Character.org - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
76% 
Page structure
29% 
Link structure
90% 
Server
94% 
External factors
100% 
SEO Score
Response time
0.52 s
File size
290.90 kB
Words
1461
Media files
22
Number of links
56 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home Page - Character.org
The length of the page title is perfect. (246 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://character.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
generatorElementor 3.28.4; features: e_font_icon_svg, additional_custom_breakpoints, e_local_google_fonts; settings: css_print_method-external, google_font-enabled, font_display-swap
cdp-version1.5.0
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
msapplication-TileImagehttps://character.org/wp-content/uploads/2021/08/cropped-character-icon-250-270x270.png
article:publisherhttps://www.facebook.com/characterdotorg
article:modified_time2025-04-29T20:10:55+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@CharacterDotOrg
og:localeen_US
og:typewebsite
og:titleHome Page - Character.org
og:urlhttps://character.org/
og:site_nameCharacter.org
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1461 words. That's ok.
38% of the text are stop words.
The page contains a listing, which indicates a good text layout.
22 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.76 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 29 tags for this page.
Image SEO
(Somewhat important)
20 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../2024/04/ETHICS-IN-LEADERSHIP-copy-2.pngNo alt attribute providedETHICS IN LEADERSHIP copy 2
...loads/2024/09/Untitled-design-copy-2.jpgNo alt attribute providedUntitled design copy 2
...loads/2024/09/Untitled-design-copy-3.jpgNo alt attribute providedUntitled design copy 3
...loads/2024/09/Untitled-design-copy-4.jpgNo alt attribute providedUntitled design copy 4
...uploads/2024/04/ETHICS-IN-LEADERSHIP.pngNo alt attribute providedETHICS IN LEADERSHIP
...ds/2024/04/ETHICS-IN-LEADERSHIP-copy.pngNo alt attribute providedETHICS IN LEADERSHIP copy
.../2024/04/ETHICS-IN-LEADERSHIP-copy-6.pngNo alt attribute providedETHICS IN LEADERSHIP copy 6
.../2024/04/ETHICS-IN-LEADERSHIP-copy-7.pngNo alt attribute providedETHICS IN LEADERSHIP copy 7
/wp-content/uploads/2022/12/1.pngNo alt attribute provided1
/wp-content/uploads/2022/12/2.pngNo alt attribute provided2
/wp-content/uploads/2022/12/3.pngNo alt attribute provided3
/wp-content/uploads/2022/12/4.pngNo alt attribute provided4
...racterorg-banner-trimmed_transparent.pngCharacter.org
...4/03/Untitled-design-copy-2-895x1024.pngNo alt attribute providedUntitled design copy 2
...s/2021/05/NSOC_LOGO-1-e1652710309924.pngNo alt attribute providedNSOC_LOGO (1)
...ontent/uploads/2024/09/COVER-232x300.jpgNo alt attribute provided(COVER)
/wp-content/uploads/2024/02/11.pngNo alt attribute provided
/wp-content/uploads/2024/02/13.pngNo alt attribute provided
/wp-content/uploads/2024/02/17.pngNo alt attribute provided
...ts.guidestar.org/gximage2?o=7813441&l=v4No alt attribute provided
...loads/2021/10/newsletter-800-610x610.jpgNo alt attribute provided
Video URLWidthHeight
...ube.com/embed/MrGHLY4Vgs4?feature=oembed1080608

Page structure

H1 heading
(Critically important)
Social Media Is Harming Our Youth
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 64 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Social Media Is Harming Our Youth
H1 The Golden Rule Is Disappearing
H1 Lying, Cheating & Stealing Escalate
H2 CREATE NEW CONTENT ABOUT CHARACTER
H2 LAUNCH THE JOHN WINTHROP WRIGHT CENTER FOR ETHICS & INTEGRITY
H2 DEVELOP STRATEGIC PARTNERSHIPS TO INCUBATE NEW INITIATIVES
H2 A CALL TO CHARACTER
H2 In the heart of the American journey,
H2 we find ourselves at a crossroads.
H2 THERE’S A CRISIS OF CHARACTER ERODING OUR NATION’S FOUNDATION
H2 HELP US ANSWER THE CALL
H2 WE ARE AMERICA’S CHARACTER LEADER
H2 OUR VISION
H2 OUR NORTH STAR
H2 OUR FLAGSHIP PROGRAM
H2 NATIONAL PARENT SURVEY
H2 CHAMPIONS FOR CHARACTER
H2 OUR STRATEGIC GOALS
H2 Be The Light You Want To See In The World
H2 HELP US BUILD A FUTURE WHERE CHARACTER DEFINES SUCCESS
H2 Stay Connected!
H2 Welcome to 'Inspiring Character'! 🎉 Thank you for subscribing. Get ready to explore uplifting stories and invaluable insights on character development in your inbox every week
H3 30 years as the #1 non-profit dedicated to building character
H3 We’ve certified over 1,200 Schools of Character
H3 Each year we celebrate Champions For Character
H3 Igniting a non-partisan movement that brings everyone together
H3 Students, Parents, & Community Members Impacted
H3 million
H3 States
H3 Children in 2023
H3 Teachers
H3 Volunteers
H3 A culture of character in our classrooms, board rooms, and living rooms,
H3 where everyone is more ethical, civic-minded, and caring.
H4 Digital Storytelling Initiative:
H4 National Reports on the State of Character in America:
H4 “Content of Your Character” Campaign:
H4 “Ethics In Action” Award:
H4 Ethics in Leadership Podcast Series:
H4 New Publications on Ethics and Integrity:
H4 Policy Initiatives at National and State Levels:
H4 Innovation Lab:
H4 Consistency
H4 Community
H4 Commitment
H4 Conversations
H4 Celebration
H4 We’re Recognized In
H4 We’ve Guided
H4 We’ve Inspired
H4 We Have Over
H4 Parents & Families
H4 Schools & Education
H4 Sports & After-School Programs
H4 Workplace
H4 CREATE NEW CONTENT ABOUT CHARACTER THAT PEOPLE SHARE
H4 LAUNCH THE JOHN WINTHROP WRIGHT CENTER FOR ETHICS & INTEGRITY Duplicate text
H4 DEVELOP STRATEGIC PARTNERSHIPS TO INCUBATE NEW INITIATIVES Duplicate text
H4 Connect
H4 Member Compass
H4 Explore
H4 Our Priorities
H4 Give
H4 Newsletter
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.
LinkAttributesAnchor text
http://isu.pub/s7UVYXXExternal FREE Honesty and Integrity eBook
/landing-student-leaders-ebook/FREE SERVICE-LEARNING eBook
/landing-character-leaders-ebook/FREE EARLY CHILDHOOD eBook
https://character.org/IMG-ALT Character.org
https://character.org/who-we-are/Who We Are
/what-we-stand-for/What We Stand For
/meet-the-team/Meet the Team
https://character.org/careers/Careers
https://character.org/board/Board of Directors
/our-priorities/Our Priorities
/our-priorities/parents-families/Parents & Families
/our-priorities/schools-educat...Schools & Education
/our-priorities/sports-aftersc...Sports & After-School Programs
/our-priorities/workplace/Character in the Workplace
/our-priorities/international/International
/11-principles-overview/11 Principles
https://character.org/programs/Programs
/schools-of-character-intro/Schools of Character
/promising-practices-welcome/Promising Practices
/national-guidelines/CSED National Guidelines
/international-forum/International Forum
/ethics-integrity-initiative/Ethics & Integrity Initiative
/awards-page/Awards
/champions-for-character-2024/Champions For Character
/ethics-in-action-award-2/Ethics In Action Award
/laws-of-life-contest-2025/Laws of Life Essay Contest
/sandy-awards/Sandy Award
/be-the-light/Donate
/our-priorities/parents-families/New window Learn More
/our-priorities/schools-educat...New window Text duplicate Learn More
/our-priorities/sports-aftersc...New window Text duplicate Learn More
/our-priorities/workplace/New window Text duplicate Learn More
/schools-of-character-intro/New window Text duplicate Learn More
/parent-survey/New window Text duplicate Learn More
/awards-page/New window Text duplicate Learn More
https://character.org/Anchor No Text
https://character.org/Anchor CREATE NEW CONTENT ABOUT CHARACTER THAT PEOPLE SHARE
https://character.org/Anchor LEARN MORE
https://character.org/Anchor No Text
https://character.org/Anchor LAUNCH THE JOHN WINTHROP WRIGHT CENTER FOR ETHICS & INTEGRITY
https://character.org/Anchor Text duplicate LEARN MORE
https://character.org/Anchor No Text
https://character.org/Anchor DEVELOP STRATEGIC PARTNERSHIPS TO INCUBATE NEW INITIATIVES
https://character.org/Anchor Text duplicate LEARN MORE
/be-the-light/GIVE TODAY
https://character.org/contact/Contact Us
https://members.character.org/...New window External Subdomain Log in |
https://members.character.org/...New window External Subdomain Log out
https://character.org/who-we-are/About Character.org
https://character.org/news/Newsroom/Blog
https://character.org/newsletter/Weekly Newsletter
https://character.org/events/Events Calendar
https://members.character.org/...New window External Subdomain Character.org Store
/our-priorities/parents-families/Text duplicate Parents & Families
/our-priorities/schools-educat...Text duplicate Schools & Education
/our-priorities/sports-aftersc...Text duplicate Sports & After-School Programs
/our-priorities/workplace/Text duplicate Character in the Workplace
/our-priorities/international/Text duplicate International
https://character.org/donate/Donate Now
https://character.org/membership/Become a Member
https://www.guidestar.org/prof...New window External Subdomain No Text
https://www.facebook.com/chara...External Subdomain Facebook
https://twitter.com/CharacterD...External X
https://www.instagram.com/char...External Subdomain Instagram

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://character.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.52 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (291 kB).

HTTP Response Header

NameValue
dateSat, 10 May 2025 18:39:59 GMT
content-typetext/html; charset=utf-8
cf-ray93db8ffd3cc67030-CDG
servercloudflare
content-encodingzstd
cache-providerCLOUDWAYS-CACHE-DE
varyAccept-Encoding
last-modifiedSat, 10 May 2025 02:14:50 GMT
cache-controlmax-age=0, s-maxage=2592000
expiresSat, 10 May 2025 18:37:15 GMT
age164
x-cacheHIT
cf-cache-statusDYNAMIC
server-timingcfCacheStatus;desc="DYNAMIC"
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nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 184 referring domains.
This page has 806 backlinks.
This page has backlinks from 157 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://character.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
CHARACTER74%Check
org61%Check
CONTENT CHARACTER61%Check
Character Development58%Check
Character Education58%Check
Making Character56%Check
character strengths56%Check
character growth56%Check
ETHICS51%Check
leader51%Check

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