Cengage.com - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
57% 
Page structure
100% 
Link structure
97% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.50 s
File size
123.70 kB
Words
391
Media files
10
Number of links
19 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Leading Provider of Higher Education Course Materials – Cengage
The page title should be shorter than 580 pixels. It is 638 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Cengage helps higher education instructors, learners and institutions thrive with course materials built around their needs. At Cengage, we’re here for you.
The length of the meta description is perfect. (947 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.cengage.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionCengage helps higher education instructors, learners and institutions thrive with course materials built around their needs. At Cengage, we’re here for you.
keywordstextbooks, college textbooks, textbook, online textbooks, cengage, course materials, higher education, course provider, higher ed, higher education course materials, higher education course provider, online course provider
robotsindex,follow
msapplication-config/webfiles/1754731068401/cengage/common/favicons/browserconfig.xml
theme-color#00335e
langen
og:typearticle
og:titleCengage - The Leading Provider of Higher Education Course Materials
og:imagehttps://embed.widencdn.net/img/cengage/ukotlxykzh/400px@1x/weblogo-Cengage.png?q=80&x.template=y
og:descriptionCengage helps higher education instructors, learners and institutions thrive with course materials built around their needs. At Cengage, we’re here for you.
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 391 words on this page. Good pages should have about 800 words of useful content.
27.1% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../gallery/cengage/logos/main-nav-logo.svgCengage
...ew-nav-icons/2435930-contact-support.pngNo alt attribute provided
...ew-nav-icons/2435930-contact-support.pngNo alt attribute provided
.../1600px@1x/2675280-student-icon.png?q=10For Students
...00px@1x/2675280-instructor-icon.png?q=10For Instructors
...px@1x/2675280-adminstrator-icon.png?q=10for administrators
...0px@1x/2675280-quinn-left-promo.jpg?q=10Picture of Kristen Quinn - Provost and VP of Academic Affairs, Arizona College
.../gallery/cengage/logos/main-nav-logo.svg???Cengage???

Page structure

H1 heading
(Critically important)
Buy Direct, Pay Less for Your Course Materials
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Buy Direct, Pay Less for Your Course Materials
H2 Who We Are.
H2 Cengage Unlimited, the one-of-a-kind subscription service for course materials
H3 Students
H3 Instructors
H3 Administrators
H3 Higher Ed
H3 Company
H3 Follow Cengage
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 18 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.cengage.com/Anchor Skip to Content
https://www.cengage.com/IMG-ALT Cengage
https://cengageorg.my.site.com...New window External Subdomain Contact support Talk to our support team
https://www.cengage.com/countriesLanguage US
/oauth2/loginSIGN IN
https://www.cengage.com/countriesText duplicate Language US
/oauth2/loginText duplicate SIGN IN
https://cengageorg.my.site.com...New window External Subdomain Text duplicate Contact support Talk to our support team
https://www.cengage.com/student/New window IMG-ALT For Students
A-TITLE Search Student Course Materials
https://www.cengage.com/student/Search Course Materials
/instructors/New window IMG-ALT For Instructors
A-TITLE Browse Disciplines and Course Areas
/instructors/Browse Disciplines
/institutions/unlimited/New window IMG-ALT for administrators
A-TITLE Explore Cengage Unlimited for Institutions
/institutions/unlimited/Explore CUI
/unlimited/Explore Cengage Unlimited
https://www.cengage.com/IMG-ALT ???Cengage???
https://www.cengage.com/countriesLanguage United States
https://blog.cengage.com/New window External Subdomain Blog
https://www.cengage.com/contact/Contact Us
https://www.cengagegroup.com/a...New window External Subdomain Content Development Philosophy
https://www.cengage.com/events/Events
https://www.cengage.com/sitemap/Sitemap
https://www.cengagegroup.com/a...New window External Subdomain About
https://www.cengagegroup.com/a...New window External Subdomain Accessibility
https://www.cengagegroup.com/c...New window External Subdomain Careers
https://www.cengagegroup.com/i...New window External Subdomain Investors
https://www.cengagegroup.com/n...New window External Subdomain News
/royalties/Royalties
https://www.linkedin.com/showc...External Subdomain No Text
https://www.facebook.com/Cenga...External Subdomain No Text
https://instagram.com/cengagel...External No Text
https://www.youtube.com/user/C...External Subdomain No Text
https://www.cengagegroup.com/l...New window External Subdomain Terms Of Use
https://www.cengagegroup.com/p...New window External Subdomain Privacy
https://cengage.my.site.com/s/...New window External Subdomain Do Not Sell
https://www.cengagegroup.com/p...New window External Subdomain Piracy
https://www.cengagegroup.com/p...New window External Subdomain Copyright

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.cengage.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.50 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (124 kB).

HTTP Response Header

NameValue
dateFri, 15 Aug 2025 19:52:59 GMT
content-typetext/html;charset=UTF-8
cmp-request-id777b6cea-6a1f-4cfb-a3ab-7eb38c4a714a
set-cookie165 Characters
ciam-session-expiration-1
content-encodinggzip
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x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
referrer-policyno-referrer-when-downgrade
varyOrigin
strict-transport-securitymax-age=31536000; includeSubDomains
cf-cache-statusDYNAMIC
servercloudflare
cf-ray96fb3c494fa9e613-IAD
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,011 referring domains.
This page has 36,988 backlinks.
This page has backlinks from 628 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /search/productOverview.do?N=14
Disallow: /search/productOverview.do?N=11
Disallow: /search/showresults.do?N=14
Disallow: /search/showresults.do?N=11
Disallow: /shop/isbn/
Disallow: /custom/static_content/
Disallow: /resource_uploads/
Disallow: /cgi-wadsworth/*
Disallow: /coursepages/*
Disallow: /*/book_content/
Disallow: /accounting/*
Disallow: /acms-help/
Disallow: /*/discipline_content/
Disallow: /cgi-brookscole/
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Disallow: /economics/*
Disallow: /fcis/
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Disallow: /lms_docs/
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Allow: /search-results?q=
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User-agent: meta-externalagent
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User-agent: GPTBot
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Sitemap: https://www.cengage.com/binaries/content/assets/sitemap/product-sitemap-us.xml
Sitemap: https://www.cengage.com/binaries/content/assets/sitemap/filter-sitemap-us.xml
Sitemap: https://www.cengage.com/sitemap.xml

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Search preview

www.cengage.com
The Leading Provider of Higher Education Course Materials – Cengage
Cengage helps higher education instructors, learners and institutions thrive with course materials built around their needs. At Cengage, we’re here for you.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Cengage80%Check
Course Materials77%Check
Course76%Check
Materials76%Check
Higher Education Course Materials72%Check
Education Course Materials Cengage70%Check
course materials built67%Check
higher62%Check
Higher Education60%Check
Cengage Unlimited60%Check
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