Capitalcarsscotland.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
93% 
Page quality
54% 
Page structure
95% 
Link structure
87% 
Server
87% 
External factors
72% 
SEO Score
Response time
3.74 s
File size
228.20 kB
Words
388
Media files
8
Number of links
50 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Capital Cars
The page title is too short. (182 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Edinburgh Taxi | Edinburgh Airport Taxi | Airport Transfer Edinburgh | Airport Shuttle | - We offer all these services. Online booking & pricing
The length of the meta description is perfect. (852 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.capitalcarsscotland.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionEdinburgh Taxi | Edinburgh Airport Taxi | Airport Transfer Edinburgh | Airport Shuttle | - We offer all these services. Online booking & pricing
generatorDivi v.4.27.4
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
msapplication-TileImagehttps://www.capitalcarsscotland.co.uk/wp-content/uploads/2023/11/cropped-seven-7-favicon-270x270.jpg
article:modified_time2025-01-29T12:20:43+00:00
langen-gb
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleHome - Capital Cars
og:descriptionEdinburgh Taxi | Edinburgh Airport Taxi | Airport Transfer Edinburgh | Airport Shuttle | - We offer all these services. Online booking & pricing
og:urlhttps://www.capitalcarsscotland.co.uk/
og:site_nameCapital Cars
og:imagehttps://www.capitalcarsscotland.co.uk/wp-content/uploads/2020/08/beepbeep_appstore-300x89.png
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 388 words on this page. Good pages should have about 800 words of useful content.
32% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...nt/uploads/2023/11/capital-cars-logo.jpgNo alt attribute providedcapital-cars-logo
...2023/11/full-width-edinburgh-skyline.pngNo alt attribute providedfull-width-edinburgh-skyline
...ads/2020/08/beepbeep_appstore-300x89.pngNo alt attribute provided
...s/2020/08/beepbeep_googleplay-300x89.pngNo alt attribute provided
...nt/uploads/2023/11/capital-cars-taxi.jpgNo alt attribute providedcapital-cars-taxi
...1/24-taxi-service-edinburgh-400x250.jpegTHE 24-hour Taxi Service in Edinburgh
...ds/2023/11/edinburgh-fringe-400x250.jpeg4 Ways To Improve Your Edinburgh Fringe Festival
...2023/11/outide-of-edinburgh-400x250.jpegThree of the Best Driving-Free Day Trips outside Edinburgh

Page structure

H1 heading
(Critically important)
20% Discount is back
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 20% Discount is back
H2 Book by WhatsApp
H2 Book by WhatsApp Duplicate text
H2 Airport Transfers
H2 Online Booking
H2 Book By Email
H2 Capital Cars Scotland
H2 Latest News:
H2 THE 24-hour Taxi Service in Edinburgh
H2 4 Ways To Improve Your Edinburgh Fringe Festival
H2 Three of the Best Driving-Free Day Trips outside Edinburgh
H3 DOWNLOAD THE APP TODAY FOR PRIORITY BOOKINGS
H3 Capital Cars is an established Edinburgh taxi private hire company
Anchor text is an URL
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Subdomain No Text
/discount/20% OFF taxi meter fares*
A-TITLE 20 discount
https://wa.me/+447520661977?te...New window External
https://wa.me/+447520661977?te...New window External Book by WhatsApp
https://wa.me/+447520661977?te...New window External Text duplicate
https://wa.me/+447520661977?te...New window External Text duplicate Book by WhatsApp
/online-booking/Subdomain Online Booking
/discount/Subdomain 20% Discount
/booking-apps/Subdomain Booking Apps
/booking-apps/android-app/Subdomain Android App
/booking-apps/iphone-app/Subdomain iPhone App
/services/Subdomain Services
/services/airport-transfers/Subdomain Airport Transfers
/edinburgh-airport-taxi/Subdomain Edinburgh Airport Taxi Rank
/private-hire-taxi-edinburgh-a...Subdomain Private Hire Taxi Service | Edinburgh Airport
/services/golfing-trips/Subdomain Golfing Trips
/services/city-to-city-transfers/Subdomain City to City Transfers
/services/groups/Subdomain Groups
/services/local-trips/Subdomain Local Trips
/fleet/Subdomain Fleet
/fleet/people-carriers/Subdomain People Carriers
/fleet/saloon-car-executive/Subdomain Saloon Car Executive
/fleet/saloon-car-standard/Subdomain Saloon Car Standard
/news/Subdomain News
/tours/Subdomain Tours
/tours/loch-ness-and-glencoe/Subdomain Loch Ness And Glencoe
/loch-ness-tour-from-edinburgh/Subdomain Loch Ness Tours from Edinburgh
/glencoe-tour-from-edinburgh/Subdomain Glencoe Tours from Edinburgh
/edinburgh-tours/Subdomain Edinburgh Tours
/tours/border-rover/Subdomain Border Rover
/custom-tours-edinburgh/Subdomain Custom Edinburgh Tours
/about-us/Subdomain About Us
/contact-us/Subdomain Contact
/faq/Subdomain FAQ
/taxis-at-edinburgh-airport/Subdomain Are There Taxis at Edinburgh Airport?
/how-to-get-a-taxi-at-edinburg...Subdomain How To Get a Taxi at Edinburgh Airport
https://eb3.autocab.net/External Subdomain Anchor 20% Discount is back
https://eb3.autocab.net/External Subdomain Anchor Book Now
https://eb3.autocab.net/External Subdomain Anchor Text duplicate Airport Transfers
https://eb3.autocab.net/External Subdomain Anchor Text duplicate Book Now
https://apps.apple.com/gb/app/...New window External Subdomain No Text
https://play.google.com/store/...New window External Subdomain No Text
https://book.autocab.net/32096New window External Subdomain
https://book.autocab.net/32096New window External Subdomain Text duplicate Online Booking
/contact-us/New window Subdomain
/contact-us/New window Subdomain Book By Email
/discount/Subdomain URL anchor text
http://www.capitalcarsscotland.co.uk/discount/
/the-24-hour-taxi-service-in-e...Subdomain IMG-ALT THE 24-hour Taxi Service in Edinburgh
/the-24-hour-taxi-service-in-e...Subdomain Text duplicate THE 24-hour Taxi Service in Edinburgh
/the-24-hour-taxi-service-in-e...Subdomain Trivial anchor text
read more
/4-ways-to-improve-your-edinbu...Subdomain IMG-ALT 4 Ways To Improve Your Edinburgh Fringe Festival
/4-ways-to-improve-your-edinbu...Subdomain Text duplicate 4 Ways To Improve Your Edinburgh Fringe Festival
/4-ways-to-improve-your-edinbu...Subdomain Text duplicate Trivial anchor text
read more
/three-of-the-best-driving-fre...Subdomain IMG-ALT Three of the Best Driving-Free Day Trips outside Edinburgh
/three-of-the-best-driving-fre...Subdomain Text duplicate Three of the Best Driving-Free Day Trips outside Edinburgh
/three-of-the-best-driving-fre...Subdomain Text duplicate Trivial anchor text
read more
/about-us/Subdomain Text duplicate About Us
/contact-us/Subdomain Text duplicate Contact
/faq/Subdomain Text duplicate FAQ
/complaints/Subdomain Complaints
/privacy-policy/Subdomain Privacy Policy
/cookie-policy/Subdomain Cookie Policy
https://www.facebook.com/capit...New window External Subdomain Follow
A-TITLE Follow on Facebook

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.capitalcarsscotland.co.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (3.74 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (228 kB).

HTTP Response Header

NameValue
dateWed, 04 Jun 2025 08:49:24 GMT
serverApache
x-powered-byPHP/8.1.22
link<https://www.capitalcarsscotland.co.uk/wp-json/>; rel="https://api.w.org/", <https://www.capitalcarsscotland.co.uk/wp-json/wp/v2/pages/2>; rel="alternate"; title="JSON"; type="application/json", <https://www.capitalcarsscotland.co.uk/>; rel=shortlink
cache-controlmax-age=0
expiresWed, 04 Jun 2025 08:49:24 GMT
varyAccept-Encoding
content-encodinggzip
x-frame-optionsSAMEORIGIN
strict-transport-securitymax-age=10886400; includeSubDomains; preload
content-length37393
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 24 referring domains.
This page only has 329 backlinks.
This page only has few backlinks from 21 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.capitalcarsscotland.co.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

www.capitalcarsscotland.co.uk
Home - Capital Cars
Edinburgh Taxi | Edinburgh Airport Taxi | Airport Transfer Edinburgh | Airport Shuttle | - We offer all these services. Online booking & pricing

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Cars70%Check
Capital70%Check
Capital Cars70%Check
Edinburgh60%Check
taxi60%Check
Edinburgh taxi60%Check
Booking59%Check
Taxi Service58%Check
Edinburgh Airport Taxi58%Check
Book56%Check
Show more keywords and terms

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