Www2.planning.nsw.gov.au - SEO Checker

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Overview of the SEO Check
Meta information
68% 
Page quality
93% 
Page structure
74% 
Link structure
85% 
Server
100% 
External factors
3% 
SEO Score
Response time
0.39 s
File size
45.30 kB
Words
628
Media files
15
Number of links
15 internal / 37 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Planning
The page title is too short. (147 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www2.planning.nsw.gov.au/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 27 words is high.
This page contains 628 words. That's ok.
26.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/planning_2_custom/logo.svgPlanning
...phi_base_theme/images/fallback-image.jpgNSW Government logo
...phi_base_theme/images/fallback-image.jpgNSW Government logo
...phi_base_theme/images/fallback-image.jpgNSW Government logo
...1/nsw-housing-pattern-book-900x600_0.jpgStreet view of 4 storey apartment with two apartment blocks on left and right. Credit: Choi Render
...iles/2025-12/the-sydney-plan-900x600.jpgMap illustration of Sydney region.
...-11/government-architect-nsw-900x600.jpgSydney Park skate park at Alexandria with the Sydney CBD in the background. Credit: NSW Department of Planning and Environment
...ult/files/2025-11/open-space-900x600.jpgFamily enjoying a picnic by the Edward River, Deniliquin in the state's Riverina Murray Region. Credit: Destination NSW
...iles/2025-11/placemaking-nsw-900x600.jpgLocated in the southern end of Darling Harbour, nestled between Darling Quarter and Darling Square, the Chinese Garden of Friendship is a collaborative effort between Sister States of NSW and Guangdong of China.
...nal-people-planning-22024402-900x600.jpgJai Ord and Minjari Ohara in Waterloo Estate in Redfern, Sydney CBD NSW. Credit: NSW Department of Planning and Environment / Salty Dingo

Page structure

H1 heading
(Critically important)
Planning
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (8 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Planning
H2 Main Navigation
H2 What would you like to do today?
H2 Latest news from Planning
H2 NSW Housing Pattern Book
H2 The Sydney Plan
H2 Our work
H3 Check property and land use details
H3 Have your say
H3 Support hub
H3 Contact us
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (37) on this page.

Found links on this page

LinkAttributesAnchor text
https://www2.planning.nsw.gov.au/Anchor Skip to navigation
https://www2.planning.nsw.gov.au/Anchor Skip to content
https://www2.planning.nsw.gov.au/IMG-ALT Planning
https://apps.planningportal.ns...New window External Subdomain person Planning Portal login launch
/the-planning-systemThe planning system
/plans-in-nswPlans in NSW
/have-your-sayHave your say
/for-homeownersFor homeowners
/data-and-resourcesData and resources
/about-usAbout us
/news-and-announcementsNews
https://apps.planningportal.ns...External Subdomain Login to the NSW Planning Portal
https://www.planningportal.nsw...External Subdomain Find your planning pathway
https://www.planningportal.nsw...External Subdomain Visit the NSW Planning Portal Spatial Viewer
https://www.planningportal.nsw...External Subdomain View planning proposals
https://www.planningportal.nsw...External Subdomain Register short-term rental accommodation
https://www.planning.nsw.gov.a...External Subdomain Support in disaster recovery
https://www.planningportal.nsw...External Subdomain Lodge a development application east
https://www.planningportal.nsw...External Subdomain Get a complying development certificate east
https://www.planningportal.nsw...External Subdomain Track an application east
https://www.planningportal.nsw...External Subdomain Learn about approval pathways east
https://www.planningportal.nsw...External Subdomain Apply for a BASIX certificate east
https://www.planningportal.nsw...External Subdomain Apply for a construction certificate east
https://www.planningportal.nsw...External Subdomain Get an occupation certificate east
https://www.planningportal.nsw...External Subdomain Get a building information certificate east
https://www.planning.nsw.gov.a...External Subdomain Local planning and zoning guides east
https://www.planning.nsw.gov.a...External Subdomain Development application process east
https://www.planningportal.nsw...External Subdomain Access the latest APIs east
https://www.planningportal.nsw...External Subdomain Environmental planning instruments east
https://www.planningportal.nsw...External Subdomain View the NSW Planning Portal Spatial Viewer east
/news-and-announcementsView all east
/news/duncan-reviewDuncan Review
/news/first-homes-approved-thr...First homes approved through Housing Delivery Authority pathway
/news/more-3800-homes-declared...More than 3,800 homes declared State significant
https://www.planning.nsw.gov.a...External Subdomain View the pattern designs
https://www.planning.nsw.gov.a...External Subdomain Read the draft plan
https://www.planning.nsw.gov.a...External Subdomain Government Architect NSW
https://www.planning.nsw.gov.a...External Subdomain Open space
https://www.planning.nsw.gov.a...External Subdomain Placemaking NSW
https://www.planning.nsw.gov.a...External Subdomain Supporting Aboriginal people in Planning
/have-your-sayView plans and proposals east
https://www.planningportal.nsw...External Subdomain Support hub
A-TITLE Support hub
https://www.planning.nsw.gov.a...External Subdomain Contact us
A-TITLE Contact us
https://www.planningportal.nsw...External Subdomain Accessibility
https://www.planning.nsw.gov.a...External Subdomain Copyright and disclaimer
https://www.planning.nsw.gov.a...External Subdomain Privacy
https://www.facebook.com/nswdphiNew window External Subdomain IMG-ALT Facebook
https://www.instagram.com/nswd...New window External Subdomain IMG-ALT Instagram
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn
https://twitter.com/nswdphiNew window External IMG-ALT Twitter
https://www.youtube.com/@nswdphiNew window External Subdomain IMG-ALT Youtube
https://www.digital.nsw.gov.au...New window External Subdomain NSW Design System

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.39 seconds.
The file size of the HTML document is fine (45 kB).

HTTP Response Header

NameValue
dateWed, 24 Dec 2025 11:28:51 GMT
content-typetext/html; charset=UTF-8
content-encodinggzip
cache-controlmax-age=10800, public
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
content-security-policyreport-uri /report-csp-violation
x-xss-protection1; mode=block
strict-transport-securitymax-age=31536000
referrer-policystrict-origin-when-cross-origin
last-modifiedTue, 23 Dec 2025 23:29:07 GMT
x-request-idv-acc1644e-e0a2-11f0-85a5-c72de0968348
x-ah-environmentprod
age10757
viavarnish
x-cacheHIT
x-cache-hits1934
cf-cache-statusDYNAMIC
servercloudflare
cf-ray9b2fc1f0cafdd2e3-FRA
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 1 referring domains.
This page only has 1 backlinks.
This page only has few backlinks from 1 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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www2.planning.nsw.gov.au
Home | Planning

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Planning81%Check
NSW Planning69%Check
Planning Portal59%Check
NSW Planning Portal58%Check
NSW54%Check
NSW Planning Portal Spatial52%Check
Planning Portal Spatial Viewer47%Check
NSW Government46%Check
NSW Department45%Check
Sydney42%Check
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