticeshi...Text duplicate Find out more
/what-we-offer/centres/skills-...New window Text duplicate Find out more
https://www.cityandguilds.com/Anchor Text duplicate Providers
https://www.cityandguilds.com/Anchor Text duplicate Employers
https://www.cityandguilds.com/Anchor Governments
https://www.cityandguilds.com/Anchor Text duplicate Learners
/what-we-offer/centresText duplicate Find out more
/what-we-offer/employersText duplicate Find out more
/international/governmentsText duplicate Find out more
/what-we-offer/learnersText duplicate Find out more
/what-we-offerDiscover our full offer
/what-we-offer/our-sectorsExplore by sector
/newsExplore all our articles
/news/october-2026/setting-out...Read news story
/news/october-2026/teenagers-b...Text duplicate Read news story
/what-we-offer/become-a-centreFind out how to become an approved City & Guilds centre
/delivering-our-qualifications...No Text
/what-we-offer/centres/working...Explore our Walled Garden information and documentation
/what-we-offer/centres/working...No Text
/what-we-offer/certificates-an...Find out more about our certificates and credentials
/delivering-our-qualifications...Discover our robust centre document library
/what-we-offer/centres/digital...Find out how our digital platforms and solutions improve delivery
/what-we-offer/employersDiscover our full range of workforce development solutions
/what-we-offer/employers/custo...See why companies choose us as their skills partner
/what-we-offer/employers/inter...Demonstrate your commitment to L&D excellence with Assured
/what-we-offer/employers/inter...Get help creating, delivering and measuring ROI on internal training
/what-we-offer/employers/skill...Explore bespoke Skills Consultancy, tailored to your goals and needs
/help/help-for-learners/replac...Request a replacement certificate, verification or comparison
/qualifications-and-apprentice...Find the right qualification for you to study
/what-we-offer/learnersUnderstand what we can offer learners
/apprenticeships/become-appren...Explore how we can help with apprenticeships
/help/help-for-learnersExplore how we help and support learners
/helpHelp and support
/help/help-for-centresCentre support
/help/help-for-employersEmployer support
/help/help-for-learnersLearner support
/help/quality-teamsQuality teams
/help/contact-usText duplicate Contact us
/delivering-our-qualifications...Text duplicate Adult Skills
/delivering-our-qualifications...Exams Support Hub
/what-we-offer/green-skills-an...Green Skills
/what-we-offer/centres/skills-...Skills for Work and Life
https://www.i-l-m.com/learning...New window External Subdomain Leadership and Management
/delivering-our-qualifications...VTQ Information Hub
https://careers.cityandguilds....New window External Subdomain Text duplicate Careers at City & Guilds
/what-we-offer/centres/email-u...Email Updates
A-TITLE Focus alerts
/newsNews
/eventsEvents
A-TITLE Events
/news/pressText duplicate Press
/events/podcastsPodcasts
https://www.walled-garden.com/New window External Subdomain Walled Garden
A-TITLE Walled Garden
https://www.smartscreen.co.uk/New window External Subdomain SmartScreen
A-TITLE SmartScreen
/what-we-offer/centres/digital...Learning Assistant
A-TITLE Learning Assistant
https://evolve.cityandguilds.com/New window External Subdomain E-volve
https://moderation.cityandguil...New window External Subdomain Moderation Portal
https://epa.cityandguilds.com/New window External Subdomain Proficient (EPA Pro)
https://www.facebook.com/citya...New window External Subdomain IMG-ALT Facebook
https://www.instagram.com/city...New window External Subdomain IMG-ALT Instagram
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn
https://twitter.com/cityandguildsNew window External IMG-ALT Twitter
https://www.youtube.com/channe...New window External Subdomain IMG-ALT Youtube
/help/copyrightCopyright
/help/terms-of-useTerms of Use
/help/privacy-statementPrivacy Policy
/help/accessibilityAccessibility
/help/cookie-useCookies
https://www.gen2.ac.uk/New window External Subdomain IMG-ALT gen2 logo
https://www.i-l-m.com/New window External Subdomain IMG-ALT ILM logo
https://intertrain.biz/New window External IMG-ALT Intertrain logo
https://www.oxford-group.com/New window External Subdomain IMG-ALT the oxford group logo
https://www.tradeskills4u.co.uk/New window External Subdomain IMG-ALT trade skills 4u stacked logo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.cityandguilds.com/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
This page loads 14 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.25 seconds.
This page only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (58 kB).

HTTP Response Header

NameValue
content-length59703
content-typetext/html; charset=utf-8
dateSat, 24 Oct 2026 21:34:21 GMT
cache-controlno-cache, no-store
expires-1
pragmano-cache
set-cookie74 Characters
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
permissions-policymicrophone=(), camera=(), payment=(), usb=(), accelerometer=(), gyroscope=(), magnetometer=()
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,255 referring domains.
This page has 205,633 backlinks.
This page has backlinks from 937 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Sitemap: https://www.cityandguilds.com/sitemap_website.xml
Sitemap: https://www.i-l-m.com/sitemap_website_ilm.xml

Similar sites

Search preview

www.cityandguilds.com
Vocational Education and Apprenticeships | City & Guilds
Explore City & Guilds- the global leader in skills development & apprenticeship schemes with 2 million learners working on diverse qualifications every year.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
City76%Check
Guilds76%Check
City Guilds75%Check
Apprenticeship61%Check
Skills56%Check
vocational54%Check
Learner54%Check
Global54%Check
new skills53%Check
Vocational Education52%Check
Show more keywords and terms

Automatically check cityandguilds.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions