Gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
96% 
Page quality
58% 
Page structure
75% 
Link structure
96% 
Server
81% 
External factors
100% 
SEO Score
Response time
0.79 s
File size
62.60 kB
Words
299
Media files
0
Number of links
58 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Passports - GOV.UK
The page title is too short. (184 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Eligibility, fees, applying, renewing and updating
The length of the meta description is perfect. (295 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
govuk:primary-publishing-organisationGovernment Digital Service
govuk:public-updated-at2022-12-21T09:00:18+00:00
govuk:updated-at2025-06-25T10:50:49+01:00
govuk:first-published-at2015-06-24T14:56:42+01:00
govuk:content-iddd842862-e148-4fe3-b363-e57d6a2689aa
govuk:schema-namemainstream_browse_page
govuk:rendering-appcollections
govuk:publishing-appcollections-publisher
govuk:formatmainstream_browse_page
govuk:sectionpassports, travel and living abroad
govuk:navigation-list-typecurated
govuk:navigation-page-typeBrowse level 2
descriptionEligibility, fees, applying, renewing and updating
govuk:components_gem_version59.2.1
theme-color#1d70b8
viewportwidth=device-width, initial-scale=1
govuk:rendering-applicationcollections
langen
og:imagehttps://www.gov.uk/assets/static/govuk-opengraph-image-4196a4d6333cf92aaf720047f56cfd91b3532d7635fc21ebcf0d5897df6b5f77.png
Content-Typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
There are only 299 words on this page. Good pages should have about 800 words of useful content.
25.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
Passports
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (9 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Passports
H2 Navigation menu
H2 Get a passport
H2 Get a passport if you're outside the UK
H2 Lost and stolen passports
H2 Passport rules
H2 Fees
H2 After you apply
H2 Help with your application
H2 Find an office
H2 Services and information
H2 Government activity
H2 Support links
H3 Help us improve GOV.UK
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
/browse/abroad/passportsAnchor Skip to main content
https://www.gov.uk/No Text
https://www.gov.uk/browseMenu
https://www.gov.uk/searchSearch GOV.UK
https://www.gov.uk/Home
https://www.gov.uk/browse/abroadPassports, travel and living abroad
/apply-renew-passportApply online for a UK passport
/get-a-passport-urgentlyGet a passport urgently
/apply-first-adult-passportGetting your first adult passport
/renew-adult-passportRenew or replace your adult passport
/get-a-child-passportGet a passport for your child
/changing-passport-informationChange your name or personal details on your passport
/collective-group-passportsCollective (group) passports
/passport-application-while-vi...Apply for or renew a British passport if you're visiting the UK
/travel-urgently-from-abroad-w...Travel urgently from abroad without your UK passport
/photos-for-passportsGet a passport photo
/countersigning-passport-appli...Countersigning passport applications and photos
/confirm-identity-online-for-p...Confirm someone’s identity online for a passport application
/british-passport-eligibilityBritish passport eligibility
/stop-child-passportStop someone getting a passport
https://www.gov.uk/passport-feesPassport fees
/track-passport-applicationTrack your passport application
/passport-advice-linePassport advice and complaints
/passport-services-disabledPassport services if you're disabled
/how-the-post-office-check-and...Passport Check and Send service
/find-regional-passport-officeFind a passport office for your Fast Track or Premium appointment
https://www.smartsurvey.co.uk/...New window External Subdomain Please fill in this survey (opens in a new tab)
/browse/benefitsBenefits
/browse/births-deaths-marriagesBirths, death, marriages and care
/browse/businessBusiness and self-employed
/browse/childcare-parentingChildcare and parenting
/browse/citizenshipCitizenship and living in the UK
https://www.gov.uk/browse/justiceCrime, justice and the law
/browse/disabilitiesDisabled people
https://www.gov.uk/browse/drivingDriving and transport
/browse/educationEducation and learning
/browse/employing-peopleEmploying people
/browse/environment-countrysideEnvironment and countryside
/browse/housing-local-servicesHousing and local services
https://www.gov.uk/browse/taxMoney and tax
https://www.gov.uk/browse/abroadText duplicate Passports, travel and living abroad
/browse/visas-immigrationVisas and immigration
https://www.gov.uk/browse/workingWorking, jobs and pensions
/government/organisationsDepartments
/search/news-and-communicationsNews
/search/guidance-and-regulationGuidance and regulation
/search/research-and-statisticsResearch and statistics
/search/policy-papers-and-cons...Policy papers and consultations
/search/transparency-and-freed...Transparency
/government/how-government-worksHow government works
/government/get-involvedGet involved
https://www.gov.uk/helpHelp
/help/privacy-noticePrivacy
https://www.gov.uk/help/cookiesCookies
/help/accessibility-statementAccessibility statement
https://www.gov.uk/contactContact
/help/terms-conditionsTerms and conditions
https://www.gov.uk/cymraegRhestr o Wasanaethau Cymraeg
/government/organisations/gove...Government Digital Service
https://www.nationalarchives.g...External Subdomain Open Government Licence v3.0
https://www.nationalarchives.g...External Subdomain © Crown copyright

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.79 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (63 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
servernginx
cache-controlmax-age=300, public
content-security-policydefault-src 'self'; base-uri 'none'; img-src 'self' *.publishing.service.gov.uk www.gov.uk *.dev.gov.uk www.google-analytics.com ssl.google-analytics.com stats.g.doubleclick.net www.googletagmanager.com www.region1.google-analytics.com region1.google-analytics.com lux.speedcurve.com assets.digital.cabinet-office.gov.uk https://img.youtube.com https://i.ytimg.com; script-src 'self' www.google-analytics.com ssl.google-analytics.com stats.g.doubleclick.net www.googletagmanager.com www.region1.google-analytics.com region1.google-analytics.com www.gstatic.com *.ytimg.com www.youtube.com www.youtube-nocookie.com 'nonce-uc17sxI8aQmWAn3kM00fMQ=='; style-src 'self' www.gstatic.com; font-src 'self'; connect-src 'self' *.publishing.service.gov.uk www.gov.uk *.dev.gov.uk www.google-analytics.com ssl.google-analytics.com stats.g.doubleclick.net www.googletagmanager.com www.region1.google-analytics.com region1.google-analytics.com lux.speedcurve.com gds-single-consent-staging.app gds-single-consent.app; object-src 'none'; frame-src 'self' *.publishing.service.gov.uk www.gov.uk *.dev.gov.uk www.youtube.com www.youtube-nocookie.com; frame-ancestors 'self' *.publishing.service.gov.uk www.gov.uk *.dev.gov.uk; report-uri https://csp-reporter.publishing.service.gov.uk/report
etagW/"78cd6318a96d5518980e64568eb0b182"
link</assets/collections/application-1cb321d658f765de25999526c7912a6c3387be81ec2708d4d5024f92fd2d1388.js>; rel=modulepreload; as=script; nopush,</assets/collections/views/_browse-9723f5dc2b10c8fc7f983cfd12a0d480eda4dee786db0429c2e8f4892c9223f2.css>; rel=preload; as=style; nopush,</assets/collections/govuk_publishing_components/components/_lead-paragraph-f836674acff37ffeb7a31307566902a6b96f8dc4c4bd24ac12428dde212ba439.css>; rel=preload; as=style; nopush
permissions-policyinterest-cohort=()
via1.1 router, 1.1 varnish
x-content-type-optionsnosniff
x-frame-optionsALLOWALL
x-request-id219676c5-c5ee-4d58-b123-09c0b11c9d43
x-runtime0.071548
fastly-backend-nameorigin
content-encodingbr
accept-rangesbytes
age0
dateSun, 03 Aug 2025 05:17:11 GMT
strict-transport-securitymax-age=31536000; preload
server-timingcacheMiss
x-served-bycache-fra-etou8220127-FRA
x-cacheMISS
x-cache-hits0
x-timerS1754198231.211753,VS0,VE106
varyAccept-Encoding
alt-svch3=":443";ma=86400,h3-29=":443";ma=86400,h3-27=":443";ma=86400
content-length9789
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,290 referring domains.
This page has 4,760 backlinks.
This page has backlinks from 615 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /*/print$
# Don't allow indexing of site search
Disallow: /search/all*
Sitemap: https://www.gov.uk/sitemap.xml

# https://ahrefs.com/robot/ crawls the site frequently
User-agent: AhrefsBot
Crawl-delay: 10

# https://www.deepcrawl.com/bot/ makes lots of requests. Ideally we'd slow it
# down rather than blocking it but it doesn't mention whether or not it
# supports crawl-delay.
User-agent: deepcrawl
Disallow: /

# Complaints of 429 'Too many requests' seem to be coming from SharePoint servers
# (https://social.msdn.microsoft.com/Forums/en-US/3ea268ed-58a6-4166-ab40-d3f4fc55fef4)
# The robot doesn't recognise its User-Agent string, see the MS support article:
# https://support.microsoft.com/en-us/help/3019711/the-sharepoint-server-crawler-ignores-directives-in-robots-txt
User-agent: MS Search 6.0 Robot
Disallow: /

Similar sites

Search preview

www.gov.uk › browse › abroad › passports
Passports - GOV.UK
Eligibility, fees, applying, renewing and updating

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Passports72%Check
passport69%Check
UK passport65%Check
GOV60%Check
passport if52%Check
passport application52%Check
fees50%Check
Apply50%Check
Passport Photo50%Check
adult passport50%Check
Show more keywords and terms

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