Choosingwisely.org - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
86% 
Page structure
75% 
Link structure
95% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.40 s
File size
33.20 kB
Words
601
Media files
10
Number of links
8 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Choosing Wisely: An Initiative of the ABIM Foundation
The length of the page title is perfect. (481 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Choosing Wisely was an 11-year campaign launched by the ABIM Foundation, aimed at promoting conversations between clinicians and patients about unnecessary medical tests, treatments, and procedures. In addition to detailing the initiative's history, the site offers various resources and research highlighting the benefits of reducing low-value care.
The meta description is too long: 2159 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionChoosing Wisely was an 11-year campaign launched by the ABIM Foundation, aimed at promoting conversations between clinicians and patients about unnecessary medical tests, treatments, and procedures. In addition to detailing the initiative's history, the site offers various resources and research highlighting the benefits of reducing low-value care.
langen
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 26.06 words is high.
This page contains 601 words. That's ok.
38.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
This page only loads 2 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/cw-logo.svgChoosing Wisely: An initiative of the ABIM Foundation logo
/images/abimf-logo.svgABIM Foundation Logo
/images/stock-photo-1.jpgDoctor holding hands with a patient
/images/wallet-card-1.jpg5 Questions to Ask Your Doctor Before You Get Any Test, Treatment or Procedure
/images/wallet-card-2.jpgDo you really need that medical test or treatment? The answer may be no.
/images/icon-societies.svgNo alt attribute provided
/images/icon-tests.svgNo alt attribute provided
/images/icon-globe.svgNo alt attribute provided
/images/featured-resource.jpgPhoto of a simulation tool developed by Kognito to build the skills of patients and health professionals
/images/abimf-symbol.svgABIM Foundation logo

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Choosing Wisely®: A watershed moment in health care
H2 Advanced the National Dialogue
H2 Download
H2 Download Duplicate text
H2 Engaged Organizations & Professionals on an International Scale
H2 Changed Industry Mindsets and Influenced Policy
H2 Inspired Progress in Medical Training and Professional Development
H2 The spirit of Choosing Wisely lives on in our continued work to improve health care
There are too few (8) internal links on this page.
Some anchor texts are used more than once.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 17 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://abimfoundation.org/New window External IMG-ALT ABIM Foundation Logo
/files/5-Questions_ENG.pdfNew window ENG
/files/5-PREGUNTAS_ESP.pdfNew window ESP
/files/Do-You-Need-That-Test_4...New window Text duplicate ENG
/files/Do-You-Need-That-Test_4...New window Text duplicate ESP
/files/Communicating-About-Ove...New window Communicating About Overuse with Vulnerable Populations
/files/Final-Choosing-Wisely-S...New window Unnecessary Tests and Procedures in the Health Care System
/files/Summary-Research-Report...New window DataBrief: Findings from a National Survey of Physicians
/files/Choosing-Wisely-at-Five...New window Choosing Wisely: A Special Report on the First Five Years
https://journals.lww.com/acade...New window External Subdomain Academic Medicine
https://jamanetwork.com/journa...New window External JAMA Viewpoint
https://www.healthaffairs.org/...New window External Subdomain Health Affairs
https://www.sciencedirect.com/...New window External Subdomain Healthcare
https://jamanetwork.com/journa...New window External Text duplicate JAMA Viewpoint
https://www.milbank.org/quarte...New window External Subdomain The Milbank Quarterly
https://edhub.ama-assn.org/ste...New window External Subdomain Promote Patient-Physician Conversations to Improve Patient Engagement and Choose Appropriate Care
https://dellmed.utexas.edu/edu...New window External Subdomain Choosing Wisely STARS
https://essentialhospitals.org...New window External Cost of Care Conversations: Practice Briefs
https://www.conversationsforhe...New window External Subdomain How to Have Conversations About Avoiding Unnecessary Antibiotics
https://shmpublications.online...New window External Subdomain Choosing Wisely: Things We Do For No Reason
https://abimfoundation.org/New window External ABIM Foundation
https://buildingtrust.org/New window External Building Trust
https://abimfoundation.org/pri...New window External Privacy Policy
https://abimfoundation.org/New window External ABIMFoundation.org
https://abimfoundation.org/New window External IMG-ALT ABIM Foundation logo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.choosingwisely.org/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.40 seconds.
This page only loads 2 CSS files. That's ok.
This page only loads 2 JavaScript files. That's good!
The file size of the HTML document is fine (33 kB).

HTTP Response Header

NameValue
dateSun, 29 Jun 2025 13:44:56 GMT
serverApache/2.4.62 (Ubuntu)
last-modifiedWed, 10 May 2023 23:48:17 GMT
etag"843a-5fb5f81851240-gzip"
accept-rangesbytes
varyAccept-Encoding
content-encodinggzip
content-typetext/html
set-cookie169 Characters
x-cdnImperva
transfer-encodingchunked
x-iinfo4-17046289-17046290 nNNY RT(1751204696283 9) q(0 0 0 1) r(0 1) U24
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 619 referring domains.
This page has 2,917 backlinks.
This page has backlinks from 504 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.choosingwisely.org
Choosing Wisely: An Initiative of the ABIM Foundation
Choosing Wisely was an 11-year campaign launched by the ABIM Foundation, aimed at promoting conversations between clinicians and patients about unnecessary medical tests, treatments, and procedures. In addition to detailing the initiative's history, the site offers various resources and research highlighting the benefits of reducing low-value care.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Wisely79%Check
Choosing79%Check
Choosing Wisely79%Check
Choosing Wisely STARS67%Check
ABIM60%Check
ABIM Foundation60%Check
Foundation58%Check
Choose Wisely58%Check
initiative56%Check
medical52%Check
Show more keywords and terms

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