Chesterzoo.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
68% 
Page structure
100% 
Link structure
92% 
Server
94% 
External factors
100% 
SEO Score
Response time
0.51 s
File size
300.40 kB
Words
1502
Media files
53
Number of links
59 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Chester Zoo | UK's best zoo
The length of the page title is perfect. (252 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Conservation starts with you. Buy your tickets and plan your visit to the UK’s best zoo, and discover more about the vital conservation and pioneering science that starts here at Chester Zoo.
The meta description is too long: 1162 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.chesterzoo.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
apple-mobile-web-app-titleChester Zoo
descriptionConservation starts with you. Buy your tickets and plan your visit to the UK’s best zoo, and discover more about the vital conservation and pioneering science that starts here at Chester Zoo.
keywordsChester Zoo, conservation, day out, animal experiences, family day out, Chester Zoo membership,
robotsindex, follow
langen
twitter:cardsummary_large_image
twitter:titleChester Zoo | UK's best zoo
twitter:descriptionConservation starts with you. Buy your tickets and plan your visit to the UK’s best zoo, and discover more about the vital conservation and pioneering science that starts here at Chester Zoo.
twitter:imagehttps://app-czn-prod-uks-headless.azurewebsites.net/media/ryqnp3vk/logo-lockup-horizontal.png?width=1200
og:titleChester Zoo | UK's best zoo
og:descriptionConservation starts with you. Buy your tickets and plan your visit to the UK’s best zoo, and discover more about the vital conservation and pioneering science that starts here at Chester Zoo.
og:imagehttps://app-czn-prod-uks-headless.azurewebsites.net/media/ryqnp3vk/logo-lockup-horizontal.png?width=1200
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 8 text duplicates on this page:
  • Duplicate 1: We’re committed to training an additional 5,000 conservationists to de...
  • Duplicate 2: Through engagement, education and behaviour change, our goal is to emp...
  • Duplicate 3: We're working with local partners and supporting sustainable practices...
  • Duplicate 4: Through population management, habitat enhancement, conservation trans...
This page contains 1502 words. That's ok.
36.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
30 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 18.17 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 82 characters this one is longer than 70 characters:
"wednesday 4 february, wednesday 18 february, wednesday 4 march, wednesday 18 march"
The following tag is repeated too often: book now
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ottwaring-219.jpg?width=1920&w=3840&q=75Chesterzoo Wellness Elliottwaring 219
...-carousel-card.jpg?width=375&w=1200&q=75Baby Tree Kangaroo born
...omepage-banner.jpg?width=375&w=1200&q=75RFN Homepage Banner
...back-to-nature.png?width=375&w=1200&q=75Website Carousel Back To Nature
...s-day-homepage.jpg?width=375&w=3840&q=75Mother's Day Homepage
...icket-carousel.jpg?width=375&w=1200&q=75Family Ticket Carousel
...ousel-jan26-01.png?width=375&w=1200&q=75Website Carousel Jan26 01
...el-experiences.jpg?width=375&w=1200&q=75Website Carousel EXPERIENCES
...m44n/reserve-1.jpg?width=375&w=3840&q=75Reserve (1)
...arousel-retail.png?width=375&w=1200&q=752026-giftshop-01
...family-resized.jpg?width=520&w=3840&q=75Lemur And Family Resized
...un-salamanders.jpg?width=520&w=3840&q=75Patzcuaros Dominican Convent Nun Salamanders
...codile-resized.jpg?width=520&w=3840&q=75Sunda Gharial Crocodile Resized
...al-carousel-2.png?width=1200&w=3840&q=75Vertical Carousel 2
...iottwaring-178.jpg?width=560&w=3840&q=75Chesterzoo Wellness Elliottwaring 178
...iottwaring-242.jpg?width=560&w=3840&q=75Chesterzoo Wellness Elliottwaring 242
...hvs2/zoorun-77.jpg?width=560&w=3840&q=75Zoorun 77
...liottwaring-87.jpg?width=560&w=3840&q=75Chesterzoo Wellness Elliottwaring 87
...paxzo/mbm_8976.jpg?width=560&w=3840&q=75Zoo Tots 5
.../wreath-making.jpg?width=560&w=1920&q=75Wreath Making
...ingos-in-water.jpg?width=450&w=3840&q=75Flamingos In Water
...p-of-visitors.jpg?width=1440&w=3840&q=75Zoo Ranger Talk To A Group Of Visitors
...o-penguin-pool.jpg?width=560&w=1920&q=75Young Girls Looking Into Penguin Pool
...u/snow-leopard.png?width=560&w=3840&q=75Snow Leopard
...monsoon-forest.png?width=560&w=3840&q=75Inside Monsoon Forest
...trip-portrait.webp?width=560&w=1920&q=75Group On Islands Boat Trip PORTRAIT
...l-in-play-area.jpg?width=560&w=3840&q=75Young Girl In Play Area
...-tree-portrait.jpg?width=560&w=1920&q=75Red Panda In Tree PORTRAIT
...at-chester-zoo.jpg?width=560&w=3840&q=75Black Rhino At Chester Zoo
...st-asia-borneo.jpg?width=560&w=3840&q=75Mowgli Street Food Teams Up With Chester Zoo To Help Prevent Wildlife Extinction In South East Asia Borneo.
...-elephant-ears.jpg?width=560&w=3840&q=75Parents Holding Their Young Daughter Wearing Elephant Ears
...-on-the-ground.jpg?width=560&w=3840&q=75Young Boys Walking Along A Line Painted On The Ground
...era-in-the-zoo.jpg?width=560&w=1920&q=75A Mum With Her Children Walking Away From The Camera In The Zoo
...r-coffee-house.jpg?width=560&w=3840&q=75Inside Of Jaguar Coffee House
...of-the-red-ape.jpg?width=560&w=3840&q=75A Family Walking Through Realm Of The Red Ape
...-garden-mobile.jpg?width=560&w=1920&q=75Lanterns And Light Fire Garden MOBILE
...h-mum-close-by.jpg?width=560&w=3840&q=75Baby Giraffe Looking Towards The Camera With Mum Close By
...e-experience.webp?width=1440&w=3840&q=75Penguin Cove Experience
...eing-science-4.jpg?width=560&w=3840&q=75Chester Zoo Vets, Animal Health And Wellbeing, Science (4)
...-workshops-zoo.jpg?width=560&w=3840&q=751908 D&L EO 159(Education Officers, Workshops, Zoo)
...-marc-ancrenaz.jpg?width=560&w=2048&q=75Rainforest Habitat In South East Asia Is Being Lost To Produce Palm Oil Driving Species To Extinction (C) Marc Ancrenaz
...anbg1p4/anoa-5.jpg?width=560&w=3840&q=75Anoa 5
...uq/mpsarah-179.jpg?width=560&w=3840&q=75Mpsarah 179
...-eating-mobile.jpg?width=560&w=3840&q=75Black Rhino Eating MOBILE
...eing-science-4.jpg?width=560&w=3840&q=75Chester Zoo Vets, Animal Health And Wellbeing, Science (4)
...-workshops-zoo.jpg?width=560&w=3840&q=751908 D&L EO 159(Education Officers, Workshops, Zoo)
...-marc-ancrenaz.jpg?width=560&w=2048&q=75Rainforest Habitat In South East Asia Is Being Lost To Produce Palm Oil Driving Species To Extinction (C) Marc Ancrenaz
...anbg1p4/anoa-5.jpg?width=560&w=3840&q=75Anoa 5
...uq/mpsarah-179.jpg?width=560&w=3840&q=75Mpsarah 179
...-eating-mobile.jpg?width=560&w=3840&q=75Black Rhino Eating MOBILE
...ogfnta1/tripadvisor-tc-25.png&w=256&q=75Tripadvisor TC 25
...a/ohrhtagl/award-banner-2.png&w=256&q=75Award Banner 2
...a/0nwpytzn/award-banner-3.png&w=256&q=75Award Banner 3

Page structure

H1 heading
(Critically important)
THE WILD WORKS WONDERS
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 THE WILD WORKS WONDERS
H2 Explore our zoo
H2 What's on at the zoo?
H2 Plan your visit
H2 One zoo. Endless adventures.
H2 Thinking about becoming a member?
H2 What our members say
H2 Our commitment to conservation
H2 Be the first to know
H3 Useful Links
H3 Information
H3 The UK’s Favourite Zoo
H4 Discover what's here
H4 Our work around the world
H4 Animals & Habitats
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.chesterzoo.org/Anchor Skip to content
https://www.chesterzoo.org/A-TITLE Back to home page
/tickets-membership-experiencesVisit
/explore-chester-zooWhat's here
/support-our-charitySupport us
/conservation-science-educationConservation, science & education
/accommodationAccommodation
https://www.chesterzoo.org/newsNews
/tickets-membership-experience...Join
https://tickets.chesterzoo.org...New window External Subdomain Book Tickets
https://www.chesterzoo.org/No Text
https://tickets.chesterzoo.org...New window External Subdomain Tickets
https://www.chesterzoo.org/newsText duplicate News
/tickets-membership-experience...Text duplicate Join
https://tickets.chesterzoo.org...External Subdomain BOOK TICKETS
/explore-chester-zoo/get-back-...Get back to nature
/news/a-rare-tree-kangaroo-joe...IMG-ALT Baby Tree Kangaroo born
/support-our-charity/fundraise...IMG-ALT RFN Homepage Banner
/explore-chester-zoo/get-back-...IMG-ALT Website Carousel Back To Nature
/explore-chester-zoo/mothers-d...IMG-ALT Mother's Day Homepage
https://tickets.chesterzoo.org...External Subdomain IMG-ALT Family Ticket Carousel
/news/senior-jaguars-remi-and-...IMG-ALT Website Carousel Jan26 01
/experiencesIMG-ALT Website Carousel EXPERIENCES
/accommodationIMG-ALT Reserve (1)
https://gifts.chesterzoo.org/External Subdomain IMG-ALT 2026-giftshop-01
/explore-chester-zoo/Explore Chester Zoo
/conservation-science-education/Conservation, Science & Education
/animals/Animals
/events/buggy-fitnessBook now
A-TITLE Book now
/explore-chester-zoo/get-back-...Book tickets
A-TITLE Book tickets
/support-our-charity/fundraise...Text duplicate Book now
A-TITLE Book now
/events/ranger-story-timeText duplicate Book tickets
A-TITLE Book tickets
/events/zoo-tots-toddler-totsText duplicate Book now
A-TITLE Book now
/events/mothers-day-spring-wre...Text duplicate Book now
A-TITLE Book now
/tickets-membership-experience...Plan your visit
https://www.google.com/maps/pl...New window External Subdomain Google Maps
/tickets-membership-experience...Find out more
/tickets-membership-experience...Text duplicate Find out more
https://www.chesterzoo.org/Save 20% on admission Save up to 20% off entry when you book online.
IMG-ALT Young Girls Looking Into Penguin Pool
https://www.chesterzoo.org/Over 130 acres Explore 10 indoor habitats including the UK’s largest tropical biodome.
IMG-ALT Inside Monsoon Forest
https://www.chesterzoo.org/5 play areas Let the kids run wild on 5 thrill-seeking adventure playgrounds.
IMG-ALT Young Girl In Play Area
/explore-chester-zoo/Explore more
/tickets-membership-experience...Become a member
/tickets-membership-experience...FIND OUT MORE
https://app-czn-prod-uks-headl...New window External Subdomain Text duplicate Find out more
https://tickets.chesterzoo.org...External Subdomain Text duplicate Book now
https://www.chesterzoo.org/Text duplicate A-TITLE Back to home page
https://twitter.com/chesterzooNew window External No Text
https://www.instagram.com/ches...New window External Subdomain No Text
https://www.facebook.com/chest...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
/footer/about-chester-zooAbout Chester Zoo
https://www.chesterzoo.org/newsText duplicate News
/footer/careers-at-chester-zooCareers
/support-our-charitySupport our charity
/footer/corporate-informationCorporate info
/footer/contact-usContact us
/conservation-science-educatio...Sustainability
/conservation-science-educatio...International Conservation Academy
/conservation-science-educatio...International Centre for Zoo Science
/conservation-science-educatio...For students
/support-our-charity/partner-w...For partners
/tickets-membership-experience...For members
/footer/press-and-mediaFor press and media
https://www.chesterzoo.org/IMG-ALT Tripadvisor TC 25
https://www.chesterzoo.org/IMG-ALT Award Banner 2
https://www.chesterzoo.org/IMG-ALT Award Banner 3
/footer/corporate-information/...Cookie policy
/footer/corporate-information/...Privacy policy
/footer/corporate-information/...Terms & conditions
/footer/corporate-information/...Modern slavery statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.chesterzoo.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.51 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (300 kB).

HTTP Response Header

NameValue
dateSat, 14 Mar 2026 19:59:40 GMT
content-typetext/html; charset=utf-8
content-length46902
cache-controlprivate, no-cache, no-store, max-age=0, must-revalidate
set-cookie118 Characters
varyRSC, Next-Router-State-Tree, Next-Router-Prefetch, Accept-Encoding
request-contextappId=cid-v1:
content-encodinggzip
age0
x-cti-cacheMiss
x-cti-node1
x-ttl86399.982
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,160 referring domains.
This page has 3,705 backlinks.
This page has backlinks from 843 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-Agent: *
Disallow: /search?*

Sitemap: https://www.chesterzoo.org/sitemap.xml

Similar sites

Search preview

www.chesterzoo.org
Chester Zoo | UK's best zoo
Conservation starts with you. Buy your tickets and plan your visit to the UK’s best zoo, and discover more about the vital conservation and pioneering science that starts here at Chester Zoo.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Zoo86%Check
Chester Zoo81%Check
Chester73%Check
best zoo73%Check
Conservation55%Check
Plan55%Check
Visit54%Check
work54%Check
best54%Check
WILD54%Check
Show more keywords and terms

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Cookie Policy

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